Purple InnovationPRPL
13F holders, Q1 2026 (March 31)70holders −6
3new positions
9sold out
5famous investors
$0.66avg. 13F price*
At the end of Q1 2026, 70 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 6 from Q4 2025. 3 opened new positions and 9 sold out. The largest holders were Coliseum Capital Management, LLC ($31.0M), Wasatch Advisors LP ($3.4M) and Vanguard Capital Management LLC ($1.5M). 5 famous investors held it, including Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio), Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio) and Israel Englander (0.0% of Millennium Management's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q4 2025 → Q1 2026
| Institutions | Total Value | |
|---|---|---|
| New Positions | 3 | $16K |
| Exits | 9 | $123K |
All 13F filers, Q4 2025 → Q1 2026: 257,924 shares bought and 1,210,307 shares sold, net −952,383 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 70 holders
| Coliseum Capital Management, LLC | 2.54% | No change | 46,855,291 | $31.0M |
| Wasatch Advisors LP | 0.02% | Reduce -0.9% | 5,071,444 | $3.4M |
| Vanguard Capital Management LLC | 0.00% | — | 2,254,889 | $1.5M |
| BlackRock, Inc. | 0.00% | Reduce -0.5% | 1,045,474 | $691K |
| Millennium Management | 0.00% | Reduce -9.5% | 848,774 | $561K |
| Dynamic Advisor Solutions LLC | 0.02% | No change | 752,200 | $497K |
| Renaissance Technologies | 0.00% | Reduce -11.8% | 677,654 | $448K |
| Geode Capital Management, LLC | 0.00% | Add +8.2% | 676,083 | $447K |
| Jacobs Levy Equity Management, Inc. | 0.00% | Reduce -23.4% | 608,180 | $402K |
| Invenomic Capital Management LP | 0.02% | Reduce -20.1% | 500,000 | $331K |
| JPMorgan Chase & Co. | 0.00% | Reduce -43.7% | 328,635 | $213K |
| Vanguard Fiduciary Trust Co. | 0.00% | — | 308,521 | $204K |
| Anson Funds Management LP | 0.03% | No change | 300,000 | $198K |
| Crumly & Associates Inc. | 0.04% | Add +6.0% | 292,063 | $193K |
| Charles Schwab Investment Management Inc. | 0.00% | Add +1.1% | 287,012 | $190K |
| Stratos Wealth Partners, LTD. | 0.00% | No change | 273,161 | $181K |
| State Street Corp. | 0.00% | No change | 259,838 | $172K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $100K |
| Goldman Sachs Group Inc. | 0.00% | Add +20.0% | 146,277 | $97K |
| Divisadero Street Capital Management, LP | 0.00% | No change | 138,605 | $92K |
| MML Investors Services, LLC | 0.00% | Add +8.2% | 131,951 | $87K |
| Shay Capital LLC | 0.01% | No change | 124,122 | $82K |
| XTX Topco Ltd | 0.00% | Add +0.8% | 116,224 | $77K |
| Midwest Financial Group LLC | 0.03% | No change | 115,000 | $76K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $68K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | No change | 100,000 | $66K |
| Northern Trust Corp. | 0.00% | No change | 97,227 | $64K |
| LPL Financial LLC | 0.00% | Add +43.0% | 76,498 | $51K |
| Bridgeway Capital Management, LLC | 0.00% | No change | 75,000 | $50K |
| Citadel Advisors | 0.00% | Reduce -51.2% | 64,822 | $43K |
| Jane Street Group, LLC | 0.00% | Reduce -57.1% | 64,423 | $43K |
| Legacy Wealth Managment, LLC | 0.02% | Add +32.1% | 57,612 | $38K |
| UBS Group AG | 0.00% | Add +183.0% | 57,511 | $38K |
| MAI Capital Management | 0.00% | No change | 50,000 | $33K |
| Acadian Asset Management LLC | 0.00% | Reduce -53.6% | 50,018 | $32K |
| Simplex Trading, LLC | 0.00% | Add +287.2% | 46,805 | $31K |
| Virtu Financial LLC | 0.00% | Add +142.0% | 32,865 | $22K |
| Woodley Farra Manion Portfolio Management Inc. | 0.00% | No change | 30,480 | $20K |
| Vanguard Global Advisers, LLC | 0.00% | — | 30,040 | $20K |
| Sharpepoint LLC | 0.01% | No change | 28,835 | $19K |
| Caprock Group, LLC | 0.00% | No change | 27,420 | $18K |
| DAVENPORT & Co LLC | 0.00% | No change | 25,000 | $17K |
| Qube Research & Technologies Ltd | 0.00% | Reduce -7.1% | 24,478 | $16K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | No change | 19,826 | $13K |
| Cottage Street Advisors LLC | 0.00% | No change | 14,300 | $9K |
| Point72 Asset Management | 0.00% | Reduce -36.4% | 13,612 | $9K |
| Plan Group Financial, LLC | 0.00% | New | 13,000 | $9K |
| Group One Trading LLC | 0.00% | Reduce -28.4% | 11,686 | $8K |
| HRT Financial LP | 0.00% | New | 11,005 | $7K |
| Osaic Holdings, Inc. | 0.00% | Reduce -7.9% | 10,495 | $7K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $7K |
| Seros Financial, LLC | 0.00% | No change | 10,000 | $7K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $7K |
| Crewe Advisors LLC | 0.00% | No change | 8,849 | $6K |
| Jones Financial Companies LLLP | 0.00% | No change | 2,000 | $1K |
| Optiver Holding B.V. | 0.00% | No change | 1,593 | $1K |
| Morgan Stanley | 0.00% | Add +1.1% | 1,487 | $984 |
| FMR LLC | 0.00% | Reduce -82.3% | 928 | $614 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $558 |
| Wells Fargo & Company | 0.00% | No change | 413 | $273 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $194 |
| BNP Paribas Financial Markets | 0.00% | Add +8.1% | 188 | $124 |
| IFS Advisors, LLC | 0.00% | No change | 140 | $92 |
| Cwm, LLC | 0.00% | Reduce -54.3% | 32 | $21 |
| Rockefeller Capital Management L.P. | 0.00% | Reduce -99.4% | 30 | $20 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $7 |
| Arax Advisory Partners | 0.00% | Reduce -80.0% | 1 | $4 |
| Barclays PLC | 0.00% | Reduce -50.0% | 1 | $1 |
| NewEdge Advisors, LLC | 0.00% | New | 1 | $1 |
| Royal Bank of Canada | 0.00% | Reduce -1.5% | 395 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.