Purple InnovationPRPL
13F holders, Q4 2025 (December 31)76holders −9
7new positions
13sold out
5famous investors
$0.69avg. 13F price*
At the end of Q4 2025, 76 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 9 from Q3 2025. 7 opened new positions and 13 sold out. The largest holders were Coliseum Capital Management, LLC ($32.4M), Wasatch Advisors LP ($3.5M) and Vanguard Group Inc. ($1.8M). 5 famous investors held it, including Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio), Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio) and Israel Englander (0.0% of Millennium Management's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q3 2025 → Q4 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 7 | $156K |
| Exits | 13 | $1.6M |
All 13F filers, Q3 2025 → Q4 2025: 690,841 shares bought and 3,918,460 shares sold, net −3,227,619 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 76 holders
| Coliseum Capital Management, LLC | 2.65% | No change | 46,855,291 | $32.4M |
| Wasatch Advisors LP | 0.02% | No change | 5,116,685 | $3.5M |
| Vanguard Group Inc. | 0.00% | No change | 2,593,450 | $1.8M |
| BlackRock, Inc. | 0.00% | Reduce -1.3% | 1,050,202 | $725K |
| Millennium Management | 0.00% | Reduce -8.0% | 937,697 | $647K |
| Jacobs Levy Equity Management, Inc. | 0.00% | Reduce -2.1% | 793,705 | $548K |
| Renaissance Technologies | 0.00% | Reduce -3.2% | 768,495 | $531K |
| Dynamic Advisor Solutions LLC | 0.02% | No change | 752,200 | $519K |
| Invenomic Capital Management LP | 0.02% | Reduce -2.2% | 625,646 | $432K |
| Geode Capital Management, LLC | 0.00% | Add +0.7% | 625,147 | $432K |
| JPMorgan Chase & Co. | 0.00% | Add +54.0% | 583,728 | $403K |
| Anson Funds Management LP | 0.03% | No change | 300,000 | $207K |
| Charles Schwab Investment Management Inc. | 0.00% | Reduce -0.1% | 283,920 | $196K |
| Crumly & Associates Inc. | 0.04% | Add +8.3% | 275,613 | $190K |
| Stratos Wealth Partners, LTD. | 0.00% | No change | 273,161 | $189K |
| State Street Corp. | 0.00% | Add +8.8% | 259,838 | $179K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $104K |
| Jane Street Group, LLC | 0.00% | Add +14.6% | 150,197 | $104K |
| Divisadero Street Capital Management, LP | 0.01% | No change | 138,605 | $96K |
| Citadel Advisors | 0.00% | Add +184.5% | 132,842 | $92K |
| Shay Capital LLC | 0.01% | No change | 124,122 | $86K |
| MML Investors Services, LLC | 0.00% | New | 121,954 | $84K |
| Goldman Sachs Group Inc. | 0.00% | Reduce -51.9% | 121,915 | $84K |
| XTX Topco Ltd | 0.00% | Add +276.7% | 115,357 | $80K |
| Midwest Financial Group LLC | 0.04% | No change | 115,000 | $79K |
| Acadian Asset Management LLC | 0.00% | Add +13.2% | 107,820 | $73K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $71K |
| Fifth Lane Capital, LP | 0.08% | Reduce -19.7% | 100,000 | $69K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | No change | 100,000 | $69K |
| Northern Trust Corp. | 0.00% | Reduce -0.3% | 97,227 | $67K |
| Bridgeway Capital Management, LLC | 0.00% | No change | 75,000 | $52K |
| Two Sigma Advisers, LP | 0.00% | Reduce -70.5% | 72,300 | $50K |
| LPL Financial LLC | 0.00% | Add +2.3% | 53,496 | $37K |
| MAI Capital Management | 0.00% | No change | 50,000 | $35K |
| Legacy Wealth Managment, LLC | 0.01% | No change | 43,620 | $30K |
| Two Sigma Investments, LP | 0.00% | Reduce -45.4% | 33,112 | $23K |
| Woodley Farra Manion Portfolio Management Inc. | 0.00% | No change | 30,480 | $21K |
| Sharpepoint LLC | 0.01% | New | 28,835 | $20K |
| Caprock Group, LLC | 0.00% | No change | 27,420 | $19K |
| Qube Research & Technologies Ltd | 0.00% | Reduce -13.6% | 26,356 | $18K |
| DAVENPORT & Co LLC | 0.00% | No change | 25,000 | $17K |
| Two Sigma Securities, LLC | 0.00% | New | 23,792 | $16K |
| Point72 Asset Management | 0.00% | New | 21,417 | $15K |
| UBS Group AG | 0.00% | Reduce -27.6% | 20,323 | $14K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | No change | 19,826 | $14K |
| Group One Trading LLC | 0.00% | New | 16,329 | $11K |
| Cottage Street Advisors LLC | 0.00% | No change | 14,300 | $10K |
| Virtu Financial LLC | 0.00% | Reduce -76.2% | 13,579 | $9K |
| Simplex Trading, LLC | 0.00% | Reduce -56.6% | 12,089 | $8K |
| Osaic Holdings, Inc. | 0.00% | Reduce -7.1% | 11,395 | $8K |
| Clear Harbor Asset Management, LLC | 0.00% | New | 10,600 | $7K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $7K |
| Seros Financial, LLC | 0.00% | No change | 10,000 | $7K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $7K |
| Crewe Advisors LLC | 0.00% | No change | 8,849 | $6K |
| Tower Research Capital LLC (TRC) | 0.00% | Add +137.4% | 6,494 | $4K |
| FMR LLC | 0.00% | Reduce -99.7% | 5,229 | $4K |
| Rockefeller Capital Management L.P. | 0.00% | Add +16666.7% | 5,030 | $3K |
| Global Retirement Partners, LLC | 0.00% | Reduce -43.1% | 2,903 | $2K |
| SageView Advisory Group, LLC | 0.00% | New | 2,750 | $2K |
| Jones Financial Companies LLLP | 0.00% | No change | 2,000 | $1K |
| Optiver Holding B.V. | 0.00% | Add +3692.9% | 1,593 | $1K |
| Morgan Stanley | 0.00% | Reduce -95.6% | 1,471 | $1K |
| IFP Advisors, Inc | 0.00% | No change | 844 | $583 |
| North Star Investment Management Corp. | 0.00% | No change | 769 | $531 |
| Bank of America Corp. | 0.00% | Add +1.6% | 620 | $428 |
| Wells Fargo & Company | 0.00% | No change | 413 | $285 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $202 |
| BNP Paribas Financial Markets | 0.00% | Reduce -84.7% | 174 | $120 |
| IFS Advisors, LLC | 0.00% | No change | 140 | $96 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $7 |
| Arax Advisory Partners | 0.00% | No change | 5 | $4 |
| Barclays PLC | 0.00% | No change | 2 | $2 |
| Citigroup Inc. | 0.00% | Reduce -99.9% | 1 | $1 |
| Royal Bank of Canada | 0.00% | Reduce -99.4% | 401 | $0 |
| Cwm, LLC | 0.00% | Reduce -58.3% | 70 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.