Purple InnovationPRPL
13F holders, Q3 2024 (September 30)86holders +1
8new positions
10sold out
1famous investor
$0.99avg. 13F price*
At the end of Q3 2024, 86 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, up 1 from Q2 2024. 8 opened new positions and 10 sold out. The largest holders were Coliseum Capital Management, LLC ($46.3M), No Street GP LP ($6.5M) and FMR LLC ($5.2M). One famous investor held it Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q2 2024 → Q3 2024
| Institutions | Total Value | |
|---|---|---|
| New Positions | 8 | $204K |
| Exits | 10 | $369K |
All 13F filers, Q2 2024 → Q3 2024: 1,222,951 shares bought and 2,657,338 shares sold, net −1,434,387 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 86 holders
| Coliseum Capital Management, LLC | 4.48% | No change | 46,855,291 | $46.3M |
| No Street GP LP | 0.50% | Reduce -15.4% | 6,550,000 | $6.5M |
| FMR LLC | 0.00% | Reduce -11.2% | 5,262,957 | $5.2M |
| BlackRock, Inc. | 0.00% | — | 4,217,802 | $4.2M |
| Vanguard Group Inc. | 0.00% | Add +1.8% | 2,967,440 | $2.9M |
| Stratos Wealth Partners, LTD. | 0.04% | No change | 2,821,479 | $2.8M |
| Wasatch Advisors LP | 0.01% | Add +25.0% | 2,800,109 | $2.8M |
| Geode Capital Management, LLC | 0.00% | Add +1.2% | 1,346,073 | $1.3M |
| State Street Corp. | 0.00% | Add +0.5% | 1,197,208 | $1.2M |
| Dynamic Advisor Solutions LLC | 0.02% | Reduce -2.8% | 706,778 | $699K |
| Northern Trust Corp. | 0.00% | Add +9.6% | 478,868 | $473K |
| Truist Financial Corp. | 0.00% | Reduce -10.4% | 475,000 | $470K |
| Charles Schwab Investment Management Inc. | 0.00% | Add +3.9% | 458,627 | $453K |
| Morgan Stanley | 0.00% | Add +48.1% | 310,613 | $307K |
| Bridgeway Capital Management, LLC | 0.01% | No change | 295,000 | $292K |
| Invesco Ltd. | 0.00% | Add +1.9% | 294,091 | $291K |
| Nuveen Asset Management, LLC | 0.00% | No change | 228,036 | $225K |
| Dimensional Fund Advisors LP | 0.00% | No change | 177,022 | $175K |
| Goldman Sachs Group Inc. | 0.00% | Reduce -4.9% | 158,100 | $156K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $149K |
| Divisadero Street Capital Management, LP | 0.02% | No change | 138,605 | $137K |
| Bank of New York Mellon Corp | 0.00% | Reduce -22.5% | 135,071 | $134K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $102K |
| Diametric Capital, LP | 0.05% | New | 95,845 | $95K |
| Rhumbline Advisers | 0.00% | Reduce -11.8% | 89,131 | $88K |
| Commonwealth Equity Services, LLC | 0.00% | No change | 83,222 | $82K |
| Crumly & Associates Inc. | 0.02% | Add +22.5% | 81,763 | $81K |
| Barclays PLC | 0.00% | Add +283.1% | 74,803 | $74K |
| T. Rowe Price Associates Inc. | 0.00% | Add +11.1% | 66,646 | $66K |
| Susquehanna International Group, LLP | 0.00% | Add +207.6% | 65,346 | $65K |
| Alliancebernstein L.P. | 0.00% | No change | 64,870 | $64K |
| Legacy Investment Solutions, LLC | 0.04% | — | 70,420 | $60K |
| Legacy Wealth Managment, LLC | 0.04% | — | 70,420 | $60K |
| Patriot Financial Group Insurance Agency, LLC | 0.01% | Add +42.5% | 58,452 | $58K |
| Deutsche Bank AG | 0.00% | Add +210.9% | 56,698 | $56K |
| Squarepoint Ops LLC | 0.00% | Reduce -21.9% | 55,694 | $55K |
| Citigroup Inc. | 0.00% | Add +220.3% | 41,704 | $41K |
| Group One Trading LLC | 0.00% | Reduce -59.2% | 38,931 | $38K |
| Bank of America Corp. | 0.00% | Add +1.9% | 38,578 | $38K |
| Jane Street Group, LLC | 0.00% | Reduce -53.2% | 36,054 | $36K |
| Platform Technology Partners | 0.01% | No change | 35,000 | $35K |
| Prelude Capital Management, LLC | 0.00% | New | 34,903 | $35K |
| Diversify Wealth Management, LLC | 0.00% | No change | 33,082 | $31K |
| Quadrant Capital Group LLC | 0.00% | No change | 31,250 | $31K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 0.00% | Add +11.6% | 30,879 | $31K |
| Corebridge Financial, Inc. | 0.00% | Reduce -0.6% | 30,406 | $30K |
| Focused Wealth Management, Inc | 0.00% | No change | 30,000 | $30K |
| Wells Fargo & Company | 0.00% | Add +4.3% | 27,511 | $27K |
| JPMorgan Chase & Co. | 0.00% | Add +3.0% | 27,147 | $27K |
| UBS Group AG | 0.00% | Reduce -41.3% | 26,849 | $27K |
| New York State Common Retirement Fund | 0.00% | No change | 25,078 | $25K |
| Virtu Financial LLC | 0.00% | Reduce -52.0% | 24,557 | $24K |
| BBR Partners, LLC | 0.00% | New | 24,000 | $24K |
| SG Americas Securities, LLC | 0.00% | New | 20,724 | $20K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | No change | 19,926 | $20K |
| Caprock Group, LLC | 0.00% | Reduce -6.1% | 20,217 | $20K |
| STRS Ohio | 0.00% | No change | 18,900 | $19K |
| LPL Financial LLC | 0.00% | Add +1.7% | 14,881 | $15K |
| Osaic Holdings, Inc. | 0.00% | Add +4.0% | 14,295 | $14K |
| Victory Capital Management Inc. | 0.00% | Reduce -2.1% | 13,042 | $13K |
| BNP Paribas Financial Markets | 0.00% | Add +25.3% | 12,795 | $13K |
| XTX Topco Ltd | 0.00% | Reduce -82.3% | 11,824 | $12K |
| ProShare Advisors LLC | 0.00% | Reduce -26.9% | 10,745 | $11K |
| Cetera Investment Advisers | 0.00% | New | 10,500 | $10K |
| Abel Hall, LLC | 0.01% | New | 10,258 | $10K |
| Wealth Group, Ltd. | 0.01% | New | 10,000 | $10K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $10K |
| Sterling Investment Counsel, LLC | 0.00% | Reduce -87.6% | 10,000 | $10K |
| Tower Research Capital LLC (TRC) | 0.00% | Reduce -58.3% | 8,042 | $8K |
| Royal Bank of Canada | 0.00% | Add +3.4% | 5,794 | $6K |
| Global Retirement Partners, LLC | 0.00% | No change | 5,103 | $5K |
| Legal & General Group Plc | 0.00% | No change | 5,053 | $5K |
| Ameritas Investment Partners, Inc. | 0.00% | No change | 4,415 | $4K |
| California State Teachers Retirement System | 0.00% | No change | 4,120 | $4K |
| PSI Advisors, LLC | 0.00% | No change | 3,400 | $3K |
| Amalgamated Bank | 0.00% | No change | 2,005 | $2K |
| IFS Advisors, LLC | 0.00% | No change | 1,921 | $2K |
| Credit Agricole S A | 0.00% | No change | 1,500 | $1K |
| Arax Advisory Partners | 0.00% | No change | 1,441 | $1K |
| Public Employees Retirement System of Ohio | 0.00% | Reduce -90.9% | 1,200 | $1K |
| IFP Advisors, Inc | 0.00% | Add +145.3% | 844 | $834 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $290 |
| Sterling Capital Management LLC | 0.00% | — | 181 | $179 |
| Earned Wealth Advisors, LLC | 0.00% | New | 136 | $134 |
| Nisa Investment Advisors, LLC | 0.00% | Add +375.0% | 95 | $94 |
| Cwm, LLC | 0.00% | Add +196.6% | 175 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.