Purple InnovationPRPL
13F holders, Q2 2024 (June 30)85holders +9
14new positions
9sold out
2famous investors
$1.04avg. 13F price*
At the end of Q2 2024, 85 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, up 9 from Q1 2024. 14 opened new positions and 9 sold out. The largest holders were Coliseum Capital Management, LLC ($48.7M), No Street GP LP ($8.1M) and FMR LLC ($6.2M). 2 famous investors held it, including Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio) and Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q1 2024 → Q2 2024
| Institutions | Total Value | |
|---|---|---|
| New Positions | 14 | $414K |
| Exits | 9 | $623K |
All 13F filers, Q1 2024 → Q2 2024: 830,606 shares bought and 1,321,695 shares sold, net −491,089 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 85 holders
| Coliseum Capital Management, LLC | 4.34% | No change | 46,855,291 | $48.7M |
| No Street GP LP | 0.68% | Reduce -3.2% | 7,742,138 | $8.1M |
| FMR LLC | 0.00% | Add +0.0% | 5,926,648 | $6.2M |
| BlackRock Inc. | 0.00% | Add +0.8% | 4,018,991 | $4.2M |
| Vanguard Group Inc. | 0.00% | Add +0.4% | 2,914,788 | $3.0M |
| Stratos Wealth Partners, LTD. | 0.05% | Reduce -0.0% | 2,821,479 | $2.9M |
| Wasatch Advisors LP | 0.01% | Reduce -0.5% | 2,239,702 | $2.3M |
| Geode Capital Management, LLC | 0.00% | Add +6.2% | 1,330,040 | $1.4M |
| State Street Corp. | 0.00% | Reduce -2.5% | 1,190,816 | $1.2M |
| Dynamic Advisor Solutions LLC | 0.02% | Reduce -3.3% | 726,778 | $756K |
| Truist Financial Corp. | 0.00% | Reduce -26.4% | 530,000 | $551K |
| Charles Schwab Investment Management Inc. | 0.00% | Add +0.5% | 441,571 | $459K |
| Northern Trust Corp. | 0.00% | Reduce -2.2% | 436,819 | $454K |
| Bridgeway Capital Management, LLC | 0.01% | No change | 295,000 | $307K |
| Invesco Ltd. | 0.00% | Add +11.9% | 288,651 | $300K |
| Nuveen Asset Management, LLC | 0.00% | Reduce -0.3% | 228,036 | $237K |
| Morgan Stanley | 0.00% | Reduce -2.7% | 209,765 | $218K |
| Dimensional Fund Advisors LP | 0.00% | Reduce -8.8% | 177,022 | $184K |
| Bank of New York Mellon Corp | 0.00% | Add +3.7% | 174,347 | $181K |
| Goldman Sachs Group Inc. | 0.00% | Add +157.6% | 166,207 | $173K |
| Tudor Investment Corporation | 0.00% | Reduce -2.2% | 150,649 | $157K |
| Divisadero Street Capital Management, LP | 0.02% | New | 138,605 | $144K |
| Full Sail Capital, LLC | 0.01% | No change | 116,030 | $121K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $108K |
| Rhumbline Advisers | 0.00% | Add +3.9% | 101,112 | $105K |
| Group One Trading LLC | 0.00% | Reduce -45.1% | 95,380 | $99K |
| Commonwealth Equity Services, LLC | 0.00% | No change | 83,222 | $87K |
| Sterling Investment Counsel, LLC | 0.03% | No change | 80,682 | $84K |
| Jane Street Group, LLC | 0.00% | Add +84.5% | 77,008 | $80K |
| Squarepoint Ops LLC | 0.00% | New | 71,321 | $74K |
| Renaissance Technologies | 0.00% | Add +316.3% | 71,226 | $74K |
| Crumly & Associates Inc. | 0.02% | Add +35.5% | 66,763 | $69K |
| XTX Topco Ltd | 0.01% | Reduce -70.3% | 66,671 | $69K |
| Alliancebernstein L.P. | 0.00% | Add +54.1% | 64,870 | $67K |
| T. Rowe Price Associates Inc. | 0.00% | No change | 60,009 | $63K |
| Jacobs Levy Equity Management, Inc. | 0.00% | New | 56,971 | $59K |
| Virtu Financial LLC | 0.00% | Reduce -20.3% | 51,139 | $53K |
| UBS Group AG | 0.00% | Reduce -24.1% | 45,753 | $48K |
| Patriot Financial Group Insurance Agency, LLC | 0.01% | New | 41,027 | $43K |
| Front Street Capital Management, Inc. | 0.01% | No change | 39,427 | $41K |
| Bank of America Corp. | 0.00% | Reduce -9.7% | 37,849 | $39K |
| Diversify Wealth Management, LLC | 0.00% | — | 33,082 | $39K |
| Platform Technology Partners | 0.01% | — | 35,000 | $36K |
| Quadrant Capital Group LLC | 0.00% | No change | 31,250 | $33K |
| Corebridge Financial, Inc. | 0.00% | — | 30,592 | $32K |
| Focused Wealth Management, Inc | 0.00% | No change | 30,000 | $31K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 0.00% | — | 27,659 | $29K |
| Wells Fargo & Company | 0.00% | Add +25.6% | 26,389 | $27K |
| JPMorgan Chase & Co. | 0.00% | Add +8.3% | 26,353 | $27K |
| New York State Common Retirement Fund | 0.00% | Add +0.2% | 25,078 | $26K |
| Caprock Group, LLC | 0.00% | No change | 21,525 | $22K |
| Susquehanna International Group, LLP | 0.00% | Reduce -75.6% | 21,247 | $22K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | Reduce -16.7% | 19,926 | $21K |
| Barclays PLC | 0.00% | Reduce -48.7% | 19,528 | $20K |
| Tower Research Capital LLC (TRC) | 0.00% | Add +494.7% | 19,280 | $20K |
| Covestor Ltd | 0.01% | New | 18,844 | $20K |
| STRS Ohio | 0.00% | No change | 18,900 | $20K |
| Ameriprise Financial Inc. | 0.00% | New | 18,771 | $20K |
| Deutsche Bank AG | 0.00% | Reduce -20.4% | 18,238 | $19K |
| First Manhattan Co. Llc. | 0.00% | No change | 16,760 | $17K |
| ProShare Advisors LLC | 0.00% | New | 14,688 | $15K |
| LPL Financial LLC | 0.00% | Add +0.2% | 14,631 | $15K |
| Osaic Holdings, Inc. | 0.00% | Reduce -69.9% | 13,745 | $14K |
| Victory Capital Management Inc. | 0.00% | New | 13,328 | $14K |
| Public Employees Retirement System of Ohio | 0.00% | New | 13,200 | $14K |
| Citigroup Inc. | 0.00% | Add +21.1% | 13,020 | $14K |
| Qube Research & Technologies Ltd | 0.00% | Add +101.7% | 11,326 | $12K |
| BNP Paribas Financial Markets | 0.00% | Reduce -62.0% | 10,212 | $11K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $10K |
| Royal Bank of Canada | 0.00% | Add +347.0% | 5,605 | $6K |
| Global Retirement Partners, LLC | 0.00% | New | 5,103 | $5K |
| Legal & General Group Plc | 0.00% | No change | 5,053 | $5K |
| Russell Investments Group, Ltd. | 0.00% | New | 4,684 | $5K |
| Ameritas Investment Partners, Inc. | 0.00% | No change | 4,415 | $5K |
| California State Teachers Retirement System | 0.00% | Reduce -25.3% | 4,120 | $4K |
| PSI Advisors, LLC | 0.00% | No change | 3,400 | $4K |
| Amalgamated Bank | 0.00% | No change | 2,005 | $2K |
| IFS Advisors, LLC | 0.00% | No change | 1,921 | $2K |
| Credit Agricole S A | 0.00% | No change | 1,500 | $2K |
| Arax Advisory Partners | 0.00% | New | 1,441 | $1K |
| IFP Advisors, Inc | 0.00% | No change | 344 | $358 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $305 |
| Northwestern Mutual Wealth Management Co. | 0.00% | New | 100 | $104 |
| Nisa Investment Advisors, LLC | 0.00% | New | 20 | $21 |
| Cwm, LLC | 0.00% | Add +195.0% | 59 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.