Purple InnovationPRPL
13F holders, Q4 2024 (December 31)85holders −1
7new positions
12sold out
1famous investor
$0.78avg. 13F price*
At the end of Q4 2024, 85 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 1 from Q3 2024. 7 opened new positions and 12 sold out. The largest holders were Coliseum Capital Management, LLC ($36.5M), No Street GP LP ($3.8M) and BlackRock, Inc. ($3.3M). One famous investor held it Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q3 2024 → Q4 2024
| Institutions | Total Value | |
|---|---|---|
| New Positions | 7 | $781K |
| Exits | 12 | $318K |
All 13F filers, Q3 2024 → Q4 2024: 2,728,660 shares bought and 6,308,848 shares sold, net −3,580,188 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 85 holders
| Coliseum Capital Management, LLC | 3.01% | No change | 46,855,291 | $36.5M |
| No Street GP LP | 0.26% | Reduce -25.1% | 4,904,030 | $3.8M |
| BlackRock, Inc. | 0.00% | Add +0.9% | 4,254,321 | $3.3M |
| FMR LLC | 0.00% | Reduce -30.8% | 3,641,084 | $2.8M |
| Vanguard Group Inc. | 0.00% | Add +0.1% | 2,971,021 | $2.3M |
| Wasatch Advisors LP | 0.01% | No change | 2,800,109 | $2.2M |
| Geode Capital Management, LLC | 0.00% | Add +0.1% | 1,347,084 | $1.1M |
| State Street Corp. | 0.00% | Add +3.3% | 1,237,056 | $965K |
| Dynamic Advisor Solutions LLC | 0.03% | Add +27.5% | 901,176 | $703K |
| Invenomic Capital Management LP | 0.03% | New | 795,176 | $620K |
| Truist Financial Corp. | 0.00% | Add +32.4% | 629,032 | $491K |
| JPMorgan Chase & Co. | 0.00% | Add +2140.2% | 608,144 | $474K |
| Northern Trust Corp. | 0.00% | Reduce -3.8% | 460,649 | $359K |
| Charles Schwab Investment Management Inc. | 0.00% | Reduce -5.2% | 435,003 | $339K |
| Morgan Stanley | 0.00% | Add +21.8% | 378,336 | $295K |
| UBS Group AG | 0.00% | Add +1194.1% | 347,462 | $271K |
| Stratos Wealth Partners, LTD. | 0.00% | Reduce -89.5% | 296,189 | $231K |
| Bridgeway Capital Management, LLC | 0.01% | No change | 295,000 | $230K |
| Invesco Ltd. | 0.00% | Reduce -12.5% | 257,277 | $201K |
| Goldman Sachs Group Inc. | 0.00% | Add +45.3% | 229,769 | $179K |
| Nuveen Asset Management, LLC | 0.00% | No change | 228,036 | $178K |
| Squarepoint Ops LLC | 0.00% | Add +219.7% | 178,052 | $139K |
| Dimensional Fund Advisors LP | 0.00% | No change | 177,022 | $138K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $118K |
| Divisadero Street Capital Management, LP | 0.01% | No change | 138,605 | $108K |
| Bank of New York Mellon Corp | 0.00% | No change | 135,071 | $105K |
| Susquehanna International Group, LLP | 0.00% | Add +64.4% | 107,453 | $84K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $81K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | New | 100,000 | $78K |
| Townsquare Capital LLC | 0.00% | New | 93,669 | $73K |
| Rhumbline Advisers | 0.00% | Add +3.8% | 92,523 | $72K |
| Barclays PLC | 0.00% | Add +14.5% | 85,627 | $67K |
| Commonwealth Equity Services, LLC | 0.00% | Reduce -0.2% | 83,050 | $65K |
| Crumly & Associates Inc. | 0.02% | No change | 81,763 | $64K |
| T. Rowe Price Associates Inc. | 0.00% | No change | 66,646 | $52K |
| Alliancebernstein L.P. | 0.00% | No change | 64,870 | $51K |
| Patriot Financial Group Insurance Agency, LLC | 0.01% | Add +5.5% | 61,652 | $48K |
| Deutsche Bank AG | 0.00% | No change | 56,698 | $44K |
| Bank of America Corp. | 0.00% | Add +45.1% | 55,984 | $44K |
| Citigroup Inc. | 0.00% | Add +10.2% | 45,962 | $36K |
| Legacy Investment Solutions, LLC | 0.02% | Reduce -58.1% | 29,477 | $31K |
| Legacy Wealth Managment, LLC | 0.02% | Reduce -58.1% | 29,477 | $31K |
| SG Americas Securities, LLC | 0.00% | Add +70.2% | 35,272 | $28K |
| Platform Technology Partners | 0.01% | No change | 35,000 | $27K |
| Wells Fargo & Company | 0.00% | Add +26.4% | 34,782 | $27K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 0.00% | Add +4.5% | 32,282 | $25K |
| Quadrant Capital Group LLC | 0.00% | No change | 31,250 | $24K |
| Corebridge Financial, Inc. | 0.00% | Reduce -7.0% | 28,271 | $22K |
| Caprock Group, LLC | 0.00% | Add +35.6% | 27,420 | $21K |
| New York State Common Retirement Fund | 0.00% | No change | 25,078 | $20K |
| BBR Partners, LLC | 0.00% | No change | 24,000 | $19K |
| R Squared Ltd | 0.02% | — | 21,543 | $17K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | Add +0.1% | 19,941 | $16K |
| ProShare Advisors LLC | 0.00% | Add +49.1% | 16,016 | $12K |
| Royal Bank of Canada | 0.00% | Add +155.1% | 14,781 | $12K |
| Group One Trading LLC | 0.00% | Reduce -64.2% | 13,931 | $11K |
| Seros Financial, LLC | 0.01% | — | 10,000 | $10K |
| Osaic Holdings, Inc. | 0.00% | Reduce -7.0% | 13,295 | $10K |
| Tower Research Capital LLC (TRC) | 0.00% | Add +56.6% | 12,594 | $10K |
| Andina Capital Management, LLC | 0.01% | New | 11,650 | $9K |
| Cetera Investment Advisers | 0.00% | Add +4.3% | 10,950 | $9K |
| Sharpepoint LLC | 0.01% | — | 10,460 | $8K |
| Wealth Group, Ltd. | 0.01% | No change | 10,000 | $8K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $8K |
| Sterling Investment Counsel, LLC | 0.01% | No change | 10,000 | $8K |
| BNP Paribas Financial Markets | 0.00% | Reduce -26.4% | 9,412 | $7K |
| Global Retirement Partners, LLC | 0.00% | No change | 5,103 | $4K |
| Legal & General Group Plc | 0.00% | No change | 5,053 | $4K |
| Ameritas Investment Partners, Inc. | 0.00% | No change | 4,415 | $3K |
| California State Teachers Retirement System | 0.00% | No change | 4,120 | $3K |
| PSI Advisors, LLC | 0.00% | No change | 3,400 | $3K |
| Amalgamated Bank | 0.00% | No change | 2,005 | $2K |
| IFS Advisors, LLC | 0.00% | No change | 1,921 | $1K |
| Sterling Capital Management LLC | 0.00% | Add +949.2% | 1,899 | $1K |
| Credit Agricole S A | 0.00% | No change | 1,500 | $1K |
| Arax Advisory Partners | 0.00% | Add +0.3% | 1,446 | $1K |
| Simplex Trading, LLC | 0.00% | New | 2,046 | $1K |
| Public Employees Retirement System of Ohio | 0.00% | No change | 1,200 | $936 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $658 |
| Nisa Investment Advisors, LLC | 0.00% | Add +398.9% | 474 | $370 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $229 |
| EverSource Wealth Advisors, LLC | 0.00% | New | 77 | $60 |
| Cassady Schiller Wealth Management, LLC | 0.00% | New | 11 | $9 |
| SBI Securities Co., Ltd. | 0.00% | — | 10 | $8 |
| Cwm, LLC | 0.00% | Add +167.4% | 468 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.