Purple InnovationPRPL
13F holders, Q2 2025 (June 30)79holders −5
20new positions
26sold out
4famous investors
$0.73avg. 13F price*
At the end of Q2 2025, 79 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 5 from Q1 2025. 20 opened new positions and 26 sold out. The largest holders were Coliseum Capital Management, LLC ($34.2M), Wasatch Advisors LP ($3.4M) and No Street GP LP ($2.6M). 4 famous investors held it, including Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio), Israel Englander (0.0% of Millennium Management's portfolio) and Ken Griffin (0.0% of Citadel Advisors's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q1 2025 → Q2 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 20 | $1.9M |
| Exits | 26 | $822K |
All 13F filers, Q1 2025 → Q2 2025: 3,761,154 shares bought and 8,765,322 shares sold, net −5,004,168 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 79 holders
| Coliseum Capital Management, LLC | 2.45% | No change | 46,855,291 | $34.2M |
| Wasatch Advisors LP | 0.02% | Add +16.1% | 4,627,934 | $3.4M |
| No Street GP LP | 0.20% | Reduce -7.2% | 3,600,000 | $2.6M |
| Vanguard Group Inc. | 0.00% | Reduce -11.3% | 2,631,102 | $1.9M |
| FMR LLC | 0.00% | Reduce -43.6% | 1,940,045 | $1.4M |
| BlackRock, Inc. | 0.00% | Reduce -57.0% | 1,784,973 | $1.3M |
| Millennium Management | 0.00% | New | 1,061,626 | $774K |
| Dynamic Advisor Solutions LLC | 0.02% | No change | 901,176 | $657K |
| Invenomic Capital Management LP | 0.03% | Reduce -11.3% | 674,064 | $492K |
| Geode Capital Management, LLC | 0.00% | Reduce -54.9% | 620,894 | $453K |
| Goldman Sachs Group Inc. | 0.00% | Add +66.0% | 396,167 | $289K |
| JPMorgan Chase & Co. | 0.00% | Reduce -24.5% | 390,412 | $285K |
| Truist Financial Corp. | 0.00% | Reduce -40.7% | 350,000 | $255K |
| Jane Street Group, LLC | 0.00% | New | 347,523 | $253K |
| Anson Funds Management LP | 0.04% | New | 300,000 | $219K |
| Stratos Wealth Partners, LTD. | 0.00% | No change | 296,189 | $216K |
| Charles Schwab Investment Management Inc. | 0.00% | Reduce -32.2% | 265,604 | $194K |
| Crumly & Associates Inc. | 0.05% | Add +55.6% | 254,613 | $186K |
| Susquehanna International Group, LLP | 0.00% | Add +130.8% | 247,101 | $180K |
| State Street Corp. | 0.00% | Reduce -80.5% | 238,738 | $174K |
| Morgan Stanley | 0.00% | Reduce -12.1% | 198,535 | $145K |
| Marshall Wace, LLP | 0.00% | New | 175,626 | $128K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $110K |
| Citadel Advisors | 0.00% | Reduce -30.6% | 150,395 | $110K |
| Divisadero Street Capital Management, LP | 0.01% | No change | 138,605 | $101K |
| Y-Intercept (Hong Kong) Ltd | 0.00% | New | 136,254 | $99K |
| Northern Trust Corp. | 0.00% | Reduce -73.0% | 130,864 | $95K |
| Midwest Financial Group LLC | 0.04% | New | 115,000 | $84K |
| Invesco Ltd. | 0.00% | Reduce -42.2% | 112,900 | $82K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $75K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | No change | 100,000 | $73K |
| T. Rowe Price Associates Inc. | 0.00% | Reduce -21.1% | 96,470 | $70K |
| Qube Research & Technologies Ltd | 0.00% | New | 85,919 | $63K |
| Cubist Systematic Strategies, LLC | 0.00% | New | 81,754 | $60K |
| Royal Bank of Canada | 0.00% | Add +1267.6% | 78,187 | $57K |
| Dimensional Fund Advisors LP | 0.00% | Reduce -57.6% | 75,079 | $55K |
| Jain Global LLC | 0.00% | New | 54,604 | $40K |
| LPL Financial LLC | 0.00% | New | 52,056 | $38K |
| MAI Capital Management | 0.00% | New | 50,000 | $36K |
| Point72 Asia (Singapore) Pte. Ltd. | 0.01% | New | 41,724 | $30K |
| AQR Capital Management | 0.00% | Add +12.9% | 41,176 | $30K |
| Patriot Financial Group Insurance Agency, LLC | 0.00% | Reduce -33.1% | 40,900 | $30K |
| XTX Topco Ltd | 0.00% | New | 40,755 | $30K |
| Platform Technology Partners | 0.01% | No change | 35,000 | $26K |
| Woodley Farra Manion Portfolio Management Inc. | 0.00% | New | 30,480 | $22K |
| Simplex Trading, LLC | 0.00% | Add +58.9% | 29,107 | $21K |
| Legacy Investment Solutions, LLC | 0.01% | — | 28,652 | $21K |
| Legacy Wealth Managment, LLC | 0.01% | No change | 28,652 | $21K |
| Catalyst Funds Management Pty Ltd | 0.01% | New | 26,700 | $19K |
| Tower Research Capital LLC (TRC) | 0.00% | Add +90.9% | 24,647 | $18K |
| UBS Group AG | 0.00% | Reduce -64.6% | 22,811 | $17K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | Reduce -0.5% | 19,826 | $14K |
| Ground Swell Capital, LLC | 0.02% | New | 18,120 | $13K |
| Neuberger Berman Group LLC | 0.00% | No change | 15,659 | $11K |
| Cottage Street Advisors LLC | 0.01% | No change | 14,300 | $10K |
| Cetera Investment Advisers | 0.00% | Add +0.1% | 13,020 | $9K |
| Osaic Holdings, Inc. | 0.00% | Reduce -5.0% | 11,895 | $9K |
| Fifth Lane Capital, LP | 0.01% | New | 11,411 | $8K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $7K |
| Seros Financial, LLC | 0.00% | No change | 10,000 | $7K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $7K |
| Pingora Partners LLC | 0.00% | No change | 6,451 | $5K |
| Global Retirement Partners, LLC | 0.00% | — | 5,103 | $4K |
| Cwm, LLC | 0.00% | Add +5.0% | 3,725 | $3K |
| Bank of America Corp. | 0.00% | Reduce -92.3% | 2,704 | $2K |
| BNP Paribas Financial Markets | 0.00% | Reduce -43.2% | 2,067 | $2K |
| Wells Fargo & Company | 0.00% | Reduce -95.4% | 1,580 | $1K |
| Citigroup Inc. | 0.00% | Reduce -97.9% | 859 | $626 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $616 |
| Nisa Investment Advisors, LLC | 0.00% | New | 589 | $430 |
| Point72 (DIFC) Ltd | 0.00% | New | 497 | $362 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $214 |
| EverSource Wealth Advisors, LLC | 0.00% | New | 278 | $203 |
| IFS Advisors, LLC | 0.00% | Reduce -92.7% | 140 | $102 |
| True Wealth Design, LLC | 0.00% | Add +531.3% | 101 | $74 |
| Essential Partners LLC | 0.00% | — | 42 | $31 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $7 |
| Arax Advisory Partners | 0.00% | No change | 5 | $4 |
| Barclays PLC | 0.00% | Reduce -100.0% | 2 | $2 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.