N.E.W. Advisory Services LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 6, 2026), N.E.W. Advisory Services LLC reported 980 stock positions worth $1.5 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 18.8% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 5.2%) and iShares Intl Aggregate Bond (IAGG, 4.4%). Compared with Q1 2026, it opened 112 new positions, sold out of 46, added to 311 and reduced 177. The biggest buy was SS SPDR P S&P 1500 Comp ETF (SPTM, shares +4%) and the biggest sale Ste STR SPDR PT S&P 500 ETF (SPYM, shares −7%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.5B (Q2 2026)
- SEC Filing
- 0001803456-26-000003 ↗ filed Aug 6, 2026
Holdings Value
Holdings 980 stocks · $1.5B
| VTI VG Morningstar TS MKT ETF-US | 18.78% | 758,657 | $280.7M | Reduce -0.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 5.15% | 876,954 | $77.1M | Reduce -7.2% |
| IAGG iShares Intl Aggregate Bond | 4.42% | 1,307,184 | $66.1M | Add +8.0% |
| JPST JPMorgan Ultra-Short Income | 4.30% | 1,272,405 | $64.3M | Add +9.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 3.97% | 977,108 | $59.4M | Reduce -1.1% |
| SPAB SS SPDR P Agg Bond ETF | 3.76% | 2,205,265 | $56.3M | Add +4.5% |
| DFAX Dimensional World Ex US Core | 3.45% | 1,399,265 | $51.5M | Add +5.7% |
| VXUS Vanguard Total Intl Stock | 3.18% | 556,568 | $47.6M | Add +2.8% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.87% | 472,621 | $42.9M | Add +3.6% |
| BND Vanguard Total Bond Market | 2.69% | 547,549 | $40.2M | Add +12.9% |
| AVLV Avantis US Large Cap Value | 2.48% | 406,520 | $37.1M | Add +4.1% |
| AVUV Avantis US Small Cap Value | 2.45% | 293,796 | $36.7M | Add +3.0% |
| VIOV Vanguard S&P Small-Cap 600 V | 2.10% | 267,584 | $31.4M | Reduce -9.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.02% | 598,000 | $30.1M | Reduce -1.3% |
| DFAC Dimensional US Core Equity 2 | 1.78% | 600,995 | $26.7M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 1.46% | 31,862 | $21.9M | Add +7.3% |
| AAPL Apple Inc. | 1.43% | 73,976 | $21.4M | Add +9.4% |
| VXF Vanguard Extended Market ETF | 1.39% | 84,163 | $20.7M | Reduce -0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.33% | 39,712 | $19.9M | Reduce -1.5% |
| SPEM State Street SP PTF Em ETF | 1.24% | 358,906 | $18.6M | Reduce -2.3% |
| TSPA T Rowe Price US Eqy Research | 1.09% | 343,427 | $16.3M | Add +1.3% |
| PG The Procter & Gamble Co. | 0.94% | 95,468 | $14.0M | Add +3.4% |
| VSS Vanguard Ftse All Wo X-US SC | 0.92% | 89,587 | $13.8M | Add +4.6% |
| JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F | 0.88% | 143,330 | $13.2M | Add +3.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.81% | 140,879 | $12.1M | Reduce -1.2% |
| AIRR First Trust Rba American Ind | 0.80% | 89,828 | $12.0M | Add +3.6% |
| EFV iShares MSCI Eafe Value ETF | 0.74% | 144,126 | $11.0M | Add +6.5% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.72% | 99,101 | $10.8M | Reduce -4.9% |
| SCHG Schwab US Large-Cap Growth | 0.72% | 318,535 | $10.8M | Reduce -0.7% |
| RDVY First Trust Rising Dividend | 0.70% | 129,308 | $10.5M | Add +2.7% |
| TMSL T.rowe PRC Small-Mid Cap ETF | 0.66% | 225,342 | $9.9M | Add +2.2% |
| GWX State Street SPDR S&P Intern | 0.65% | 223,623 | $9.8M | Reduce -2.1% |
| JPIE JPMorgan Income ETF | 0.53% | 172,933 | $8.0M | Reduce -8.4% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.51% | 22,382 | $7.7M | Reduce -5.8% |
| PVAL Putnam Focused LRG Cap Value | 0.49% | 143,278 | $7.3M | Reduce -0.5% |
| JCPB JPMorgan Core Plus Bond ETF | 0.47% | 149,815 | $7.0M | Reduce -20.1% |
| EWX State Street SPDR S&P Emergi | 0.45% | 89,770 | $6.7M | Reduce -10.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.45% | 30,590 | $6.7M | Add +4.1% |
| DFIV Dimensional International Va | 0.43% | 120,406 | $6.5M | Reduce -3.4% |
| NIC Nicolet Bankshares Inc. | 0.43% | 38,566 | $6.4M | Reduce -1.3% |
| VGT Vanguard Info Tech ETF | 0.42% | 52,766 | $6.3M | Add +3.0% |
| AMZN Amazon.com Inc. | 0.40% | 25,344 | $6.0M | Reduce -0.4% |
| DNP DNP Select Income Fund Inc. | 0.39% | 544,615 | $5.9M | Add +0.1% |
| GRID First TRST Nasd Class Edg Sgiif | 0.38% | 29,643 | $5.7M | Add +11.8% |
| JEPI JPMorgan Equity Premium Inco | 0.38% | 99,777 | $5.6M | Add +12.7% |
| WEC WEC Energy Group Inc. | 0.33% | 42,320 | $4.9M | Reduce -0.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.32% | 17,203 | $4.8M | Reduce -2.6% |
| SPSB SS SPDR P St C Corp. ETF | 0.32% | 158,062 | $4.7M | Add +5.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.31% | 6,249 | $4.6M | Add +0.4% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.30% | 143,210 | $4.5M | Add +4.6% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.29% | 37,572 | $4.3M | Add +1.4% |
| ITOT iShares Core S&P Total U.S. | 0.27% | 24,859 | $4.1M | Reduce -4.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.27% | 34,210 | $4.1M | Reduce -0.2% |
| VGM Invesco Trust for Investmen | 0.27% | 373,821 | $4.0M | Add +62.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 12,862 | $3.9M | Add +0.9% |
| VEA Vanguard Ftse Developed ETF | 0.25% | 52,463 | $3.7M | Reduce -0.6% |
| NVDA Nvidia Corp. | 0.24% | 18,292 | $3.7M | Reduce -28.6% |
| JTEK JPMorgan US Tech Leaders | 0.24% | 31,849 | $3.6M | Add +1.8% |
| NOBL Proshares S&P 500 Dividend A | 0.23% | 62,381 | $3.5M | Add +2.6% |
| MSFT Microsoft Corp. | 0.23% | 9,373 | $3.5M | Add +11.3% |
| JPM JPMorgan Chase & Co. | 0.20% | 9,356 | $3.1M | Add +0.8% |
| PLTR Palantir Technologies Inc. Class A | 0.20% | 25,058 | $2.9M | Add +0.7% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.19% | 32,504 | $2.9M | Reduce -1.4% |
| VCR Vanguard Consumer Discre ETF | 0.19% | 7,154 | $2.8M | Reduce -4.9% |
| VDC Vanguard Consumer Staple ETF | 0.19% | 12,352 | $2.8M | Reduce -1.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.18% | 32,488 | $2.6M | Add +1.3% |
| FDD First Trust Stoxx Europe | 0.17% | 140,012 | $2.6M | Add +2.6% |
| JQUA JPMorgan US Quality Factor | 0.17% | 35,865 | $2.6M | Add +6.0% |
| VYM Vanguard High DVD Yield ETF | 0.17% | 16,097 | $2.5M | Reduce -0.4% |
| WFC Wells Fargo & Co. | 0.16% | 29,767 | $2.5M | Reduce -0.6% |
| BFC Bank First Corp. | 0.16% | 16,497 | $2.4M | Add +170.4% |
| WMT Walmart Inc. | 0.15% | 19,990 | $2.3M | Reduce -2.4% |
| SOXX iShares Semiconductor ETF | 0.14% | 3,294 | $2.1M | Add +4.9% |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 32,579 | $1.9M | Reduce -1.0% |
| MU Micron Technology Inc. | 0.12% | 1,515 | $1.7M | Add +54.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.12% | 2,307 | $1.7M | Add +0.7% |
| GOOGL Alphabet Inc. Class A | 0.11% | 4,696 | $1.7M | Reduce -5.4% |
| MCD McDonald's Corp. | 0.11% | 6,023 | $1.6M | Reduce -1.0% |
| JNJ Johnson & Johnson | 0.11% | 6,377 | $1.6M | Add +3.6% |
| TSLA Tesla Inc. | 0.11% | 3,759 | $1.6M | Add +2.1% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.10% | 28,999 | $1.5M | Add +22.8% |
| O Realty Income Corp. | 0.10% | 24,597 | $1.5M | Add +3.2% |
| SLV iShares Silver Trust | 0.10% | 27,551 | $1.5M | Add +2.8% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.10% | 39,921 | $1.5M | Add +2.0% |
| GLD SPDR Gold Shares | 0.10% | 3,906 | $1.4M | Add +3.1% |
| GILD Gilead Sciences Inc. | 0.09% | 10,929 | $1.4M | Add +6.0% |
| VIS Vanguard Industrials ETF | 0.09% | 3,743 | $1.3M | Add +18.4% |
| VHT Vanguard Health Care ETF | 0.09% | 4,503 | $1.3M | Reduce -3.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.09% | 16,344 | $1.3M | Add +0.6% |
| OSK Oshkosh Corp. | 0.08% | 8,077 | $1.2M | Reduce -0.1% |
| UPS United Parcel Service Class B | 0.08% | 11,307 | $1.2M | Reduce -12.6% |
| V Visa Inc. Class A | 0.08% | 3,419 | $1.2M | Add +8.6% |
| LLY Eli Lilly & Co. | 0.08% | 976 | $1.2M | Add +7.8% |
| VGSH Vanguard Short-Term Treasury | 0.08% | 19,513 | $1.1M | Add +0.7% |
| IYW iShares Ustechnology ETF | 0.08% | 4,459 | $1.1M | Reduce -15.9% |
| XLF SS Financial Select Sector | 0.07% | 20,798 | $1.1M | Add +8.3% |
| SDVY First Trust Smid Cap Rising | 0.07% | 25,142 | $1.1M | Reduce -1.8% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.07% | 21,578 | $1.1M | Reduce -1.8% |
| RTX RTX Corp. | 0.07% | 5,590 | $1.1M | Add +2.4% |
| AVNM Avantis All Intl MKTS Eq ETF | 0.07% | 12,553 | $1.0M | Add +14.1% |
Portfolio Sells Q1 2026 → Q2 2026
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -7.2% | 5.15% | −0.25 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.1% | 3.97% | −0.21 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -20.1% | 0.47% | −0.19 |
| VIOV Vanguard S&P Small-Cap 600 V | Reduce -9.8% | 2.10% | −0.16 |
| JPIE JPMorgan Income ETF | Reduce -8.4% | 0.53% | −0.12 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.5% | 1.33% | −0.12 |
| NVDA Nvidia Corp. | Reduce -28.6% | 0.24% | −0.09 |
| GWX State Street SPDR S&P Intern | Reduce -2.1% | 0.65% | −0.07 |
| TFLR T Rowe Price Floating RT ETF | Reduce -70.0% | 0.02% | −0.07 |
| DFIV Dimensional International Va | Reduce -3.4% | 0.43% | −0.06 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.3% | 2.02% | −0.05 |
| EWX State Street SPDR S&P Emergi | Reduce -10.2% | 0.45% | −0.05 |
| SPEM State Street SP PTF Em ETF | Reduce -2.3% | 1.24% | −0.05 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.04 |
| WMT Walmart Inc. | Reduce -2.4% | 0.15% | −0.04 |
| TBUX T Rowe Price Ultra Short-Ter | Reduce -51.3% | 0.03% | −0.04 |
| WEC WEC Energy Group Inc. | Reduce -0.2% | 0.33% | −0.04 |
| T AT&T Inc. | Reduce -3.9% | 0.06% | −0.04 |
| MCD McDonald's Corp. | Reduce -1.0% | 0.11% | −0.03 |
| THYF T Rowe Price US High Yield | Reduce -45.1% | 0.03% | −0.03 |
| VDC Vanguard Consumer Staple ETF | Reduce -1.5% | 0.19% | −0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -5.8% | 0.51% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -1.3% | 0.05% | −0.02 |
| BUFC AB Conservative Buffer ETF | Reduce -50.8% | 0.01% | −0.02 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -4.9% | 0.72% | −0.01 |
| UPS United Parcel Service Class B | Reduce -12.6% | 0.08% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -0.6% | 0.16% | −0.01 |
| VCR Vanguard Consumer Discre ETF | Reduce -4.9% | 0.19% | −0.01 |
| PVAL Putnam Focused LRG Cap Value | Reduce -0.5% | 0.49% | −0.01 |
| WAB Wabtec Corp. | Reduce -99.2% | 0.00% | −0.01 |
| LHX L3HARRIS Technologies Inc. | Sold out | 0.00% | −0.01 |
| PFE Pfizer Inc. | Reduce -33.2% | 0.01% | −0.01 |
| BKNG Booking Holdings Inc. | Reduce -99.6% | 0.00% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -19.6% | 0.02% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -1.4% | 0.06% | −0.01 |
| IVE iShares S&P 500 Value ETF | Reduce -9.0% | 0.06% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -21.4% | 0.02% | −0.01 |
| AXP American Express Co. | Reduce -40.2% | 0.01% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.4% | 0.17% | −0.01 |
| FISV Fiserv Inc. | Reduce -33.1% | 0.01% | −0.01 |
| NIC Nicolet Bankshares Inc. | Reduce -1.3% | 0.43% | −0.01 |
| HUM Humana Inc. | Sold out | 0.00% | −0.01 |
| SHM SS SPDR N Ice St Muni ETF | Reduce -17.8% | 0.02% | −0.01 |
| AME Ametek Inc. | Reduce -58.8% | 0.00% | −0.01 |
| HD Home Depot Inc. | Reduce -19.6% | 0.02% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -24.3% | 0.03% | −0.01 |
| SDY SS SPDR S&P Dividend ETF | Reduce -2.9% | 0.06% | −0.01 |
| OSK Oshkosh Corp. | Reduce -0.1% | 0.08% | −0.01 |
| CAT Caterpillar Inc. | Reduce -33.7% | 0.05% | −0.01 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -70.2% | 0.00% | −0.01 |
Portfolio Buys Q1 2026 → Q2 2026
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +3.6% | 2.87% | +0.17 |
| AAPL Apple Inc. | Add +9.4% | 1.43% | +0.15 |
| VOO Vanguard S&P 500 ETF | Add +7.3% | 1.46% | +0.14 |
| AVLV Avantis US Large Cap Value | Add +4.1% | 2.48% | +0.12 |
| BFC Bank First Corp. | Add +170.4% | 0.16% | +0.10 |
| VGM Invesco Trust for Investmen | Add +62.6% | 0.27% | +0.10 |
| AVUV Avantis US Small Cap Value | Add +3.0% | 2.45% | +0.09 |
| MU Micron Technology Inc. | Add +54.4% | 0.12% | +0.09 |
| VGT Vanguard Info Tech ETF | Add +3.0% | 0.42% | +0.09 |
| DFAX Dimensional World Ex US Core | Add +5.7% | 3.45% | +0.09 |
| AIRR First Trust Rba American Ind | Add +3.6% | 0.80% | +0.08 |
| SOXX iShares Semiconductor ETF | Add +4.9% | 0.14% | +0.06 |
| VXUS Vanguard Total Intl Stock | Add +2.8% | 3.18% | +0.06 |
| RDVY First Trust Rising Dividend | Add +2.7% | 0.70% | +0.06 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Add +2.2% | 0.66% | +0.06 |
| GRID First TRST Nasd Class Edg Sgiif | Add +11.8% | 0.38% | +0.06 |
| TSPA T Rowe Price US Eqy Research | Add +1.3% | 1.09% | +0.05 |
| JTEK JPMorgan US Tech Leaders | Add +1.8% | 0.24% | +0.05 |
| INTC Intel Corp. | Add +3.4% | 0.06% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.4% | 0.31% | +0.04 |
| DFAC Dimensional US Core Equity 2 | Add +0.1% | 1.78% | +0.04 |
| ZALT Innovator US Eq 10 Buffer | New | 0.04% | +0.04 |
| TDIV FT Nasdaq Tech DVD Index FD | Add +1.4% | 0.29% | +0.03 |
| XLK SS Technology Select Sector | Add +101.6% | 0.04% | +0.03 |
| TEM Tempus AI Inc. Class A | Add +175.7% | 0.03% | +0.02 |
| EIX Edison International | Add +192.3% | 0.03% | +0.02 |
| JQUA JPMorgan US Quality Factor | Add +6.0% | 0.17% | +0.02 |
| BND Vanguard Total Bond Market | Add +12.9% | 2.69% | +0.02 |
| VIS Vanguard Industrials ETF | Add +18.4% | 0.09% | +0.02 |
| LLY Eli Lilly & Co. | Add +7.8% | 0.08% | +0.02 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +22.8% | 0.10% | +0.02 |
| JBND JPMorgan Active Bond ETF | Add +436.0% | 0.02% | +0.02 |
| SGOV iShares 0-3 Month Treasury B | Add +64.7% | 0.05% | +0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +4.1% | 0.45% | +0.01 |
| CGDV Cap Group Dividend Value | Add +30.2% | 0.05% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +12.0% | 0.07% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.9% | 0.26% | +0.01 |
| AMAT Applied Materials Inc. | Add +5.9% | 0.02% | +0.01 |
| CARR Carrier Global Corp. | Add +0.0% | 0.06% | +0.01 |
| XBI SS SPDR S&P Biotech ETF | Add +146.8% | 0.01% | +0.01 |
| XLI SS Industrial Select Sector | Add +39.0% | 0.03% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Add +6.8% | 0.03% | +0.01 |
| V Visa Inc. Class A | Add +8.6% | 0.08% | +0.01 |
| AVNM Avantis All Intl MKTS Eq ETF | Add +14.1% | 0.07% | +0.01 |
| AVGO Broadcom Inc. | Add +22.2% | 0.03% | +0.01 |
| GEV GE Vernova Inc. | Add +6.0% | 0.03% | +0.01 |
| CSCO Cisco Systems Inc. | Add +2.4% | 0.02% | +0.01 |
| ASB Associated Banc-Corp. | Add +7.6% | 0.04% | +0.01 |
| ITA iShares U.S. Aerospace & Def | Add +26.0% | 0.03% | +0.01 |
| MS Morgan Stanley | Add +2.2% | 0.04% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |