N.E.W. Advisory Services LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 27, 2025), N.E.W. Advisory Services LLC reported 840 stock positions worth $1.1 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 19.7% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 6.9%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 6.3%). Compared with Q2 2025, it opened 42 new positions, sold out of 42, added to 202 and reduced 121. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +3%) and the biggest sale JPMorgan Hedged Equity ETF (HELO, shares −96%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.1B (Q3 2025)
- SEC Filing
- 0001803456-25-000002 ↗ filed Oct 27, 2025
Holdings Value
Holdings 840 stocks · $1.1B
| VTI VG Morningstar TS MKT ETF-US | 19.66% | 670,519 | $220.0M | Add +3.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 6.93% | 1,401,339 | $77.5M | Add +2.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 6.26% | 894,844 | $70.1M | Reduce -1.5% |
| IAGG iShares Intl Aggregate Bond | 5.19% | 1,134,706 | $58.1M | Add +6.9% |
| JPST JPMorgan Ultra-Short Income | 5.00% | 1,103,699 | $56.0M | Add +7.3% |
| SPAB SS SPDR P Agg Bond ETF | 4.17% | 1,804,326 | $46.6M | Add +3.9% |
| DFAX Dimensional World Ex US Core | 3.62% | 1,292,543 | $40.6M | Add +4.2% |
| VXUS Vanguard Total Intl Stock | 3.38% | 515,084 | $37.8M | Add +4.8% |
| BND Vanguard Total Bond Market | 2.98% | 449,260 | $33.4M | Add +8.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.98% | 413,575 | $33.4M | Add +2.1% |
| AVUV Avantis US Small Cap Value | 2.66% | 298,783 | $29.7M | Add +2.9% |
| VIOV Vanguard S&P Small-Cap 600 V | 2.61% | 306,355 | $29.2M | Reduce -5.1% |
| DFAC Dimensional US Core Equity 2 | 2.05% | 595,041 | $23.0M | Add +0.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.90% | 497,612 | $21.3M | Add +0.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.80% | 40,045 | $20.1M | Reduce -1.1% |
| VXF Vanguard Extended Market ETF | 1.41% | 75,311 | $15.8M | Add +4.0% |
| VOO Vanguard S&P 500 ETF | 1.38% | 25,303 | $15.5M | Add +6.2% |
| SPEM State Street SP PTF Em ETF | 1.24% | 296,056 | $13.9M | Reduce -2.1% |
| AAPL Apple Inc. | 1.22% | 53,671 | $13.7M | Reduce -1.5% |
| PG The Procter & Gamble Co. | 1.08% | 78,576 | $12.1M | Add +0.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.06% | 24,719 | $11.9M | Add +0.5% |
| VSS Vanguard Ftse All Wo X-US SC | 1.04% | 81,478 | $11.6M | Add +2.9% |
| EFV iShares MSCI Eafe Value ETF | 0.71% | 117,090 | $7.9M | Add +1.4% |
| GWX State Street SPDR S&P Intern | 0.69% | 191,596 | $7.7M | Reduce -5.8% |
| DFIV Dimensional International Va | 0.57% | 137,847 | $6.4M | Reduce -5.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.50% | 29,991 | $5.6M | Reduce -1.9% |
| EWX State Street SPDR S&P Emergi | 0.48% | 79,067 | $5.3M | Reduce -5.6% |
| NVDA Nvidia Corp. | 0.46% | 27,475 | $5.1M | Add +2.4% |
| NIC Nicolet Bankshares Inc. | 0.46% | 38,008 | $5.1M | Reduce -0.9% |
| JEPI JPMorgan Equity Premium Inco | 0.44% | 87,221 | $5.0M | Add +8.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.44% | 17,370 | $4.9M | Reduce -0.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.44% | 55,079 | $4.9M | Reduce -4.8% |
| VGT Vanguard Info Tech ETF | 0.43% | 6,515 | $4.9M | Reduce -1.5% |
| AMZN Amazon.com Inc. | 0.43% | 21,761 | $4.8M | Reduce -1.9% |
| PLTR Palantir Technologies Inc. Class A | 0.41% | 25,126 | $4.6M | Add +3.5% |
| WEC WEC Energy Group Inc. | 0.35% | 34,533 | $4.0M | Reduce -1.7% |
| ITOT iShares Core S&P Total U.S. | 0.35% | 26,947 | $3.9M | Add +3.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.35% | 6,435 | $3.9M | Add +4.0% |
| SCHG Schwab US Large-Cap Growth | 0.31% | 107,397 | $3.4M | Add +84.6% |
| MSFT Microsoft Corp. | 0.29% | 6,364 | $3.3M | Reduce -3.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.29% | 12,703 | $3.2M | Add +1.8% |
| VEA Vanguard Ftse Developed ETF | 0.28% | 52,672 | $3.2M | Add +5.8% |
| VCR Vanguard Consumer Discre ETF | 0.28% | 7,872 | $3.1M | No change |
| NOBL Proshares S&P 500 Dividend A | 0.27% | 29,305 | $3.0M | Add +7.8% |
| JPM JPMorgan Chase & Co. | 0.26% | 9,172 | $2.9M | Reduce -0.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.25% | 26,300 | $2.7M | Reduce -0.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.24% | 6,786 | $2.7M | Add +4.2% |
| VDC Vanguard Consumer Staple ETF | 0.24% | 12,452 | $2.7M | Add +0.5% |
| WFC Wells Fargo & Co. | 0.21% | 28,289 | $2.4M | Add +0.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.21% | 8,044 | $2.4M | Add +1.4% |
| JCPB JPMorgan Core Plus Bond ETF | 0.19% | 44,226 | $2.1M | Add +31.1% |
| VYM Vanguard High DVD Yield ETF | 0.17% | 13,527 | $1.9M | Add +6.4% |
| RDVY First Trust Rising Dividend | 0.16% | 27,178 | $1.8M | Add +23.4% |
| VWO Vanguard Ftse Emerging Marke | 0.15% | 31,200 | $1.7M | Add +2.6% |
| SCHM Schwab US Mid Cap ETF | 0.15% | 55,247 | $1.6M | Add +2669.3% |
| TSLA Tesla Inc. | 0.14% | 3,594 | $1.6M | Add +0.1% |
| JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F | 0.14% | 21,000 | $1.6M | Add +20900.0% |
| MCD McDonald's Corp. | 0.14% | 5,038 | $1.5M | Reduce -4.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.14% | 2,296 | $1.5M | Add +1.4% |
| AIRR First Trust Rba American Ind | 0.13% | 14,482 | $1.4M | Add +28.4% |
| WMT Walmart Inc. | 0.13% | 13,575 | $1.4M | Reduce -2.6% |
| JQUA JPMorgan US Quality Factor | 0.12% | 21,040 | $1.3M | Add +28.0% |
| DNP DNP Select Income Fund Inc. | 0.11% | 126,993 | $1.3M | Add +0.5% |
| META Meta Platforms Inc. Class A | 0.11% | 1,691 | $1.2M | Reduce -0.6% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.11% | 28,796 | $1.2M | Add +8.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.11% | 15,092 | $1.2M | Add +4.6% |
| VHT Vanguard Health Care ETF | 0.10% | 4,529 | $1.2M | Reduce -1.6% |
| O Realty Income Corp. | 0.10% | 19,224 | $1.2M | Add +9.8% |
| GILD Gilead Sciences Inc. | 0.10% | 10,463 | $1.2M | Add +0.6% |
| THYF T Rowe Price US High Yield | 0.10% | 21,367 | $1.1M | New |
| SLV iShares Silver Trust | 0.10% | 26,315 | $1.1M | Add +5.0% |
| JNJ Johnson & Johnson | 0.10% | 5,987 | $1.1M | Add +0.9% |
| XLF SS Financial Select Sector | 0.10% | 20,532 | $1.1M | Add +2.0% |
| EVTR Eaton Vance Total Return | 0.10% | 21,421 | $1.1M | New |
| TSPA T Rowe Price US Eqy Research | 0.10% | 26,218 | $1.1M | Add +26118.0% |
| GLD SPDR Gold Shares | 0.10% | 3,034 | $1.1M | Add +5.0% |
| IYW iShares Ustechnology ETF | 0.10% | 5,453 | $1.1M | No change |
| V Visa Inc. Class A | 0.10% | 3,127 | $1.1M | No change |
| OSK Oshkosh Corp. | 0.09% | 7,994 | $1.0M | Reduce -5.8% |
| VGSH Vanguard Short-Term Treasury | 0.09% | 17,094 | $1.0M | Add +7.1% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.08% | 24,939 | $946K | Add +6.9% |
| IVE iShares S&P 500 Value ETF | 0.08% | 4,438 | $916K | No change |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.08% | 26,364 | $881K | Add +141.3% |
| GOOGL Alphabet Inc. Class A | 0.08% | 3,550 | $863K | Reduce -11.6% |
| RTX RTX Corp. | 0.08% | 5,129 | $858K | Add +0.1% |
| T AT&T Inc. | 0.08% | 30,299 | $856K | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 0.07% | 1,243 | $832K | No change |
| SDY SS SPDR S&P Dividend ETF | 0.07% | 5,906 | $827K | Reduce -1.6% |
| AHR American Healthcare REIT Inc. | 0.07% | 19,668 | $826K | Reduce -4.2% |
| SCHW Schwab (charles) Corp. | 0.07% | 8,637 | $825K | Add +0.0% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.07% | 9,064 | $808K | Add +0.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 11,223 | $801K | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.07% | 2,293 | $792K | Add +64.0% |
| VIS Vanguard Industrials ETF | 0.07% | 2,647 | $784K | Add +11.4% |
| CARR Carrier Global Corp. | 0.07% | 13,006 | $776K | Reduce -1.0% |
| UPS United Parcel Service Class B | 0.07% | 9,104 | $760K | Add +18.2% |
| VTIP Vanguard Short-Term Tips | 0.07% | 14,905 | $755K | Add +10.9% |
| IWY iShares Russell Top 200 Grow | 0.07% | 2,720 | $744K | Add +0.1% |
| TVAL T. Rowe Price Value ETF | 0.07% | 21,464 | $732K | Reduce -47.5% |
| ORCL Oracle Corp. | 0.06% | 2,510 | $706K | Add +0.0% |
Portfolio Sells Q2 2025 → Q3 2025
| HELO JPMorgan Hedged Equity ETF | Reduce -96.0% | 0.01% | −0.25 |
| FTCB FT Core Investment Grade ETF | Reduce -99.4% | 0.00% | −0.15 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -1.5% | 6.26% | −0.15 |
| SDVY First Trust Smid Cap Rising | Reduce -84.8% | 0.03% | −0.14 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.1% | 1.80% | −0.11 |
| TCAF T Rowe PRC Cap Appreciation | Reduce -77.2% | 0.02% | −0.08 |
| VIOV Vanguard S&P Small-Cap 600 V | Reduce -5.1% | 2.61% | −0.07 |
| TVAL T. Rowe Price Value ETF | Reduce -47.5% | 0.07% | −0.06 |
| JPME JPM Diver Ret US MC Equity | Reduce -88.1% | 0.01% | −0.06 |
| IBM Intl Business Machines Corp. | Reduce -0.1% | 0.44% | −0.06 |
| SGOV iShares 0-3 Month Treasury B | Reduce -62.7% | 0.03% | −0.06 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -97.0% | 0.00% | −0.05 |
| GWX State Street SPDR S&P Intern | Reduce -5.8% | 0.69% | −0.05 |
| AMZN Amazon.com Inc. | Reduce -1.9% | 0.43% | −0.05 |
| GBTC Grayscale Bitcoin Trust ETF | Reduce -98.0% | 0.00% | −0.04 |
| DFIV Dimensional International Va | Reduce -5.1% | 0.57% | −0.04 |
| EWX State Street SPDR S&P Emergi | Reduce -5.6% | 0.48% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.9% | 0.50% | −0.02 |
| MSFT Microsoft Corp. | Reduce -3.7% | 0.29% | −0.02 |
| CARR Carrier Global Corp. | Reduce -1.0% | 0.07% | −0.02 |
| TBUX T Rowe Price Ultra Short-Ter | Reduce -88.9% | 0.00% | −0.02 |
| SPEM State Street SP PTF Em ETF | Reduce -2.1% | 1.24% | −0.02 |
| MCD McDonald's Corp. | Reduce -4.8% | 0.14% | −0.01 |
| SMTC Semtech Corp. | Sold out | 0.00% | −0.01 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -4.8% | 0.44% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Sold out | 0.00% | −0.01 |
| ARKK ARK Innovation ETF | Reduce -49.4% | 0.01% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -0.6% | 0.11% | −0.01 |
| KO The Coca-Cola Co. | Reduce -0.7% | 0.06% | −0.01 |
| TDVG T Rowe Price Dividend Growth | Sold out | 0.00% | −0.01 |
| SIRI Sirius XM Holdings Inc. | Reduce -34.1% | 0.02% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -7.4% | 0.03% | −0.01 |
| DKNG Draftkings Inc. Class A | Reduce -20.9% | 0.01% | −0.01 |
| WMT Walmart Inc. | Reduce -2.6% | 0.13% | −0.01 |
| AMGN Amgen Inc. | Reduce -49.5% | 0.01% | −0.01 |
| VHT Vanguard Health Care ETF | Reduce -1.6% | 0.10% | −0.01 |
| GLDM SPDR Gold Minishares Trust | Reduce -25.7% | 0.02% | −0.01 |
| SDY SS SPDR S&P Dividend ETF | Reduce -1.6% | 0.07% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -3.0% | 0.04% | −0.01 |
| NTRA Natera Inc. | Sold out | 0.00% | −0.01 |
| DDOG Datadog Inc. Class A | Reduce -30.5% | 0.01% | −0.00 |
| BTC Grayscale Bitcoin Mini ETF | Reduce -98.1% | 0.00% | −0.00 |
| IBIT iShares Bitcoin Trust ETF | Reduce -20.8% | 0.02% | −0.00 |
| WBA Walgreens Boots Alliance Inc. | Sold out | 0.00% | −0.00 |
| SNDR Schneider National Inc. Class B | Reduce -11.4% | 0.01% | −0.00 |
| IONQ Ionq Inc. | Reduce -60.2% | 0.00% | −0.00 |
| HURN Huron Consulting Group Inc. | Reduce -91.7% | 0.00% | −0.00 |
| TIP iShares Tips Bond ETF | Reduce -3.6% | 0.03% | −0.00 |
| AMLP Alerian MLP ETF | Reduce -34.5% | 0.00% | −0.00 |
| SHM SS SPDR N Ice St Muni ETF | Reduce -2.2% | 0.03% | −0.00 |
Portfolio Buys Q2 2025 → Q3 2025
| VTI VG Morningstar TS MKT ETF-US | Add +3.1% | 19.66% | +0.48 |
| SCHG Schwab US Large-Cap Growth | Add +84.6% | 0.31% | +0.14 |
| SCHM Schwab US Mid Cap ETF | Add +2669.3% | 0.15% | +0.14 |
| JIVE JPM Interntl Value ETF | Add +20900.0% | 0.14% | +0.14 |
| THYF T Rowe Price US High Yield | New | 0.10% | +0.10 |
| EVTR Eaton Vance Total Return | New | 0.10% | +0.10 |
| TSPA T Rowe Price US Eqy Research | Add +26118.0% | 0.10% | +0.10 |
| AVUV Avantis US Small Cap Value | Add +2.9% | 2.66% | +0.09 |
| PLTR Palantir Technologies Inc. Class A | Add +3.5% | 0.41% | +0.09 |
| DFAX Dimensional World Ex US Core | Add +4.2% | 3.62% | +0.09 |
| VXUS Vanguard Total Intl Stock | Add +4.8% | 3.38% | +0.08 |
| VOO Vanguard S&P 500 ETF | Add +6.2% | 1.38% | +0.07 |
| VXF Vanguard Extended Market ETF | Add +4.0% | 1.41% | +0.05 |
| NVDA Nvidia Corp. | Add +2.4% | 0.46% | +0.05 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +141.3% | 0.08% | +0.04 |
| AIRR First Trust Rba American Ind | Add +28.4% | 0.13% | +0.04 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +2.1% | 2.98% | +0.04 |
| JCPB JPMorgan Core Plus Bond ETF | Add +31.1% | 0.19% | +0.03 |
| TSLA Tesla Inc. | Add +0.1% | 0.14% | +0.03 |
| BND Vanguard Total Bond Market | Add +8.6% | 2.98% | +0.03 |
| RDVY First Trust Rising Dividend | Add +23.4% | 0.16% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +64.0% | 0.07% | +0.03 |
| FDL First Trust Morn DVD Lead Inc. | Add +933.3% | 0.03% | +0.03 |
| JQUA JPMorgan US Quality Factor | Add +28.0% | 0.12% | +0.02 |
| FVD First Trust Value Line DVD | Add +202.5% | 0.03% | +0.02 |
| SLV iShares Silver Trust | Add +5.0% | 0.10% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +4.0% | 0.35% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.5% | 1.06% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +4.2% | 0.24% | +0.01 |
| SCIO FT Struct Credit Inc. Opp ETF | Add +1321.0% | 0.01% | +0.01 |
| JNJ Johnson & Johnson | Add +0.9% | 0.10% | +0.01 |
| VGM Invesco Trust for Investmen | Add +34.8% | 0.04% | +0.01 |
| GLD SPDR Gold Shares | Add +5.0% | 0.10% | +0.01 |
| ITOT iShares Core S&P Total U.S. | Add +3.8% | 0.35% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +0.8% | 0.05% | +0.01 |
| ORCL Oracle Corp. | Add +0.0% | 0.06% | +0.01 |
| COPY Tweedy Browne Insdr+valu ETF | New | 0.01% | +0.01 |
| LNTH Lantheus Holdings Inc. | New | 0.01% | +0.01 |
| ABBV Abbvie Inc. | Add +0.0% | 0.06% | +0.01 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +8.3% | 0.11% | +0.01 |
| LOW Lowe's Cos Inc. | Add +21.1% | 0.03% | +0.01 |
| AVGO Broadcom Inc. | Add +30.7% | 0.02% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +5.8% | 0.28% | +0.01 |
| O Realty Income Corp. | Add +9.8% | 0.10% | +0.01 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Add +6.9% | 0.08% | +0.01 |
| CLF Cleveland-Cliffs Inc. | Add +75.0% | 0.01% | +0.01 |
| SOXX iShares Semiconductor ETF | Add +6.8% | 0.06% | +0.01 |
| IGV iShares Expanded Tech-Softwa | Add +35.9% | 0.03% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +6.4% | 0.17% | +0.01 |
| GRID First TRST Nasd Class Edg Sgiif | Add +10.1% | 0.06% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |