N.E.W. Advisory Services LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 24, 2024), N.E.W. Advisory Services LLC reported 173 stock positions worth $901.4 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 12.2% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 9.7%) and SS SPDR P S&P 500 Value ETF (SPYV, 8.7%). Compared with Q4 2023, it opened 15 new positions, sold out of 4, added to 91 and reduced 46. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +14%) and the biggest sale SS SPDR P Agg Bond ETF (SPAB, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $901.4M (Q1 2024)
- SEC Filing
- 0001085146-24-001987 ↗ filed Apr 24, 2024
Holdings Value
Holdings 173 stocks · $901.4M
| VTI VG Morningstar TS MKT ETF-US | 12.18% | 422,548 | $109.8M | Add +13.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 9.70% | 1,420,518 | $87.4M | Reduce -2.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.73% | 1,570,914 | $78.7M | Add +1.3% |
| SPAB SS SPDR P Agg Bond ETF | 6.02% | 2,146,242 | $54.3M | Reduce -1.3% |
| VIOV Vanguard S&P Small-Cap 600 V | 5.69% | 579,890 | $51.3M | Add +2.4% |
| IAGG iShares Intl Aggregate Bond | 5.13% | 926,289 | $46.3M | Add +3.2% |
| JPST JPMorgan Ultra-Short Income | 3.93% | 702,574 | $35.4M | Add +2.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 3.89% | 979,099 | $35.1M | Add +2.8% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.75% | 386,398 | $24.8M | Reduce -4.6% |
| DFAC Dimensional US Core Equity 2 | 2.21% | 624,154 | $19.9M | Add +0.5% |
| SPEM State Street SP PTF Em ETF | 1.88% | 468,916 | $17.0M | Reduce -2.5% |
| DFIV Dimensional International Va | 1.86% | 455,035 | $16.7M | Add +2.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.85% | 39,672 | $16.7M | Add +0.3% |
| BND Vanguard Total Bond Market | 1.76% | 217,939 | $15.8M | Add +15.5% |
| PG The Procter & Gamble Co. | 1.61% | 89,176 | $14.5M | Reduce -1.7% |
| GWX State Street SPDR S&P Intern | 1.55% | 431,358 | $14.0M | Reduce -2.7% |
| VSS Vanguard Ftse All Wo X-US SC | 1.42% | 109,700 | $12.8M | Add +6.0% |
| AAPL Apple Inc. | 1.30% | 68,295 | $11.7M | Add +1.1% |
| VXF Vanguard Extended Market ETF | 1.19% | 61,201 | $10.7M | Add +98.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.03% | 27,076 | $9.3M | Add +1.4% |
| EWX State Street SPDR S&P Emergi | 1.03% | 165,589 | $9.2M | Reduce -2.7% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.89% | 97,025 | $8.1M | Add +0.2% |
| VOO Vanguard S&P 500 ETF | 0.86% | 16,104 | $7.7M | Add +43.2% |
| EFV iShares MSCI Eafe Value ETF | 0.85% | 141,603 | $7.7M | Add +0.5% |
| DFAX Dimensional World Ex US Core | 0.84% | 298,754 | $7.6M | Add +14.8% |
| UCON First Trust Smith Unconstrai | 0.75% | 273,432 | $6.7M | Add +15.0% |
| JCPB JPMorgan Core Plus Bond ETF | 0.73% | 140,357 | $6.5M | Add +48.2% |
| VWO Vanguard Ftse Emerging Marke | 0.67% | 144,110 | $6.0M | Add +17.0% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.63% | 23,846 | $5.7M | Add +0.8% |
| VXUS Vanguard Total Intl Stock | 0.57% | 84,910 | $5.1M | Add +6.1% |
| NIC Nicolet Bankshares Inc. | 0.54% | 56,156 | $4.8M | Reduce -23.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.53% | 29,333 | $4.8M | Reduce -0.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.49% | 158,095 | $4.4M | Reduce -52.0% |
| SDVY First Trust Smid Cap Rising | 0.49% | 125,928 | $4.4M | Add +954.9% |
| AMZN Amazon.com Inc. | 0.48% | 23,770 | $4.3M | Add +1.3% |
| VGT Vanguard Info Tech ETF | 0.46% | 7,888 | $4.1M | Reduce -0.1% |
| DNP DNP Select Income Fund Inc. | 0.45% | 446,233 | $4.0M | Add +0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.39% | 18,414 | $3.5M | Add +5.1% |
| SPSB SS SPDR P St C Corp. ETF | 0.38% | 116,080 | $3.5M | Add +1.9% |
| KNG FT Vest S&P 500 DVD Arst TRG | 0.38% | 64,225 | $3.4M | Add +7.5% |
| JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F | 0.37% | 34,032 | $3.4M | Reduce -0.1% |
| JEPI JPMorgan Equity Premium Inco | 0.37% | 57,049 | $3.3M | Add +29.8% |
| VCR Vanguard Consumer Discre ETF | 0.37% | 10,360 | $3.3M | Add +1.5% |
| MSFT Microsoft Corp. | 0.36% | 7,675 | $3.2M | Add +1.9% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.35% | 106,911 | $3.1M | Add +1.7% |
| WEC WEC Energy Group Inc. | 0.33% | 36,089 | $3.0M | Add +0.0% |
| JQUA JPMorgan US Quality Factor | 0.31% | 52,987 | $2.8M | Add +53.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.29% | 11,431 | $2.6M | Add +4.8% |
| ITOT iShares Core S&P Total U.S. | 0.29% | 22,428 | $2.6M | Add +9.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.28% | 5,584 | $2.5M | Add +5.4% |
| JIRE JPMorgan Int Res Enh Eqty | 0.27% | 38,298 | $2.4M | Add +8.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.25% | 30,199 | $2.2M | Reduce -54.9% |
| VDC Vanguard Consumer Staple ETF | 0.24% | 10,561 | $2.2M | Add +50.3% |
| NVDA Nvidia Corp. | 0.24% | 2,353 | $2.1M | Add +4.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 8,237 | $2.1M | Reduce -1.9% |
| VEA Vanguard Ftse Developed ETF | 0.22% | 39,984 | $2.0M | Add +10.4% |
| JPM JPMorgan Chase & Co. | 0.21% | 9,259 | $1.9M | Reduce -5.1% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.20% | 6,436 | $1.8M | Add +1.6% |
| NOBL Proshares S&P 500 Dividend A | 0.19% | 16,578 | $1.7M | Add +30.6% |
| WFC Wells Fargo & Co. | 0.18% | 28,200 | $1.6M | Add +0.5% |
| VHT Vanguard Health Care ETF | 0.17% | 5,743 | $1.6M | Add +3.4% |
| MCD McDonald's Corp. | 0.17% | 5,476 | $1.5M | Add +0.1% |
| RDVY First Trust Rising Dividend | 0.17% | 27,420 | $1.5M | Add +71.3% |
| VYM Vanguard High DVD Yield ETF | 0.17% | 12,318 | $1.5M | Add +5.6% |
| YEAR AB Ultra Short Income ETF filed as AB ACTIVE ETFS INC | 0.14% | 25,433 | $1.3M | Reduce -64.4% |
| JNJ Johnson & Johnson | 0.14% | 7,968 | $1.3M | Reduce -2.9% |
| WMT Walmart Inc. | 0.13% | 19,351 | $1.2M | Add +3.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.12% | 14,277 | $1.1M | Reduce -2.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.12% | 2,082 | $1.1M | Add +0.2% |
| OSK Oshkosh Corp. | 0.12% | 8,520 | $1.1M | Add +2.1% |
| TSLA Tesla Inc. | 0.12% | 5,929 | $1.0M | Add +2.9% |
| META Meta Platforms Inc. Class A | 0.12% | 2,142 | $1.0M | Add +8.1% |
| GILD Gilead Sciences Inc. | 0.11% | 13,067 | $957K | Reduce -1.0% |
| IYW iShares Ustechnology ETF | 0.10% | 6,889 | $930K | Reduce -2.3% |
| V Visa Inc. Class A | 0.10% | 3,270 | $913K | Add +1.3% |
| SDY SS SPDR S&P Dividend ETF | 0.10% | 6,819 | $895K | Reduce -0.6% |
| IVV iShares Core S&P 500 ETF | 0.10% | 1,664 | $875K | Add +6.8% |
| IVE iShares S&P 500 Value ETF | 0.10% | 4,655 | $870K | Add +2.4% |
| VGSH Vanguard Short-Term Treasury | 0.09% | 14,502 | $842K | Reduce -4.3% |
| PLD Prologis Inc. | 0.09% | 6,046 | $787K | No change |
| VEU Vanguard Ftse All-World Ex-U | 0.08% | 13,056 | $766K | Reduce -1.1% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.08% | 11,795 | $760K | Add +4.0% |
| CARR Carrier Global Corp. | 0.08% | 12,976 | $754K | Reduce -3.9% |
| T AT&T Inc. | 0.08% | 42,727 | $752K | Add +1.5% |
| XLF SS Financial Select Sector | 0.08% | 17,848 | $752K | Add +3.5% |
| ABBV Abbvie Inc. | 0.08% | 3,991 | $727K | Add +7.4% |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.08% | 54,146 | $719K | Reduce -2.8% |
| VIG Vanguard Dividend Apprec ETF | 0.08% | 3,820 | $698K | Reduce -0.4% |
| NEW YORK LIFE INVESTMENTS ET | 0.08% | 19,982 | $686K | Add +31.8% |
| KO The Coca-Cola Co. | 0.07% | 10,675 | $653K | Reduce -2.6% |
| GOOGL Alphabet Inc. Class A | 0.07% | 4,293 | $648K | Add +13.5% |
| MRK Merck & Co. Inc. | 0.07% | 4,876 | $644K | Add +29.1% |
| O Realty Income Corp. | 0.07% | 11,715 | $634K | Add +18.3% |
| FVD First Trust Value Line DVD | 0.07% | 14,665 | $619K | Reduce -1.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.06% | 11,666 | $574K | Reduce -2.4% |
| VIS Vanguard Industrials ETF | 0.06% | 2,273 | $555K | No change |
| XOM Exxon Mobil Corp. | 0.06% | 4,572 | $531K | Reduce -0.1% |
| LLY Eli Lilly & Co. | 0.06% | 682 | $531K | Reduce -0.7% |
| BLDR Builders Firstsource Inc. | 0.06% | 2,542 | $530K | No change |
| CAT Caterpillar Inc. | 0.06% | 1,442 | $529K | Reduce -2.8% |
Portfolio Sells Q4 2023 → Q1 2024
| SPAB SS SPDR P Agg Bond ETF | Reduce -1.3% | 6.02% | −0.72 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -52.0% | 0.49% | −0.57 |
| YEAR AB Ultra Short Income ETF | Reduce -64.4% | 0.14% | −0.29 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -54.9% | 0.25% | −0.28 |
| NIC Nicolet Bankshares Inc. | Reduce -23.6% | 0.54% | −0.18 |
| SPEM State Street SP PTF Em ETF | Reduce -2.5% | 1.88% | −0.18 |
| GWX State Street SPDR S&P Intern | Reduce -2.7% | 1.55% | −0.15 |
| EWX State Street SPDR S&P Emergi | Reduce -2.7% | 1.03% | −0.14 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.3% | 9.70% | −0.12 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -4.6% | 2.75% | −0.11 |
| RDVI FT Vest Rising Dividend Achi | Sold out | 0.00% | −0.11 |
| JPSE JPM Diversified RT Small Cap | Reduce -67.3% | 0.03% | −0.07 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Reduce -52.1% | 0.03% | −0.03 |
| AMLP Alerian MLP ETF | Sold out | 0.00% | −0.03 |
| RTX RTX Corp. | Reduce -57.9% | 0.02% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Sold out | 0.00% | −0.02 |
| GILD Gilead Sciences Inc. | Reduce -1.0% | 0.11% | −0.02 |
| FPE FT-Preferred Secur & Inc. ETF | Sold out | 0.00% | −0.02 |
| BFC Bank First Corp. | Reduce -18.3% | 0.05% | −0.02 |
| JNJ Johnson & Johnson | Reduce -2.9% | 0.14% | −0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -2.9% | 0.12% | −0.02 |
| VGSH Vanguard Short-Term Treasury | Reduce -4.3% | 0.09% | −0.01 |
| CARR Carrier Global Corp. | Reduce -3.9% | 0.08% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -6.9% | 0.06% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.9% | 0.23% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -2.4% | 0.06% | −0.01 |
| FTCS First Trust Capital Strength | Reduce -9.8% | 0.05% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -2.2% | 0.05% | −0.01 |
| KO The Coca-Cola Co. | Reduce -2.6% | 0.07% | −0.01 |
| HON Honeywell International Inc. | Reduce -0.1% | 0.05% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -1.1% | 0.08% | −0.00 |
| FVD First Trust Value Line DVD | Reduce -1.7% | 0.07% | −0.00 |
| SDY SS SPDR S&P Dividend ETF | Reduce -0.6% | 0.10% | −0.00 |
| RWO State Street SPDR Dow Jones | Reduce -4.2% | 0.03% | −0.00 |
| JPME JPM Diver Ret US MC Equity | Reduce -0.1% | 0.37% | −0.00 |
| MGM MGM Resorts International | Reduce -4.5% | 0.04% | −0.00 |
| VGT Vanguard Info Tech ETF | Reduce -0.1% | 0.46% | −0.00 |
| MS Morgan Stanley | Reduce -1.5% | 0.03% | −0.00 |
| F Ford Motor Co. | Reduce -2.8% | 0.08% | −0.00 |
| VT Vanguard Tot World STK ETF | Reduce -4.2% | 0.04% | −0.00 |
| PG The Procter & Gamble Co. | Reduce -1.7% | 1.61% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.4% | 0.08% | −0.00 |
| IYW iShares Ustechnology ETF | Reduce -2.3% | 0.10% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.1% | 0.53% | −0.00 |
| IWV iShares Russell 3000 ETF | Reduce -1.0% | 0.03% | −0.00 |
| IVW iShares S&P 500 Growth ETF | Reduce -0.9% | 0.05% | +0.00 |
| XOM Exxon Mobil Corp. | Reduce -0.1% | 0.06% | +0.00 |
| JPM JPMorgan Chase & Co. | Reduce -5.1% | 0.21% | +0.01 |
| CAT Caterpillar Inc. | Reduce -2.8% | 0.06% | +0.01 |
| LLY Eli Lilly & Co. | Reduce -0.7% | 0.06% | +0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| VTI VG Morningstar TS MKT ETF-US | Add +13.8% | 12.18% | +1.54 |
| VXF Vanguard Extended Market ETF | Add +98.3% | 1.19% | +0.58 |
| SDVY First Trust Smid Cap Rising | Add +954.9% | 0.49% | +0.44 |
| VOO Vanguard S&P 500 ETF | Add +43.2% | 0.86% | +0.27 |
| JCPB JPMorgan Core Plus Bond ETF | Add +48.2% | 0.73% | +0.19 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.3% | 1.85% | +0.15 |
| JQUA JPMorgan US Quality Factor | Add +53.0% | 0.31% | +0.11 |
| NVDA Nvidia Corp. | Add +4.3% | 0.24% | +0.10 |
| BND Vanguard Total Bond Market | Add +15.5% | 1.76% | +0.08 |
| VDC Vanguard Consumer Staple ETF | Add +50.3% | 0.24% | +0.08 |
| DFAX Dimensional World Ex US Core | Add +14.8% | 0.84% | +0.08 |
| JEPI JPMorgan Equity Premium Inco | Add +29.8% | 0.37% | +0.07 |
| RDVY First Trust Rising Dividend | Add +71.3% | 0.17% | +0.07 |
| VWO Vanguard Ftse Emerging Marke | Add +17.0% | 0.67% | +0.06 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.06% | +0.06 |
| AMZN Amazon.com Inc. | Add +1.3% | 0.48% | +0.04 |
| IBM Intl Business Machines Corp. | Add +5.1% | 0.39% | +0.04 |
| NOBL Proshares S&P 500 Dividend A | Add +30.6% | 0.19% | +0.04 |
| SOXX iShares Semiconductor ETF | New | 0.04% | +0.04 |
| UCON First Trust Smith Unconstrai | Add +15.0% | 0.75% | +0.04 |
| META Meta Platforms Inc. Class A | Add +8.1% | 0.12% | +0.03 |
| GE General Electric | New | 0.03% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.4% | 1.03% | +0.03 |
| AIRR First Trust Rba American Ind | New | 0.03% | +0.03 |
| SLV iShares Silver Trust | New | 0.03% | +0.03 |
| ITOT iShares Core S&P Total U.S. | Add +9.6% | 0.29% | +0.03 |
| LAMR Lamar Advertising Co. Class A | New | 0.03% | +0.03 |
| ALL Allstate Corp. | New | 0.02% | +0.02 |
| DIS The Walt Disney Co. | New | 0.02% | +0.02 |
| DKNG Draftkings Inc. Class A | New | 0.02% | +0.02 |
| MET Metlife Inc. | New | 0.02% | +0.02 |
| ABT Abbott Laboratories | New | 0.02% | +0.02 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.02% | +0.02 |
| UBER Uber Technologies Inc. | New | 0.02% | +0.02 |
| VPU Vanguard Utilities ETF | New | 0.02% | +0.02 |
| MRK Merck & Co. Inc. | Add +29.1% | 0.07% | +0.02 |
| DFAC Dimensional US Core Equity 2 | Add +0.5% | 2.21% | +0.02 |
| DFIV Dimensional International Va | Add +2.9% | 1.86% | +0.02 |
| JIRE JPMorgan Int Res Enh Eqty | Add +8.3% | 0.27% | +0.02 |
| NEW YORK LIFE INVESTMENTS ET | Add +31.8% | 0.08% | +0.02 |
| MSFT Microsoft Corp. | Add +1.9% | 0.36% | +0.02 |
| VFH Vanguard Financials ETF | Add +41.8% | 0.05% | +0.02 |
| WFC Wells Fargo & Co. | Add +0.5% | 0.18% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +5.4% | 0.28% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +10.4% | 0.22% | +0.01 |
| ABBV Abbvie Inc. | Add +7.4% | 0.08% | +0.01 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.8% | 0.63% | +0.01 |
| WMT Walmart Inc. | Add +3.2% | 0.13% | +0.01 |
| KNG FT Vest S&P 500 DVD Arst TRG | Add +7.5% | 0.38% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +4.8% | 0.29% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |