N.E.W. Advisory Services LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 31, 2024), N.E.W. Advisory Services LLC reported 183 stock positions worth $1.0 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 14.0% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 8.2%) and SS SPDR P S&P 500 Value ETF (SPYV, 8.2%). Compared with Q2 2024, it opened 6 new positions, sold out of 5, added to 98 and reduced 60. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +8%) and the biggest sale First Trust Smith Unconstrai (UCON, shares −72%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.0B (Q3 2024)
- SEC Filing
- 0001085146-24-005253 ↗ filed Oct 31, 2024
Holdings Value
Holdings 183 stocks · $1.0B
| VTI VG Morningstar TS MKT ETF-US | 14.00% | 501,642 | $142.0M | Add +7.6% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 8.24% | 1,237,825 | $83.6M | Reduce -0.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.23% | 1,580,092 | $83.5M | Reduce -0.1% |
| SPAB SS SPDR P Agg Bond ETF | 5.96% | 2,313,637 | $60.5M | Add +8.0% |
| IAGG iShares Intl Aggregate Bond | 5.11% | 999,917 | $51.8M | Add +10.6% |
| JPST JPMorgan Ultra-Short Income | 4.44% | 887,605 | $45.0M | Add +10.7% |
| VIOV Vanguard S&P Small-Cap 600 V | 3.94% | 432,709 | $40.0M | Reduce -8.6% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.77% | 400,416 | $28.1M | Add +0.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.58% | 697,369 | $26.2M | Reduce -1.8% |
| DFAX Dimensional World Ex US Core | 2.46% | 925,498 | $25.0M | Add +7.3% |
| VXUS Vanguard Total Intl Stock | 2.24% | 350,680 | $22.7M | Add +7.1% |
| DFAC Dimensional US Core Equity 2 | 2.09% | 618,905 | $21.2M | Add +0.8% |
| BND Vanguard Total Bond Market | 1.98% | 267,838 | $20.1M | Add +13.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.79% | 39,495 | $18.2M | Add +0.6% |
| SPEM State Street SP PTF Em ETF | 1.76% | 432,052 | $17.8M | Reduce -4.3% |
| AVUV Avantis US Small Cap Value | 1.66% | 175,692 | $16.9M | Add +9.7% |
| AAPL Apple Inc. | 1.55% | 67,663 | $15.8M | Reduce -4.0% |
| PG The Procter & Gamble Co. | 1.50% | 87,720 | $15.2M | Reduce -1.4% |
| GWX State Street SPDR S&P Intern | 1.37% | 407,480 | $13.9M | Reduce -4.3% |
| VXF Vanguard Extended Market ETF | 1.17% | 65,076 | $11.8M | Add +2.1% |
| DFIV Dimensional International Va | 1.04% | 277,463 | $10.6M | Reduce -6.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.97% | 25,689 | $9.9M | Reduce -3.7% |
| VSS Vanguard Ftse All Wo X-US SC | 0.96% | 77,088 | $9.7M | Reduce -0.8% |
| VOO Vanguard S&P 500 ETF | 0.94% | 18,153 | $9.6M | Add +8.3% |
| EWX State Street SPDR S&P Emergi | 0.93% | 150,820 | $9.4M | Reduce -5.0% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.92% | 106,971 | $9.3M | Add +2.5% |
| EFV iShares MSCI Eafe Value ETF | 0.82% | 144,042 | $8.3M | Add +0.2% |
| SDVY First Trust Smid Cap Rising | 0.67% | 188,079 | $6.8M | Add +33.2% |
| JCPB JPMorgan Core Plus Bond ETF | 0.64% | 135,421 | $6.5M | Reduce -11.6% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.63% | 24,428 | $6.4M | Add +3.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.57% | 192,820 | $5.8M | Add +14.4% |
| RDVY First Trust Rising Dividend | 0.55% | 94,719 | $5.6M | Add +202.2% |
| JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F | 0.53% | 50,811 | $5.3M | Add +37.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.49% | 28,662 | $5.0M | Add +0.1% |
| DNP DNP Select Income Fund Inc. | 0.48% | 484,862 | $4.9M | Add +2.5% |
| AMZN Amazon.com Inc. | 0.45% | 24,440 | $4.6M | Add +0.8% |
| VGT Vanguard Info Tech ETF | 0.42% | 7,271 | $4.3M | Reduce -5.1% |
| SPSB SS SPDR P St C Corp. ETF | 0.42% | 140,392 | $4.3M | Add +5.0% |
| JEPI JPMorgan Equity Premium Inco | 0.40% | 68,983 | $4.1M | Add +13.8% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.39% | 129,526 | $4.0M | Add +1.6% |
| NIC Nicolet Bankshares Inc. | 0.39% | 41,044 | $3.9M | Reduce -24.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.38% | 17,430 | $3.9M | Reduce -5.3% |
| JQUA JPMorgan US Quality Factor | 0.35% | 63,567 | $3.6M | Add +11.1% |
| WEC WEC Energy Group Inc. | 0.34% | 35,360 | $3.4M | Add +1.6% |
| MSFT Microsoft Corp. | 0.32% | 7,544 | $3.2M | Reduce -1.5% |
| ITOT iShares Core S&P Total U.S. | 0.32% | 25,759 | $3.2M | Add +19.0% |
| NVDA Nvidia Corp. | 0.31% | 26,132 | $3.2M | Add +3.6% |
| VCR Vanguard Consumer Discre ETF | 0.30% | 8,825 | $3.0M | Reduce -14.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.28% | 5,894 | $2.9M | Add +1.2% |
| JIRE JPMorgan Int Res Enh Eqty | 0.28% | 43,189 | $2.9M | Add +4.2% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.28% | 34,069 | $2.8M | Add +11.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 11,183 | $2.7M | Add +7.2% |
| NOBL Proshares S&P 500 Dividend A | 0.25% | 23,462 | $2.5M | Add +45.7% |
| VEA Vanguard Ftse Developed ETF | 0.23% | 43,927 | $2.3M | Add +32.3% |
| VDC Vanguard Consumer Staple ETF | 0.23% | 10,543 | $2.3M | Add +5.4% |
| UCON First Trust Smith Unconstrai | 0.20% | 81,477 | $2.0M | Reduce -72.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 7,545 | $2.0M | Add +3.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.19% | 6,142 | $2.0M | Add +39.0% |
| JPM JPMorgan Chase & Co. | 0.18% | 8,811 | $1.9M | Reduce -2.2% |
| WMT Walmart Inc. | 0.16% | 20,152 | $1.6M | Add +2.6% |
| WFC Wells Fargo & Co. | 0.16% | 28,590 | $1.6M | Add +0.4% |
| VYM Vanguard High DVD Yield ETF | 0.16% | 12,294 | $1.6M | Add +38.6% |
| MCD McDonald's Corp. | 0.14% | 4,809 | $1.5M | Reduce -4.8% |
| VHT Vanguard Health Care ETF | 0.14% | 5,105 | $1.4M | Add +0.8% |
| VWO Vanguard Ftse Emerging Marke | 0.14% | 28,655 | $1.4M | Add +12.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.13% | 2,227 | $1.3M | Add +3.7% |
| AHR American Healthcare REIT Inc. | 0.12% | 45,720 | $1.2M | New |
| META Meta Platforms Inc. Class A | 0.11% | 1,925 | $1.1M | Reduce -0.4% |
| JNJ Johnson & Johnson | 0.11% | 6,782 | $1.1M | Reduce -0.1% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.11% | 13,734 | $1.1M | Add +16.1% |
| YEAR AB Ultra Short Income ETF filed as AB ACTIVE ETFS INC | 0.11% | 21,377 | $1.1M | Reduce -3.8% |
| CARR Carrier Global Corp. | 0.11% | 13,306 | $1.1M | Add +1.7% |
| NEW YORK LIFE INVESTMENTS ET | 0.10% | 29,253 | $1.0M | Add +50.8% |
| TSLA Tesla Inc. | 0.10% | 3,888 | $1.0M | Reduce -37.9% |
| SDY SS SPDR S&P Dividend ETF | 0.10% | 6,840 | $971K | Reduce -1.5% |
| BUFC AB Conservative Buffer ETF filed as AB ACTIVE ETFS INC | 0.10% | 25,102 | $969K | Add +17.8% |
| IVE iShares S&P 500 Value ETF | 0.09% | 4,655 | $918K | No change |
| IYW iShares Ustechnology ETF | 0.09% | 6,045 | $917K | Reduce -12.3% |
| GILD Gilead Sciences Inc. | 0.09% | 10,786 | $904K | Reduce -21.1% |
| OSK Oshkosh Corp. | 0.09% | 8,952 | $897K | Add +6.3% |
| V Visa Inc. Class A | 0.09% | 3,259 | $896K | Add +0.0% |
| O Realty Income Corp. | 0.08% | 13,508 | $857K | Add +19.5% |
| VGSH Vanguard Short-Term Treasury | 0.08% | 14,438 | $852K | Add +24.0% |
| XLF SS Financial Select Sector | 0.08% | 18,150 | $823K | Add +1.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.08% | 12,552 | $791K | Reduce -1.4% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.08% | 9,845 | $791K | Add +13.6% |
| AIRR First Trust Rba American Ind | 0.08% | 10,408 | $777K | Add +18.5% |
| PLD Prologis Inc. | 0.07% | 5,832 | $736K | Reduce -0.2% |
| KO The Coca-Cola Co. | 0.07% | 10,110 | $726K | Add +1.4% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.07% | 9,855 | $706K | Add +0.1% |
| IVV iShares Core S&P 500 ETF | 0.07% | 1,213 | $700K | Reduce -28.4% |
| GOOGL Alphabet Inc. Class A | 0.07% | 4,113 | $682K | Add +0.5% |
| PLTR Palantir Technologies Inc. Class A | 0.07% | 18,254 | $679K | Add +8.4% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.07% | 20,120 | $665K | Add +51.5% |
| T AT&T Inc. | 0.06% | 29,538 | $650K | Reduce -1.6% |
| LLY Eli Lilly & Co. | 0.06% | 722 | $640K | No change |
| VIG Vanguard Dividend Apprec ETF | 0.06% | 3,063 | $607K | Reduce -11.4% |
| MRK Merck & Co. Inc. | 0.06% | 5,285 | $600K | Add +6.8% |
| VIS Vanguard Industrials ETF | 0.06% | 2,302 | $599K | Reduce -1.8% |
| IWY iShares Russell Top 200 Grow | 0.06% | 2,709 | $596K | Add +0.1% |
Portfolio Sells Q2 2024 → Q3 2024
| UCON First Trust Smith Unconstrai | Reduce -72.4% | 0.20% | −0.58 |
| KNG FT Vest S&P 500 DVD Arst TRG | Reduce -91.6% | 0.03% | −0.35 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -0.3% | 8.24% | −0.33 |
| VIOV Vanguard S&P Small-Cap 600 V | Reduce -8.6% | 3.94% | −0.33 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -11.6% | 0.64% | −0.12 |
| DFIV Dimensional International Va | Reduce -6.8% | 1.04% | −0.11 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.8% | 2.58% | −0.11 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -3.7% | 0.97% | −0.10 |
| NIC Nicolet Bankshares Inc. | Reduce -24.6% | 0.39% | −0.10 |
| GWX State Street SPDR S&P Intern | Reduce -4.3% | 1.37% | −0.09 |
| PG The Procter & Gamble Co. | Reduce -1.4% | 1.50% | −0.09 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.1% | 8.23% | −0.08 |
| SPEM State Street SP PTF Em ETF | Reduce -4.3% | 1.76% | −0.08 |
| EWX State Street SPDR S&P Emergi | Reduce -5.0% | 0.93% | −0.06 |
| VGT Vanguard Info Tech ETF | Reduce -5.1% | 0.42% | −0.06 |
| VCR Vanguard Consumer Discre ETF | Reduce -14.9% | 0.30% | −0.05 |
| MSFT Microsoft Corp. | Reduce -1.5% | 0.32% | −0.05 |
| AAPL Apple Inc. | Reduce -4.0% | 1.55% | −0.05 |
| TSLA Tesla Inc. | Reduce -37.9% | 0.10% | −0.03 |
| IWP iShares Russell Mid-Cap Grow | Sold out | 0.00% | −0.03 |
| IVV iShares Core S&P 500 ETF | Reduce -28.4% | 0.07% | −0.03 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −0.03 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -0.8% | 0.96% | −0.03 |
| GE General Electric | Sold out | 0.00% | −0.03 |
| IYW iShares Ustechnology ETF | Reduce -12.3% | 0.09% | −0.02 |
| F Ford Motor Co. | Reduce -1.6% | 0.05% | −0.02 |
| SILA Sila Realty Trust Inc. | Reduce -40.0% | 0.03% | −0.02 |
| YEAR AB Ultra Short Income ETF | Reduce -3.8% | 0.11% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -2.2% | 0.18% | −0.01 |
| GLD SPDR Gold Shares | Reduce -32.5% | 0.03% | −0.01 |
| GILD Gilead Sciences Inc. | Reduce -21.1% | 0.09% | −0.01 |
| CLM Cornerstone Strategic Invest | Sold out | 0.00% | −0.01 |
| RCAT Red Cat Holdings Inc. | Sold out | 0.00% | −0.01 |
| BA The Boeing Co. | Reduce -12.4% | 0.02% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -11.2% | 0.05% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -12.9% | 0.04% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -11.4% | 0.06% | −0.01 |
| IWS iShares Russell Mid-Cap Valu | Reduce -16.4% | 0.04% | −0.01 |
| MGM MGM Resorts International | Reduce -2.6% | 0.03% | −0.01 |
| IWN iShares Russell 2000 Value E | Reduce -19.3% | 0.03% | −0.01 |
| FTCS First Trust Capital Strength | Reduce -19.9% | 0.02% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -3.2% | 0.05% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -5.2% | 0.04% | −0.00 |
| JPSE JPM Diversified RT Small Cap | Reduce -14.6% | 0.03% | −0.00 |
| ECL Ecolab Inc. | Reduce -8.0% | 0.04% | −0.00 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -4.6% | 0.05% | −0.00 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -1.4% | 0.08% | −0.00 |
| VT Vanguard Tot World STK ETF | Reduce -4.1% | 0.03% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -8.7% | 0.02% | −0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -1.2% | 0.04% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| VTI VG Morningstar TS MKT ETF-US | Add +7.6% | 14.00% | +0.55 |
| RDVY First Trust Rising Dividend | Add +202.2% | 0.55% | +0.37 |
| IAGG iShares Intl Aggregate Bond | Add +10.6% | 5.11% | +0.24 |
| SDVY First Trust Smid Cap Rising | Add +33.2% | 0.67% | +0.17 |
| SPAB SS SPDR P Agg Bond ETF | Add +8.0% | 5.96% | +0.16 |
| BND Vanguard Total Bond Market | Add +13.6% | 1.98% | +0.15 |
| JPME JPM Diver Ret US MC Equity | Add +37.4% | 0.53% | +0.15 |
| AHR American Healthcare REIT Inc. | New | 0.12% | +0.12 |
| AVUV Avantis US Small Cap Value | Add +9.7% | 1.66% | +0.11 |
| VXUS Vanguard Total Intl Stock | Add +7.1% | 2.24% | +0.11 |
| DFAX Dimensional World Ex US Core | Add +7.3% | 2.46% | +0.10 |
| NOBL Proshares S&P 500 Dividend A | Add +45.7% | 0.25% | +0.08 |
| JPST JPMorgan Ultra-Short Income | Add +10.7% | 4.44% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.6% | 1.79% | +0.07 |
| DNP DNP Select Income Fund Inc. | Add +2.5% | 0.48% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +32.3% | 0.23% | +0.05 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +39.0% | 0.19% | +0.05 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +14.4% | 0.57% | +0.04 |
| VYM Vanguard High DVD Yield ETF | Add +38.6% | 0.16% | +0.04 |
| ITOT iShares Core S&P Total U.S. | Add +19.0% | 0.32% | +0.04 |
| WEC WEC Energy Group Inc. | Add +1.6% | 0.34% | +0.04 |
| VOO Vanguard S&P 500 ETF | Add +8.3% | 0.94% | +0.04 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +2.5% | 0.92% | +0.03 |
| JEPI JPMorgan Equity Premium Inco | Add +13.8% | 0.40% | +0.03 |
| NEW YORK LIFE INVESTMENTS ET | Add +50.8% | 0.10% | +0.03 |
| SCHD Schwab US DVD Equity ETF | New | 0.03% | +0.03 |
| JQUA JPMorgan US Quality Factor | Add +11.1% | 0.35% | +0.03 |
| ASB Associated Banc-Corp. | Add +127.2% | 0.05% | +0.03 |
| SYFI AB SHRT Duration HGH YLD ETF | New | 0.03% | +0.03 |
| SO The Southern Co. | New | 0.03% | +0.03 |
| DE Deere & Co. | New | 0.02% | +0.02 |
| HON Honeywell International Inc. | Add +122.2% | 0.04% | +0.02 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Add +51.5% | 0.07% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +8.4% | 0.07% | +0.02 |
| O Realty Income Corp. | Add +19.5% | 0.08% | +0.02 |
| IJK iShares S&P Mid-Cap 400 Grow | New | 0.02% | +0.02 |
| UPS United Parcel Service Class B | Add +67.2% | 0.05% | +0.02 |
| WMT Walmart Inc. | Add +2.6% | 0.16% | +0.02 |
| CARR Carrier Global Corp. | Add +1.7% | 0.11% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +7.2% | 0.26% | +0.02 |
| VTIP Vanguard Short-Term Tips | Add +53.0% | 0.05% | +0.02 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +11.6% | 0.28% | +0.01 |
| VWO Vanguard Ftse Emerging Marke | Add +12.1% | 0.14% | +0.01 |
| AIRR First Trust Rba American Ind | Add +18.5% | 0.08% | +0.01 |
| BLDR Builders Firstsource Inc. | Add +1.8% | 0.05% | +0.01 |
| KMB Kimberly-Clark Corp. | Add +35.9% | 0.05% | +0.01 |
| RTX RTX Corp. | Add +21.2% | 0.04% | +0.01 |
| VGSH Vanguard Short-Term Treasury | Add +24.0% | 0.08% | +0.01 |
| SCHW Schwab (charles) Corp. | Add +62.1% | 0.05% | +0.01 |
| BUFC AB Conservative Buffer ETF | Add +17.8% | 0.10% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |