N.E.W. Advisory Services LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 24, 2025), N.E.W. Advisory Services LLC reported 189 stock positions worth $1.1 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 16.8% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.5%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 6.4%). Compared with Q3 2024, it opened 13 new positions, sold out of 7, added to 80 and reduced 76. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +22%) and the biggest sale Ste STR SPDR PT S&P 500 ETF (SPYM, shares −21%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.1B (Q4 2024)
- SEC Filing
- 0001085146-25-000454 ↗ filed Jan 24, 2025
Holdings Value
Holdings 189 stocks · $1.1B
| VTI VG Morningstar TS MKT ETF-US | 16.82% | 611,106 | $177.1M | Add +21.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 7.54% | 1,552,616 | $79.4M | Reduce -1.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 6.42% | 980,244 | $67.6M | Reduce -20.8% |
| SPAB SS SPDR P Agg Bond ETF | 4.88% | 2,055,356 | $51.4M | Reduce -11.2% |
| IAGG iShares Intl Aggregate Bond | 4.86% | 1,025,936 | $51.2M | Add +2.6% |
| JPST JPMorgan Ultra-Short Income | 4.62% | 964,963 | $48.6M | Add +8.7% |
| DFAX Dimensional World Ex US Core | 2.84% | 1,203,751 | $29.9M | Add +30.1% |
| VIOV Vanguard S&P Small-Cap 600 V | 2.84% | 320,534 | $29.9M | Reduce -25.9% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.75% | 406,042 | $29.0M | Add +1.4% |
| VXUS Vanguard Total Intl Stock | 2.63% | 470,599 | $27.7M | Add +34.2% |
| BND Vanguard Total Bond Market | 2.50% | 366,039 | $26.3M | Add +36.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.15% | 662,340 | $22.6M | Reduce -5.0% |
| AVUV Avantis US Small Cap Value | 2.11% | 230,386 | $22.2M | Add +31.1% |
| DFAC Dimensional US Core Equity 2 | 2.03% | 618,349 | $21.4M | Reduce -0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.70% | 39,514 | $17.9M | Add +0.1% |
| AAPL Apple Inc. | 1.59% | 67,046 | $16.8M | Reduce -0.9% |
| SPEM State Street SP PTF Em ETF | 1.42% | 390,138 | $15.0M | Reduce -9.7% |
| PG The Procter & Gamble Co. | 1.38% | 86,526 | $14.5M | Reduce -1.4% |
| VXF Vanguard Extended Market ETF | 1.19% | 66,011 | $12.5M | Add +1.4% |
| VOO Vanguard S&P 500 ETF | 1.05% | 20,552 | $11.1M | Add +13.2% |
| HELO JPMorgan Hedged Equity ETF | 1.01% | 172,140 | $10.7M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.99% | 25,415 | $10.4M | Reduce -1.1% |
| GWX State Street SPDR S&P Intern | 0.97% | 330,232 | $10.2M | Reduce -19.0% |
| VSS Vanguard Ftse All Wo X-US SC | 0.91% | 83,490 | $9.6M | Add +8.3% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.86% | 104,003 | $9.1M | Reduce -2.8% |
| EFV iShares MSCI Eafe Value ETF | 0.77% | 154,246 | $8.1M | Add +7.1% |
| SDVY First Trust Smid Cap Rising | 0.69% | 202,754 | $7.3M | Add +7.8% |
| DFIV Dimensional International Va | 0.69% | 204,629 | $7.3M | Reduce -26.3% |
| UCON First Trust Smith Unconstrai | 0.69% | 292,891 | $7.2M | Add +259.5% |
| JCPB JPMorgan Core Plus Bond ETF | 0.68% | 154,718 | $7.1M | Add +14.3% |
| EWX State Street SPDR S&P Emergi | 0.66% | 118,209 | $6.9M | Reduce -21.6% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.60% | 23,284 | $6.3M | Reduce -4.7% |
| SCHG Schwab US Large-Cap Growth | 0.59% | 221,370 | $6.2M | New |
| RDVY First Trust Rising Dividend | 0.54% | 96,225 | $5.7M | Add +1.6% |
| AMZN Amazon.com Inc. | 0.51% | 24,323 | $5.3M | Reduce -0.5% |
| JQUA JPMorgan US Quality Factor | 0.50% | 92,081 | $5.3M | Add +44.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.47% | 29,092 | $4.9M | Add +1.5% |
| FTGS First Trust Grwth Strgth ETF | 0.44% | 147,164 | $4.6M | New |
| AIRR First Trust Rba American Ind | 0.42% | 57,759 | $4.4M | Add +454.9% |
| VGT Vanguard Info Tech ETF | 0.41% | 7,022 | $4.4M | Reduce -3.4% |
| JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F | 0.40% | 41,527 | $4.3M | Reduce -18.3% |
| DNP DNP Select Income Fund Inc. | 0.40% | 481,596 | $4.2M | Reduce -0.7% |
| SPSB SS SPDR P St C Corp. ETF | 0.40% | 141,501 | $4.2M | Add +0.8% |
| NIC Nicolet Bankshares Inc. | 0.40% | 39,995 | $4.2M | Reduce -2.6% |
| JEPI JPMorgan Equity Premium Inco | 0.39% | 72,112 | $4.1M | Add +4.5% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.37% | 135,864 | $3.9M | Add +4.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.36% | 17,309 | $3.8M | Reduce -0.7% |
| NVDA Nvidia Corp. | 0.34% | 26,836 | $3.6M | Add +2.7% |
| WEC WEC Energy Group Inc. | 0.34% | 38,019 | $3.6M | Add +7.5% |
| ITOT iShares Core S&P Total U.S. | 0.31% | 25,727 | $3.3M | Reduce -0.1% |
| VCR Vanguard Consumer Discre ETF | 0.29% | 8,249 | $3.1M | Reduce -6.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.29% | 34,872 | $3.1M | Add +2.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.29% | 5,958 | $3.0M | Add +1.1% |
| MSFT Microsoft Corp. | 0.28% | 7,118 | $3.0M | Reduce -5.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 11,612 | $2.8M | Add +3.8% |
| NOBL Proshares S&P 500 Dividend A | 0.26% | 26,996 | $2.7M | Add +15.1% |
| VEA Vanguard Ftse Developed ETF | 0.22% | 49,152 | $2.4M | Add +11.9% |
| JIRE JPMorgan Int Res Enh Eqty | 0.22% | 40,102 | $2.3M | Reduce -7.2% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.22% | 6,653 | $2.3M | Add +8.3% |
| VDC Vanguard Consumer Staple ETF | 0.22% | 10,756 | $2.3M | Add +2.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 7,849 | $2.1M | Add +4.0% |
| JPM JPMorgan Chase & Co. | 0.19% | 8,410 | $2.0M | Reduce -4.5% |
| WFC Wells Fargo & Co. | 0.19% | 28,416 | $2.0M | Reduce -0.6% |
| WMT Walmart Inc. | 0.16% | 19,199 | $1.7M | Reduce -4.7% |
| VYM Vanguard High DVD Yield ETF | 0.16% | 13,483 | $1.7M | Add +9.7% |
| PLTR Palantir Technologies Inc. Class A | 0.16% | 22,097 | $1.7M | Add +21.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.14% | 48,875 | $1.5M | Reduce -74.7% |
| MCD McDonald's Corp. | 0.13% | 4,814 | $1.4M | Add +0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 31,261 | $1.4M | Add +9.1% |
| VHT Vanguard Health Care ETF | 0.13% | 5,224 | $1.3M | Add +2.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.12% | 2,241 | $1.3M | Add +0.6% |
| TSLA Tesla Inc. | 0.12% | 3,052 | $1.2M | Reduce -21.5% |
| AHR American Healthcare REIT Inc. | 0.11% | 41,543 | $1.2M | Reduce -9.1% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.11% | 14,643 | $1.1M | Add +6.6% |
| META Meta Platforms Inc. Class A | 0.11% | 1,913 | $1.1M | Reduce -0.6% |
| V Visa Inc. Class A | 0.10% | 3,232 | $1.0M | Reduce -0.8% |
| JNJ Johnson & Johnson | 0.09% | 6,706 | $970K | Reduce -1.1% |
| XLF SS Financial Select Sector | 0.09% | 19,825 | $958K | Add +9.2% |
| GILD Gilead Sciences Inc. | 0.09% | 10,370 | $958K | Reduce -3.9% |
| VGSH Vanguard Short-Term Treasury | 0.09% | 15,746 | $916K | Add +9.1% |
| SGOV iShares 0-3 Month Treasury B | 0.09% | 9,125 | $915K | New |
| SDY SS SPDR S&P Dividend ETF | 0.09% | 6,916 | $914K | Add +1.1% |
| CARR Carrier Global Corp. | 0.09% | 13,137 | $897K | Reduce -1.3% |
| IYW iShares Ustechnology ETF | 0.08% | 5,533 | $883K | Reduce -8.5% |
| IVE iShares S&P 500 Value ETF | 0.08% | 4,555 | $869K | Reduce -2.1% |
| BUFC AB Conservative Buffer ETF filed as AB ACTIVE ETFS INC | 0.08% | 21,804 | $854K | Reduce -13.1% |
| OSK Oshkosh Corp. | 0.08% | 8,892 | $845K | Reduce -0.7% |
| O Realty Income Corp. | 0.08% | 15,317 | $818K | Add +13.4% |
| YEAR AB Ultra Short Income ETF filed as AB ACTIVE ETFS INC | 0.08% | 15,772 | $794K | Reduce -26.2% |
| GOOGL Alphabet Inc. Class A | 0.07% | 4,115 | $779K | Add +0.1% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.07% | 9,565 | $750K | Reduce -2.8% |
| IVV iShares Core S&P 500 ETF | 0.07% | 1,236 | $728K | Add +1.9% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.07% | 23,161 | $706K | Add +15.1% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.07% | 9,241 | $703K | Reduce -6.2% |
| T AT&T Inc. | 0.07% | 30,738 | $700K | Add +4.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 12,118 | $696K | Reduce -3.5% |
| VIG Vanguard Dividend Apprec ETF | 0.06% | 3,351 | $656K | Add +9.4% |
| KO The Coca-Cola Co. | 0.06% | 10,285 | $640K | Add +1.7% |
| IWY iShares Russell Top 200 Grow | 0.06% | 2,712 | $638K | Add +0.1% |
| AVLV Avantis US Large Cap Value | 0.06% | 9,550 | $638K | New |
Portfolio Sells Q3 2024 → Q4 2024
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -20.8% | 6.42% | −1.82 |
| VIOV Vanguard S&P Small-Cap 600 V | Reduce -25.9% | 2.84% | −1.10 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -11.2% | 4.88% | −1.08 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.7% | 7.54% | −0.69 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -5.0% | 2.15% | −0.44 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -74.7% | 0.14% | −0.43 |
| GWX State Street SPDR S&P Intern | Reduce -19.0% | 0.97% | −0.40 |
| DFIV Dimensional International Va | Reduce -26.3% | 0.69% | −0.35 |
| SPEM State Street SP PTF Em ETF | Reduce -9.7% | 1.42% | −0.34 |
| EWX State Street SPDR S&P Emergi | Reduce -21.6% | 0.66% | −0.27 |
| JPME JPM Diver Ret US MC Equity | Reduce -18.3% | 0.40% | −0.12 |
| PG The Procter & Gamble Co. | Reduce -1.4% | 1.38% | −0.12 |
| NEW YORK LIFE INVESTMENTS ET | Sold out | 0.00% | −0.10 |
| DNP DNP Select Income Fund Inc. | Reduce -0.7% | 0.40% | −0.08 |
| DFAC Dimensional US Core Equity 2 | Reduce -0.1% | 2.03% | −0.06 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -7.2% | 0.22% | −0.06 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -2.8% | 0.86% | −0.05 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -4.7% | 0.60% | −0.04 |
| MSFT Microsoft Corp. | Reduce -5.7% | 0.28% | −0.04 |
| YEAR AB Ultra Short Income ETF | Reduce -26.2% | 0.08% | −0.03 |
| KNG FT Vest S&P 500 DVD Arst TRG | Sold out | 0.00% | −0.03 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.03 |
| LIN Linde PLC | Sold out | 0.00% | −0.03 |
| FTCS First Trust Capital Strength | Sold out | 0.00% | −0.02 |
| RWO State Street SPDR Dow Jones | Sold out | 0.00% | −0.02 |
| CARR Carrier Global Corp. | Reduce -1.3% | 0.09% | −0.02 |
| ASB Associated Banc-Corp. | Reduce -43.7% | 0.03% | −0.02 |
| CAT Caterpillar Inc. | Reduce -28.2% | 0.04% | −0.02 |
| IJK iShares S&P Mid-Cap 400 Grow | Sold out | 0.00% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -0.7% | 0.36% | −0.02 |
| JNJ Johnson & Johnson | Reduce -1.1% | 0.09% | −0.02 |
| BUFC AB Conservative Buffer ETF | Reduce -13.1% | 0.08% | −0.01 |
| PEP Pepsico Inc. | Reduce -15.9% | 0.03% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -3.5% | 0.07% | −0.01 |
| AMD Advanced Micro Devices | Reduce -11.2% | 0.02% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -4.1% | 0.05% | −0.01 |
| LLY Eli Lilly & Co. | Reduce -1.0% | 0.05% | −0.01 |
| F Ford Motor Co. | Reduce -9.5% | 0.04% | −0.01 |
| SPYX SS SPDR S&P 500 Foss FL ETF | Reduce -25.1% | 0.03% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -8.9% | 0.04% | −0.01 |
| MGM MGM Resorts International | Reduce -18.2% | 0.02% | −0.01 |
| OSK Oshkosh Corp. | Reduce -0.7% | 0.08% | −0.01 |
| ABBV Abbvie Inc. | Reduce -0.8% | 0.05% | −0.01 |
| IVE iShares S&P 500 Value ETF | Reduce -2.1% | 0.08% | −0.01 |
| FVD First Trust Value Line DVD | Reduce -10.0% | 0.04% | −0.01 |
| TDIV FT Nasdaq Tech DVD Index FD | Reduce -2.8% | 0.07% | −0.01 |
| ITW Illinois Tool Works | Reduce -16.1% | 0.02% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -8.5% | 0.08% | −0.01 |
| UNH Unitedhealth Group Inc. | Reduce -5.4% | 0.02% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -3.4% | 0.41% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| VTI VG Morningstar TS MKT ETF-US | Add +21.8% | 16.82% | +2.81 |
| HELO JPMorgan Hedged Equity ETF | New | 1.01% | +1.01 |
| SCHG Schwab US Large-Cap Growth | New | 0.59% | +0.59 |
| BND Vanguard Total Bond Market | Add +36.7% | 2.50% | +0.52 |
| UCON First Trust Smith Unconstrai | Add +259.5% | 0.69% | +0.48 |
| AVUV Avantis US Small Cap Value | Add +31.1% | 2.11% | +0.45 |
| FTGS First Trust Grwth Strgth ETF | New | 0.44% | +0.44 |
| VXUS Vanguard Total Intl Stock | Add +34.2% | 2.63% | +0.40 |
| DFAX Dimensional World Ex US Core | Add +30.1% | 2.84% | +0.38 |
| AIRR First Trust Rba American Ind | Add +454.9% | 0.42% | +0.35 |
| JPST JPMorgan Ultra-Short Income | Add +8.7% | 4.62% | +0.18 |
| JQUA JPMorgan US Quality Factor | Add +44.9% | 0.50% | +0.15 |
| VOO Vanguard S&P 500 ETF | Add +13.2% | 1.05% | +0.11 |
| PLTR Palantir Technologies Inc. Class A | Add +21.1% | 0.16% | +0.09 |
| SGOV iShares 0-3 Month Treasury B | New | 0.09% | +0.09 |
| AVLV Avantis US Large Cap Value | New | 0.06% | +0.06 |
| RCAT Red Cat Holdings Inc. | New | 0.04% | +0.04 |
| AMP Ameriprise Financial Inc. | New | 0.04% | +0.04 |
| JCPB JPMorgan Core Plus Bond ETF | Add +14.3% | 0.68% | +0.03 |
| NVDA Nvidia Corp. | Add +2.7% | 0.34% | +0.03 |
| GLD SPDR Gold Shares | Add +88.7% | 0.06% | +0.03 |
| GLDM SPDR Gold Minishares Trust | New | 0.02% | +0.02 |
| VXF Vanguard Extended Market ETF | Add +1.4% | 1.19% | +0.02 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +8.3% | 0.22% | +0.02 |
| SLV iShares Silver Trust | Add +92.3% | 0.05% | +0.02 |
| DIS The Walt Disney Co. | New | 0.02% | +0.02 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.02% | +0.02 |
| XLI SS Industrial Select Sector | New | 0.02% | +0.02 |
| SDVY First Trust Smid Cap Rising | Add +7.8% | 0.69% | +0.02 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +2.4% | 0.29% | +0.01 |
| XLK SS Technology Select Sector | Add +45.2% | 0.03% | +0.01 |
| XLF SS Financial Select Sector | Add +9.2% | 0.09% | +0.01 |
| NOBL Proshares S&P 500 Dividend A | Add +15.1% | 0.26% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +9.7% | 0.16% | +0.01 |
| GRID First TRST Nasd Class Edg Sgiif | Add +40.7% | 0.03% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +0.1% | 0.07% | +0.01 |
| BA The Boeing Co. | Add +13.2% | 0.03% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +1.1% | 0.29% | +0.01 |
| SCHW Schwab (charles) Corp. | Add +1.7% | 0.05% | +0.01 |
| VTIP Vanguard Short-Term Tips | Add +14.9% | 0.06% | +0.00 |
| MS Morgan Stanley | Add +0.1% | 0.03% | +0.00 |
| WEC WEC Energy Group Inc. | Add +7.5% | 0.34% | +0.00 |
| WGHTQ WW International Inc. | New | 0.00% | +0.00 |
| MNTK Montauk Renewables Inc. | New | 0.00% | +0.00 |
| ESGV Vanguard ESG US Stock ETF | Add +16.2% | 0.03% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +3.8% | 0.26% | +0.00 |
| PM Philip Morris International | Add +16.3% | 0.03% | +0.00 |
| VGSH Vanguard Short-Term Treasury | Add +9.1% | 0.09% | +0.00 |
| VIG Vanguard Dividend Apprec ETF | Add +9.4% | 0.06% | +0.00 |
| T AT&T Inc. | Add +4.1% | 0.07% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |