N.E.W. Advisory Services LLC

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 5, 2026), N.E.W. Advisory Services LLC reported 914 stock positions worth $1.3 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 18.2% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 5.4%) and iShares Intl Aggregate Bond (IAGG, 4.5%). Compared with Q4 2025, it opened 67 new positions, sold out of 45, added to 271 and reduced 184. The biggest buy was Avantis US Large Cap Value (AVLV, shares +3948%) and the biggest sale SS SPDR P S&P 500 Value ETF (SPYV, shares −35%).

Most Recent 13F
Q2 2026
Location
DE PERE, WI
CIK
0001803456
Portfolio Value
$1.3B (Q1 2026)
SEC Filing
0001803456-26-000002 ↗ filed May 5, 2026

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $901.4M Q1 2024 Q2 2024: $926.7M Q2 2024 Q3 2024: $1.0B Q3 2024 Q4 2024: $1.1B Q4 2024 Q1 2025: $1.3B Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.4B Q4 2025 Q1 2026: $1.3B $1.3B Q1 2026 Q2 2026: $1.5B Q2 2026

Holdings 914 stocks · $1.3B

VTI VG Morningstar TS MKT ETF-US 18.21% 759,045 $243.5M Add +5.3%
SPYM Ste STR SPDR PT S&P 500 ETF 5.41% 944,513 $72.3M Add +4.3%
IAGG iShares Intl Aggregate Bond 4.53% 1,210,409 $60.6M Add +0.1%
JPST JPMorgan Ultra-Short Income 4.39% 1,159,813 $58.7M Add +0.2%
SPYV SS SPDR P S&P 500 Value ETF 4.18% 988,476 $55.9M Reduce -35.1%
SPAB SS SPDR P Agg Bond ETF 4.04% 2,110,566 $54.1M Add +0.1%
DFAX Dimensional World Ex US Core 3.36% 1,323,626 $45.0M Reduce -0.2%
VXUS Vanguard Total Intl Stock 3.12% 541,563 $41.8M Add +0.8%
SPTM SS SPDR P S&P 1500 Comp ETF 2.70% 456,136 $36.1M Add +2.5%
BND Vanguard Total Bond Market 2.67% 484,880 $35.7M Add +2.0%
AVUV Avantis US Small Cap Value 2.36% 285,372 $31.5M Reduce -6.9%
AVLV Avantis US Large Cap Value 2.36% 390,672 $31.5M Add +3948.4%
VIOV Vanguard S&P Small-Cap 600 V 2.26% 296,722 $30.2M Reduce -4.1%
SPDW Ste STR SPDR PT DW Eu ETF 2.07% 605,577 $27.6M Reduce -0.2%
DFAC Dimensional US Core Equity 2 1.74% 600,399 $23.3M Reduce -1.1%
BRK.B Berkshire Hathaway Inc. Class B 1.44% 40,315 $19.3M Add +0.9%
VOO Vanguard S&P 500 ETF 1.33% 29,690 $17.7M Add +6.5%
VXF Vanguard Extended Market ETF 1.30% 84,225 $17.3M Add +5.4%
SPEM State Street SP PTF Em ETF 1.29% 367,377 $17.2M Add +0.7%
AAPL Apple Inc. 1.28% 67,637 $17.2M Reduce -2.4%
TSPA T Rowe Price US Eqy Research 1.04% 339,094 $13.9M Add +94.7%
PG The Procter & Gamble Co. 1.00% 92,306 $13.3M Add +4.1%
VSS Vanguard Ftse All Wo X-US SC 0.93% 85,655 $12.5M Reduce -0.1%
JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F 0.89% 138,476 $11.9M Reduce -0.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.78% 23,775 $10.4M Reduce -2.2%
EFV iShares MSCI Eafe Value ETF 0.75% 135,365 $10.1M Reduce -2.9%
SLYV SS SPDR S&P 600 SC Val ETF 0.74% 104,203 $9.9M Reduce -2.2%
GWX State Street SPDR S&P Intern 0.72% 228,502 $9.6M Reduce -3.9%
AIRR First Trust Rba American Ind 0.72% 86,740 $9.6M Reduce -12.6%
SCHG Schwab US Large-Cap Growth 0.70% 320,920 $9.3M Reduce -49.5%
JCPB JPMorgan Core Plus Bond ETF 0.66% 187,582 $8.8M Reduce -27.8%
JPIE JPMorgan Income ETF 0.65% 188,897 $8.7M Add +3778.0%
RDVY First Trust Rising Dividend 0.64% 125,922 $8.6M Reduce -17.3%
TMSL T.rowe PRC Small-Mid Cap ETF 0.60% 220,395 $8.1M Add +21808.0%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.53% 23,768 $7.1M Add +6.1%
PVAL Putnam Focused LRG Cap Value 0.50% 143,984 $6.7M New
EWX State Street SPDR S&P Emergi 0.49% 99,982 $6.6M Reduce -1.0%
DFIV Dimensional International Va 0.49% 124,646 $6.6M Reduce -6.8%
NIC Nicolet Bankshares Inc. 0.43% 39,075 $5.8M Reduce -2.2%
VTV Vanguard Mrngstr Val ETF-Aui 0.43% 29,381 $5.8M Reduce -0.3%
DNP DNP Select Income Fund Inc. 0.42% 544,162 $5.6M Reduce -16.7%
AMZN Amazon.com Inc. 0.40% 25,445 $5.3M Reduce -3.5%
JEPI JPMorgan Equity Premium Inco 0.38% 88,570 $5.0M Add +4.1%
WEC WEC Energy Group Inc. 0.37% 42,408 $4.9M Add +10.6%
SPSB SS SPDR P St C Corp. ETF 0.34% 150,512 $4.5M Reduce -0.5%
NVDA Nvidia Corp. 0.33% 25,618 $4.5M Reduce -0.9%
VGT Vanguard Info Tech ETF 0.33% 6,401 $4.5M Reduce -0.4%
GRID First TRST Nasd Class Edg Sgiif 0.32% 26,502 $4.3M Add +328.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.32% 17,666 $4.3M Add +1.7%
IBND SS SPDR BB Intl Corp. BD ETF 0.32% 136,901 $4.3M Add +1.3%
ITOT iShares Core S&P Total U.S. 0.28% 25,925 $3.7M Reduce -0.6%
PLTR Palantir Technologies Inc. Class A 0.27% 24,897 $3.6M Reduce -0.9%
QQQ Invesco QQQ Trust Series 1 0.27% 6,225 $3.6M Reduce -2.6%
TDIV FT Nasdaq Tech DVD Index FD 0.26% 37,038 $3.5M Add +584.0%
VEA Vanguard Ftse Developed ETF 0.25% 52,762 $3.4M Add +6.0%
SPYG SS SPDR P S&P 500 Growth ETF 0.25% 34,271 $3.4M Reduce -8.6%
VB Vanguard Most SM-Cap ETF-Usd 0.25% 12,741 $3.3M Add +2.4%
NOBL Proshares S&P 500 Dividend A 0.24% 30,390 $3.2M Add +0.9%
MSFT Microsoft Corp. 0.23% 8,425 $3.1M Add +10.8%
VDC Vanguard Consumer Staple ETF 0.21% 12,543 $2.8M Reduce -0.3%
JPM JPMorgan Chase & Co. 0.20% 9,284 $2.7M Reduce -0.3%
VCR Vanguard Consumer Discre ETF 0.20% 7,526 $2.7M Reduce -1.6%
WMT Walmart Inc. 0.19% 20,481 $2.5M Reduce -3.7%
JTEK JPMorgan US Tech Leaders 0.19% 31,281 $2.5M New
FDD First Trust Stoxx Europe 0.18% 136,504 $2.4M Add +2734.4%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.18% 6,596 $2.4M Add +7.7%
VYM Vanguard High DVD Yield ETF 0.18% 16,155 $2.4M Add +26.4%
WFC Wells Fargo & Co. 0.18% 29,933 $2.4M Add +5.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.17% 8,021 $2.3M Add +2.1%
VGM Invesco Trust for Investmen 0.17% 229,958 $2.3M Add +84.8%
JQUA JPMorgan US Quality Factor 0.16% 33,829 $2.1M Reduce -76.6%
MCD McDonald's Corp. 0.14% 6,083 $1.9M Add +18.7%
SLV iShares Silver Trust 0.14% 26,791 $1.8M Add +0.6%
VWO Vanguard Ftse Emerging Marke 0.13% 32,901 $1.8M Add +8.1%
GLD SPDR Gold Shares 0.12% 3,790 $1.6M Add +4.5%
JNJ Johnson & Johnson 0.11% 6,157 $1.5M Add +2.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.11% 2,292 $1.5M Reduce -0.7%
O Realty Income Corp. 0.11% 23,832 $1.5M Add +19.3%
GILD Gilead Sciences Inc. 0.11% 10,306 $1.4M Reduce -2.0%
GOOGL Alphabet Inc. Class A 0.11% 4,963 $1.4M Add +1.9%
TSLA Tesla Inc. 0.10% 3,683 $1.4M Add +0.3%
BUFR FT Vest Lad Buffervetf-Usd I 0.10% 39,126 $1.3M Reduce -71.2%
VCSH Vanguard S/T Corp. Bond ETF 0.10% 16,250 $1.3M Add +6.5%
UPS United Parcel Service Class B 0.10% 12,931 $1.3M Add +4.6%
VHT Vanguard Health Care ETF 0.09% 4,658 $1.3M Add +3.2%
T AT&T Inc. 0.09% 42,252 $1.2M Add +24.7%
TFLR T Rowe Price Floating RT ETF 0.09% 23,888 $1.2M Reduce -29.9%
OSK Oshkosh Corp. 0.09% 8,084 $1.2M Reduce -4.8%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.09% 23,613 $1.2M Add +0.5%
VGSH Vanguard Short-Term Treasury 0.08% 19,381 $1.1M Add +8.7%
RTX RTX Corp. 0.08% 5,461 $1.1M Add +2.9%
SOXX iShares Semiconductor ETF 0.08% 3,139 $1.0M Add +9.6%
SDVY First Trust Smid Cap Rising 0.08% 25,593 $1.0M Reduce -31.6%
VIS Vanguard Industrials ETF 0.07% 3,162 $987K Add +24.0%
IVE iShares S&P 500 Value ETF 0.07% 4,623 $976K Add +4.2%
VTIP Vanguard Short-Term Tips 0.07% 19,345 $966K Add +10.4%
IYW iShares Ustechnology ETF 0.07% 5,304 $962K No change
V Visa Inc. Class A 0.07% 3,147 $951K Add +0.6%
XLF SS Financial Select Sector 0.07% 19,197 $948K Add +4.8%
META Meta Platforms Inc. Class A 0.07% 1,649 $943K Reduce -14.0%

Show all 914 holdings

Portfolio Sells Q4 2025 → Q1 2026

SPYV SS SPDR P S&P 500 Value ETF Reduce -35.1% 4.18% −2.22
SCHG Schwab US Large-Cap Growth Reduce -49.5% 0.70% −0.83
SCHM Schwab US Mid Cap ETF Reduce -98.1% 0.01% −0.72
JQUA JPMorgan US Quality Factor Reduce -76.6% 0.16% −0.52
THYF T Rowe Price US High Yield Reduce -90.3% 0.05% −0.50
EVTR Eaton Vance Total Return Reduce -98.6% 0.01% −0.49
TVAL T. Rowe Price Value ETF Reduce -83.5% 0.06% −0.30
JCPB JPMorgan Core Plus Bond ETF Reduce -27.8% 0.66% −0.25
BUFR FT Vest Lad Buffervetf-Usd I Reduce -71.2% 0.10% −0.24
FDL First Trust Morn DVD Lead Inc. Reduce -96.5% 0.01% −0.18
RDVY First Trust Rising Dividend Reduce -17.3% 0.64% −0.14
AAPL Apple Inc. Reduce -2.4% 1.28% −0.11
TCAF T Rowe PRC Cap Appreciation Reduce -69.2% 0.04% −0.11
FVD First Trust Value Line DVD Reduce -82.0% 0.02% −0.10
VUG Vanguard Mrngstar GR ETF-Sui Reduce -2.2% 0.78% −0.10
DNP DNP Select Income Fund Inc. Reduce -16.7% 0.42% −0.06
PLTR Palantir Technologies Inc. Class A Reduce -0.9% 0.27% −0.06
AMZN Amazon.com Inc. Reduce -3.5% 0.40% −0.05
SPYG SS SPDR P S&P 500 Growth ETF Reduce -8.6% 0.25% −0.04
TFLR T Rowe Price Floating RT ETF Reduce -29.9% 0.09% −0.04
BUFC AB Conservative Buffer ETF Reduce -55.0% 0.03% −0.04
DFAC Dimensional US Core Equity 2 Reduce -1.1% 1.74% −0.03
SDVY First Trust Smid Cap Rising Reduce -31.6% 0.08% −0.03
UNH Unitedhealth Group Inc. Reduce -41.8% 0.02% −0.03
JPME JPM Diver Ret US MC Equity Reduce -43.7% 0.04% −0.02
TBUX T Rowe Price Ultra Short-Ter Reduce -28.0% 0.06% −0.02
VGT Vanguard Info Tech ETF Reduce -0.4% 0.33% −0.02
META Meta Platforms Inc. Class A Reduce -14.0% 0.07% −0.02
NVDA Nvidia Corp. Reduce -0.9% 0.33% −0.02
QQQ Invesco QQQ Trust Series 1 Reduce -2.6% 0.27% −0.02
VCR Vanguard Consumer Discre ETF Reduce -1.6% 0.20% −0.02
MA Mastercard Inc. Class A Reduce -43.5% 0.02% −0.02
JPM JPMorgan Chase & Co. Reduce -0.3% 0.20% −0.02
GOOG Alphabet Inc. Class C Reduce -18.6% 0.05% −0.02
FISV Fiserv Inc. Reduce -38.8% 0.02% −0.02
AXP American Express Co. Reduce -22.1% 0.02% −0.01
ORCL Oracle Corp. Reduce -7.0% 0.03% −0.01
SCIO FT Struct Credit Inc. Opp ETF Reduce -76.0% 0.00% −0.01
SIRI Sirius XM Holdings Inc. Reduce -99.6% 0.00% −0.01
CGBL Cap Group Core Balanced Reduce -92.9% 0.00% −0.01
ITOT iShares Core S&P Total U.S. Reduce -0.6% 0.28% −0.01
VRT Vertiv Holdings Co. Class A Reduce -54.6% 0.02% −0.01
IWY iShares Russell Top 200 Grow Reduce -8.2% 0.05% −0.01
TMO Thermo Fisher Scientific Inc. Reduce -38.7% 0.01% −0.01
FSK FS KKR Capital Corp. Reduce -33.3% 0.01% −0.01
SYK Stryker Corp. Reduce -31.6% 0.01% −0.01
VFH Vanguard Financials ETF Reduce -5.3% 0.04% −0.01
FTCS First Trust Capital Strength Reduce -40.5% 0.01% −0.01
AZO AutoZone Inc. Reduce -48.1% 0.01% −0.01
ONEQ Fidelity Nasdaq Comp Indx Reduce -4.1% 0.06% −0.01

Portfolio Buys Q4 2025 → Q1 2026

AVLV Avantis US Large Cap Value Add +3948.4% 2.36% +2.30
JPIE JPMorgan Income ETF Add +3778.0% 0.65% +0.63
TMSL T.rowe PRC Small-Mid Cap ETF Add +21808.0% 0.60% +0.60
PVAL Putnam Focused LRG Cap Value New 0.50% +0.50
TSPA T Rowe Price US Eqy Research Add +94.7% 1.04% +0.49
VTI VG Morningstar TS MKT ETF-US Add +5.3% 18.21% +0.34
GRID First TRST Nasd Class Edg Sgiif Add +328.4% 0.32% +0.25
TDIV FT Nasdaq Tech DVD Index FD Add +584.0% 0.26% +0.22
JTEK JPMorgan US Tech Leaders New 0.19% +0.19
FDD First Trust Stoxx Europe Add +2734.4% 0.18% +0.18
VXUS Vanguard Total Intl Stock Add +0.8% 3.12% +0.13
VGM Invesco Trust for Investmen Add +84.8% 0.17% +0.07
WEC WEC Energy Group Inc. Add +10.6% 0.37% +0.07
BND Vanguard Total Bond Market Add +2.0% 2.67% +0.07
BGIG Bahl & Gaynor Inc. Growth ETF New 0.06% +0.06
VXF Vanguard Extended Market ETF Add +5.4% 1.30% +0.06
IAGG iShares Intl Aggregate Bond Add +0.1% 4.53% +0.06
JPST JPMorgan Ultra-Short Income Add +0.2% 4.39% +0.06
PG The Procter & Gamble Co. Add +4.1% 1.00% +0.06
AVNM Avantis All Intl MKTS Eq ETF Add +221.1% 0.06% +0.04
VYM Vanguard High DVD Yield ETF Add +26.4% 0.18% +0.04
CGDV Cap Group Dividend Value New 0.04% +0.04
SPYM Ste STR SPDR PT S&P 500 ETF Add +4.3% 5.41% +0.04
VOO Vanguard S&P 500 ETF Add +6.5% 1.33% +0.03
T AT&T Inc. Add +24.7% 0.09% +0.03
CVX Chevron Corp. Add +80.6% 0.05% +0.03
SPAB SS SPDR P Agg Bond ETF Add +0.1% 4.04% +0.03
O Realty Income Corp. Add +19.3% 0.11% +0.03
MCD McDonald's Corp. Add +18.7% 0.14% +0.03
SPEM State Street SP PTF Em ETF Add +0.7% 1.29% +0.03
VZ Verizon Communications Inc. Add +29.4% 0.06% +0.02
VEA Vanguard Ftse Developed ETF Add +6.0% 0.25% +0.02
MO Altria Group Inc. Add +51.3% 0.05% +0.02
NEE Nextera Energy Inc. Add +108.5% 0.04% +0.02
JNJ Johnson & Johnson Add +2.4% 0.11% +0.02
SOFI Sofi Technologies Inc. Add +765.3% 0.02% +0.02
INTC Intel Corp. Add +371.3% 0.02% +0.02
VIS Vanguard Industrials ETF Add +24.0% 0.07% +0.02
GLD SPDR Gold Shares Add +4.5% 0.12% +0.02
JEPI JPMorgan Equity Premium Inco Add +4.1% 0.38% +0.02
XOM Exxon Mobil Corp. Add +0.3% 0.05% +0.01
SOXX iShares Semiconductor ETF Add +9.6% 0.08% +0.01
ITA iShares U.S. Aerospace & Def Add +150.1% 0.02% +0.01
BFC Bank First Corp. Add +11.6% 0.06% +0.01
VB Vanguard Most SM-Cap ETF-Usd Add +2.4% 0.25% +0.01
VWO Vanguard Ftse Emerging Marke Add +8.1% 0.13% +0.01
CAT Caterpillar Inc. Add +0.8% 0.05% +0.01
EIX Edison International New 0.01% +0.01
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +6.1% 0.53% +0.01
SLV iShares Silver Trust Add +0.6% 0.14% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 980$1.5BVTI, SPYM, IAGG, JPST, SPYV
Q1 2026 914$1.3BVTI, SPYM, IAGG, JPST, SPYV
Q4 2025 892$1.4BVTI, SPYV, SPYM, IAGG, JPST
Q3 2025 840$1.1BVTI, SPYV, SPYM, IAGG, JPST
Q2 2025 840$1.0BVTI, SPYV, SPYM, IAGG, JPST
Q1 2025 894$1.3BVTI, SPYV, SPYM, SPAB, IAGG
Q4 2024 189$1.1BVTI, SPYV, SPYM, SPAB, IAGG
Q3 2024 183$1.0BVTI, SPYM, SPYV, SPAB, IAGG
Q2 2024 182$926.7MVTI, SPYM, SPYV, SPAB, IAGG
Q1 2024 173$901.4MVTI, SPYM, SPYV, SPAB, VIOV