N.E.W. Advisory Services LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 18, 2025), N.E.W. Advisory Services LLC reported 840 stock positions worth $1.0 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 19.2% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.0%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 6.4%). Compared with Q1 2025, it opened 33 new positions, sold out of 87, added to 94 and reduced 363. The biggest buy was Vanguard Total Bond Market (BND, shares +2%) and the biggest sale JPMorgan Hedged Equity ETF (HELO, shares −88%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.0B (Q2 2025)
- SEC Filing
- 0001764754-25-000013 ↗ filed Aug 18, 2025
Holdings Value
Holdings 840 stocks · $1.0B
| VTI VG Morningstar TS MKT ETF-US | 19.18% | 650,245 | $197.6M | Reduce -13.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 6.97% | 1,372,477 | $71.8M | Reduce -27.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 6.41% | 908,809 | $66.1M | Reduce -14.3% |
| IAGG iShares Intl Aggregate Bond | 5.26% | 1,061,276 | $54.2M | Reduce -4.5% |
| JPST JPMorgan Ultra-Short Income | 5.06% | 1,029,052 | $52.2M | Reduce -5.0% |
| SPAB SS SPDR P Agg Bond ETF | 4.31% | 1,735,980 | $44.4M | Reduce -24.0% |
| DFAX Dimensional World Ex US Core | 3.54% | 1,240,838 | $36.4M | Reduce -6.3% |
| VXUS Vanguard Total Intl Stock | 3.30% | 491,534 | $34.0M | Reduce -6.9% |
| BND Vanguard Total Bond Market | 2.95% | 413,539 | $30.4M | Add +1.9% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.94% | 405,132 | $30.3M | Reduce -14.4% |
| VIOV Vanguard S&P Small-Cap 600 V | 2.68% | 322,805 | $27.6M | Reduce -8.8% |
| AVUV Avantis US Small Cap Value | 2.57% | 290,437 | $26.5M | Reduce -2.5% |
| DFAC Dimensional US Core Equity 2 | 2.06% | 591,946 | $21.2M | Reduce -7.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.94% | 494,549 | $20.0M | Reduce -35.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.91% | 40,510 | $19.7M | Reduce -10.2% |
| VXF Vanguard Extended Market ETF | 1.35% | 72,439 | $14.0M | Reduce -14.5% |
| VOO Vanguard S&P 500 ETF | 1.31% | 23,822 | $13.5M | Reduce -2.7% |
| SPEM State Street SP PTF Em ETF | 1.25% | 302,356 | $12.9M | Reduce -32.8% |
| PG The Procter & Gamble Co. | 1.21% | 78,245 | $12.5M | Reduce -16.5% |
| AAPL Apple Inc. | 1.09% | 54,502 | $11.2M | Reduce -38.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.05% | 24,593 | $10.8M | Reduce -19.0% |
| VSS Vanguard Ftse All Wo X-US SC | 1.03% | 79,150 | $10.6M | Reduce -20.5% |
| GWX State Street SPDR S&P Intern | 0.73% | 203,448 | $7.6M | Reduce -40.5% |
| EFV iShares MSCI Eafe Value ETF | 0.71% | 115,463 | $7.3M | Reduce -35.6% |
| DFIV Dimensional International Va | 0.60% | 145,243 | $6.2M | Reduce -13.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.52% | 30,558 | $5.4M | Reduce -14.3% |
| EWX State Street SPDR S&P Emergi | 0.50% | 83,731 | $5.2M | Reduce -35.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.50% | 17,395 | $5.1M | Reduce -2.4% |
| AMZN Amazon.com Inc. | 0.47% | 22,192 | $4.9M | Reduce -25.2% |
| NIC Nicolet Bankshares Inc. | 0.46% | 38,337 | $4.7M | Reduce -2.8% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.45% | 57,839 | $4.6M | Reduce -64.3% |
| JEPI JPMorgan Equity Premium Inco | 0.45% | 80,800 | $4.6M | Reduce -22.3% |
| VGT Vanguard Info Tech ETF | 0.43% | 6,617 | $4.4M | Reduce -14.7% |
| NVDA Nvidia Corp. | 0.41% | 26,839 | $4.2M | Reduce -19.1% |
| WEC WEC Energy Group Inc. | 0.36% | 35,135 | $3.7M | Reduce -12.5% |
| ITOT iShares Core S&P Total U.S. | 0.34% | 25,956 | $3.5M | Add +0.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.33% | 6,185 | $3.4M | Reduce -27.5% |
| PLTR Palantir Technologies Inc. Class A | 0.32% | 24,277 | $3.3M | Reduce -11.3% |
| MSFT Microsoft Corp. | 0.32% | 6,607 | $3.3M | Reduce -26.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.29% | 12,473 | $3.0M | Reduce -3.6% |
| VCR Vanguard Consumer Discre ETF | 0.28% | 7,872 | $2.9M | Reduce -21.2% |
| VEA Vanguard Ftse Developed ETF | 0.28% | 49,759 | $2.8M | Add +0.4% |
| NOBL Proshares S&P 500 Dividend A | 0.27% | 27,186 | $2.7M | Reduce -0.4% |
| HELO JPMorgan Hedged Equity ETF | 0.26% | 43,398 | $2.7M | Reduce -88.4% |
| VDC Vanguard Consumer Staple ETF | 0.26% | 12,392 | $2.7M | Reduce -8.1% |
| JPM JPMorgan Chase & Co. | 0.26% | 9,255 | $2.7M | Add +8.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.24% | 26,383 | $2.5M | Reduce -43.0% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.23% | 6,512 | $2.4M | Reduce -2.8% |
| WFC Wells Fargo & Co. | 0.22% | 28,181 | $2.3M | Reduce -5.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.22% | 7,929 | $2.2M | Reduce -8.5% |
| SDVY First Trust Smid Cap Rising | 0.17% | 48,337 | $1.7M | Reduce -88.6% |
| SCHG Schwab US Large-Cap Growth | 0.16% | 58,177 | $1.7M | Reduce -87.5% |
| VYM Vanguard High DVD Yield ETF | 0.16% | 12,713 | $1.7M | Reduce -5.6% |
| JCPB JPMorgan Core Plus Bond ETF | 0.15% | 33,726 | $1.6M | Reduce -90.2% |
| FTCB FT Core Investment Grade ETF | 0.15% | 75,068 | $1.6M | Reduce -89.2% |
| MCD McDonald's Corp. | 0.15% | 5,291 | $1.5M | Reduce -3.2% |
| VWO Vanguard Ftse Emerging Marke | 0.15% | 30,411 | $1.5M | Reduce -0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.14% | 2,264 | $1.4M | Reduce -7.1% |
| RDVY First Trust Rising Dividend | 0.13% | 22,020 | $1.4M | Reduce -88.7% |
| WMT Walmart Inc. | 0.13% | 13,932 | $1.4M | Reduce -52.0% |
| TVAL T. Rowe Price Value ETF | 0.13% | 40,899 | $1.3M | New |
| META Meta Platforms Inc. Class A | 0.12% | 1,701 | $1.3M | Reduce -37.8% |
| DNP DNP Select Income Fund Inc. | 0.12% | 126,346 | $1.2M | Reduce -85.7% |
| GILD Gilead Sciences Inc. | 0.11% | 10,399 | $1.2M | Add +0.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.11% | 14,424 | $1.1M | Add +1.1% |
| VHT Vanguard Health Care ETF | 0.11% | 4,604 | $1.1M | Reduce -23.7% |
| TSLA Tesla Inc. | 0.11% | 3,590 | $1.1M | Reduce -8.9% |
| V Visa Inc. Class A | 0.11% | 3,127 | $1.1M | Reduce -26.1% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.10% | 26,602 | $1.1M | Reduce -1.7% |
| XLF SS Financial Select Sector | 0.10% | 20,137 | $1.1M | Reduce -1.2% |
| TCAF T Rowe PRC Cap Appreciation | 0.10% | 28,643 | $1.0M | New |
| O Realty Income Corp. | 0.10% | 17,504 | $1.0M | Add +12.9% |
| JQUA JPMorgan US Quality Factor | 0.10% | 16,438 | $987K | Reduce -91.5% |
| OSK Oshkosh Corp. | 0.09% | 8,489 | $964K | Reduce -24.5% |
| CARR Carrier Global Corp. | 0.09% | 13,138 | $962K | Reduce -2.1% |
| IYW iShares Ustechnology ETF | 0.09% | 5,453 | $945K | Reduce -1.2% |
| SGOV iShares 0-3 Month Treasury B | 0.09% | 9,315 | $938K | Reduce -11.0% |
| VGSH Vanguard Short-Term Treasury | 0.09% | 15,955 | $938K | Add +2.3% |
| AIRR First Trust Rba American Ind | 0.09% | 11,279 | $918K | Reduce -90.6% |
| JNJ Johnson & Johnson | 0.09% | 5,935 | $907K | Reduce -3.9% |
| GLD SPDR Gold Shares | 0.09% | 2,891 | $881K | Add +0.9% |
| T AT&T Inc. | 0.08% | 30,239 | $875K | Reduce -0.7% |
| IVE iShares S&P 500 Value ETF | 0.08% | 4,438 | $867K | Reduce -2.2% |
| SLV iShares Silver Trust | 0.08% | 25,071 | $823K | Add +2.5% |
| SDY SS SPDR S&P Dividend ETF | 0.08% | 6,001 | $815K | Reduce -42.1% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.08% | 23,335 | $805K | Reduce -0.7% |
| SCHW Schwab (charles) Corp. | 0.08% | 8,635 | $788K | Add +13.9% |
| UPS United Parcel Service Class B | 0.08% | 7,702 | $777K | Add +62.4% |
| IVV iShares Core S&P 500 ETF | 0.07% | 1,243 | $772K | Reduce -15.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 11,393 | $766K | Reduce -11.2% |
| AHR American Healthcare REIT Inc. | 0.07% | 20,522 | $754K | Reduce -26.3% |
| RTX RTX Corp. | 0.07% | 5,126 | $748K | Reduce -10.2% |
| KO The Coca-Cola Co. | 0.07% | 10,290 | $728K | Reduce -1.4% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.07% | 9,059 | $726K | Reduce -42.4% |
| JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F | 0.07% | 6,993 | $725K | Reduce -91.8% |
| GOOGL Alphabet Inc. Class A | 0.07% | 4,014 | $707K | Reduce -26.7% |
| VTIP Vanguard Short-Term Tips | 0.07% | 13,441 | $676K | Add +2.7% |
| IWY iShares Russell Top 200 Grow | 0.07% | 2,718 | $670K | Add +0.1% |
| VIS Vanguard Industrials ETF | 0.06% | 2,375 | $665K | Reduce -21.9% |
| AVLV Avantis US Large Cap Value | 0.06% | 9,590 | $654K | Add +0.4% |
Portfolio Sells Q1 2025 → Q2 2025
| HELO JPMorgan Hedged Equity ETF | Reduce -88.4% | 0.26% | −1.45 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -90.2% | 0.15% | −1.08 |
| FTCB FT Core Investment Grade ETF | Reduce -89.2% | 0.15% | −0.97 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Sold out | 0.00% | −0.95 |
| SDVY First Trust Smid Cap Rising | Reduce -88.6% | 0.17% | −0.92 |
| RDVY First Trust Rising Dividend | Reduce -88.7% | 0.13% | −0.74 |
| JQUA JPMorgan US Quality Factor | Reduce -91.5% | 0.10% | −0.74 |
| SCHG Schwab US Large-Cap Growth | Reduce -87.5% | 0.16% | −0.73 |
| FTGS First Trust Grwth Strgth ETF | Reduce -99.5% | 0.01% | −0.69 |
| JPME JPM Diver Ret US MC Equity | Reduce -91.8% | 0.07% | −0.59 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -97.0% | 0.02% | −0.56 |
| DNP DNP Select Income Fund Inc. | Reduce -85.7% | 0.12% | −0.55 |
| IBND SS SPDR BB Intl Corp. BD ETF | Sold out | 0.00% | −0.55 |
| AIRR First Trust Rba American Ind | Reduce -90.6% | 0.09% | −0.54 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -64.3% | 0.45% | −0.53 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -27.8% | 6.97% | −0.46 |
| AAPL Apple Inc. | Reduce -38.8% | 1.09% | −0.43 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -90.3% | 0.06% | −0.35 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -35.4% | 1.94% | −0.19 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -88.2% | 0.03% | −0.18 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -24.0% | 4.31% | −0.15 |
| BUFC AB Conservative Buffer ETF | Reduce -87.5% | 0.02% | −0.10 |
| GWX State Street SPDR S&P Intern | Reduce -40.5% | 0.73% | −0.10 |
| SPEM State Street SP PTF Em ETF | Reduce -32.8% | 1.25% | −0.10 |
| EFV iShares MSCI Eafe Value ETF | Reduce -35.6% | 0.71% | −0.10 |
| TDIV FT Nasdaq Tech DVD Index FD | Reduce -97.5% | 0.00% | −0.09 |
| YEAR AB Ultra Short Income ETF | Reduce -99.3% | 0.00% | −0.08 |
| WMT Walmart Inc. | Reduce -52.0% | 0.13% | −0.06 |
| EWX State Street SPDR S&P Emergi | Reduce -35.9% | 0.50% | −0.06 |
| FVD First Trust Value Line DVD | Reduce -83.9% | 0.01% | −0.05 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -43.0% | 0.24% | −0.04 |
| SYFI AB SHRT Duration HGH YLD ETF | Sold out | 0.00% | −0.04 |
| SCHD Schwab US DVD Equity ETF | Reduce -84.8% | 0.01% | −0.04 |
| JPSE JPM Diversified RT Small Cap | Reduce -96.5% | 0.00% | −0.03 |
| ESGV Vanguard ESG US Stock ETF | Reduce -79.7% | 0.01% | −0.03 |
| SDY SS SPDR S&P Dividend ETF | Reduce -42.1% | 0.08% | −0.03 |
| JPIE JPMorgan Income ETF | Sold out | 0.00% | −0.02 |
| RDVI FT Vest Rising Dividend Achi | Sold out | 0.00% | −0.02 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.02 |
| MS Morgan Stanley | Reduce -69.8% | 0.02% | −0.02 |
| FTCS First Trust Capital Strength | Reduce -79.8% | 0.01% | −0.02 |
| VRT Vertiv Holdings Co. Class A | Reduce -76.5% | 0.02% | −0.02 |
| SMTC Semtech Corp. | Reduce -76.8% | 0.01% | −0.02 |
| FTHY First Trust Hi YLD Opp 2027 | Sold out | 0.00% | −0.02 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -68.1% | 0.01% | −0.02 |
| TPHD Timothy Plan High DVD STCK | Reduce -97.3% | 0.00% | −0.02 |
| LLY Eli Lilly & Co. | Reduce -37.5% | 0.05% | −0.02 |
| AMP Ameriprise Financial Inc. | Reduce -50.0% | 0.04% | −0.02 |
| HYLS FT Tactical High Yield ETF | Sold out | 0.00% | −0.02 |
| MRK Merck & Co. Inc. | Reduce -45.1% | 0.02% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| BND Vanguard Total Bond Market | Add +1.9% | 2.95% | +0.67 |
| TVAL T. Rowe Price Value ETF | New | 0.13% | +0.13 |
| JPM JPMorgan Chase & Co. | Add +8.4% | 0.26% | +0.10 |
| ITOT iShares Core S&P Total U.S. | Add +0.7% | 0.34% | +0.10 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.10% | +0.10 |
| VEA Vanguard Ftse Developed ETF | Add +0.4% | 0.28% | +0.08 |
| VSDM Vanguard Short Tax-Ex Bond | New | 0.04% | +0.04 |
| UPS United Parcel Service Class B | Add +62.4% | 0.08% | +0.04 |
| VGM Invesco Trust for Investmen | New | 0.03% | +0.03 |
| SCHW Schwab (charles) Corp. | Add +13.9% | 0.08% | +0.03 |
| O Realty Income Corp. | Add +12.9% | 0.10% | +0.03 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +1.1% | 0.11% | +0.03 |
| ARKK ARK Innovation ETF | Add +1145.7% | 0.03% | +0.02 |
| GILD Gilead Sciences Inc. | Add +0.3% | 0.11% | +0.02 |
| GLD SPDR Gold Shares | Add +0.9% | 0.09% | +0.02 |
| SLV iShares Silver Trust | Add +2.5% | 0.08% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +168.8% | 0.04% | +0.02 |
| IWY iShares Russell Top 200 Grow | Add +0.1% | 0.07% | +0.02 |
| TBUX T Rowe Price Ultra Short-Ter | New | 0.02% | +0.02 |
| VGSH Vanguard Short-Term Treasury | Add +2.3% | 0.09% | +0.02 |
| F Ford Motor Co. | Add +11.8% | 0.06% | +0.02 |
| AVLV Avantis US Large Cap Value | Add +0.4% | 0.06% | +0.02 |
| VTIP Vanguard Short-Term Tips | Add +2.7% | 0.07% | +0.02 |
| SIRI Sirius XM Holdings Inc. | Add +86.9% | 0.03% | +0.01 |
| VFH Vanguard Financials ETF | Add +1.1% | 0.06% | +0.01 |
| IBIT iShares Bitcoin Trust ETF | Add +106.1% | 0.02% | +0.01 |
| DE Deere & Co. | Add +18.6% | 0.04% | +0.01 |
| CEG Constellation Energy | Add +4.1% | 0.02% | +0.01 |
| MO Altria Group Inc. | Add +20.4% | 0.04% | +0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +3.5% | 0.05% | +0.01 |
| VST Vistra Corp. | Add +55.4% | 0.02% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Add +0.5% | 0.05% | +0.01 |
| COF Capital One Financial Corp. | Add +625.0% | 0.01% | +0.01 |
| VZ Verizon Communications Inc. | Add +7.2% | 0.05% | +0.01 |
| TDVG T Rowe Price Dividend Growth | New | 0.01% | +0.01 |
| BLDR Builders Firstsource Inc. | Add +12.0% | 0.04% | +0.01 |
| QQQM Invesco Nasdaq 100 ETF | Add +5.5% | 0.02% | +0.01 |
| SPYX SS SPDR S&P 500 Foss FL ETF | Add +0.3% | 0.03% | +0.01 |
| IONQ Ionq Inc. | New | 0.01% | +0.01 |
| IWB iShares Russell 1000 ETF | Add +7.4% | 0.02% | +0.01 |
| CRSP Crispr Therapeutics AG | New | 0.01% | +0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +31.8% | 0.01% | +0.01 |
| SO The Southern Co. | Add +0.1% | 0.03% | +0.01 |
| CRM Salesforce Inc. | Add +81.9% | 0.01% | +0.01 |
| NTRA Natera Inc. | Add +256.8% | 0.01% | +0.00 |
| HURN Huron Consulting Group Inc. | New | 0.00% | +0.00 |
| CLF Cleveland-Cliffs Inc. | New | 0.00% | +0.00 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +4.6% | 0.01% | +0.00 |
| VPU Vanguard Utilities ETF | Add +0.1% | 0.02% | +0.00 |
| SPOT Spotify Technology SA | Add +116.7% | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |