N.E.W. Advisory Services LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 5, 2024), N.E.W. Advisory Services LLC reported 182 stock positions worth $926.7 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 13.5% of the portfolio, followed by Ste STR SPDR PT S&P 500 ETF (SPYM, 8.6%) and SS SPDR P S&P 500 Value ETF (SPYV, 8.3%). Compared with Q1 2024, it opened 15 new positions, sold out of 6, added to 63 and reduced 78. The biggest buy was Vanguard Total Intl Stock (VXUS, shares +286%) and the biggest sale Vanguard S&P Small-Cap 600 V (VIOV, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $926.7M (Q2 2024)
- SEC Filing
- 0001085146-24-003468 ↗ filed Aug 5, 2024
Holdings Value
Holdings 182 stocks · $926.7M
| VTI VG Morningstar TS MKT ETF-US | 13.46% | 466,166 | $124.7M | Add +10.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 8.57% | 1,240,982 | $79.4M | Reduce -12.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 8.31% | 1,580,951 | $77.1M | Add +0.6% |
| SPAB SS SPDR P Agg Bond ETF | 5.80% | 2,142,096 | $53.7M | Reduce -0.2% |
| IAGG iShares Intl Aggregate Bond | 4.87% | 904,395 | $45.1M | Reduce -2.4% |
| JPST JPMorgan Ultra-Short Income | 4.37% | 801,640 | $40.5M | Add +14.1% |
| VIOV Vanguard S&P Small-Cap 600 V | 4.27% | 473,178 | $39.6M | Reduce -18.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.85% | 398,277 | $26.4M | Add +3.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.69% | 710,433 | $24.9M | Reduce -27.4% |
| DFAX Dimensional World Ex US Core | 2.36% | 862,164 | $21.9M | Add +188.6% |
| DFAC Dimensional US Core Equity 2 | 2.14% | 614,298 | $19.8M | Reduce -1.6% |
| VXUS Vanguard Total Intl Stock | 2.13% | 327,531 | $19.8M | Add +285.7% |
| SPEM State Street SP PTF Em ETF | 1.84% | 451,685 | $17.0M | Reduce -3.7% |
| BND Vanguard Total Bond Market | 1.83% | 235,802 | $17.0M | Add +8.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.72% | 39,278 | $16.0M | Reduce -1.0% |
| AAPL Apple Inc. | 1.60% | 70,515 | $14.9M | Add +3.3% |
| PG The Procter & Gamble Co. | 1.58% | 89,007 | $14.7M | Reduce -0.2% |
| AVUV Avantis US Small Cap Value | 1.55% | 160,146 | $14.4M | New |
| GWX State Street SPDR S&P Intern | 1.46% | 425,770 | $13.5M | Reduce -1.3% |
| VXF Vanguard Extended Market ETF | 1.16% | 63,744 | $10.8M | Add +4.2% |
| DFIV Dimensional International Va | 1.15% | 297,730 | $10.7M | Reduce -34.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.08% | 26,669 | $10.0M | Reduce -1.5% |
| EWX State Street SPDR S&P Emergi | 0.99% | 158,735 | $9.2M | Reduce -4.1% |
| VSS Vanguard Ftse All Wo X-US SC | 0.98% | 77,687 | $9.1M | Reduce -29.2% |
| VOO Vanguard S&P 500 ETF | 0.90% | 16,762 | $8.4M | Add +4.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.88% | 104,322 | $8.2M | Add +7.5% |
| EFV iShares MSCI Eafe Value ETF | 0.82% | 143,792 | $7.6M | Add +1.6% |
| UCON First Trust Smith Unconstrai | 0.78% | 295,443 | $7.2M | Add +8.1% |
| JCPB JPMorgan Core Plus Bond ETF | 0.77% | 153,118 | $7.1M | Add +9.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.64% | 23,665 | $5.9M | Reduce -0.8% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.53% | 168,480 | $4.9M | Add +6.6% |
| SDVY First Trust Smid Cap Rising | 0.51% | 141,216 | $4.7M | Add +12.1% |
| AMZN Amazon.com Inc. | 0.51% | 24,255 | $4.7M | Add +2.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.50% | 28,637 | $4.6M | Reduce -2.4% |
| NIC Nicolet Bankshares Inc. | 0.49% | 54,447 | $4.5M | Reduce -3.0% |
| VGT Vanguard Info Tech ETF | 0.48% | 7,664 | $4.4M | Reduce -2.8% |
| SPSB SS SPDR P St C Corp. ETF | 0.43% | 133,774 | $4.0M | Add +15.2% |
| DNP DNP Select Income Fund Inc. | 0.42% | 473,109 | $3.9M | Add +6.0% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.39% | 127,440 | $3.7M | Add +19.2% |
| KNG FT Vest S&P 500 DVD Arst TRG | 0.38% | 69,780 | $3.5M | Add +8.7% |
| JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F | 0.38% | 36,975 | $3.5M | Add +8.7% |
| JEPI JPMorgan Equity Premium Inco | 0.37% | 60,628 | $3.4M | Add +6.3% |
| MSFT Microsoft Corp. | 0.37% | 7,657 | $3.4M | Reduce -0.2% |
| VCR Vanguard Consumer Discre ETF | 0.35% | 10,369 | $3.2M | Add +0.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.34% | 18,397 | $3.2M | Reduce -0.1% |
| NVDA Nvidia Corp. | 0.34% | 25,225 | $3.1M | Add +7.2% |
| JQUA JPMorgan US Quality Factor | 0.33% | 57,207 | $3.0M | Add +8.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.30% | 5,822 | $2.8M | Add +4.3% |
| WEC WEC Energy Group Inc. | 0.29% | 34,796 | $2.7M | Reduce -3.6% |
| JIRE JPMorgan Int Res Enh Eqty | 0.28% | 41,459 | $2.6M | Add +8.3% |
| ITOT iShares Core S&P Total U.S. | 0.28% | 21,646 | $2.6M | Reduce -3.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.26% | 30,519 | $2.4M | Add +1.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.25% | 10,428 | $2.3M | Reduce -8.8% |
| VDC Vanguard Consumer Staple ETF | 0.22% | 10,007 | $2.0M | Reduce -5.3% |
| JPM JPMorgan Chase & Co. | 0.20% | 9,010 | $1.8M | Reduce -2.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.19% | 7,298 | $1.8M | Reduce -11.4% |
| RDVY First Trust Rising Dividend | 0.19% | 31,347 | $1.7M | Add +14.3% |
| WFC Wells Fargo & Co. | 0.18% | 28,467 | $1.7M | Add +0.9% |
| VEA Vanguard Ftse Developed ETF | 0.18% | 33,198 | $1.6M | Reduce -17.0% |
| NOBL Proshares S&P 500 Dividend A | 0.17% | 16,098 | $1.5M | Reduce -2.9% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.15% | 4,419 | $1.4M | Reduce -31.3% |
| VHT Vanguard Health Care ETF | 0.15% | 5,066 | $1.3M | Reduce -11.8% |
| WMT Walmart Inc. | 0.14% | 19,640 | $1.3M | Add +1.5% |
| MCD McDonald's Corp. | 0.14% | 5,050 | $1.3M | Reduce -7.8% |
| TSLA Tesla Inc. | 0.13% | 6,261 | $1.2M | Add +5.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.13% | 2,148 | $1.2M | Add +3.2% |
| YEAR AB Ultra Short Income ETF filed as AB ACTIVE ETFS INC | 0.12% | 22,231 | $1.1M | Reduce -12.6% |
| VWO Vanguard Ftse Emerging Marke | 0.12% | 25,556 | $1.1M | Reduce -82.3% |
| VYM Vanguard High DVD Yield ETF | 0.11% | 8,868 | $1.1M | Reduce -28.0% |
| IYW iShares Ustechnology ETF | 0.11% | 6,889 | $1.0M | No change |
| JNJ Johnson & Johnson | 0.11% | 6,791 | $992K | Reduce -14.8% |
| META Meta Platforms Inc. Class A | 0.11% | 1,932 | $975K | Reduce -9.8% |
| GILD Gilead Sciences Inc. | 0.10% | 13,663 | $937K | Add +4.6% |
| IVV iShares Core S&P 500 ETF | 0.10% | 1,693 | $927K | Add +1.7% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.10% | 11,831 | $914K | Reduce -17.1% |
| OSK Oshkosh Corp. | 0.10% | 8,424 | $911K | Reduce -1.1% |
| SDY SS SPDR S&P Dividend ETF | 0.10% | 6,944 | $883K | Add +1.8% |
| V Visa Inc. Class A | 0.09% | 3,258 | $855K | Reduce -0.4% |
| IVE iShares S&P 500 Value ETF | 0.09% | 4,655 | $847K | No change |
| CARR Carrier Global Corp. | 0.09% | 13,081 | $825K | Add +0.8% |
| BUFC AB Conservative Buffer ETF filed as AB ACTIVE ETFS INC | 0.09% | 21,307 | $800K | New |
| VEU Vanguard Ftse All-World Ex-U | 0.08% | 12,729 | $746K | Reduce -2.5% |
| GOOGL Alphabet Inc. Class A | 0.08% | 4,092 | $745K | Reduce -4.7% |
| XLF SS Financial Select Sector | 0.08% | 17,934 | $737K | Add +0.5% |
| ONEQ Fidelity Nasdaq Comp Indx | 0.07% | 9,850 | $689K | Reduce -16.5% |
| VGSH Vanguard Short-Term Treasury | 0.07% | 11,644 | $675K | Reduce -19.7% |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.07% | 52,875 | $663K | Reduce -2.4% |
| PLD Prologis Inc. | 0.07% | 5,844 | $656K | Reduce -3.3% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.07% | 8,667 | $656K | New |
| LLY Eli Lilly & Co. | 0.07% | 722 | $654K | Add +5.9% |
| KO The Coca-Cola Co. | 0.07% | 9,972 | $635K | Reduce -6.6% |
| NEW YORK LIFE INVESTMENTS ET | 0.07% | 19,393 | $632K | Reduce -3.0% |
| VIG Vanguard Dividend Apprec ETF | 0.07% | 3,457 | $631K | Reduce -9.5% |
| MRK Merck & Co. Inc. | 0.07% | 4,948 | $612K | Add +1.5% |
| AIRR First Trust Rba American Ind | 0.06% | 8,784 | $600K | Add +142.5% |
| O Realty Income Corp. | 0.06% | 11,300 | $597K | Reduce -3.5% |
| IWY iShares Russell Top 200 Grow | 0.06% | 2,706 | $580K | Add +0.1% |
| T AT&T Inc. | 0.06% | 30,033 | $574K | Reduce -29.7% |
| VIS Vanguard Industrials ETF | 0.06% | 2,344 | $551K | Add +3.1% |
| BNDX Vanguard Total Intl Bond ETF | 0.05% | 10,458 | $509K | Reduce -10.3% |
Portfolio Sells Q1 2024 → Q2 2024
| VIOV Vanguard S&P Small-Cap 600 V | Reduce -18.4% | 4.27% | −1.42 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -27.4% | 2.69% | −1.20 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -12.6% | 8.57% | −1.13 |
| DFIV Dimensional International Va | Reduce -34.6% | 1.15% | −0.70 |
| VWO Vanguard Ftse Emerging Marke | Reduce -82.3% | 0.12% | −0.55 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -29.2% | 0.98% | −0.44 |
| IAGG iShares Intl Aggregate Bond | Reduce -2.4% | 4.87% | −0.26 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -0.2% | 5.80% | −0.22 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.0% | 1.72% | −0.13 |
| GWX State Street SPDR S&P Intern | Reduce -1.3% | 1.46% | −0.10 |
| DFAC Dimensional US Core Equity 2 | Reduce -1.6% | 2.14% | −0.08 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -31.3% | 0.15% | −0.05 |
| VYM Vanguard High DVD Yield ETF | Reduce -28.0% | 0.11% | −0.05 |
| NIC Nicolet Bankshares Inc. | Reduce -3.0% | 0.49% | −0.05 |
| IBM Intl Business Machines Corp. | Reduce -0.1% | 0.34% | −0.05 |
| SPEM State Street SP PTF Em ETF | Reduce -3.7% | 1.84% | −0.05 |
| VEA Vanguard Ftse Developed ETF | Reduce -17.0% | 0.18% | −0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -8.8% | 0.25% | −0.04 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -11.4% | 0.19% | −0.04 |
| LGOV First TR Long Duration O-ETF | Sold out | 0.00% | −0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.4% | 0.50% | −0.03 |
| WEC WEC Energy Group Inc. | Reduce -3.6% | 0.29% | −0.03 |
| EWX State Street SPDR S&P Emergi | Reduce -4.1% | 0.99% | −0.03 |
| JNJ Johnson & Johnson | Reduce -14.8% | 0.11% | −0.03 |
| MCD McDonald's Corp. | Reduce -7.8% | 0.14% | −0.03 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Sold out | 0.00% | −0.03 |
| ABBV Abbvie Inc. | Reduce -27.5% | 0.05% | −0.03 |
| VHT Vanguard Health Care ETF | Reduce -11.8% | 0.15% | −0.03 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.02 |
| DKNG Draftkings Inc. Class A | Sold out | 0.00% | −0.02 |
| FVD First Trust Value Line DVD | Reduce -30.5% | 0.04% | −0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -17.1% | 0.10% | −0.02 |
| HON Honeywell International Inc. | Reduce -51.0% | 0.02% | −0.02 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.02 |
| VPU Vanguard Utilities ETF | Sold out | 0.00% | −0.02 |
| T AT&T Inc. | Reduce -29.7% | 0.06% | −0.02 |
| YEAR AB Ultra Short Income ETF | Reduce -12.6% | 0.12% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.2% | 1.58% | −0.02 |
| VGSH Vanguard Short-Term Treasury | Reduce -19.7% | 0.07% | −0.02 |
| VDC Vanguard Consumer Staple ETF | Reduce -5.3% | 0.22% | −0.02 |
| OSK Oshkosh Corp. | Reduce -1.1% | 0.10% | −0.02 |
| NOBL Proshares S&P 500 Dividend A | Reduce -2.9% | 0.17% | −0.02 |
| VTIP Vanguard Short-Term Tips | Reduce -31.3% | 0.04% | −0.02 |
| FTCS First Trust Capital Strength | Reduce -34.0% | 0.03% | −0.02 |
| PLD Prologis Inc. | Reduce -3.3% | 0.07% | −0.02 |
| BA The Boeing Co. | Reduce -23.2% | 0.03% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -9.8% | 0.11% | −0.01 |
| ONEQ Fidelity Nasdaq Comp Indx | Reduce -16.5% | 0.07% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -3.5% | 0.28% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -9.5% | 0.07% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| VXUS Vanguard Total Intl Stock | Add +285.7% | 2.13% | +1.56 |
| AVUV Avantis US Small Cap Value | New | 1.55% | +1.55 |
| DFAX Dimensional World Ex US Core | Add +188.6% | 2.36% | +1.52 |
| VTI VG Morningstar TS MKT ETF-US | Add +10.3% | 13.46% | +1.27 |
| JPST JPMorgan Ultra-Short Income | Add +14.1% | 4.37% | +0.43 |
| AAPL Apple Inc. | Add +3.3% | 1.60% | +0.30 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +3.1% | 2.85% | +0.10 |
| NVDA Nvidia Corp. | Add +7.2% | 0.34% | +0.10 |
| BUFC AB Conservative Buffer ETF | New | 0.09% | +0.09 |
| BND Vanguard Total Bond Market | Add +8.2% | 1.83% | +0.08 |
| TDIV FT Nasdaq Tech DVD Index FD | New | 0.07% | +0.07 |
| IBND SS SPDR BB Intl Corp. BD ETF | Add +19.2% | 0.39% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | New | 0.05% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +4.1% | 0.90% | +0.05 |
| SPSB SS SPDR P St C Corp. ETF | Add +15.2% | 0.43% | +0.05 |
| SILA Sila Realty Trust Inc. | New | 0.04% | +0.04 |
| ECL Ecolab Inc. | New | 0.04% | +0.04 |
| JCPB JPMorgan Core Plus Bond ETF | Add +9.1% | 0.77% | +0.04 |
| AIRR First Trust Rba American Ind | Add +142.5% | 0.06% | +0.04 |
| SCHX Schwab US Large-Cap ETF | New | 0.04% | +0.04 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +6.6% | 0.53% | +0.04 |
| UCON First Trust Smith Unconstrai | Add +8.1% | 0.78% | +0.03 |
| AMZN Amazon.com Inc. | Add +2.0% | 0.51% | +0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 0.03% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +4.3% | 0.30% | +0.03 |
| ESGV Vanguard ESG US Stock ETF | New | 0.03% | +0.03 |
| FISV Fiserv Inc. | New | 0.03% | +0.03 |
| GRID First TRST Nasd Class Edg Sgiif | New | 0.02% | +0.02 |
| NEE Nextera Energy Inc. | New | 0.02% | +0.02 |
| SDVY First Trust Smid Cap Rising | Add +12.1% | 0.51% | +0.02 |
| XLK SS Technology Select Sector | New | 0.02% | +0.02 |
| AXP American Express Co. | New | 0.02% | +0.02 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +1.1% | 0.26% | +0.02 |
| TSLA Tesla Inc. | Add +5.6% | 0.13% | +0.02 |
| JQUA JPMorgan US Quality Factor | Add +8.0% | 0.33% | +0.02 |
| RDVY First Trust Rising Dividend | Add +14.3% | 0.19% | +0.01 |
| WMT Walmart Inc. | Add +1.5% | 0.14% | +0.01 |
| JIRE JPMorgan Int Res Enh Eqty | Add +8.3% | 0.28% | +0.01 |
| SOXX iShares Semiconductor ETF | Add +23.3% | 0.05% | +0.01 |
| LLY Eli Lilly & Co. | Add +5.9% | 0.07% | +0.01 |
| RTX RTX Corp. | Add +48.1% | 0.03% | +0.01 |
| GLD SPDR Gold Shares | Add +22.3% | 0.04% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +2.1% | 0.05% | +0.01 |
| CARR Carrier Global Corp. | Add +0.8% | 0.09% | +0.01 |
| COST Costco Wholesale Corp. | Add +5.0% | 0.04% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +3.2% | 0.13% | +0.01 |
| JPME JPM Diver Ret US MC Equity | Add +8.7% | 0.38% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +6.3% | 0.37% | +0.00 |
| IWY iShares Russell Top 200 Grow | Add +0.1% | 0.06% | +0.00 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +22.1% | 0.03% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |