N.E.W. Advisory Services LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 7, 2025), N.E.W. Advisory Services LLC reported 894 stock positions worth $1.3 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 15.9% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.4%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 5.3%). Compared with Q4 2024, it opened 708 new positions, sold out of 3, added to 151 and reduced 22. The biggest buy was a new position in FT Core Investment Grade ETF (FTCB) and the biggest sale an exit from First Trust Smith Unconstrai (UCON).

Most Recent 13F
Q2 2026
Location
DE PERE, WI
CIK
0001803456
Portfolio Value
$1.3B (Q1 2025)
SEC Filing
0001764754-25-000009 ↗ filed May 7, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $901.4M Q1 2024 Q2 2024: $926.7M Q2 2024 Q3 2024: $1.0B Q3 2024 Q4 2024: $1.1B Q4 2024 Q1 2025: $1.3B $1.3B Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.4B Q4 2025 Q1 2026: $1.3B Q1 2026 Q2 2026: $1.5B Q2 2026

Holdings 894 stocks · $1.3B
VTI VG Morningstar TS MKT ETF-US 15.86% 754,019 $207.2M Add +23.4%
SPYV SS SPDR P S&P 500 Value ETF 7.43% 1,900,110 $97.0M Add +22.4%
SPYM Ste STR SPDR PT S&P 500 ETF 5.34% 1,060,174 $69.7M Add +8.2%
SPAB SS SPDR P Agg Bond ETF 4.46% 2,282,866 $58.3M Add +11.1%
IAGG iShares Intl Aggregate Bond 4.25% 1,111,862 $55.6M Add +8.4%
JPST JPMorgan Ultra-Short Income 4.20% 1,082,614 $54.8M Add +12.2%
DFAX Dimensional World Ex US Core 2.66% 1,325,007 $34.7M Add +10.1%
VXUS Vanguard Total Intl Stock 2.51% 528,114 $32.8M Add +12.2%
SPTM SS SPDR P S&P 1500 Comp ETF 2.46% 473,142 $32.2M Add +16.5%
BND Vanguard Total Bond Market 2.28% 405,785 $29.8M Add +10.9%
VIOV Vanguard S&P Small-Cap 600 V 2.27% 353,903 $29.7M Add +10.4%
SPDW Ste STR SPDR PT DW Eu ETF 2.13% 765,959 $27.9M Add +15.6%
AVUV Avantis US Small Cap Value 1.99% 298,028 $26.0M Add +29.4%
BRK.B Berkshire Hathaway Inc. Class B 1.84% 45,120 $24.0M Add +14.2%
HELO JPMorgan Hedged Equity ETF 1.71% 374,226 $22.3M Add +117.4%
DFAC Dimensional US Core Equity 2 1.61% 637,671 $21.0M Add +3.1%
AAPL Apple Inc. 1.51% 89,036 $19.8M Add +32.8%
SPEM State Street SP PTF Em ETF 1.35% 449,585 $17.7M Add +15.2%
JCPB JPMorgan Core Plus Bond ETF 1.23% 342,893 $16.1M Add +121.6%
PG The Procter & Gamble Co. 1.22% 93,739 $16.0M Add +8.3%
FTCB FT Core Investment Grade ETF 1.12% 696,398 $14.6M New
VXF Vanguard Extended Market ETF 1.12% 84,728 $14.6M Add +28.4%
SDVY First Trust Smid Cap Rising 1.09% 423,353 $14.2M Add +108.8%
SLYV SS SPDR S&P 600 SC Val ETF 0.97% 162,095 $12.7M Add +55.9%
VOO Vanguard S&P 500 ETF 0.96% 24,473 $12.6M Add +19.1%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.95% 48,102 $12.4M Add +106.6%
SCHG Schwab US Large-Cap Growth 0.90% 467,100 $11.7M Add +111.0%
VSS Vanguard Ftse All Wo X-US SC 0.88% 99,508 $11.5M Add +19.2%
RDVY First Trust Rising Dividend 0.87% 195,077 $11.4M Add +102.7%
VUG Vanguard Mrngstar GR ETF-Sui 0.86% 30,352 $11.3M Add +19.4%
GWX State Street SPDR S&P Intern 0.84% 342,048 $10.9M Add +3.6%
JQUA JPMorgan US Quality Factor 0.83% 192,932 $10.9M Add +109.5%
EFV iShares MSCI Eafe Value ETF 0.81% 179,345 $10.6M Add +16.3%
FTGS First Trust Grwth Strgth ETF 0.69% 304,673 $9.1M Add +107.0%
DNP DNP Select Income Fund Inc. 0.67% 882,284 $8.7M Add +83.2%
JPME JPM Diver Ret US MC Equity filed as J P MORGAN EXCHANGE TRADED F 0.66% 85,676 $8.6M Add +106.3%
AIRR First Trust Rba American Ind 0.63% 120,006 $8.2M Add +107.8%
SPSB SS SPDR P St C Corp. ETF 0.58% 252,840 $7.6M Add +78.7%
EWX State Street SPDR S&P Emergi 0.57% 130,584 $7.4M Add +10.5%
IBND SS SPDR BB Intl Corp. BD ETF 0.55% 241,798 $7.1M Add +78.0%
DFIV Dimensional International Va 0.51% 167,825 $6.6M Reduce -18.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.47% 35,641 $6.2M Add +22.5%
JEPI JPMorgan Equity Premium Inco 0.45% 103,970 $5.9M Add +44.2%
AMZN Amazon.com Inc. 0.43% 29,654 $5.6M Add +21.9%
JIRE JPMorgan Int Res Enh Eqty 0.40% 82,553 $5.3M Add +105.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.34% 17,822 $4.4M Add +3.0%
WEC WEC Energy Group Inc. 0.34% 40,161 $4.4M Add +5.6%
NIC Nicolet Bankshares Inc. 0.33% 39,448 $4.3M Reduce -1.4%
VGT Vanguard Info Tech ETF 0.32% 7,757 $4.2M Add +10.5%
QQQ Invesco QQQ Trust Series 1 0.31% 8,535 $4.0M Add +43.3%
SPYG SS SPDR P S&P 500 Growth ETF 0.28% 46,307 $3.7M Add +32.8%
NVDA Nvidia Corp. 0.28% 33,187 $3.6M Add +23.7%
MSFT Microsoft Corp. 0.26% 9,045 $3.4M Add +27.1%
VCR Vanguard Consumer Discre ETF 0.25% 9,990 $3.3M Add +21.1%
ITOT iShares Core S&P Total U.S. 0.24% 25,766 $3.1M Add +0.1%
VDC Vanguard Consumer Staple ETF 0.23% 13,484 $3.0M Add +25.4%
VB Vanguard Most SM-Cap ETF-Usd 0.22% 12,933 $2.9M Add +11.4%
NOBL Proshares S&P 500 Dividend A 0.21% 27,303 $2.8M Add +1.1%
BUFR FT Vest Lad Buffervetf-Usd I 0.21% 92,774 $2.8M Add +89.8%
WMT Walmart Inc. 0.19% 28,996 $2.5M Add +51.0%
VEA Vanguard Ftse Developed ETF 0.19% 49,563 $2.5M Add +0.8%
PLTR Palantir Technologies Inc. Class A 0.18% 27,373 $2.3M Add +23.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.17% 8,669 $2.2M Add +10.4%
WFC Wells Fargo & Co. 0.16% 29,836 $2.1M Add +5.0%
JPM JPMorgan Chase & Co. 0.16% 8,539 $2.1M Add +1.5%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.16% 6,699 $2.1M Add +0.7%
VYM Vanguard High DVD Yield ETF 0.13% 13,468 $1.7M Reduce -0.1%
MCD McDonald's Corp. 0.13% 5,466 $1.7M Add +13.5%
BUFC AB Conservative Buffer ETF filed as AB ACTIVE ETFS INC 0.13% 42,260 $1.6M Add +93.8%
VHT Vanguard Health Care ETF 0.12% 6,032 $1.6M Add +15.5%
META Meta Platforms Inc. Class A 0.12% 2,734 $1.6M Add +42.9%
V Visa Inc. Class A 0.11% 4,234 $1.5M Add +31.0%
SDY SS SPDR S&P Dividend ETF 0.11% 10,364 $1.4M Add +49.9%
VWO Vanguard Ftse Emerging Marke 0.11% 30,538 $1.4M Reduce -2.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.10% 2,437 $1.4M Add +8.8%
TDIV FT Nasdaq Tech DVD Index FD 0.10% 17,239 $1.3M Add +80.2%
GILD Gilead Sciences Inc. 0.09% 10,364 $1.2M Reduce -0.1%
VCSH Vanguard S/T Corp. Bond ETF 0.09% 14,274 $1.1M Reduce -2.5%
ONEQ Fidelity Nasdaq Comp Indx 0.08% 15,722 $1.1M Add +70.1%
OSK Oshkosh Corp. 0.08% 11,239 $1.1M Add +26.4%
SGOV iShares 0-3 Month Treasury B 0.08% 10,467 $1.1M Add +14.7%
JNJ Johnson & Johnson 0.08% 6,176 $1.0M Reduce -7.9%
TSLA Tesla Inc. 0.08% 3,941 $1.0M Add +29.1%
XLF SS Financial Select Sector 0.08% 20,382 $1.0M Add +2.8%
YEAR AB Ultra Short Income ETF filed as AB ACTIVE ETFS INC 0.08% 19,999 $1.0M Add +26.8%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.07% 27,059 $978K New
VGSH Vanguard Short-Term Treasury 0.07% 15,592 $915K Reduce -1.0%
O Realty Income Corp. 0.07% 15,503 $899K Add +1.2%
LLY Eli Lilly & Co. 0.07% 1,060 $876K Add +48.3%
IVE iShares S&P 500 Value ETF 0.07% 4,538 $865K Reduce -0.4%
T AT&T Inc. 0.07% 30,461 $861K Reduce -0.9%
CARR Carrier Global Corp. 0.07% 13,419 $851K Add +2.1%
GOOGL Alphabet Inc. Class A 0.06% 5,479 $847K Add +33.1%
AHR American Healthcare REIT Inc. 0.06% 27,839 $844K Reduce -33.0%
GLD SPDR Gold Shares 0.06% 2,864 $825K Add +17.2%
IVV iShares Core S&P 500 ETF 0.06% 1,464 $822K Add +18.4%
VEU Vanguard Ftse All-World Ex-U 0.06% 12,827 $778K Add +5.8%
IYW iShares Ustechnology ETF 0.06% 5,517 $775K Reduce -0.3%
SLV iShares Silver Trust 0.06% 24,458 $758K Add +16.7%
FVD First Trust Value Line DVD 0.06% 16,996 $758K Add +89.2%

Show all 894 holdings

Portfolio Sells Q4 2024 → Q1 2025
UCON First Trust Smith Unconstrai Sold out 0.00% −0.69
DFIV Dimensional International Va Reduce -18.0% 0.51% −0.18
NIC Nicolet Bankshares Inc. Reduce -1.4% 0.33% −0.07
AHR American Healthcare REIT Inc. Reduce -33.0% 0.06% −0.05
HTLF Heartland Financial USA Inc. Sold out 0.00% −0.04
RCAT Red Cat Holdings Inc. Reduce -93.8% 0.00% −0.04
VYM Vanguard High DVD Yield ETF Reduce -0.1% 0.13% −0.03
SILA Sila Realty Trust Inc. Sold out 0.00% −0.03
VWO Vanguard Ftse Emerging Marke Reduce -2.3% 0.11% −0.02
IYW iShares Ustechnology ETF Reduce -0.3% 0.06% −0.02
VCSH Vanguard S/T Corp. Bond ETF Reduce -2.5% 0.09% −0.02
VGSH Vanguard Short-Term Treasury Reduce -1.0% 0.07% −0.02
IVE iShares S&P 500 Value ETF Reduce -0.4% 0.07% −0.02
JNJ Johnson & Johnson Reduce -7.9% 0.08% −0.01
PLD Prologis Inc. Reduce -1.5% 0.05% −0.01
MLM Martin Marietta Materials Reduce -4.8% 0.02% −0.01
IWV iShares Russell 3000 ETF Reduce -1.1% 0.02% −0.01
TIP iShares Tips Bond ETF Reduce -5.1% 0.03% −0.01
MGM MGM Resorts International Reduce -10.0% 0.01% −0.01
KMB Kimberly-Clark Corp. Reduce -1.9% 0.04% −0.01
MET Metlife Inc. Reduce -5.3% 0.02% −0.01
FISV Fiserv Inc. Reduce -5.2% 0.03% −0.01
ECL Ecolab Inc. Reduce -3.4% 0.03% −0.00
GILD Gilead Sciences Inc. Reduce -0.1% 0.09% −0.00
T AT&T Inc. Reduce -0.9% 0.07% −0.00

Portfolio Buys Q4 2024 → Q1 2025
FTCB FT Core Investment Grade ETF New 1.12% +1.12
HELO JPMorgan Hedged Equity ETF Add +117.4% 1.71% +0.70
JCPB JPMorgan Core Plus Bond ETF Add +121.6% 1.23% +0.56
SDVY First Trust Smid Cap Rising Add +108.8% 1.09% +0.40
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +106.6% 0.95% +0.35
RDVY First Trust Rising Dividend Add +102.7% 0.87% +0.33
JQUA JPMorgan US Quality Factor Add +109.5% 0.83% +0.33
SCHG Schwab US Large-Cap Growth Add +111.0% 0.90% +0.31
DNP DNP Select Income Fund Inc. Add +83.2% 0.67% +0.26
JPME JPM Diver Ret US MC Equity Add +106.3% 0.66% +0.26
FTGS First Trust Grwth Strgth ETF Add +107.0% 0.69% +0.25
AIRR First Trust Rba American Ind Add +107.8% 0.63% +0.20
SPSB SS SPDR P St C Corp. ETF Add +78.7% 0.58% +0.18
IBND SS SPDR BB Intl Corp. BD ETF Add +78.0% 0.55% +0.18
JIRE JPMorgan Int Res Enh Eqty Add +105.9% 0.40% +0.18
BRK.B Berkshire Hathaway Inc. Class B Add +14.2% 1.84% +0.14
SLYV SS SPDR S&P 600 SC Val ETF Add +55.9% 0.97% +0.11
FNDF Schwab Fndmn Intl LRG Co. ETF New 0.07% +0.07
BUFR FT Vest Lad Buffervetf-Usd I Add +89.8% 0.21% +0.07
JEPI JPMorgan Equity Premium Inco Add +44.2% 0.45% +0.06
BUFC AB Conservative Buffer ETF Add +93.8% 0.13% +0.04
VRT Vertiv Holdings Co. Class A New 0.04% +0.04
COWZ Pacer US Cash Cows 100 ETF New 0.04% +0.04
EFV iShares MSCI Eafe Value ETF Add +16.3% 0.81% +0.04
SMTC Semtech Corp. New 0.03% +0.03
WMT Walmart Inc. Add +51.0% 0.19% +0.03
UMBF Umb Financial Corp. New 0.03% +0.03
FTCS First Trust Capital Strength New 0.03% +0.03
TDIV FT Nasdaq Tech DVD Index FD Add +80.2% 0.10% +0.03
JPIE JPMorgan Income ETF New 0.02% +0.02
RDVI FT Vest Rising Dividend Achi New 0.02% +0.02
DFS Discover Financial Services New 0.02% +0.02
SPHD Invesco S&P 500 High Dividen New 0.02% +0.02
SDY SS SPDR S&P Dividend ETF Add +49.9% 0.11% +0.02
FVD First Trust Value Line DVD Add +89.2% 0.06% +0.02
CGBL Cap Group Core Balanced New 0.02% +0.02
GE General Electric New 0.02% +0.02
XLE SS Energy Select Sector New 0.02% +0.02
UBER Uber Technologies Inc. New 0.02% +0.02
TSM Taiwan Semiconductor-SP ADR New 0.02% +0.02
AVNM Avantis All Intl MKTS Eq ETF New 0.02% +0.02
TPHD Timothy Plan High DVD STCK New 0.02% +0.02
FTHY First Trust Hi YLD Opp 2027 New 0.02% +0.02
PLTR Palantir Technologies Inc. Class A Add +23.9% 0.18% +0.02
AMP Ameriprise Financial Inc. Add +100.0% 0.06% +0.02
QQQ Invesco QQQ Trust Series 1 Add +43.3% 0.31% +0.02
SCHD Schwab US DVD Equity ETF Add +93.5% 0.04% +0.02
HYLS FT Tactical High Yield ETF New 0.02% +0.02
V Visa Inc. Class A Add +31.0% 0.11% +0.02
IJT iShares S&P Small-Cap 600 GR New 0.02% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 980$1.5BVTI, SPYM, IAGG, JPST, SPYV
Q1 2026 914$1.3BVTI, SPYM, IAGG, JPST, SPYV
Q4 2025 892$1.4BVTI, SPYV, SPYM, IAGG, JPST
Q3 2025 840$1.1BVTI, SPYV, SPYM, IAGG, JPST
Q2 2025 840$1.0BVTI, SPYV, SPYM, IAGG, JPST
Q1 2025 894$1.3BVTI, SPYV, SPYM, SPAB, IAGG
Q4 2024 189$1.1BVTI, SPYV, SPYM, SPAB, IAGG
Q3 2024 183$1.0BVTI, SPYM, SPYV, SPAB, IAGG
Q2 2024 182$926.7MVTI, SPYM, SPYV, SPAB, IAGG
Q1 2024 173$901.4MVTI, SPYM, SPYV, SPAB, VIOV