N.E.W. Advisory Services LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 28, 2026), N.E.W. Advisory Services LLC reported 892 stock positions worth $1.4 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 17.9% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 6.4%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 5.4%). Compared with Q3 2025, it opened 93 new positions, sold out of 41, added to 322 and reduced 100. The biggest buy was Schwab US Large-Cap Growth (SCHG, shares +491%) and the biggest sale Berkshire Hathaway Class B (BRK.B, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- DE PERE, WI
- CIK
- 0001803456
- Portfolio Value
- $1.4B (Q4 2025)
- SEC Filing
- 0001803456-26-000001 ↗ filed Jan 28, 2026
Holdings Value
Holdings 892 stocks · $1.4B
| VTI VG Morningstar TS MKT ETF-US | 17.87% | 720,637 | $241.6M | Add +7.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 6.40% | 1,523,011 | $86.5M | Add +8.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 5.37% | 905,147 | $72.6M | Add +1.1% |
| IAGG iShares Intl Aggregate Bond | 4.47% | 1,208,835 | $60.5M | Add +6.5% |
| JPST JPMorgan Ultra-Short Income | 4.33% | 1,157,721 | $58.6M | Add +4.9% |
| SPAB SS SPDR P Agg Bond ETF | 4.02% | 2,108,406 | $54.3M | Add +16.9% |
| DFAX Dimensional World Ex US Core | 3.21% | 1,326,814 | $43.4M | Add +2.6% |
| VXUS Vanguard Total Intl Stock | 3.00% | 537,175 | $40.5M | Add +4.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 2.71% | 444,914 | $36.7M | Add +7.6% |
| BND Vanguard Total Bond Market | 2.60% | 475,245 | $35.2M | Add +5.8% |
| AVUV Avantis US Small Cap Value | 2.31% | 306,475 | $31.3M | Add +2.6% |
| VIOV Vanguard S&P Small-Cap 600 V | 2.24% | 309,473 | $30.3M | Add +1.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.99% | 606,636 | $26.9M | Add +21.9% |
| DFAC Dimensional US Core Equity 2 | 1.78% | 607,176 | $24.0M | Add +2.0% |
| SCHG Schwab US Large-Cap Growth | 1.53% | 634,931 | $20.7M | Add +491.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.48% | 39,941 | $20.1M | Reduce -0.3% |
| AAPL Apple Inc. | 1.39% | 69,291 | $18.8M | Add +29.1% |
| VOO Vanguard S&P 500 ETF | 1.29% | 27,892 | $17.5M | Add +10.2% |
| SPEM State Street SP PTF Em ETF | 1.26% | 364,939 | $17.1M | Add +23.3% |
| VXF Vanguard Extended Market ETF | 1.24% | 79,917 | $16.7M | Add +6.1% |
| PG The Procter & Gamble Co. | 0.94% | 88,689 | $12.7M | Add +12.9% |
| JCPB JPMorgan Core Plus Bond ETF | 0.91% | 259,871 | $12.3M | Add +487.6% |
| VSS Vanguard Ftse All Wo X-US SC | 0.91% | 85,740 | $12.3M | Add +5.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.88% | 24,317 | $11.9M | Reduce -1.6% |
| JIVE JPM Interntl Value ETF filed as J P MORGAN EXCHANGE TRADED F | 0.83% | 139,310 | $11.2M | Add +563.4% |
| RDVY First Trust Rising Dividend | 0.78% | 152,180 | $10.6M | Add +459.9% |
| EFV iShares MSCI Eafe Value ETF | 0.74% | 139,344 | $10.0M | Add +19.0% |
| SCHM Schwab US Mid Cap ETF | 0.73% | 330,011 | $9.9M | Add +497.3% |
| AIRR First Trust Rba American Ind | 0.72% | 99,184 | $9.8M | Add +584.9% |
| GWX State Street SPDR S&P Intern | 0.72% | 237,691 | $9.7M | Add +24.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.72% | 106,587 | $9.7M | Add +93.5% |
| JQUA JPMorgan US Quality Factor | 0.68% | 144,817 | $9.1M | Add +588.3% |
| TSPA T Rowe Price US Eqy Research | 0.55% | 174,154 | $7.5M | Add +564.3% |
| THYF T Rowe Price US High Yield | 0.55% | 141,870 | $7.4M | Add +564.0% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.52% | 22,396 | $7.1M | New |
| EVTR Eaton Vance Total Return | 0.49% | 129,682 | $6.7M | Add +505.4% |
| DFIV Dimensional International Va | 0.49% | 133,699 | $6.7M | Reduce -3.0% |
| EWX State Street SPDR S&P Emergi | 0.49% | 101,034 | $6.6M | Add +27.8% |
| DNP DNP Select Income Fund Inc. | 0.48% | 653,002 | $6.5M | Add +414.2% |
| AMZN Amazon.com Inc. | 0.45% | 26,372 | $6.1M | Add +21.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.42% | 29,476 | $5.6M | Reduce -1.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.38% | 17,371 | $5.1M | Add +0.0% |
| TVAL T. Rowe Price Value ETF | 0.36% | 138,352 | $4.9M | Add +544.6% |
| JEPI JPMorgan Equity Premium Inco | 0.36% | 85,046 | $4.9M | Reduce -2.5% |
| NIC Nicolet Bankshares Inc. | 0.36% | 39,948 | $4.8M | Add +5.1% |
| VGT Vanguard Info Tech ETF | 0.36% | 6,425 | $4.8M | Reduce -1.4% |
| NVDA Nvidia Corp. | 0.36% | 25,841 | $4.8M | Reduce -6.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.34% | 135,654 | $4.6M | Add +414.5% |
| SPSB SS SPDR P St C Corp. ETF | 0.34% | 151,271 | $4.6M | Add +1973.9% |
| PLTR Palantir Technologies Inc. Class A | 0.33% | 25,115 | $4.5M | Reduce -0.0% |
| IBND SS SPDR BB Intl Corp. BD ETF | 0.32% | 135,201 | $4.3M | New |
| WEC WEC Energy Group Inc. | 0.30% | 38,346 | $4.0M | Add +11.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.30% | 37,488 | $4.0M | Add +42.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.29% | 6,391 | $3.9M | Reduce -0.7% |
| ITOT iShares Core S&P Total U.S. | 0.29% | 26,072 | $3.9M | Reduce -3.3% |
| MSFT Microsoft Corp. | 0.27% | 7,602 | $3.7M | Add +19.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.24% | 12,449 | $3.2M | Reduce -2.0% |
| NOBL Proshares S&P 500 Dividend A | 0.23% | 30,116 | $3.1M | Add +2.8% |
| VEA Vanguard Ftse Developed ETF | 0.23% | 49,754 | $3.1M | Reduce -5.5% |
| VCR Vanguard Consumer Discre ETF | 0.22% | 7,652 | $3.0M | Reduce -2.8% |
| JPM JPMorgan Chase & Co. | 0.22% | 9,315 | $3.0M | Add +1.6% |
| VDC Vanguard Consumer Staple ETF | 0.20% | 12,581 | $2.7M | Add +1.0% |
| WFC Wells Fargo & Co. | 0.20% | 28,443 | $2.7M | Add +0.5% |
| FDL First Trust Morn DVD Lead Inc. | 0.19% | 57,162 | $2.5M | Add +655.7% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.19% | 6,123 | $2.5M | Reduce -9.8% |
| WMT Walmart Inc. | 0.18% | 21,266 | $2.4M | Add +56.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.17% | 7,854 | $2.3M | Reduce -2.4% |
| TCAF T Rowe PRC Cap Appreciation | 0.15% | 53,822 | $2.1M | Add +725.5% |
| VYM Vanguard High DVD Yield ETF | 0.14% | 12,785 | $1.8M | Reduce -5.5% |
| TFLR T Rowe Price Floating RT ETF | 0.13% | 34,070 | $1.8M | New |
| FVD First Trust Value Line DVD | 0.13% | 37,522 | $1.7M | Add +353.8% |
| SLV iShares Silver Trust | 0.13% | 26,626 | $1.7M | Add +1.2% |
| TSLA Tesla Inc. | 0.12% | 3,673 | $1.7M | Add +2.2% |
| VWO Vanguard Ftse Emerging Marke | 0.12% | 30,439 | $1.6M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.12% | 2,308 | $1.6M | Add +0.5% |
| MCD McDonald's Corp. | 0.12% | 5,124 | $1.6M | Add +1.7% |
| GOOGL Alphabet Inc. Class A | 0.11% | 4,868 | $1.5M | Add +37.1% |
| GLD SPDR Gold Shares | 0.11% | 3,627 | $1.4M | Add +19.6% |
| SDVY First Trust Smid Cap Rising | 0.11% | 37,424 | $1.4M | Add +408.1% |
| VHT Vanguard Health Care ETF | 0.10% | 4,512 | $1.3M | Reduce -0.4% |
| VGM Invesco Trust for Investmen | 0.10% | 124,460 | $1.3M | Add +150.0% |
| GILD Gilead Sciences Inc. | 0.10% | 10,515 | $1.3M | Add +0.5% |
| META Meta Platforms Inc. Class A | 0.09% | 1,917 | $1.3M | Add +13.4% |
| JNJ Johnson & Johnson | 0.09% | 6,014 | $1.2M | Add +0.5% |
| UPS United Parcel Service Class B | 0.09% | 12,358 | $1.2M | Add +35.7% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.09% | 15,258 | $1.2M | Add +1.1% |
| TBUX T Rowe Price Ultra Short-Ter | 0.09% | 24,185 | $1.2M | Add +4917.6% |
| O Realty Income Corp. | 0.08% | 19,978 | $1.1M | Add +3.9% |
| V Visa Inc. Class A | 0.08% | 3,128 | $1.1M | Add +0.0% |
| OSK Oshkosh Corp. | 0.08% | 8,491 | $1.1M | Add +6.2% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.08% | 23,499 | $1.1M | Reduce -18.4% |
| IYW iShares Ustechnology ETF | 0.08% | 5,304 | $1.1M | Reduce -2.7% |
| VGSH Vanguard Short-Term Treasury | 0.08% | 17,830 | $1.0M | Add +4.3% |
| XLF SS Financial Select Sector | 0.07% | 18,323 | $1.0M | Reduce -10.8% |
| RTX RTX Corp. | 0.07% | 5,307 | $973K | Add +3.5% |
| GOOG Alphabet Inc. Class C | 0.07% | 3,068 | $963K | Add +45.6% |
| GRID First TRST Nasd Class Edg Sgiif | 0.07% | 6,186 | $947K | Add +36.2% |
| IVE iShares S&P 500 Value ETF | 0.07% | 4,438 | $941K | No change |
| VTIP Vanguard Short-Term Tips | 0.06% | 17,527 | $867K | Add +17.6% |
| SCHW Schwab (charles) Corp. | 0.06% | 8,639 | $863K | Add +0.0% |
Portfolio Sells Q3 2025 → Q4 2025
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.3% | 1.48% | −0.31 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.6% | 0.88% | −0.18 |
| NVDA Nvidia Corp. | Reduce -6.0% | 0.36% | −0.10 |
| JEPI JPMorgan Equity Premium Inco | Reduce -2.5% | 0.36% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.7% | 0.42% | −0.08 |
| PLTR Palantir Technologies Inc. Class A | Reduce -0.0% | 0.33% | −0.08 |
| VGT Vanguard Info Tech ETF | Reduce -1.4% | 0.36% | −0.08 |
| DFIV Dimensional International Va | Reduce -3.0% | 0.49% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -3.3% | 0.29% | −0.06 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -9.8% | 0.19% | −0.06 |
| VCR Vanguard Consumer Discre ETF | Reduce -2.8% | 0.22% | −0.06 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.7% | 0.29% | −0.05 |
| VEA Vanguard Ftse Developed ETF | Reduce -5.5% | 0.23% | −0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -2.0% | 0.24% | −0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.4% | 0.17% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Reduce -5.5% | 0.14% | −0.03 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -18.4% | 0.08% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -2.4% | 0.12% | −0.03 |
| XLF SS Financial Select Sector | Reduce -10.8% | 0.07% | −0.02 |
| SMR Nuscale Power Corp. | Reduce -3.4% | 0.01% | −0.02 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Reduce -12.7% | 0.06% | −0.02 |
| UNH Unitedhealth Group Inc. | Reduce -9.8% | 0.05% | −0.02 |
| AHR American Healthcare REIT Inc. | Reduce -17.5% | 0.06% | −0.02 |
| IYW iShares Ustechnology ETF | Reduce -2.7% | 0.08% | −0.02 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -7.8% | 0.06% | −0.02 |
| VIS Vanguard Industrials ETF | Reduce -3.7% | 0.06% | −0.01 |
| XLI SS Industrial Select Sector | Reduce -34.1% | 0.02% | −0.01 |
| BLDR Builders Firstsource Inc. | Reduce -4.2% | 0.03% | −0.01 |
| XLK SS Technology Select Sector | Reduce -33.3% | 0.02% | −0.01 |
| CVX Chevron Corp. | Reduce -23.4% | 0.02% | −0.01 |
| BA The Boeing Co. | Reduce -26.8% | 0.02% | −0.01 |
| CLF Cleveland-Cliffs Inc. | Sold out | 0.00% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -2.4% | 0.03% | −0.01 |
| HD Home Depot Inc. | Reduce -0.2% | 0.02% | −0.01 |
| VHT Vanguard Health Care ETF | Reduce -0.4% | 0.10% | −0.01 |
| LIN Linde PLC | Sold out | 0.00% | −0.01 |
| NOW ServiceNow Inc. | Reduce -57.4% | 0.00% | −0.01 |
| DIS The Walt Disney Co. | Reduce -35.1% | 0.01% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -29.2% | 0.01% | −0.01 |
| GE General Electric | Reduce -9.1% | 0.02% | −0.01 |
| SHM SS SPDR N Ice St Muni ETF | Reduce -4.2% | 0.03% | −0.01 |
| ADBE Adobe Inc. | Reduce -90.6% | 0.00% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -4.9% | 0.02% | −0.01 |
| SGOV iShares 0-3 Month Treasury B | Reduce -4.0% | 0.02% | −0.01 |
| IWN iShares Russell 2000 Value E | Reduce -4.2% | 0.03% | −0.01 |
| SHOP Shopify Inc. Class A | Reduce -75.8% | 0.00% | −0.01 |
| GEV GE Vernova Inc. | Reduce -16.9% | 0.02% | −0.01 |
| DJT Trump Media & Technology Gro | Reduce -67.2% | 0.00% | −0.01 |
| ROKU Roku Inc. | Sold out | 0.00% | −0.01 |
| CRSP Crispr Therapeutics AG | Reduce -19.6% | 0.01% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| SCHG Schwab US Large-Cap Growth | Add +491.2% | 1.53% | +1.23 |
| JCPB JPMorgan Core Plus Bond ETF | Add +487.6% | 0.91% | +0.72 |
| JIVE JPM Interntl Value ETF | Add +563.4% | 0.83% | +0.69 |
| RDVY First Trust Rising Dividend | Add +459.9% | 0.78% | +0.62 |
| AIRR First Trust Rba American Ind | Add +584.9% | 0.72% | +0.60 |
| SCHM Schwab US Mid Cap ETF | Add +497.3% | 0.73% | +0.59 |
| JQUA JPMorgan US Quality Factor | Add +588.3% | 0.68% | +0.56 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | New | 0.52% | +0.52 |
| TSPA T Rowe Price US Eqy Research | Add +564.3% | 0.55% | +0.45 |
| THYF T Rowe Price US High Yield | Add +564.0% | 0.55% | +0.45 |
| EVTR Eaton Vance Total Return | Add +505.4% | 0.49% | +0.40 |
| DNP DNP Select Income Fund Inc. | Add +414.2% | 0.48% | +0.37 |
| IBND SS SPDR BB Intl Corp. BD ETF | New | 0.32% | +0.32 |
| SPSB SS SPDR P St C Corp. ETF | Add +1973.9% | 0.34% | +0.32 |
| TVAL T. Rowe Price Value ETF | Add +544.6% | 0.36% | +0.29 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +93.5% | 0.72% | +0.28 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +414.5% | 0.34% | +0.27 |
| AAPL Apple Inc. | Add +29.1% | 1.39% | +0.17 |
| FDL First Trust Morn DVD Lead Inc. | Add +655.7% | 0.19% | +0.16 |
| TCAF T Rowe PRC Cap Appreciation | Add +725.5% | 0.15% | +0.13 |
| TFLR T Rowe Price Floating RT ETF | New | 0.13% | +0.13 |
| FVD First Trust Value Line DVD | Add +353.8% | 0.13% | +0.09 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +21.9% | 1.99% | +0.09 |
| TBUX T Rowe Price Ultra Short-Ter | Add +4917.6% | 0.09% | +0.09 |
| SDVY First Trust Smid Cap Rising | Add +408.1% | 0.11% | +0.08 |
| JPME JPM Diver Ret US MC Equity | Add +825.7% | 0.06% | +0.05 |
| VGM Invesco Trust for Investmen | Add +150.0% | 0.10% | +0.05 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +42.5% | 0.30% | +0.05 |
| WMT Walmart Inc. | Add +56.7% | 0.18% | +0.05 |
| BUFC AB Conservative Buffer ETF | Add +320.6% | 0.06% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +37.1% | 0.11% | +0.04 |
| TDIV FT Nasdaq Tech DVD Index FD | Add +1325.0% | 0.04% | +0.04 |
| GWX State Street SPDR S&P Intern | Add +24.1% | 0.72% | +0.03 |
| SLV iShares Silver Trust | Add +1.2% | 0.13% | +0.03 |
| EFV iShares MSCI Eafe Value ETF | Add +19.0% | 0.74% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +45.6% | 0.07% | +0.03 |
| SPEM State Street SP PTF Em ETF | Add +23.3% | 1.26% | +0.03 |
| AMZN Amazon.com Inc. | Add +21.2% | 0.45% | +0.02 |
| UPS United Parcel Service Class B | Add +35.7% | 0.09% | +0.02 |
| SCHD Schwab US DVD Equity ETF | Add +305.2% | 0.03% | +0.02 |
| SYFI AB SHRT Duration HGH YLD ETF | New | 0.02% | +0.02 |
| JPIE JPMorgan Income ETF | New | 0.02% | +0.02 |
| FISV Fiserv Inc. | Add +334.8% | 0.03% | +0.02 |
| EWX State Street SPDR S&P Emergi | Add +27.8% | 0.49% | +0.02 |
| ESGV Vanguard ESG US Stock ETF | Add +166.1% | 0.03% | +0.01 |
| MS Morgan Stanley | Add +90.9% | 0.03% | +0.01 |
| VRT Vertiv Holdings Co. Class A | Add +94.9% | 0.03% | +0.01 |
| MU Micron Technology Inc. | Add +31.8% | 0.03% | +0.01 |
| RDVI FT Vest Rising Dividend Achi | New | 0.01% | +0.01 |
| BKNG Booking Holdings Inc. | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 980 | $1.5B | VTI, SPYM, IAGG, JPST, SPYV |
| Q1 2026 | 914 | $1.3B | VTI, SPYM, IAGG, JPST, SPYV |
| Q4 2025 | 892 | $1.4B | VTI, SPYV, SPYM, IAGG, JPST |
| Q3 2025 | 840 | $1.1B | VTI, SPYV, SPYM, IAGG, JPST |
| Q2 2025 | 840 | $1.0B | VTI, SPYV, SPYM, IAGG, JPST |
| Q1 2025 | 894 | $1.3B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q4 2024 | 189 | $1.1B | VTI, SPYV, SPYM, SPAB, IAGG |
| Q3 2024 | 183 | $1.0B | VTI, SPYM, SPYV, SPAB, IAGG |
| Q2 2024 | 182 | $926.7M | VTI, SPYM, SPYV, SPAB, IAGG |
| Q1 2024 | 173 | $901.4M | VTI, SPYM, SPYV, SPAB, VIOV |