Vanguard Consumer Discre ETFVCRETF
13F holders, Q2 2025 (June 30)514holders +9
40new positions
31sold out
3famous investors
$326.95avg. 13F price*
At the end of Q2 2025, 514 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, up 9 from Q1 2025. 40 opened new positions and 31 sold out. The largest holders were Bank of America Corp. ($539.3M), JPMorgan Chase & Co. ($173.9M) and Morgan Stanley ($147.2M). 3 famous investors held it, including Cliff Asness (0.0% of AQR Capital Management's portfolio), Ken Griffin (0.0% of Citadel Advisors's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).
- Company
- Vanguard Consumer Discre ETF
- CUSIP
- 92204A108
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q1 2025 → Q2 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 40 | $23.8M |
| Exits | 31 | $13.7M |
All 13F filers, Q1 2025 → Q2 2025: 1,533,322 shares bought and 453,644 shares sold, net +1,079,678 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 514 holders
| Bank of America Corp. | 0.04% | Add +0.2% | 1,488,541 | $539.3M |
| JPMorgan Chase & Co. | 0.01% | Reduce -7.4% | 479,965 | $173.9M |
| Morgan Stanley | 0.01% | Add +5.3% | 406,182 | $147.2M |
| Wells Fargo & Company | 0.03% | Add +10.9% | 385,736 | $139.8M |
| PGIM Custom Harvest LLC | 2.74% | Add +22.2% | 366,911 | $132.9M |
| UBS Group AG | 0.03% | Reduce -11.8% | 354,277 | $128.4M |
| Beacon Capital Management, Inc. | 6.37% | Add +202.6% | 341,169 | $123.6M |
| LPL Financial LLC | 0.03% | Add +28.0% | 220,005 | $79.7M |
| Northwestern Mutual Wealth Management Co. | 0.05% | Add +0.5% | 202,336 | $73.3M |
| Envestnet Asset Management Inc. | 0.02% | Reduce -16.1% | 192,653 | $69.8M |
| Ameriprise Financial Inc. | 0.02% | Add +1.8% | 183,029 | $66.3M |
| Stifel Financial Corp. | 0.04% | Reduce -7.0% | 122,349 | $44.3M |
| Raymond James Financial Inc. | 0.01% | Add +22.3% | 118,349 | $42.9M |
| KCM Investment Advisors LLC | 1.05% | Add +2.7% | 85,565 | $31.0M |
| Rockefeller Capital Management L.P. | 0.07% | Reduce -4.9% | 80,114 | $30.7M |
| Auto-Owners Insurance Co | 0.65% | Add +56.0% | 80,700 | $29.2M |
| Foundations Investment Advisors, LLC | 0.45% | Add +4.6% | 77,743 | $28.2M |
| Royal Bank of Canada | 0.01% | Add +44.5% | 75,008 | $27.2M |
| Janney Montgomery Scott LLC | 0.06% | Reduce -1.4% | 68,180 | $24.7M |
| M&T Bank Corp | 0.08% | Reduce -18.5% | 67,152 | $24.3M |
| PNC Financial Services Group, Inc. | 0.01% | Reduce -1.3% | 63,756 | $23.1M |
| Cetera Investment Advisers | 0.03% | Reduce -19.9% | 55,601 | $20.1M |
| Spire Wealth Management | 0.68% | Reduce -21.0% | 52,773 | $19.1M |
| Full Sail Capital, LLC | 1.08% | Reduce -1.9% | 51,458 | $18.6M |
| Osaic Holdings, Inc. | 0.03% | Add +14.3% | 47,118 | $17.1M |
| Commonwealth Equity Services, LLC | 0.02% | Reduce -9.3% | 45,478 | $16.5M |
| Lido Advisors, LLC | 0.08% | Reduce -6.7% | 43,497 | $15.8M |
| Stratos Wealth Partners, LTD. | 0.20% | Reduce -5.3% | 41,026 | $14.9M |
| Empower Advisory Group, LLC | 0.04% | Add +50.3% | 40,938 | $14.8M |
| Adaptive Financial Consulting, LLC | 5.30% | Reduce -0.3% | 35,023 | $12.7M |
| Trust Co. of Oklahoma | 3.81% | Reduce -1.1% | 33,020 | $12.0M |
| Mariner, LLC | 0.02% | Reduce -3.8% | 32,677 | $11.8M |
| Cambridge Investment Research Advisors, Inc. | 0.04% | Reduce -7.2% | 32,220 | $11.7M |
| Truist Financial Corp. | 0.02% | Reduce -44.5% | 32,052 | $11.6M |
| GRIMES & Co WEALTH MANAGEMENT, LLC | 0.30% | Add +6.5% | 30,298 | $11.0M |
| MassMutual Private Wealth & Trust, FSB | 0.29% | Add +2.5% | 29,696 | $10.8M |
| Hobart Private Capital, LLC | 2.44% | Reduce -6.8% | 29,655 | $10.7M |
| Strengthening Families & Communities, LLC | 5.91% | Reduce -2.0% | 29,487 | $10.6M |
| BNP Paribas Financial Markets | 0.01% | Reduce -16.5% | 28,050 | $10.2M |
| Exchange Capital Management, Inc. | 1.48% | Add +6.8% | 27,449 | $9.9M |
| Atria Wealth Solutions, Inc. | 0.21% | Add +26.6% | 25,201 | $9.2M |
| Harel Insurance Investments & Financial Services Ltd. | 0.10% | No change | 25,300 | $9.2M |
| Bailard, Inc. | 0.21% | Reduce -2.9% | 24,749 | $9.0M |
| Gibraltar Capital Management, Inc. | 1.71% | No change | 24,175 | $8.8M |
| Assetmark, Inc. | 0.02% | Add +74.9% | 22,804 | $8.3M |
| Polianta Ltd | 3.45% | New | 22,100 | $8.0M |
| Westside Investment Management, Inc. | 1.47% | Add +1.4% | 21,826 | $7.9M |
| Founders Grove Wealth Partners, LLC | 1.96% | Add +2.5% | 21,531 | $7.8M |
| Anfield Capital Management, LLC | 2.40% | Reduce -1.2% | 20,044 | $7.3M |
| MML Investors Services, LLC | 0.02% | Reduce -1.5% | 19,890 | $7.2M |
| Corient Private Wealth LP | 0.01% | Add +1.4% | 19,720 | $7.1M |
| Financial Freedom, LLC | 3.79% | Reduce -2.8% | 19,390 | $7.0M |
| Richmond Brothers, Inc. | 4.50% | Add +68.1% | 18,973 | $6.9M |
| PFG Advisors | 0.30% | Add +17.6% | 17,803 | $6.5M |
| Apollon Financial, LLC | 1.24% | Reduce -2.0% | 16,272 | $5.9M |
| Bonfire Financial | 4.78% | Add +3.9% | 16,075 | $5.8M |
| Park National Corp. | 0.19% | Reduce -8.2% | 15,687 | $5.7M |
| AE Wealth Management LLC | 0.04% | Add +11.8% | 15,479 | $5.6M |
| AlphaCore Capital LLC | 0.21% | Add +16922.7% | 14,980 | $5.4M |
| Envestnet Portfolio Solutions, Inc. | 0.02% | Add +35.1% | 14,683 | $5.3M |
| Salomon & Ludwin, LLC | 0.51% | Reduce -2.5% | 13,990 | $5.1M |
| Concurrent Investment Advisors, LLC | 0.10% | Reduce -2.3% | 14,104 | $5.1M |
| Altura Wealth Advisors Inc. | 2.85% | Reduce -9.8% | 14,050 | $5.1M |
| Exchange Traded Concepts, LLC | 0.06% | Add +83.0% | 13,973 | $5.1M |
| Merit Financial Group, LLC | 0.06% | Reduce -0.1% | 13,929 | $5.0M |
| Private Advisor Group, LLC | 0.03% | Reduce -8.1% | 13,442 | $4.9M |
| Curran Financial Partners, LLC | 1.03% | New | 12,828 | $4.6M |
| HighTower Advisors, LLC | 0.01% | Add +8.4% | 12,484 | $4.5M |
| Axiom Financial Strategies, LLC | 2.52% | Reduce -3.3% | 12,476 | $4.5M |
| Atlas Capital Advisors Inc. | 0.54% | Reduce -28.8% | 12,269 | $4.4M |
| Triangle Securities Wealth Management | 1.09% | Reduce -4.3% | 12,254 | $4.4M |
| Goldman Sachs Group Inc. | 0.00% | Reduce -46.9% | 11,290 | $4.1M |
| Wall Street Financial Group, Inc. | 3.52% | Reduce -40.1% | 10,763 | $3.9M |
| Creative Planning | 0.00% | Reduce -0.6% | 10,751 | $3.9M |
| Tranquilli Financial Advisor LLC | 2.39% | Add +37.0% | 10,658 | $3.9M |
| Axxcess Wealth Management, LLC | 0.09% | Reduce -23.1% | 10,648 | $3.9M |
| Anchor Investment Management, LLC | 0.33% | Reduce -0.4% | 10,340 | $3.7M |
| Ieq Capital, LLC | 0.02% | Add +357.2% | 10,091 | $3.7M |
| Clarity Wealth Advisors, LLC | 0.89% | Reduce -7.0% | 9,988 | $3.6M |
| Atria Investments, Inc | 0.04% | Add +49.4% | 9,936 | $3.6M |
| FMR LLC | 0.00% | Add +10.3% | 9,874 | $3.6M |
| Advisors Capital Management, LLC | 0.05% | Add +2.3% | 9,800 | $3.6M |
| Citigroup Inc. | 0.00% | Add +10.3% | 9,556 | $3.5M |
| Northern Trust Corp. | 0.00% | Add +8.3% | 9,490 | $3.4M |
| Integrated Wealth Concepts LLC | 0.03% | Add +0.3% | 9,480 | $3.4M |
| Bordeaux Wealth Advisors LLC | 0.44% | Add +0.1% | 9,406 | $3.4M |
| Strategic Investment Solutions, Inc. | 1.02% | Add +3682.1% | 9,304 | $3.4M |
| First Financial Corp. | 1.44% | Add +3.6% | 8,904 | $3.2M |
| Capital Asset Advisory Services LLC | 0.15% | Reduce -29.2% | 8,750 | $3.2M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +6.6% | 8,447 | $3.1M |
| One Capital Management, LLC | 0.11% | Reduce -0.5% | 8,581 | $3.1M |
| Ami Investment Management Inc. | 0.80% | Add +0.3% | 8,556 | $3.1M |
| Jones Financial Companies LLLP | 0.00% | Reduce -16.9% | 8,491 | $3.1M |
| Madden Advisory Services, Inc. | 1.31% | Add +2.4% | 8,463 | $3.1M |
| Kwmg, LLC | 0.29% | Reduce -36.2% | 8,404 | $3.0M |
| N.E.W. Advisory Services LLC | 0.28% | Reduce -21.2% | 7,872 | $2.9M |
| Agf Management Ltd. | 0.01% | Reduce -12.9% | 7,741 | $2.8M |
| Ameritas Advisory Services, LLC | 0.14% | Reduce -23.4% | 7,583 | $2.7M |
| Bokf, NA | 0.04% | Reduce -1.1% | 7,398 | $2.7M |
| Dagco, Inc. | 0.74% | Reduce -2.3% | 7,372 | $2.7M |
"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.