Vanguard Consumer Discre ETFVCRETF
13F holders, Q4 2025 (December 31)568holders +30
45new positions
35sold out
5famous investors
$392.91avg. 13F price*
At the end of Q4 2025, 568 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, up 30 from Q3 2025. 45 opened new positions and 35 sold out. The largest holders were Bank of America Corp. ($589.1M), JPMorgan Chase & Co. ($180.8M) and Morgan Stanley ($154.5M). 5 famous investors held it, including Ken Griffin (0.0% of Citadel Advisors's portfolio), Cliff Asness (0.0% of AQR Capital Management's portfolio) and Steve Cohen (0.0% of Point72 Asset Management's portfolio).
- Company
- Vanguard Consumer Discre ETF
- CUSIP
- 92204A108
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q3 2025 → Q4 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 45 | $18.9M |
| Exits | 35 | $19.7M |
All 13F filers, Q3 2025 → Q4 2025: 337,817 shares bought and 324,559 shares sold, net +13,258 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 568 holders
| Bank of America Corp. | 0.04% | Add +1.8% | 1,495,587 | $589.1M |
| JPMorgan Chase & Co. | 0.01% | Reduce -1.1% | 458,940 | $180.8M |
| Morgan Stanley | 0.01% | Add +1.8% | 392,116 | $154.5M |
| PGIM Custom Harvest LLC | 2.04% | Reduce -4.4% | 349,878 | $137.8M |
| Wells Fargo & Company | 0.03% | Reduce -3.3% | 347,681 | $137.0M |
| UBS Group AG | 0.03% | Reduce -1.4% | 333,737 | $131.5M |
| Beacon Capital Management, Inc. | 5.60% | Reduce -10.7% | 265,649 | $104.6M |
| LPL Financial LLC | 0.03% | Reduce -0.9% | 248,558 | $97.9M |
| Northwestern Mutual Wealth Management Co. | 0.05% | Add +1.5% | 206,669 | $81.4M |
| Envestnet Asset Management Inc. | 0.02% | Reduce -7.9% | 165,037 | $65.0M |
| Raymond James Financial Inc. | 0.02% | Add +6.8% | 133,002 | $52.4M |
| Stifel Financial Corp. | 0.04% | Reduce -1.8% | 113,962 | $44.9M |
| Auto-Owners Insurance Co | 0.77% | Add +14.9% | 92,700 | $36.7M |
| Ameriprise Financial Inc. | 0.01% | Reduce -19.4% | 90,423 | $35.7M |
| KCM Investment Advisors LLC | 1.10% | Reduce -0.1% | 86,283 | $34.0M |
| Rockefeller Capital Management L.P. | 0.06% | Reduce -1.0% | 83,667 | $33.0M |
| Lido Advisors, LLC | 0.13% | Add +8.1% | 83,006 | $32.8M |
| Royal Bank of Canada | 0.01% | Add +5.2% | 77,392 | $30.5M |
| Janney Montgomery Scott LLC | 0.07% | Add +7.9% | 74,924 | $29.5M |
| Ameritas Advisory Services, LLC | 0.92% | Add +3067.2% | 62,204 | $24.5M |
| PNC Financial Services Group, Inc. | 0.01% | Reduce -4.0% | 58,927 | $23.2M |
| Cetera Investment Advisers | 0.03% | Add +3.1% | 58,684 | $23.1M |
| M&T Bank Corp | 0.07% | Reduce -2.2% | 58,175 | $22.9M |
| Mercer Global Advisors Inc. | 0.03% | Reduce -18.5% | 47,877 | $18.9M |
| Two Sigma Investments, LP | 0.03% | Add +256.2% | 47,380 | $18.7M |
| Empower Advisory Group, LLC | 0.05% | Add +12.4% | 47,189 | $18.6M |
| Spire Wealth Management | 0.56% | Reduce -2.7% | 42,189 | $16.6M |
| Osaic Holdings, Inc. | 0.02% | Reduce -14.5% | 42,045 | $16.6M |
| Mariner, LLC | 0.02% | Reduce -1.4% | 40,483 | $15.9M |
| Stratos Wealth Partners, LTD. | 0.17% | Reduce -1.0% | 38,362 | $15.1M |
| Adaptive Financial Consulting, LLC | 5.48% | Add +2.7% | 35,776 | $14.1M |
| Commonwealth Equity Services, LLC | 0.02% | Reduce -3.7% | 35,326 | $13.9M |
| Cambridge Investment Research Advisors, Inc. | 0.03% | Reduce -1.4% | 33,285 | $13.1M |
| Trust Co. of Oklahoma | 3.77% | Reduce -2.1% | 32,814 | $12.9M |
| Strengthening Families & Communities, LLC | 4.15% | Add +2.8% | 29,572 | $11.6M |
| MassMutual Private Wealth & Trust, FSB | 0.30% | Reduce -2.9% | 29,543 | $11.6M |
| Hobart Private Capital, LLC | 2.25% | Reduce 0.0% | 29,211 | $11.5M |
| GRIMES & Co WEALTH MANAGEMENT, LLC | 0.27% | Reduce -3.5% | 28,222 | $11.1M |
| Assetmark, Inc. | 0.02% | Add +24.9% | 26,022 | $10.3M |
| Truist Financial Corp. | 0.01% | Add +9.6% | 25,837 | $10.2M |
| HighTower Advisors, LLC | 0.01% | Reduce -1.2% | 25,501 | $10.0M |
| Harel Insurance Investments & Financial Services Ltd. | 0.09% | No change | 25,300 | $10.0M |
| Bailard, Inc. | 0.21% | Add +3.0% | 24,594 | $9.7M |
| Gibraltar Capital Management, Inc. | 1.61% | Reduce -0.3% | 24,105 | $9.5M |
| Polianta Ltd | 1.18% | Add +10.7% | 22,800 | $9.0M |
| Westside Investment Management, Inc. | 1.35% | Add +0.4% | 21,482 | $8.5M |
| Southern Capital Services Inc. | 5.27% | — | 21,227 | $8.4M |
| Founders Grove Wealth Partners, LLC | 1.82% | Reduce -1.4% | 20,516 | $8.1M |
| Merrithew & Thorsten Inc | 8.17% | — | 19,613 | $7.7M |
| Corient Private Wealth LP | 0.01% | Add +339.3% | 19,233 | $7.6M |
| Citadel Advisors | 0.01% | Add +14.6% | 18,538 | $7.3M |
| Financial Freedom, LLC | 3.59% | Reduce -3.7% | 18,337 | $7.2M |
| MML Investors Services, LLC | 0.02% | Reduce -1.7% | 17,978 | $7.1M |
| Altura Wealth Advisors Inc. | 2.98% | Add +9.2% | 17,549 | $6.9M |
| Exchange Traded Concepts, LLC | 0.06% | Add +21.5% | 17,135 | $6.7M |
| Richmond Brothers, Inc. | 4.28% | Reduce -8.6% | 17,071 | $6.7M |
| Park National Corp. | 0.20% | Add +4.1% | 16,655 | $6.6M |
| Bonfire Financial | 4.83% | Add +2.6% | 16,437 | $6.5M |
| Apollon Financial, LLC | 0.93% | Reduce -0.7% | 16,139 | $6.4M |
| AlphaCore Capital LLC | 0.14% | Add +0.1% | 15,402 | $6.1M |
| Jones Financial Companies LLLP | 0.00% | Add +33.3% | 15,336 | $6.0M |
| Concurrent Investment Advisors, LLC | 0.07% | Add +3.5% | 14,880 | $5.9M |
| Focus Partners Wealth | 0.01% | Add +231.7% | 14,559 | $5.7M |
| Salomon & Ludwin, LLC | 0.49% | Reduce -0.3% | 13,893 | $5.5M |
| Merit Financial Group, LLC | 0.04% | Reduce -28.2% | 13,451 | $5.3M |
| Curran Financial Partners, LLC | 0.96% | Add +3.0% | 12,830 | $5.1M |
| Private Advisor Group, LLC | 0.02% | Reduce -5.7% | 12,496 | $4.9M |
| Kestra Advisory Services, LLC | 0.02% | Add +10.5% | 12,304 | $4.8M |
| GTS Securities LLC | 0.16% | New | 12,186 | $4.8M |
| Triangle Securities Wealth Management | 1.01% | Reduce -1.2% | 12,127 | $4.8M |
| AE Wealth Management LLC | 0.03% | Add +21.6% | 11,829 | $4.7M |
| FMR LLC | 0.00% | Add +12.8% | 11,673 | $4.6M |
| Atlas Capital Advisors Inc. | 0.50% | — | 11,422 | $4.5M |
| Retirement Planning Group, LLC | 0.15% | Add +597.5% | 11,384 | $4.5M |
| Creative Planning | 0.00% | Add +1.8% | 11,111 | $4.4M |
| Goldman Sachs Group Inc. | 0.00% | Reduce -1.6% | 11,053 | $4.4M |
| Anchor Investment Management, LLC | 0.34% | Add +0.6% | 10,774 | $4.2M |
| Bank of Montreal | 0.00% | Add +7.8% | 10,390 | $4.1M |
| PFG Advisors | 0.20% | Reduce -45.5% | 10,352 | $4.1M |
| Axxcess Wealth Management, LLC | 0.07% | Reduce -4.5% | 10,268 | $4.0M |
| Ieq Capital, LLC | 0.01% | Add +0.1% | 10,105 | $4.0M |
| Northern Trust Corp. | 0.00% | Add +6.2% | 9,833 | $3.9M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +9.3% | 9,425 | $3.8M |
| Jane Street Group, LLC | 0.00% | New | 9,521 | $3.8M |
| Tranquilli Financial Advisor LLC | 2.15% | Reduce -3.8% | 9,429 | $3.7M |
| Advisors Capital Management, LLC | 0.04% | Add +0.3% | 9,392 | $3.7M |
| Wall Street Financial Group, Inc. | 2.69% | Add +0.1% | 9,375 | $3.7M |
| Quantinno Capital Management LP | 0.01% | Add +23.3% | 9,243 | $3.6M |
| Madden Advisory Services, Inc. | 1.45% | Add +6.0% | 9,182 | $3.6M |
| Praetorian Wealth Management, Inc. | 0.70% | Reduce -2.2% | 8,946 | $3.5M |
| Strategic Investment Solutions, Inc. | 0.81% | Reduce -15.4% | 8,522 | $3.4M |
| Capital Asset Advisory Services LLC | 0.13% | Reduce -5.7% | 8,264 | $3.3M |
| Agf Management Ltd. | 0.01% | Add +2.2% | 8,436 | $3.3M |
| First Financial Corp. | 1.24% | Reduce -1.5% | 8,361 | $3.3M |
| United Capital Financial Advisors, LLC | 0.02% | Add +606.8% | 8,284 | $3.3M |
| Atria Investments, Inc | 0.04% | Reduce -8.7% | 8,132 | $3.2M |
| Ami Investment Management Inc. | 0.72% | Reduce -0.3% | 8,099 | $3.2M |
| Citigroup Inc. | 0.00% | Add +7.5% | 8,014 | $3.2M |
| N.E.W. Advisory Services LLC | 0.22% | Reduce -2.8% | 7,652 | $3.0M |
| Elm Partners Management LLC | 0.13% | Add +12.3% | 7,496 | $3.0M |
"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.