Vanguard Consumer Discre ETFVCRETF
13F holders, Q3 2025 (September 30)538holders +24
57new positions
25sold out
3famous investors
$395.05avg. 13F price*
At the end of Q3 2025, 538 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, up 24 from Q2 2025. 57 opened new positions and 25 sold out. The largest holders were Bank of America Corp. ($582.3M), JPMorgan Chase & Co. ($183.8M) and Morgan Stanley ($152.6M). 3 famous investors held it, including Ken Griffin (0.0% of Citadel Advisors's portfolio), Cliff Asness (0.0% of AQR Capital Management's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).
- Company
- Vanguard Consumer Discre ETF
- CUSIP
- 92204A108
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q2 2025 → Q3 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 57 | $30.5M |
| Exits | 25 | $22.4M |
All 13F filers, Q2 2025 → Q3 2025: 349,092 shares bought and 1,298,931 shares sold, net −949,839 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 538 holders
| Bank of America Corp. | 0.04% | Reduce -1.3% | 1,469,851 | $582.3M |
| JPMorgan Chase & Co. | 0.01% | Reduce -3.4% | 463,862 | $183.8M |
| Morgan Stanley | 0.01% | Reduce -5.2% | 385,153 | $152.6M |
| PGIM Custom Harvest LLC | 2.18% | Reduce -0.2% | 366,035 | $145.0M |
| Wells Fargo & Company | 0.03% | Reduce -6.8% | 359,447 | $142.4M |
| UBS Group AG | 0.03% | Reduce -4.5% | 338,521 | $134.1M |
| Beacon Capital Management, Inc. | 5.63% | Reduce -12.8% | 297,437 | $117.8M |
| LPL Financial LLC | 0.03% | Add +14.0% | 250,890 | $99.4M |
| Northwestern Mutual Wealth Management Co. | 0.05% | Add +0.7% | 203,673 | $80.7M |
| Envestnet Asset Management Inc. | 0.02% | Reduce -7.0% | 179,220 | $71.0M |
| Raymond James Financial Inc. | 0.02% | Add +5.3% | 124,584 | $49.4M |
| Stifel Financial Corp. | 0.04% | Reduce -5.1% | 116,102 | $46.0M |
| Ameriprise Financial Inc. | 0.01% | Reduce -38.7% | 112,165 | $44.5M |
| KCM Investment Advisors LLC | 1.11% | Add +0.9% | 86,340 | $34.2M |
| Rockefeller Capital Management L.P. | 0.07% | Add +5.5% | 84,528 | $33.5M |
| Auto-Owners Insurance Co | 0.82% | No change | 80,700 | $31.9M |
| Lido Advisors, LLC | 0.13% | Add +76.5% | 76,776 | $30.4M |
| Royal Bank of Canada | 0.01% | Reduce -1.9% | 73,602 | $29.2M |
| Janney Montgomery Scott LLC | 0.07% | Add +1.9% | 69,447 | $27.5M |
| PNC Financial Services Group, Inc. | 0.01% | Reduce -3.7% | 61,390 | $24.3M |
| M&T Bank Corp | 0.08% | Reduce -11.4% | 59,486 | $23.6M |
| Foundations Investment Advisors, LLC | 0.34% | Reduce -24.2% | 58,940 | $23.3M |
| Mercer Global Advisors Inc. | 0.04% | Add +1520.4% | 58,757 | $23.3M |
| Cetera Investment Advisers | 0.03% | Add +2.4% | 56,929 | $22.6M |
| Osaic Holdings, Inc. | 0.03% | Add +4.3% | 49,164 | $19.3M |
| Full Sail Capital, LLC | 0.96% | Reduce -14.3% | 44,102 | $17.5M |
| Spire Wealth Management | 0.58% | Reduce -17.9% | 43,348 | $17.2M |
| Empower Advisory Group, LLC | 0.05% | Add +2.5% | 41,965 | $16.6M |
| Mariner, LLC | 0.02% | Add +25.6% | 41,054 | $16.3M |
| Stratos Wealth Partners, LTD. | 0.18% | Reduce -5.6% | 38,741 | $15.3M |
| Commonwealth Equity Services, LLC | 0.02% | Reduce -19.3% | 36,690 | $14.5M |
| Adaptive Financial Consulting, LLC | 5.52% | Reduce -0.5% | 34,843 | $13.8M |
| Cambridge Investment Research Advisors, Inc. | 0.04% | Add +4.8% | 33,749 | $13.4M |
| Trust Co. of Oklahoma | 3.93% | Add +1.5% | 33,512 | $13.3M |
| MassMutual Private Wealth & Trust, FSB | 0.31% | Add +2.4% | 30,410 | $12.0M |
| GRIMES & Co WEALTH MANAGEMENT, LLC | 0.29% | Reduce -3.5% | 29,243 | $11.6M |
| Hobart Private Capital, LLC | 2.42% | Reduce -1.5% | 29,212 | $11.6M |
| Strengthening Families & Communities, LLC | 2.51% | Reduce -2.5% | 28,759 | $11.3M |
| HighTower Advisors, LLC | 0.01% | Add +106.7% | 25,805 | $10.2M |
| Harel Insurance Investments & Financial Services Ltd. | 0.09% | No change | 25,300 | $10.0M |
| Gibraltar Capital Management, Inc. | 1.72% | No change | 24,175 | $9.6M |
| Bailard, Inc. | 0.21% | Reduce -3.5% | 23,871 | $9.5M |
| Truist Financial Corp. | 0.01% | Reduce -26.5% | 23,565 | $9.3M |
| Westside Investment Management, Inc. | 1.36% | Reduce -2.0% | 21,396 | $8.5M |
| Assetmark, Inc. | 0.02% | Reduce -8.6% | 20,835 | $8.3M |
| Founders Grove Wealth Partners, LLC | 1.94% | Reduce -3.3% | 20,816 | $8.2M |
| Polianta Ltd | 3.36% | Reduce -6.8% | 20,600 | $8.2M |
| Financial Freedom, LLC | 3.76% | Reduce -1.8% | 19,049 | $7.5M |
| PFG Advisors | 0.31% | Add +6.6% | 18,984 | $7.5M |
| Merit Financial Group, LLC | 0.07% | Add +34.5% | 18,730 | $7.4M |
| Richmond Brothers, Inc. | 4.67% | Reduce -1.6% | 18,672 | $7.4M |
| MML Investors Services, LLC | 0.02% | Reduce -8.1% | 18,286 | $7.2M |
| Susquehanna International Group, LLP | 0.01% | Add +169.4% | 17,356 | $6.9M |
| Apollon Financial, LLC | 1.07% | Reduce -0.1% | 16,248 | $6.4M |
| Citadel Advisors | 0.01% | Add +1027.0% | 16,183 | $6.4M |
| Altura Wealth Advisors Inc. | 3.03% | Add +14.4% | 16,073 | $6.4M |
| Bonfire Financial | 4.87% | Reduce -0.4% | 16,016 | $6.3M |
| Park National Corp. | 0.20% | Add +2.0% | 16,002 | $6.3M |
| AlphaCore Capital LLC | 0.21% | Add +2.7% | 15,386 | $6.1M |
| Kinloch Capital, LLC | 2.56% | New | 14,777 | $5.9M |
| Concurrent Investment Advisors, LLC | 0.10% | Add +1.9% | 14,376 | $5.7M |
| Exchange Traded Concepts, LLC | 0.05% | Add +0.9% | 14,102 | $5.6M |
| Salomon & Ludwin, LLC | 0.49% | Reduce -0.4% | 13,940 | $5.5M |
| Two Sigma Investments, LP | 0.01% | New | 13,300 | $5.3M |
| Private Advisor Group, LLC | 0.03% | Reduce -1.5% | 13,246 | $5.2M |
| Anfield Capital Management, LLC | 1.47% | Reduce -37.1% | 12,603 | $5.0M |
| Curran Financial Partners, LLC | 0.98% | Reduce -2.9% | 12,458 | $4.9M |
| Triangle Securities Wealth Management | 1.10% | Add +0.2% | 12,277 | $4.9M |
| Jones Financial Companies LLLP | 0.00% | Add +35.5% | 11,509 | $4.6M |
| Goldman Sachs Group Inc. | 0.00% | Reduce -0.5% | 11,235 | $4.5M |
| Kestra Advisory Services, LLC | 0.02% | Add +230.5% | 11,139 | $4.4M |
| Creative Planning | 0.00% | Add +1.5% | 10,915 | $4.3M |
| Axxcess Wealth Management, LLC | 0.09% | Add +0.9% | 10,749 | $4.3M |
| Anchor Investment Management, LLC | 0.35% | Add +3.6% | 10,711 | $4.2M |
| FMR LLC | 0.00% | Add +4.8% | 10,350 | $4.1M |
| Ieq Capital, LLC | 0.01% | Add +0.0% | 10,093 | $4.0M |
| Strategic Investment Solutions, Inc. | 1.06% | Add +8.3% | 10,077 | $4.0M |
| Tranquilli Financial Advisor LLC | 2.29% | Reduce -8.0% | 9,803 | $3.9M |
| AE Wealth Management LLC | 0.02% | Reduce -37.1% | 9,729 | $3.9M |
| Bank of Montreal | 0.00% | Add +246.1% | 9,638 | $3.8M |
| Wall Street Financial Group, Inc. | 2.72% | Reduce -13.0% | 9,365 | $3.7M |
| Advisors Capital Management, LLC | 0.05% | Reduce -4.5% | 9,363 | $3.7M |
| Northern Trust Corp. | 0.00% | Reduce -2.4% | 9,263 | $3.7M |
| Praetorian Wealth Management, Inc. | 0.74% | New | 9,150 | $3.6M |
| Atria Investments, Inc | 0.04% | Reduce -10.4% | 8,902 | $3.5M |
| Capital Asset Advisory Services LLC | 0.15% | Add +0.1% | 8,761 | $3.5M |
| Madden Advisory Services, Inc. | 1.44% | Add +2.4% | 8,662 | $3.4M |
| One Capital Management, LLC | 0.11% | Reduce -0.5% | 8,535 | $3.4M |
| First Financial Corp. | 1.32% | Reduce -4.7% | 8,488 | $3.4M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +2.1% | 8,623 | $3.4M |
| Clarity Wealth Advisors, LLC | 0.73% | Reduce -16.5% | 8,338 | $3.3M |
| Agf Management Ltd. | 0.01% | Add +6.6% | 8,253 | $3.3M |
| Ami Investment Management Inc. | 0.75% | Reduce -5.0% | 8,127 | $3.2M |
| N.E.W. Advisory Services LLC | 0.28% | No change | 7,872 | $3.1M |
| Quantinno Capital Management LP | 0.01% | Add +47.5% | 7,498 | $3.0M |
| Citigroup Inc. | 0.00% | Reduce -22.0% | 7,454 | $3.0M |
| Dagco, Inc. | 0.73% | Reduce -0.4% | 7,344 | $2.9M |
| Bokf, NA | 0.04% | Reduce -1.7% | 7,269 | $2.9M |
| Joule Financial, LLC | 0.84% | Add +1.0% | 7,099 | $2.8M |
| Apexium Financial, LP | 0.13% | Reduce -0.2% | 6,909 | $2.7M |
"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.