Vanguard Consumer Discre ETFVCRETF
13F holders, Q1 2026 (March 31)552holders −16
33new positions
50sold out
3famous investors
$358.04avg. 13F price*
At the end of Q1 2026, 552 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, down 16 from Q4 2025. 33 opened new positions and 50 sold out. The largest holders were Bank of America Corp. ($558.2M), JPMorgan Chase & Co. ($150.6M) and Morgan Stanley ($149.6M). 3 famous investors held it, including Cliff Asness (0.0% of AQR Capital Management's portfolio), Steve Cohen (0.0% of Point72 Asset Management's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).
- Company
- Vanguard Consumer Discre ETF
- CUSIP
- 92204A108
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q4 2025 → Q1 2026
| Institutions | Total Value | |
|---|---|---|
| New Positions | 33 | $13.6M |
| Exits | 50 | $55.0M |
All 13F filers, Q4 2025 → Q1 2026: 299,324 shares bought and 552,429 shares sold, net −253,105 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 552 holders
| Bank of America Corp. | 0.04% | Add +4.0% | 1,554,750 | $558.2M |
| JPMorgan Chase & Co. | 0.01% | Reduce -5.6% | 433,140 | $150.6M |
| Morgan Stanley | 0.01% | Add +6.2% | 416,557 | $149.6M |
| PGIM Custom Harvest LLC | 2.22% | Add +13.2% | 396,125 | $142.2M |
| UBS Group AG | 0.02% | Add +2.2% | 340,941 | $122.4M |
| Wells Fargo & Company | 0.02% | Reduce -2.6% | 338,459 | $121.5M |
| LPL Financial LLC | 0.02% | Reduce -11.5% | 219,950 | $79.0M |
| Beacon Capital Management, Inc. | 3.76% | Reduce -30.0% | 186,007 | $66.8M |
| Northwestern Mutual Wealth Management Co. | 0.04% | Reduce -11.2% | 183,464 | $65.9M |
| Raymond James Financial Inc. | 0.01% | Add +0.1% | 133,127 | $47.8M |
| Envestnet Asset Management Inc. | 0.01% | Reduce -25.9% | 122,307 | $43.9M |
| Stifel Financial Corp. | 0.04% | Reduce -0.8% | 112,994 | $40.6M |
| Auto-Owners Insurance Co | 0.70% | No change | 92,700 | $33.3M |
| Lido Advisors, LLC | 0.13% | Add +6.2% | 88,180 | $31.7M |
| Rockefeller Capital Management L.P. | 0.06% | Add +5.2% | 87,975 | $31.6M |
| KCM Investment Advisors LLC | 1.04% | Add +0.2% | 86,486 | $31.1M |
| Ameriprise Financial Inc. | 0.01% | Reduce -13.8% | 77,920 | $28.0M |
| Janney Montgomery Scott LLC | 0.07% | Add +3.8% | 77,735 | $27.9M |
| Royal Bank of Canada | 0.00% | Reduce -12.0% | 68,075 | $24.4M |
| Two Sigma Investments, LP | 0.02% | Add +18.6% | 56,180 | $20.2M |
| M&T Bank Corp | 0.06% | Reduce -7.2% | 53,987 | $19.4M |
| PNC Financial Services Group, Inc. | 0.01% | Reduce -12.5% | 51,552 | $18.5M |
| Cetera Investment Advisers | 0.02% | Reduce -12.6% | 51,321 | $18.4M |
| Ameritas Advisory Services, LLC | 0.68% | Reduce -22.2% | 48,418 | $17.4M |
| Empower Advisory Group, LLC | 0.04% | Add +0.1% | 47,216 | $17.0M |
| Mercer Global Advisors Inc. | 0.02% | Reduce -2.6% | 46,624 | $16.7M |
| Assetmark, Inc. | 0.03% | Add +72.0% | 44,759 | $16.1M |
| Mariner, LLC | 0.02% | Reduce -1.3% | 39,966 | $14.3M |
| Osaic Holdings, Inc. | 0.02% | Reduce -6.1% | 39,479 | $14.2M |
| Stratos Wealth Partners, LTD. | 0.16% | Reduce -0.8% | 38,069 | $13.7M |
| Adaptive Financial Consulting, LLC | 5.18% | Add +5.3% | 37,682 | $13.5M |
| Spire Wealth Management | 0.46% | Reduce -11.6% | 37,281 | $13.4M |
| Commonwealth Equity Services, LLC | 0.02% | Reduce -4.6% | 33,699 | $12.1M |
| Trust Co. of Oklahoma | 3.38% | Reduce -1.6% | 32,277 | $11.6M |
| Cambridge Investment Research Advisors, Inc. | 0.03% | Reduce -4.1% | 31,916 | $11.5M |
| MassMutual Private Wealth & Trust, FSB | 0.28% | Reduce -1.5% | 29,101 | $10.4M |
| Hobart Private Capital, LLC | 2.04% | Reduce -1.0% | 28,924 | $10.4M |
| Strengthening Families & Communities, LLC | 2.48% | Reduce -6.5% | 27,656 | $9.9M |
| Gibraltar Capital Management, Inc. | 1.51% | Add +1.4% | 24,455 | $8.8M |
| Bailard, Inc. | 0.20% | Reduce -3.3% | 23,783 | $8.5M |
| Truist Financial Corp. | 0.01% | Reduce -11.2% | 22,945 | $8.2M |
| HighTower Advisors, LLC | 0.01% | Reduce -11.7% | 22,514 | $8.1M |
| Southern Capital Services Inc. | 5.04% | Add +2.8% | 21,825 | $7.8M |
| Westside Investment Management, Inc. | 1.18% | Add +0.2% | 21,526 | $7.7M |
| Junk Investment Group, LLC | 3.92% | — | 20,808 | $7.5M |
| Founders Grove Wealth Partners, LLC | 1.69% | Add +1.1% | 20,731 | $7.4M |
| Merrithew & Thorsten Inc | 6.52% | Reduce -1.9% | 19,244 | $6.9M |
| Corient Private Wealth LP | 0.01% | Reduce -1.1% | 19,030 | $6.7M |
| Financial Freedom, LLC | 3.27% | Reduce -0.2% | 18,300 | $6.6M |
| Altura Wealth Advisors Inc. | 2.80% | Add +1.7% | 17,854 | $6.4M |
| Royal Fund Management, LLC | 0.58% | Add +258.8% | 22,582 | $6.0M |
| Richmond Brothers, Inc. | 4.01% | Reduce -1.8% | 16,759 | $6.0M |
| Concurrent Investment Advisors, LLC | 0.06% | Add +9.3% | 16,260 | $5.8M |
| Bonfire Financial | 4.34% | Reduce -2.3% | 16,055 | $5.8M |
| Apollon Financial, LLC | 0.80% | Reduce -0.9% | 15,991 | $5.7M |
| Jones Financial Companies LLLP | 0.00% | Add +6.4% | 16,314 | $5.7M |
| Focus Partners Wealth | 0.01% | Add +2.8% | 14,960 | $5.4M |
| Park National Corp. | 0.16% | Reduce -11.1% | 14,806 | $5.3M |
| Salomon & Ludwin, LLC | 0.44% | Reduce -0.5% | 13,822 | $4.9M |
| Merit Financial Group, LLC | 0.04% | Reduce -0.9% | 13,335 | $4.8M |
| MML Investors Services, LLC | 0.01% | Reduce -26.1% | 13,285 | $4.8M |
| Retirement Planning Group, LLC | 0.14% | Add +11.6% | 12,708 | $4.6M |
| FMR LLC | 0.00% | Add +8.0% | 12,604 | $4.5M |
| Kestra Advisory Services, LLC | 0.02% | Add +2.0% | 12,545 | $4.5M |
| Quantinno Capital Management LP | 0.01% | Add +34.4% | 12,419 | $4.5M |
| AlphaCore Capital LLC | 0.10% | Reduce -20.1% | 12,312 | $4.4M |
| Creative Planning | 0.00% | Add +9.7% | 12,189 | $4.4M |
| Triangle Securities Wealth Management | 0.98% | Reduce -0.8% | 12,028 | $4.3M |
| Bank of Montreal | 0.00% | Add +12.4% | 11,681 | $4.2M |
| Private Advisor Group, LLC | 0.02% | Reduce -7.0% | 11,617 | $4.2M |
| Susquehanna International Group, LLP | 0.01% | Add +66.0% | 10,999 | $3.9M |
| Goldman Sachs Group Inc. | 0.00% | Reduce -1.1% | 10,928 | $3.9M |
| Anchor Investment Management, LLC | 0.32% | Add +0.2% | 10,800 | $3.9M |
| Fifth Third Bancorp | 0.01% | Add +110.2% | 10,528 | $3.8M |
| PFG Advisors | 0.18% | Add +1.6% | 10,513 | $3.8M |
| Madden Advisory Services, Inc. | 1.42% | Add +9.1% | 10,015 | $3.6M |
| Atlas Capital Advisors Inc. | 0.41% | Reduce -12.5% | 9,999 | $3.6M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +35.0% | 12,723 | $3.6M |
| Ieq Capital, LLC | 0.02% | Reduce -1.3% | 9,975 | $3.6M |
| Northern Trust Corp. | 0.00% | No change | 9,833 | $3.5M |
| Wall Street Financial Group, Inc. | 2.09% | Add +4.7% | 9,811 | $3.5M |
| Axxcess Wealth Management, LLC | 0.11% | Reduce -5.4% | 9,714 | $3.5M |
| Advisors Capital Management, LLC | 0.04% | Add +1.8% | 9,564 | $3.4M |
| Capital Asset Advisory Services LLC | 0.13% | Add +1.8% | 8,411 | $3.3M |
| Praetorian Wealth Management, Inc. | 0.61% | Reduce -2.7% | 8,704 | $3.2M |
| United Capital Financial Advisors, LLC | 0.02% | Add +7.0% | 8,861 | $3.2M |
| WBH Advisory Inc. | 0.23% | Add +32.4% | 8,492 | $3.1M |
| Agf Management Ltd. | 0.01% | Reduce -0.7% | 8,381 | $3.0M |
| Exchange Traded Concepts, LLC | 0.02% | Reduce -52.6% | 8,122 | $2.9M |
| Strategic Investment Solutions, Inc. | 0.70% | Reduce -5.1% | 8,087 | $2.9M |
| Sharper & Granite LLC | 0.98% | Add +28.6% | 7,981 | $2.9M |
| Ami Investment Management Inc. | 0.64% | Reduce -1.5% | 7,980 | $2.9M |
| Main Management LLC | 0.20% | New | 7,741 | $2.8M |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 0.00% | Add +277.8% | 7,661 | $2.8M |
| First Financial Corp. | 1.06% | Reduce -9.9% | 7,536 | $2.7M |
| N.E.W. Advisory Services LLC | 0.20% | Reduce -1.6% | 7,526 | $2.7M |
| AQR Capital Management | 0.00% | Add +84.3% | 7,433 | $2.7M |
| One Capital Management, LLC | 0.07% | Add +0.9% | 7,270 | $2.6M |
| Joule Financial, LLC | 0.76% | Add +5.0% | 7,238 | $2.6M |
| TD Waterhouse Canada Inc. | 0.01% | Add +21.9% | 7,152 | $2.6M |
"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.