Vanguard Consumer Discre ETFVCRETF

13F holders, Q3 2025 (September 30)
538holders +24
57new positions
25sold out
3famous investors
$395.05avg. 13F price*

At the end of Q3 2025, 538 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, up 24 from Q2 2025. 57 opened new positions and 25 sold out. The largest holders were Bank of America Corp. ($582.3M), JPMorgan Chase & Co. ($183.8M) and Morgan Stanley ($152.6M). 3 famous investors held it, including Ken Griffin (0.0% of Citadel Advisors's portfolio), Cliff Asness (0.0% of AQR Capital Management's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).

Company
Vanguard Consumer Discre ETF
CUSIP
92204A108
Latest filing quarter
Q2 2026

History

Number of 13F holders

0200400600 Q1 2024: 439Q1 2024Q2 2024: 459Q2 2024Q3 2024: 485Q3 2024Q4 2024: 535Q4 2024Q1 2025: 505Q1 2025Q2 2025: 514Q2 2025Q3 2025: 538Q3 2025Q4 2025: 568Q4 2025Q1 2026: 552Q1 2026Q2 2026: 577Q2 2026

Total Exit/New Position Q2 2025 → Q3 2025

InstitutionsTotal Value
New Positions57$30.5M
Exits25$22.4M

All 13F filers, Q2 2025 → Q3 2025: 349,092 shares bought and 1,298,931 shares sold, net −949,839 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.

Ownership 538 holders

Bank of America Corp. 0.04% Reduce -1.3% 1,469,851 $582.3M
JPMorgan Chase & Co. 0.01% Reduce -3.4% 463,862 $183.8M
Morgan Stanley 0.01% Reduce -5.2% 385,153 $152.6M
PGIM Custom Harvest LLC 2.18% Reduce -0.2% 366,035 $145.0M
Wells Fargo & Company 0.03% Reduce -6.8% 359,447 $142.4M
UBS Group AG 0.03% Reduce -4.5% 338,521 $134.1M
Beacon Capital Management, Inc. 5.63% Reduce -12.8% 297,437 $117.8M
LPL Financial LLC 0.03% Add +14.0% 250,890 $99.4M
Northwestern Mutual Wealth Management Co. 0.05% Add +0.7% 203,673 $80.7M
Envestnet Asset Management Inc. 0.02% Reduce -7.0% 179,220 $71.0M
Raymond James Financial Inc. 0.02% Add +5.3% 124,584 $49.4M
Stifel Financial Corp. 0.04% Reduce -5.1% 116,102 $46.0M
Ameriprise Financial Inc. 0.01% Reduce -38.7% 112,165 $44.5M
KCM Investment Advisors LLC 1.11% Add +0.9% 86,340 $34.2M
Rockefeller Capital Management L.P. 0.07% Add +5.5% 84,528 $33.5M
Auto-Owners Insurance Co 0.82% No change 80,700 $31.9M
Lido Advisors, LLC 0.13% Add +76.5% 76,776 $30.4M
Royal Bank of Canada 0.01% Reduce -1.9% 73,602 $29.2M
Janney Montgomery Scott LLC 0.07% Add +1.9% 69,447 $27.5M
PNC Financial Services Group, Inc. 0.01% Reduce -3.7% 61,390 $24.3M
M&T Bank Corp 0.08% Reduce -11.4% 59,486 $23.6M
Foundations Investment Advisors, LLC 0.34% Reduce -24.2% 58,940 $23.3M
Mercer Global Advisors Inc. 0.04% Add +1520.4% 58,757 $23.3M
Cetera Investment Advisers 0.03% Add +2.4% 56,929 $22.6M
Osaic Holdings, Inc. 0.03% Add +4.3% 49,164 $19.3M
Full Sail Capital, LLC 0.96% Reduce -14.3% 44,102 $17.5M
Spire Wealth Management 0.58% Reduce -17.9% 43,348 $17.2M
Empower Advisory Group, LLC 0.05% Add +2.5% 41,965 $16.6M
Mariner, LLC 0.02% Add +25.6% 41,054 $16.3M
Stratos Wealth Partners, LTD. 0.18% Reduce -5.6% 38,741 $15.3M
Commonwealth Equity Services, LLC 0.02% Reduce -19.3% 36,690 $14.5M
Adaptive Financial Consulting, LLC 5.52% Reduce -0.5% 34,843 $13.8M
Cambridge Investment Research Advisors, Inc. 0.04% Add +4.8% 33,749 $13.4M
Trust Co. of Oklahoma 3.93% Add +1.5% 33,512 $13.3M
MassMutual Private Wealth & Trust, FSB 0.31% Add +2.4% 30,410 $12.0M
GRIMES & Co WEALTH MANAGEMENT, LLC 0.29% Reduce -3.5% 29,243 $11.6M
Hobart Private Capital, LLC 2.42% Reduce -1.5% 29,212 $11.6M
Strengthening Families & Communities, LLC 2.51% Reduce -2.5% 28,759 $11.3M
HighTower Advisors, LLC 0.01% Add +106.7% 25,805 $10.2M
Harel Insurance Investments & Financial Services Ltd. 0.09% No change 25,300 $10.0M
Gibraltar Capital Management, Inc. 1.72% No change 24,175 $9.6M
Bailard, Inc. 0.21% Reduce -3.5% 23,871 $9.5M
Truist Financial Corp. 0.01% Reduce -26.5% 23,565 $9.3M
Westside Investment Management, Inc. 1.36% Reduce -2.0% 21,396 $8.5M
Assetmark, Inc. 0.02% Reduce -8.6% 20,835 $8.3M
Founders Grove Wealth Partners, LLC 1.94% Reduce -3.3% 20,816 $8.2M
Polianta Ltd 3.36% Reduce -6.8% 20,600 $8.2M
Financial Freedom, LLC 3.76% Reduce -1.8% 19,049 $7.5M
PFG Advisors 0.31% Add +6.6% 18,984 $7.5M
Merit Financial Group, LLC 0.07% Add +34.5% 18,730 $7.4M
Richmond Brothers, Inc. 4.67% Reduce -1.6% 18,672 $7.4M
MML Investors Services, LLC 0.02% Reduce -8.1% 18,286 $7.2M
Susquehanna International Group, LLP 0.01% Add +169.4% 17,356 $6.9M
Apollon Financial, LLC 1.07% Reduce -0.1% 16,248 $6.4M
Citadel Advisors 0.01% Add +1027.0% 16,183 $6.4M
Altura Wealth Advisors Inc. 3.03% Add +14.4% 16,073 $6.4M
Bonfire Financial 4.87% Reduce -0.4% 16,016 $6.3M
Park National Corp. 0.20% Add +2.0% 16,002 $6.3M
AlphaCore Capital LLC 0.21% Add +2.7% 15,386 $6.1M
Kinloch Capital, LLC 2.56% New 14,777 $5.9M
Concurrent Investment Advisors, LLC 0.10% Add +1.9% 14,376 $5.7M
Exchange Traded Concepts, LLC 0.05% Add +0.9% 14,102 $5.6M
Salomon & Ludwin, LLC 0.49% Reduce -0.4% 13,940 $5.5M
Two Sigma Investments, LP 0.01% New 13,300 $5.3M
Private Advisor Group, LLC 0.03% Reduce -1.5% 13,246 $5.2M
Anfield Capital Management, LLC 1.47% Reduce -37.1% 12,603 $5.0M
Curran Financial Partners, LLC 0.98% Reduce -2.9% 12,458 $4.9M
Triangle Securities Wealth Management 1.10% Add +0.2% 12,277 $4.9M
Jones Financial Companies LLLP 0.00% Add +35.5% 11,509 $4.6M
Goldman Sachs Group Inc. 0.00% Reduce -0.5% 11,235 $4.5M
Kestra Advisory Services, LLC 0.02% Add +230.5% 11,139 $4.4M
Creative Planning 0.00% Add +1.5% 10,915 $4.3M
Axxcess Wealth Management, LLC 0.09% Add +0.9% 10,749 $4.3M
Anchor Investment Management, LLC 0.35% Add +3.6% 10,711 $4.2M
FMR LLC 0.00% Add +4.8% 10,350 $4.1M
Ieq Capital, LLC 0.01% Add +0.0% 10,093 $4.0M
Strategic Investment Solutions, Inc. 1.06% Add +8.3% 10,077 $4.0M
Tranquilli Financial Advisor LLC 2.29% Reduce -8.0% 9,803 $3.9M
AE Wealth Management LLC 0.02% Reduce -37.1% 9,729 $3.9M
Bank of Montreal 0.00% Add +246.1% 9,638 $3.8M
Wall Street Financial Group, Inc. 2.72% Reduce -13.0% 9,365 $3.7M
Advisors Capital Management, LLC 0.05% Reduce -4.5% 9,363 $3.7M
Northern Trust Corp. 0.00% Reduce -2.4% 9,263 $3.7M
Praetorian Wealth Management, Inc. 0.74% New 9,150 $3.6M
Atria Investments, Inc 0.04% Reduce -10.4% 8,902 $3.5M
Capital Asset Advisory Services LLC 0.15% Add +0.1% 8,761 $3.5M
Madden Advisory Services, Inc. 1.44% Add +2.4% 8,662 $3.4M
One Capital Management, LLC 0.11% Reduce -0.5% 8,535 $3.4M
First Financial Corp. 1.32% Reduce -4.7% 8,488 $3.4M
Wealth Enhancement Advisory Services, LLC 0.01% Add +2.1% 8,623 $3.4M
Clarity Wealth Advisors, LLC 0.73% Reduce -16.5% 8,338 $3.3M
Agf Management Ltd. 0.01% Add +6.6% 8,253 $3.3M
Ami Investment Management Inc. 0.75% Reduce -5.0% 8,127 $3.2M
N.E.W. Advisory Services LLC 0.28% No change 7,872 $3.1M
Quantinno Capital Management LP 0.01% Add +47.5% 7,498 $3.0M
Citigroup Inc. 0.00% Reduce -22.0% 7,454 $3.0M
Dagco, Inc. 0.73% Reduce -0.4% 7,344 $2.9M
Bokf, NA 0.04% Reduce -1.7% 7,269 $2.9M
Joule Financial, LLC 0.84% Add +1.0% 7,099 $2.8M
Apexium Financial, LP 0.13% Reduce -0.2% 6,909 $2.7M
Fischer Financial Services, Inc. 0.72% Reduce -7.0% 6,737 $2.7M
Elm Partners Management LLC 0.13% Add +4.2% 6,678 $2.6M
Destination Wealth Management 0.07% Reduce -0.6% 6,505 $2.6M
Trinity Legacy Partners, LLC 0.59% Reduce -0.0% 6,470 $2.6M
WBH Advisory Inc. 0.19% Reduce -2.8% 6,180 $2.4M
Comerica Bank 0.01% Reduce -8.5% 6,174 $2.4M
Kwmg, LLC 0.21% Reduce -26.8% 6,150 $2.4M
Sharper & Granite LLC 0.87% Add +155.6% 6,129 $2.4M
Royal Fund Management, LLC 0.29% Add +10.8% 6,082 $2.4M
Bearing Point Capital, LLC 0.41% New 6,065 $2.4M
Johnson Investment Counsel Inc. 0.02% Add +1.2% 5,913 $2.3M
NewEdge Advisors, LLC 0.01% Add +53.6% 5,884 $2.3M
AdvisorNet Financial, Inc 0.13% Add +8.8% 5,860 $2.3M
Retireful, LLC 2.17% New 5,666 $2.2M
Daymark Wealth Partners, LLC 0.08% Reduce -14.3% 5,613 $2.2M
Syon Capital LLC 0.12% Reduce -4.4% 5,606 $2.2M
HB Wealth Management, LLC 0.01% Add +698.1% 5,579 $2.2M
TD Waterhouse Canada Inc. 0.01% Reduce -0.0% 5,488 $2.2M
Glenmede Investment Management, LP 0.01% Reduce -11.3% 5,499 $2.2M
Snowden Capital Advisors LLC 0.06% Reduce -8.3% 5,454 $2.2M
Axiom Financial Strategies, LLC 0.93% Reduce -56.3% 5,447 $2.2M
Cresset Asset Management, LLC 0.01% Add +0.0% 5,379 $2.1M
Oppenheimer & Co. Inc. 0.03% Reduce -6.0% 5,209 $2.1M
Leavell Investment Management, Inc. 0.09% No change 5,185 $2.1M
Ausdal Financial Partners, Inc. 0.10% Reduce -3.4% 5,164 $2.0M
Haverford Trust Co 0.02% No change 5,118 $2.0M
Cerity Partners LLC 0.00% Add +44.7% 4,916 $1.9M
Fifth Third Bancorp 0.01% Add +1.6% 4,904 $1.9M
Hershey Financial Advisers, LLC 1.60% Add +1.0% 4,716 $1.9M
White Lighthouse Investment Management Inc. 0.28% Reduce -3.3% 4,577 $1.8M
Integrated Wealth Concepts LLC 0.02% Reduce -51.7% 4,575 $1.8M
Marshall Wace, LLP 0.00% Add +567.1% 4,570 $1.8M
Clearstead Advisors, LLC 0.03% Add +0.0% 4,447 $1.8M
Focus Partners Wealth 0.00% Add +18.6% 4,389 $1.7M
NorthCrest Asset Manangement, LLC 0.04% Reduce -0.2% 4,464 $1.7M
Corient Private Wealth LP 0.00% Reduce -77.8% 4,378 $1.7M
Evanson Asset Management, LLC 0.10% Add +0.1% 4,375 $1.7M
Wealthcare Advisory Partners LLC 0.04% Reduce -1.3% 4,374 $1.7M
MontVue Capital Management, Inc. 1.16% No change 4,358 $1.7M
Kennicott Capital Management LLC 0.82% No change 4,308 $1.7M
Stephens Inc. 0.02% Reduce -2.3% 4,294 $1.7M
J.W. Cole Advisors, Inc. 0.03% Reduce -7.2% 4,289 $1.7M
Olistico Wealth, LLC 0.88% Reduce -1.6% 4,199 $1.7M
Obsidian Cio, LLC 0.22% Add +30.1% 4,174 $1.7M
&partners 0.01% Add +54.1% 4,150 $1.6M
Baker Avenue Asset Management, LP 0.04% Reduce -0.2% 4,123 $1.6M
First Bancorp, Inc 0.85% No change 4,035 $1.6M
Idaho Trust Co 0.53% Reduce -5.6% 3,962 $1.6M
Orion Porfolio Solutions, LLC 0.01% Reduce -15.3% 3,913 $1.6M
Independent Financial Group, LLC 0.04% Add +13.5% 3,907 $1.5M
Bank of New York Mellon Corp 0.00% Reduce -19.7% 3,852 $1.5M
Montag A & Associates Inc. 0.07% Add +9.3% 3,850 $1.5M
Cubist Systematic Strategies, LLC 0.02% Add +178.8% 3,789 $1.5M
Global Financial Private Client, LLC 0.53% Reduce -0.6% 3,765 $1.5M
Bellevue Asset Management, LLC 0.67% Add +0.0% 3,661 $1.5M
Tiaa Trust, National Association 0.00% Reduce -6.5% 3,658 $1.4M
Sound View Wealth Advisors Group, LLC 0.10% Reduce -2.0% 3,651 $1.4M
Hall Capital Management Co. Inc. 0.57% Add +0.4% 3,631 $1.4M
Prospera Financial Services Inc 0.02% Add +3.0% 3,615 $1.4M
Berkeley Capital Partners, LLC 0.34% Add +1.4% 3,603 $1.4M
Institute for Wealth Management, LLC. 0.15% Add +5.0% 3,584 $1.4M
Main Street Financial Solutions, LLC 0.09% Reduce -0.7% 3,517 $1.4M
Essex Financial Services, Inc. 0.08% Add +0.1% 3,460 $1.4M
Williams Jones Wealth Management, LLC. 0.02% No change 3,409 $1.4M
Parallel Advisors, LLC 0.02% Add +1.2% 3,355 $1.3M
One Charles Private Wealth Services, LLC 0.34% Add +0.3% 3,232 $1.3M
Centaurus Financial, Inc. 0.06% Add +6.5% 3,218 $1.3M
Maxele Advisors, LLC 1.09% Reduce -1.0% 3,195 $1.3M
O'shaughnessy Asset Management, LLC 0.01% Add +24.1% 3,127 $1.2M
Capital Management Associates, Inc 0.33% Add +0.2% 3,105 $1.2M
Bank of Nova Scotia 0.00% No change 3,062 $1.2M
RBA Wealth Management, LLC 0.42% Add +2.9% 3,051 $1.2M
Woodward Diversified Capital, LLC 0.56% Reduce -2.4% 3,039 $1.2M
Steward Partners Investment Advisory, LLC 0.01% Add +10.7% 3,014 $1.2M
Brown Advisory Inc. 0.00% Add +1.0% 2,976 $1.2M
Valeo Financial Advisors, LLC 0.03% Add +4.3% 2,915 $1.2M
Houlihan Financial Resource Group, Ltd. 1.01% Reduce -36.5% 2,910 $1.2M
Fifth Third Securities, Inc. 0.08% Reduce -13.2% 2,905 $1.2M
Dentgroup LLC 0.74% No change 2,901 $1.1M
Stonebridge Financial Planning Group, LLC 0.43% Reduce -14.0% 2,870 $1.1M
BlackRock, Inc. 0.00% Add +34.9% 2,836 $1.1M
Bulwark Capital Corp 0.85% No change 2,769 $1.1M
Farther Finance Advisors, LLC 0.02% Add +4.6% 2,767 $1.1M
U.S. Capital Wealth Advisors, LLC 0.03% Reduce -5.6% 2,688 $1.1M
Prime Capital Investment Advisors, LLC 0.01% Reduce -8.1% 2,664 $1.1M
Beacon Pointe Advisors, LLC 0.01% New 2,654 $1.1M
Vista Investment Management 0.36% Reduce -1.2% 2,629 $1.0M
Busey Bank 0.03% No change 2,618 $1.0M
Capital Advisors Inc. 0.02% No change 2,595 $1.0M
Keybank National Association 0.00% Reduce -1.3% 2,580 $1.0M
Waverly Advisors, LLC 0.01% Reduce -4.9% 2,578 $1.0M
Allworth Financial LP 0.00% Add +72.0% 2,569 $1.0M
Ingalls & Snyder LLC 0.03% Add +0.2% 2,501 $991K
Modera Wealth Management, LLC 0.01% No change 2,484 $984K
AdvisorShares Investments LLC 0.16% New 2,416 $957K
Wealthspire Retirement, LLC 0.06% Add +0.1% 2,409 $955K
NORTHSTAR ASSET MANAGEMENT Co 0.20% No change 2,400 $951K
Tower Research Capital LLC (TRC) 0.03% Reduce -53.0% 2,381 $943K
BBR Partners, LLC 0.05% New 2,354 $933K
IHT Wealth Management, LLC 0.02% Add +0.3% 2,339 $926K
Beaumont Asset Management, L.L.C. 0.47% Reduce -2.1% 2,333 $924K
US Bancorp \de 0.00% Add +5.2% 2,333 $924K
Skyline Advisors, Inc. 0.32% Add +0.2% 2,315 $917K
Pathstone Holdings, LLC 0.00% Add +16.7% 2,301 $912K
Captrust Financial Advisors 0.00% Reduce -24.0% 2,293 $908K
Wealthfront Advisers LLC 0.00% Reduce -1.9% 2,287 $906K
Aviso Wealth Management 0.39% No change 2,250 $891K
Harbour Investments, Inc. 0.02% Add +0.5% 2,228 $883K
BNP Paribas 0.03% New 2,210 $875K
Financial Perspectives, Inc 0.24% Add +2.3% 2,207 $874K
WNY Asset Management, LLC 0.08% Reduce -4.5% 2,127 $843K
Bison Wealth, LLC 0.08% Reduce -35.4% 2,089 $834K
Sigma Planning Corp 0.02% Add +24.3% 2,102 $833K
Consolidated Portfolio Review Corp 0.10% Reduce -0.9% 2,080 $824K
Robertson Stephens Wealth Management, LLC 0.02% Add +0.1% 2,063 $817K
Condor Capital Management 0.07% Reduce -5.8% 2,053 $813K
Equitable Trust Co. 0.04% Reduce -9.2% 2,053 $813K
Focus Partners Advisor Solutions, LLC 0.01% Add +52.7% 2,058 $811K
Mission Wealth Management, LP 0.02% Add +10.2% 2,046 $811K
Summit Financial, LLC 0.01% Reduce -12.8% 2,028 $803K
Romano Brothers and Company 0.09% Add +2.3% 2,025 $802K
Venture Visionary Partners LLC 0.03% No change 2,024 $802K
Ameritas Advisory Services, LLC 0.05% Reduce -74.1% 1,964 $778K
International Assets Investment Management, LLC 0.06% No change 2,129 $775K
D.A. Davidson & Co. 0.00% Reduce -0.3% 1,951 $773K
Mainsail Asset Management, LLC 0.34% No change 1,938 $768K
Park Avenue Securities LLC 0.01% Add +2.7% 1,936 $767K
Yoder Wealth Management, Inc. 0.36% Reduce -2.6% 1,928 $764K
Evoke Wealth, LLC 0.02% No change 1,914 $758K
Blackston Financial Advisory Group, LLC 0.42% Reduce -4.8% 1,804 $715K
Brookstone Capital Management 0.01% Reduce -15.6% 1,785 $707K
AQR Capital Management 0.00% Reduce -16.1% 1,763 $698K
Nvest Financial, LLC 0.40% Reduce -6.8% 1,756 $695K
Tradewinds, LLC. 0.17% New 1,748 $693K
Darrow Company, Inc. 0.32% No change 1,742 $688K
MAI Capital Management 0.00% Add +10.9% 1,733 $687K
WESPAC Advisors, LLC 0.40% New 1,720 $681K
LexAurum Advisors, LLC 0.10% Add +4.8% 1,711 $678K
NorthCoast Asset Management LLC 0.00% Reduce -3.0% 1,682 $666K
Equitable Holdings, Inc. 0.00% Reduce -3.8% 1,679 $665K
CIBC Private Wealth Group LLC 0.00% Reduce -1.5% 1,669 $661K
Blair William & Co. 0.00% Reduce -20.9% 1,659 $657K
Accretive Wealth Partners, LLC 0.20% No change 1,656 $656K
PUREfi Wealth, LLC 0.50% No change 1,637 $648K
Strategic Advisors LLC 0.10% No change 1,633 $647K
World Investment Advisors 0.01% Reduce -4.9% 1,632 $647K
Retirement Planning Group, LLC 0.02% Add +77.2% 1,632 $647K
KDK Private Wealth Management, LLC 0.65% Reduce -1.7% 1,628 $645K
Fisher Asset Management 0.00% Add +12.1% 1,601 $634K
Simmons Bank 0.04% No change 1,592 $631K
SCS Capital Management LLC 0.01% No change 1,552 $615K
Sumitomo Mitsui Financial Group, Inc. 0.01% Reduce -22.1% 1,549 $614K
Chatham Capital Group, Inc. 0.09% No change 1,545 $612K
StoneX Group Inc. 0.03% Reduce -10.3% 1,542 $611K
Pinnacle Associates Ltd. 0.01% No change 1,532 $607K
Hardy Reed LLC 0.04% No change 1,498 $593K
Argentarii, LLC 0.24% Reduce -27.9% 1,495 $592K
HBW Advisory Services LLC 0.07% New 1,484 $588K
Ignite Planners, LLC 0.10% No change 1,463 $580K
Joel Isaacson & Co., LLC 0.02% Add +0.1% 1,458 $578K
Rehmann Capital Advisory Group 0.03% No change 1,445 $572K
Silver Oak Securities, Incorporated 0.04% Add +3.0% 1,427 $565K
IFP Advisors, Inc 0.01% No change 1,421 $563K
Independent Advisor Alliance 0.01% Add +8.8% 1,414 $560K
Citizens Financial Group Inc. 0.01% Add +0.1% 1,378 $546K
Sanctuary Advisors, LLC 0.00% Add +3.6% 1,364 $540K
Agate Pass Investment Management, LLC 0.20% Add +11.2% 1,359 $538K
Kingswood Wealth Advisors, LLC 0.03% Add +6.6% 1,351 $535K
Vestmark Advisory Solutions, Inc. 0.01% Reduce -11.2% 1,347 $534K
Financial Engines Advisors L.L.C. 0.00% No change 1,343 $532K
CoreCap Advisors, LLC 0.02% Reduce -4.6% 1,326 $525K
Bragg Financial Advisors, Inc 0.02% Reduce -0.5% 1,324 $525K
Christensen, King & Associates Investment Services, Inc. 0.23% Add +0.1% 1,323 $524K
Mgo One Seven LLC 0.01% Add +5.2% 1,320 $523K
Capital City Trust Co. 0.13% Reduce -1.4% 1,318 $522K
Fiduciary Trust Co 0.01% Reduce -11.7% 1,315 $521K
Wilson & Boucher Capital Management, LLC 0.34% No change 1,299 $515K
FourThought Financial Partners, LLC 0.04% No change 1,286 $509K
Evolution Wealth Advisors, LLC 0.07% No change 1,275 $505K
Americana Partners, LLC 0.02% Reduce -0.6% 1,269 $503K
Birchcreek Wealth Management, LLC 0.26% Reduce -11.2% 1,268 $502K
Mittelman Wealth Management 0.33% No change 1,262 $500K
Csenge Advisory Group 0.02% Add +2.9% 1,258 $498K
Redwood Financial Network Corp 0.31% Reduce -7.2% 1,255 $497K
Ifrah Financial Services, Inc. 0.12% Reduce -0.7% 1,200 $475K
V2 Financial group LLC 0.26% No change 1,200 $475K
Valley National Advisers Inc. 0.07% No change 1,184 $469K
Brookwood Investment Group LLC 0.06% Reduce -3.0% 1,180 $467K
Novem Group 0.06% Add +36.1% 1,176 $466K
United Capital Financial Advisors, LLC 0.00% Reduce -7.9% 1,172 $464K
LPWM LLC 0.12% Add +9.7% 1,162 $460K
Waters Parkerson & Co., LLC 0.02% No change 1,155 $458K
Bartlett & Co. Wealth Management LLC 0.01% Reduce -22.1% 1,118 $443K
Global Retirement Partners, LLC 0.01% Reduce -35.4% 1,102 $437K
Visionary Wealth Advisors 0.02% Reduce -4.9% 1,090 $432K
LRI Investments, LLC 0.03% No change 1,068 $423K
Wealth Alliance, LLC 0.04% No change 1,063 $421K
CX Institutional 0.01% Reduce -38.4% 1,060 $420K
Krilogy Financial LLC 0.02% New 1,056 $420K
Burney Co./ 0.01% Reduce -6.0% 1,057 $419K
Kingsview Wealth Management, LLC 0.01% Add +1.8% 1,056 $418K
Castle Wealth Management LLC 0.14% No change 1,050 $416K
TCP Asset Management, LLC 0.07% No change 1,040 $412K
Chevy Chase Trust Holdings, LLC 0.00% Reduce -57.2% 1,035 $410K
Narus Financial Partners, LLC 0.11% Add +9.9% 1,024 $406K
Confluence Wealth Services, Inc. 0.02% No change 1,023 $405K
Charles Schwab Investment Management Inc. 0.00% Reduce -6.0% 1,012 $401K
Checchi Capital Advisers, LLC 0.03% Reduce -3.8% 1,006 $399K
Great Valley Advisor Group, Inc. 0.01% Reduce -0.1% 995 $394K
Disciplined Investors, L.L.C. 0.28% Add +0.6% 990 $392K
Wedbush Securities Inc. 0.01% No change 989 $392K
Signature Estate & Investment Advisors LLC 0.01% No change 982 $389K
Hilltop Holdings Inc. 0.02% Reduce -4.0% 981 $389K
Arthur M. Cohen & Associates, LLC 0.07% Add +0.1% 977 $387K
Integrity Alliance, Llc. 0.02% Add +15.5% 968 $383K
Godshalk Welsh Capital Management, Inc. 0.22% No change 960 $380K
Focus Financial Network, Inc. 0.01% Add +0.2% 959 $380K
Choate Investment Advisors 0.01% No change 957 $379K
Beacon Capital Management, LLC 0.05% Reduce -17.6% 935 $370K
Long Island Wealth Management, Inc. 0.18% Add +0.1% 931 $369K
IVC Wealth Advisors LLC 0.16% No change 915 $362K
Gallacher Capital Management LLC 0.14% Reduce -11.6% 914 $362K
Key Financial Inc 0.07% Add +9.3% 903 $360K
Bank of Marin 0.25% No change 899 $356K
Baird Financial Group, Inc. 0.00% Reduce -21.8% 895 $355K
Avidian Wealth Enterprises, LLC 0.01% Add +0.5% 890 $353K
Whittier Trust Co. 0.00% No change 893 $352K
Signal Advisors Wealth, LLC 0.03% Add +24.7% 864 $342K
Coppell Advisory Solutions LLC 0.04% New 857 $342K
Western Wealth Management, LLC 0.02% Reduce -1.0% 853 $338K
Nwam LLC 0.02% Reduce -3.4% 865 $337K
SBI Securities Co., Ltd. 0.01% Reduce -0.9% 842 $334K
RFG Advisory, LLC 0.01% Add +4.1% 837 $332K
Wilmington Savings Fund Society, FSB 0.01% Reduce -67.0% 835 $331K
Blue Fin Capital, Inc. 0.05% Add +16.5% 834 $330K
Rothschild Investment LLC 0.02% No change 822 $326K
Savant Capital, LLC 0.00% No change 822 $325K
Red Tortoise LLC 0.14% No change 819 $324K
Coldstream Capital Management Inc. 0.00% Reduce -15.7% 805 $319K
Apollon Wealth Management, LLC 0.01% Reduce -5.3% 797 $316K
Bouchey Financial Group, Ltd. 0.02% No change 786 $311K
Maripau Wealth Management LLC 0.16% Add +29.2% 784 $311K
Arkadios Wealth Advisors 0.01% Reduce -3.4% 769 $305K
Moneta Group Investment Advisors LLC 0.00% Reduce -24.8% 767 $304K
Mesirow Financial Investment Management, Inc. 0.01% New 763 $302K
Fearless Solutions, LLC dba Best Invest 0.19% Add +1.2% 759 $301K
Yardley Wealth Management LLC 0.17% Reduce -13.1% 747 $296K
M3 Advisory Group, LLC 0.18% Add +2.8% 738 $292K
First PREMIER Bank 0.07% No change 736 $292K
Smith Salley Wealth Management 0.01% No change 732 $290K
Cape Investment Advisory, Inc. 0.28% Reduce -14.8% 728 $288K
NWF Advisory Services Inc. 0.03% No change 723 $286K
DT Investment Partners, LLC 0.02% No change 718 $284K
Garden State Investment Advisory Services LLC 0.07% Add +0.7% 711 $282K
Coordinated Financial Services, Inc. 0.18% Reduce -3.0% 710 $281K
Pitti Group Wealth Management, LLC 0.24% No change 708 $280K
First Trust Advisors LP 0.00% Add +0.1% 704 $279K
Boltwood Capital Management 0.07% Reduce -2.0% 700 $277K
Pine Valley Investments Ltd Liability Co 0.01% New 700 $277K
Cahill Financial Advisors Inc. 0.03% No change 685 $271K
Hazlett, Burt & Watson, Inc. 0.10% No change 687 $271K
Retirement Planning Co of New England, Inc. 0.11% Add +0.9% 682 $270K
West Bancorporation Inc. 0.15% No change 680 $269K
Brandywine Oak Private Wealth LLC 0.02% Reduce -1.6% 677 $268K
Compass Capital Management, Inc. 0.01% New 675 $267K
Round Rock Advisors LLC 0.04% Reduce -6.9% 670 $265K
Fulton Breakefield Broenniman LLC 0.02% No change 664 $263K
Alliancebernstein L.P. 0.00% No change 661 $262K
Perigon Wealth Management, LLC 0.01% No change 660 $262K
Bernardo Wealth Planning LLC 0.05% No change 660 $261K
DAVENPORT & Co LLC 0.00% Reduce -24.4% 656 $260K
Hopwood Financial Services, Inc. 0.17% No change 651 $258K
Commerce Bank 0.00% Reduce -14.6% 649 $257K
Keel Point, LLC 0.02% Add +0.2% 644 $255K
PFG Investments, LLC 0.01% Add +12.3% 641 $254K
Bryn Mawr Trust Advisors, LLC 0.01% Reduce -0.5% 635 $252K
Calton & Associates, Inc. 0.04% Reduce -6.0% 631 $250K
Millennium Capital Advisors, LLC 0.15% No change 625 $248K
Fort Point Capital Partners LLC 0.03% Reduce -9.2% 621 $246K
TrueWealth Advisors, LLC 0.07% No change 619 $245K
Panoramic Investment Advisors, LLC 0.14% Reduce -6.4% 613 $243K
Nicolet Advisory Services, LLC 0.02% New 613 $238K
Orion Capital Management LLC 0.08% No change 600 $238K
Fiduciary Financial Group, LLC 0.04% No change 600 $238K
Gladstone Institutional Advisory LLC 0.01% Reduce -3.4% 600 $238K
Tiller Private Wealth, Inc. 0.08% Add +0.8% 595 $236K
Turtle Creek Wealth Advisors, LLC 0.02% No change 595 $236K
Garrison Point Advisors, LLC 0.10% Add +3.5% 591 $234K
Banco Santander, S.A. 0.00% No change 582 $231K
Hoxton Planning & Management, LLC 0.07% Reduce -8.4% 575 $228K
Optima Capital LLC 0.11% Reduce -63.4% 574 $227K
Synovus Financial Corp. 0.00% New 573 $227K
Prosperity Consulting Group, LLC 0.01% No change 564 $223K
Tortoise Investment Management, LLC 0.02% No change 563 $223K
Russell Investments Group, Ltd. 0.00% Reduce -0.2% 562 $223K
Integral Investment Advisors, Inc. 0.06% No change 561 $222K
Wealthspire Advisors, LLC 0.00% No change 561 $222K
Interactive Financial Advisors, Inc. 0.12% Reduce -57.8% 560 $222K
Cary Street Partners Financial LLC 0.01% Reduce -3.3% 560 $222K
Soundwatch Capital LLC 0.04% Reduce -81.6% 556 $220K
Bay Harbor Wealth Management, LLC 0.06% No change 546 $216K
Associated Banc-Corp 0.01% New 545 $216K
Modern Wealth Management, LLC 0.00% Reduce -23.3% 539 $213K
LVZ, Inc. 0.02% New 538 $213K
Bridge Creek Capital Management LLC 0.06% Reduce -4.5% 535 $212K
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management 0.00% Reduce -31.4% 534 $212K
Penobscot Wealth Management 0.07% New 530 $210K
Composition Wealth, LLC 0.00% New 528 $209K
M.E. Allison & Co., Inc. 0.15% New 526 $208K
Private Wealth Advisors, LLC 0.08% New 523 $207K
Viewpoint Capital Management LLC 0.09% No change 521 $206K
McCollum Christoferson Group LLC 0.06% Reduce -6.5% 518 $205K
Optimist Retirement Group LLC 0.09% New 518 $205K
Berman McAleer LLC 0.03% — 516 $204K
Vanguard Group Inc. 0.00% New 510 $202K
Choreo, LLC 0.00% New 507 $201K
Magnus Financial Group LLC 0.02% Reduce -17.8% 507 $201K
Silvercrest Asset Management Group LLC 0.00% New 505 $200K
Principal Securities, Inc. 0.00% Reduce -14.4% 501 $199K
Rice Partnership, LLC 0.03% No change 500 $198K
Loring Wolcott & Coolidge Fiduciary Advisors LLP 0.00% No change 462 $182K
Qube Research & Technologies Ltd 0.00% Reduce -34.8% 459 $182K
DHJJ Financial Advisors, Ltd. 0.06% No change 456 $181K
Integrity Financial Corp 0.09% Reduce -2.2% 449 $178K
Bogart Wealth, LLC 0.01% No change 433 $172K
BTG Pactual Asset Management US LLC 0.02% No change 440 $159K
Quadrant Capital Group LLC 0.01% New 400 $158K
Geneos Wealth Management Inc. 0.00% No change 395 $156K
SOA Wealth Advisors, LLC. 0.03% Reduce -8.7% 389 $154K
Cwm, LLC 0.00% Reduce -34.3% 390 $154K
Caitlin John, LLC 0.09% New 336 $133K
Aptus Capital Advisors, LLC 0.00% Reduce -6.9% 336 $133K
Horizon Bancorp Inc. 0.06% No change 329 $130K
CVA Family Office, LLC 0.02% No change 325 $129K
Caldwell Trust Co 0.01% No change 320 $127K
Tsfg, LLC 0.02% No change 314 $124K
FWL Investment Management, LLC 0.03% No change 297 $118K
Truvestments Capital LLC 0.02% No change 290 $115K
Advisory Services Network, LLC 0.00% New 289 $114K
Comprehensive Financial Planning, Inc. 0.08% Reduce -3.5% 279 $111K
St Germain D J Co. Inc. 0.00% No change 278 $110K
Advantage Trust Co 0.05% No change 270 $107K
GPS Wealth Strategies Group, LLC 0.01% Reduce -0.4% 247 $98K
Signaturefd, LLC 0.00% No change 222 $88K
Windsor Advisory Group, LLC 0.08% No change 215 $85K
Ogorek Anthony Joseph /NY/ 0.02% New 200 $79K
Barnes Dennig Private Wealth Management LLC 0.08% Add +31.8% 199 $79K
Bangor Savings Bank 0.01% No change 199 $79K
Vermillion Wealth Management, Inc. 0.02% Add +0.5% 199 $79K
Trust Co. of Toledo NA 0.01% No change 193 $76K
Clark Wealth Partners 0.05% New 192 $76K
FAS Wealth Partners, Inc. 0.01% Add +0.5% 191 $76K
City State Bank 0.02% No change 179 $71K
Colonial Trust Advisors 0.01% No change 163 $65K
Abound Wealth Management 0.02% No change 162 $64K
Davis Capital Management 0.04% — 157 $62K
Painted Porch Advisors LLC 0.02% No change 154 $61K
EverSource Wealth Advisors, LLC 0.00% No change 149 $59K
Banque Cantonale Vaudoise 0.00% Reduce -2.7% 144 $57K
Paladin Advisory Group, LLC 0.04% New 140 $55K
Duncker Streett & Co. Inc. 0.01% No change 140 $55K
Minot DeBlois Advisors LLC 0.05% No change 138 $55K
Center for Financial Planning, Inc. 0.01% No change 136 $54K
Horizon Investments, LLC 0.00% New 134 $53K
Grey Fox Wealth Advisors, LLC 0.01% New 130 $52K
Robinswood Financial LLC 0.02% No change 129 $51K
Advisors Preferred, LLC 0.01% New 125 $50K
Quaker Wealth Management, LLC 0.02% No change 125 $50K
Cary Street Partners Investment Advisory LLC 0.02% No change 121 $48K
Howe & Rusling Inc. 0.00% Reduce -52.4% 119 $47K
Main Street Group, LTD 0.01% No change 118 $47K
Arax Advisory Partners 0.00% Add +11600.0% 117 $46K
Glass Jacobson Investment Advisors llc 0.02% No change 115 $46K
Financial Consulate, Inc. 0.01% New 109 $43K
Rosenberg Matthew Hamilton 0.01% No change 107 $42K
Physician Wealth Advisors, Inc. 0.01% No change 105 $42K
EPG Wealth Management LLC 0.01% Reduce -20.9% 102 $40K
Salem Investment Counselors Inc. 0.00% New 90 $36K
Cloud Capital Management, LLC 0.02% New 88 $35K
Federation des caisses Desjardins du Quebec 0.00% No change 86 $34K
Deutsche Bank AG 0.00% No change 85 $34K
Empirical Asset Management, LLC 0.01% New 19,666 $32K
Operose Advisors LLC 0.01% New 80 $32K
National Bank of Canada 0.00% Reduce -14.9% 80 $32K
Sound Income Strategies, LLC 0.00% Reduce -2.4% 81 $32K
Tripletail Wealth Management, LLC 0.04% New 80 $31K
Boyd Watterson Asset Management LLC 0.01% No change 79 $31K
Ashton Thomas Securities, LLC 0.00% No change 75 $30K
Mather Group, Llc. 0.00% New 70 $28K
VSM Wealth Advisory, LLC 0.01% No change 66 $26K
Westfuller Advisors, LLC 0.01% New 65 $26K
Halbert Hargrove Global Advisors, LLC 0.00% Reduce -42.0% 65 $26K
SouthState Bank Corp 0.00% No change 62 $25K
Simplex Trading, LLC 0.00% New 61 $24K
Scarborough Advisors, LLC 0.00% No change 58 $23K
Hemington Wealth Management 0.00% No change 55 $21K
Jackson Hole Capital Partners, LLC 0.00% New 50 $20K
CENTRAL TRUST Co 0.00% No change 50 $20K
Monetary Management Group Inc. 0.00% No change 50 $20K
Barclays PLC 0.00% No change 48 $19K
Creative Financial Designs Inc. 0.00% No change 46 $18K
HM Payson & Co. 0.00% No change 45 $18K
Plante Moran Financial Advisors, LLC 0.00% No change 44 $17K
Schroder Investment Management Group 0.00% New 39 $15K
Whittier Trust Co. of Nevada Inc. 0.00% No change 38 $15K
Ameriflex Group, Inc. 0.01% Add +17.2% 34 $13K
Franklin Resources Inc. 0.00% No change 33 $13K
McIlrath & Eck, LLC 0.00% No change 31 $12K
Atwood & Palmer Inc. 0.00% No change 30 $12K
Pathway Financial Advisers, LLC 0.00% New 30 $12K
Tidemark, LLC 0.00% No change 28 $11K
JNBA Financial Advisors 0.00% No change 27 $11K
Sterling Capital Management LLC 0.00% Add +10.0% 22 $9K
Harbor Asset Planning, Inc. 0.01% No change 21 $8K
Ameritas Investment Partners, Inc. 0.00% No change 21 $8K
Morton Brown Family Wealth, LLC 0.00% No change 20 $8K
Guerra Advisors Inc 0.00% New 20 $8K
Capital Investment Advisory Services, LLC 0.00% No change 20 $8K
Root Financial Partners, LLC 0.00% New 20 $8K
Colonial Trust Co / SC 0.00% No change 19 $8K
Bessemer Group Inc. 0.00% Reduce -83.5% 17 $7K
Bradley & Co. Private Wealth Management, LLC 0.00% No change 16 $6K
Realta Investment Advisors 0.00% New 16 $6K
Bank of New Hampshire 0.00% No change 15 $6K
Evolution Wealth Management Inc. 0.01% New 14 $5K
Founders Capital Management 0.00% No change 13 $5K
Archer Investment Corp 0.00% No change 13 $5K
Friedenthal Financial 0.00% No change 12 $5K
Larson Financial Group LLC 0.00% No change 12 $5K
Central Pacific Bank - Trust Division 0.00% No change 10 $4K
C M Bidwell & Associates Ltd. 0.00% No change 10 $4K
Medallion Wealth Advisors, LLC 0.00% No change 8 $3K
Atlantic Union Bankshares Corp 0.00% No change 7 $3K
Creative Capital Management Investments LLC 0.00% No change 6 $2K
Rossby Financial, LCC 0.00% New 5 $2K
Optimum Investment Advisors 0.00% No change 5 $2K
Perkins Coie Trust Co 0.00% New 5 $2K
Founders Financial Alliance, LLC 0.00% New 3 $1K

"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.