Vanguard Consumer Discre ETFVCRETF

13F holders, Q4 2025 (December 31)
568holders +30
45new positions
35sold out
5famous investors
$392.91avg. 13F price*

At the end of Q4 2025, 568 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, up 30 from Q3 2025. 45 opened new positions and 35 sold out. The largest holders were Bank of America Corp. ($589.1M), JPMorgan Chase & Co. ($180.8M) and Morgan Stanley ($154.5M). 5 famous investors held it, including Ken Griffin (0.0% of Citadel Advisors's portfolio), Cliff Asness (0.0% of AQR Capital Management's portfolio) and Steve Cohen (0.0% of Point72 Asset Management's portfolio).

Company
Vanguard Consumer Discre ETF
CUSIP
92204A108
Latest filing quarter
Q2 2026

History

Number of 13F holders

0200400600 Q1 2024: 439Q1 2024Q2 2024: 459Q2 2024Q3 2024: 485Q3 2024Q4 2024: 535Q4 2024Q1 2025: 505Q1 2025Q2 2025: 514Q2 2025Q3 2025: 538Q3 2025Q4 2025: 568Q4 2025Q1 2026: 552Q1 2026Q2 2026: 577Q2 2026

Total Exit/New Position Q3 2025 → Q4 2025

InstitutionsTotal Value
New Positions45$18.9M
Exits35$19.7M

All 13F filers, Q3 2025 → Q4 2025: 337,817 shares bought and 324,559 shares sold, net +13,258 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.

Ownership 568 holders

Bank of America Corp. 0.04% Add +1.8% 1,495,587 $589.1M
JPMorgan Chase & Co. 0.01% Reduce -1.1% 458,940 $180.8M
Morgan Stanley 0.01% Add +1.8% 392,116 $154.5M
PGIM Custom Harvest LLC 2.04% Reduce -4.4% 349,878 $137.8M
Wells Fargo & Company 0.03% Reduce -3.3% 347,681 $137.0M
UBS Group AG 0.03% Reduce -1.4% 333,737 $131.5M
Beacon Capital Management, Inc. 5.60% Reduce -10.7% 265,649 $104.6M
LPL Financial LLC 0.03% Reduce -0.9% 248,558 $97.9M
Northwestern Mutual Wealth Management Co. 0.05% Add +1.5% 206,669 $81.4M
Envestnet Asset Management Inc. 0.02% Reduce -7.9% 165,037 $65.0M
Raymond James Financial Inc. 0.02% Add +6.8% 133,002 $52.4M
Stifel Financial Corp. 0.04% Reduce -1.8% 113,962 $44.9M
Auto-Owners Insurance Co 0.77% Add +14.9% 92,700 $36.7M
Ameriprise Financial Inc. 0.01% Reduce -19.4% 90,423 $35.7M
KCM Investment Advisors LLC 1.10% Reduce -0.1% 86,283 $34.0M
Rockefeller Capital Management L.P. 0.06% Reduce -1.0% 83,667 $33.0M
Lido Advisors, LLC 0.13% Add +8.1% 83,006 $32.8M
Royal Bank of Canada 0.01% Add +5.2% 77,392 $30.5M
Janney Montgomery Scott LLC 0.07% Add +7.9% 74,924 $29.5M
Ameritas Advisory Services, LLC 0.92% Add +3067.2% 62,204 $24.5M
PNC Financial Services Group, Inc. 0.01% Reduce -4.0% 58,927 $23.2M
Cetera Investment Advisers 0.03% Add +3.1% 58,684 $23.1M
M&T Bank Corp 0.07% Reduce -2.2% 58,175 $22.9M
Mercer Global Advisors Inc. 0.03% Reduce -18.5% 47,877 $18.9M
Two Sigma Investments, LP 0.03% Add +256.2% 47,380 $18.7M
Empower Advisory Group, LLC 0.05% Add +12.4% 47,189 $18.6M
Spire Wealth Management 0.56% Reduce -2.7% 42,189 $16.6M
Osaic Holdings, Inc. 0.02% Reduce -14.5% 42,045 $16.6M
Mariner, LLC 0.02% Reduce -1.4% 40,483 $15.9M
Stratos Wealth Partners, LTD. 0.17% Reduce -1.0% 38,362 $15.1M
Adaptive Financial Consulting, LLC 5.48% Add +2.7% 35,776 $14.1M
Commonwealth Equity Services, LLC 0.02% Reduce -3.7% 35,326 $13.9M
Cambridge Investment Research Advisors, Inc. 0.03% Reduce -1.4% 33,285 $13.1M
Trust Co. of Oklahoma 3.77% Reduce -2.1% 32,814 $12.9M
Strengthening Families & Communities, LLC 4.15% Add +2.8% 29,572 $11.6M
MassMutual Private Wealth & Trust, FSB 0.30% Reduce -2.9% 29,543 $11.6M
Hobart Private Capital, LLC 2.25% Reduce 0.0% 29,211 $11.5M
GRIMES & Co WEALTH MANAGEMENT, LLC 0.27% Reduce -3.5% 28,222 $11.1M
Assetmark, Inc. 0.02% Add +24.9% 26,022 $10.3M
Truist Financial Corp. 0.01% Add +9.6% 25,837 $10.2M
HighTower Advisors, LLC 0.01% Reduce -1.2% 25,501 $10.0M
Harel Insurance Investments & Financial Services Ltd. 0.09% No change 25,300 $10.0M
Bailard, Inc. 0.21% Add +3.0% 24,594 $9.7M
Gibraltar Capital Management, Inc. 1.61% Reduce -0.3% 24,105 $9.5M
Polianta Ltd 1.18% Add +10.7% 22,800 $9.0M
Westside Investment Management, Inc. 1.35% Add +0.4% 21,482 $8.5M
Southern Capital Services Inc. 5.27% — 21,227 $8.4M
Founders Grove Wealth Partners, LLC 1.82% Reduce -1.4% 20,516 $8.1M
Merrithew & Thorsten Inc 8.17% — 19,613 $7.7M
Corient Private Wealth LP 0.01% Add +339.3% 19,233 $7.6M
Citadel Advisors 0.01% Add +14.6% 18,538 $7.3M
Financial Freedom, LLC 3.59% Reduce -3.7% 18,337 $7.2M
MML Investors Services, LLC 0.02% Reduce -1.7% 17,978 $7.1M
Altura Wealth Advisors Inc. 2.98% Add +9.2% 17,549 $6.9M
Exchange Traded Concepts, LLC 0.06% Add +21.5% 17,135 $6.7M
Richmond Brothers, Inc. 4.28% Reduce -8.6% 17,071 $6.7M
Park National Corp. 0.20% Add +4.1% 16,655 $6.6M
Bonfire Financial 4.83% Add +2.6% 16,437 $6.5M
Apollon Financial, LLC 0.93% Reduce -0.7% 16,139 $6.4M
AlphaCore Capital LLC 0.14% Add +0.1% 15,402 $6.1M
Jones Financial Companies LLLP 0.00% Add +33.3% 15,336 $6.0M
Concurrent Investment Advisors, LLC 0.07% Add +3.5% 14,880 $5.9M
Focus Partners Wealth 0.01% Add +231.7% 14,559 $5.7M
Salomon & Ludwin, LLC 0.49% Reduce -0.3% 13,893 $5.5M
Merit Financial Group, LLC 0.04% Reduce -28.2% 13,451 $5.3M
Curran Financial Partners, LLC 0.96% Add +3.0% 12,830 $5.1M
Private Advisor Group, LLC 0.02% Reduce -5.7% 12,496 $4.9M
Kestra Advisory Services, LLC 0.02% Add +10.5% 12,304 $4.8M
GTS Securities LLC 0.16% New 12,186 $4.8M
Triangle Securities Wealth Management 1.01% Reduce -1.2% 12,127 $4.8M
AE Wealth Management LLC 0.03% Add +21.6% 11,829 $4.7M
FMR LLC 0.00% Add +12.8% 11,673 $4.6M
Atlas Capital Advisors Inc. 0.50% — 11,422 $4.5M
Retirement Planning Group, LLC 0.15% Add +597.5% 11,384 $4.5M
Creative Planning 0.00% Add +1.8% 11,111 $4.4M
Goldman Sachs Group Inc. 0.00% Reduce -1.6% 11,053 $4.4M
Anchor Investment Management, LLC 0.34% Add +0.6% 10,774 $4.2M
Bank of Montreal 0.00% Add +7.8% 10,390 $4.1M
PFG Advisors 0.20% Reduce -45.5% 10,352 $4.1M
Axxcess Wealth Management, LLC 0.07% Reduce -4.5% 10,268 $4.0M
Ieq Capital, LLC 0.01% Add +0.1% 10,105 $4.0M
Northern Trust Corp. 0.00% Add +6.2% 9,833 $3.9M
Wealth Enhancement Advisory Services, LLC 0.01% Add +9.3% 9,425 $3.8M
Jane Street Group, LLC 0.00% New 9,521 $3.8M
Tranquilli Financial Advisor LLC 2.15% Reduce -3.8% 9,429 $3.7M
Advisors Capital Management, LLC 0.04% Add +0.3% 9,392 $3.7M
Wall Street Financial Group, Inc. 2.69% Add +0.1% 9,375 $3.7M
Quantinno Capital Management LP 0.01% Add +23.3% 9,243 $3.6M
Madden Advisory Services, Inc. 1.45% Add +6.0% 9,182 $3.6M
Praetorian Wealth Management, Inc. 0.70% Reduce -2.2% 8,946 $3.5M
Strategic Investment Solutions, Inc. 0.81% Reduce -15.4% 8,522 $3.4M
Capital Asset Advisory Services LLC 0.13% Reduce -5.7% 8,264 $3.3M
Agf Management Ltd. 0.01% Add +2.2% 8,436 $3.3M
First Financial Corp. 1.24% Reduce -1.5% 8,361 $3.3M
United Capital Financial Advisors, LLC 0.02% Add +606.8% 8,284 $3.3M
Atria Investments, Inc 0.04% Reduce -8.7% 8,132 $3.2M
Ami Investment Management Inc. 0.72% Reduce -0.3% 8,099 $3.2M
Citigroup Inc. 0.00% Add +7.5% 8,014 $3.2M
N.E.W. Advisory Services LLC 0.22% Reduce -2.8% 7,652 $3.0M
Elm Partners Management LLC 0.13% Add +12.3% 7,496 $3.0M
Dagco, Inc. 0.67% No change 7,344 $2.9M
Clarity Wealth Advisors, LLC 0.59% Reduce -12.5% 7,295 $2.9M
One Capital Management, LLC 0.09% Reduce -15.6% 7,206 $2.8M
Bokf, NA 0.04% Reduce -1.1% 7,189 $2.8M
KTF Investments, LLC 0.45% — 6,956 $2.7M
NewEdge Advisors, LLC 0.01% Add +18.1% 6,948 $2.7M
Joule Financial, LLC 0.81% Reduce -2.9% 6,890 $2.7M
Odyssey Capital Advisors, Inc. 2.32% — 6,640 $2.6M
Susquehanna International Group, LLP 0.00% Reduce -61.8% 6,624 $2.6M
Trinity Legacy Partners, LLC 0.59% Add +0.7% 6,514 $2.6M
EP Wealth Advisors, LLC 0.01% — 6,430 $2.5M
WBH Advisory Inc. 0.19% Add +3.8% 6,415 $2.5M
Fischer Financial Services, Inc. 0.67% Reduce -4.8% 6,413 $2.5M
Johnson Investment Counsel Inc. 0.02% Add +8.0% 6,388 $2.5M
Destination Wealth Management 0.07% Reduce -2.6% 6,338 $2.5M
Royal Fund Management, LLC 0.23% Add +3.5% 6,293 $2.5M
PW Nova Financial Services LLC 0.93% — 6,298 $2.5M
Sharper & Granite LLC 0.86% Add +1.3% 6,206 $2.4M
TD Waterhouse Canada Inc. 0.01% Add +6.9% 5,867 $2.3M
Oppenheimer & Co. Inc. 0.03% Add +9.4% 5,698 $2.2M
O'shaughnessy Asset Management, LLC 0.01% Add +82.0% 5,690 $2.2M
Syon Capital LLC 0.11% Add +1.4% 5,684 $2.2M
HB Wealth Management, LLC 0.01% Add +0.0% 5,580 $2.2M
Snowden Capital Advisors LLC 0.06% Add +0.8% 5,497 $2.2M
Axiom Financial Strategies, LLC 0.90% Add +0.1% 5,455 $2.1M
Glenmede Trust Co. NA 0.01% — 5,449 $2.1M
Cresset Asset Management, LLC 0.01% Add +0.0% 5,381 $2.1M
Daymark Wealth Partners, LLC 0.07% Reduce -5.8% 5,286 $2.1M
&partners 0.01% Add +25.6% 5,211 $2.1M
Capital Management Associates, Inc 0.45% Add +66.0% 5,156 $2.0M
Comerica Bank 0.01% Reduce -16.6% 5,151 $2.0M
Leavell Investment Management, Inc. 0.08% Reduce -0.8% 5,146 $2.0M
Haverford Trust Co 0.02% No change 5,118 $2.0M
Cerity Partners LLC 0.00% Add +2.0% 5,017 $2.0M
Fifth Third Bancorp 0.01% Add +2.1% 5,008 $2.0M
BlackRock, Inc. 0.00% Add +72.1% 4,881 $1.9M
JM2 Capital Inc. 1.54% — 4,876 $1.9M
Houlihan Financial Resource Group, Ltd. 0.70% Add +56.9% 4,565 $1.8M
Hershey Financial Advisers, LLC 1.51% Reduce -3.6% 4,547 $1.8M
Ausdal Financial Partners, Inc. 0.08% Reduce -12.2% 4,533 $1.8M
Integrated Wealth Concepts LLC 0.02% Reduce -1.1% 4,527 $1.8M
NorthCrest Asset Manangement, LLC 0.04% Reduce -0.1% 4,458 $1.8M
Clearstead Advisors, LLC 0.02% Add +0.0% 4,448 $1.8M
White Lighthouse Investment Management Inc. 0.24% Reduce -3.6% 4,414 $1.7M
Evanson Asset Management, LLC 0.09% Add +0.1% 4,381 $1.7M
MontVue Capital Management, Inc. 1.14% No change 4,358 $1.7M
Kennicott Capital Management LLC 0.82% No change 4,308 $1.7M
Stephens Inc. 0.02% No change 4,294 $1.7M
Beacon Pointe Advisors, LLC 0.01% Add +60.4% 4,258 $1.7M
Busey Bank 0.04% Add +59.6% 4,178 $1.6M
Wealthcare Advisory Partners LLC 0.03% Reduce -4.7% 4,168 $1.6M
Brookstone Capital Management 0.02% Add +132.7% 4,154 $1.6M
Olistico Wealth, LLC 0.78% Reduce -3.5% 4,054 $1.6M
First Bancorp, Inc 0.85% No change 4,035 $1.6M
AQR Capital Management 0.00% Add +128.7% 4,032 $1.6M
Baker Avenue Asset Management, LP 0.04% Reduce -2.3% 4,027 $1.6M
Kwmg, LLC 0.13% Reduce -36.4% 3,913 $1.5M
Institute for Wealth Management, LLC. 0.16% Add +7.3% 3,847 $1.5M
Bank of New York Mellon Corp 0.00% Reduce -1.0% 3,812 $1.5M
Tiaa Trust, National Association 0.00% Add +2.6% 3,755 $1.5M
Prospera Financial Services Inc 0.02% Add +3.7% 3,748 $1.5M
World Investment Advisors 0.02% Add +129.0% 3,738 $1.5M
Independent Financial Group, LLC 0.03% Reduce -5.1% 3,709 $1.5M
Montag A & Associates Inc. 0.07% Reduce -4.5% 3,677 $1.4M
Bellevue Asset Management, LLC 0.47% Reduce -0.2% 3,655 $1.4M
Hall Capital Management Co. Inc. 0.55% Reduce -0.1% 3,628 $1.4M
Global Financial Private Client, LLC 0.50% Reduce -3.8% 3,621 $1.4M
Christine Messmer PC 0.92% — 3,596 $1.4M
Arkadios Wealth Advisors 0.03% Add +365.7% 3,581 $1.4M
Essex Financial Services, Inc. 0.08% Add +0.9% 3,491 $1.4M
Sound View Wealth Advisors Group, LLC 0.09% Reduce -4.5% 3,487 $1.4M
Parallel Advisors, LLC 0.03% Add +3.9% 3,485 $1.4M
Berkeley Capital Partners, LLC 0.32% Reduce -4.2% 3,452 $1.4M
Main Street Financial Solutions, LLC 0.10% Reduce -2.3% 3,438 $1.4M
RCW Management, LLC 1.37% — 3,432 $1.4M
Williams Jones Wealth Management, LLC. 0.02% No change 3,409 $1.3M
Idaho Trust Co 0.44% Reduce -14.3% 3,394 $1.3M
One Charles Private Wealth Services, LLC 0.33% Add +0.9% 3,260 $1.3M
Orion Porfolio Solutions, LLC 0.01% Reduce -20.2% 3,124 $1.2M
RBA Wealth Management, LLC 0.42% Add +2.1% 3,116 $1.2M
Waverly Advisors, LLC 0.01% Add +19.2% 3,072 $1.2M
Bank of Nova Scotia 0.00% No change 3,062 $1.2M
Woodward Diversified Capital, LLC 0.55% Add +0.7% 3,060 $1.2M
Maxele Advisors, LLC 0.98% Reduce -4.3% 3,059 $1.2M
Centaurus Financial, Inc. 0.05% Reduce -5.3% 3,047 $1.2M
Jacobs Equity LLC 1.14% — 3,017 $1.2M
Brown Advisory Inc. 0.00% Reduce -0.3% 2,968 $1.2M
U.S. Capital Wealth Advisors, LLC 0.03% Add +9.0% 2,930 $1.2M
Fifth Third Securities, Inc. 0.08% Add +0.3% 2,914 $1.1M
Dentgroup LLC 0.78% No change 2,901 $1.1M
Steward Partners Investment Advisory, LLC 0.01% Reduce -4.0% 2,892 $1.1M
Valeo Financial Advisors, LLC 0.02% Reduce -4.2% 2,792 $1.1M
Bulwark Capital Corp 0.78% No change 2,769 $1.1M
Allworth Financial LP 0.00% Add +6.5% 2,737 $1.1M
Farther Finance Advisors, LLC 0.01% Reduce -1.4% 2,728 $1.1M
Stonebridge Financial Planning Group, LLC 0.39% Reduce -5.2% 2,721 $1.1M
Keating Financial Advisory Services, Inc. 0.14% — 2,644 $1.0M
Captrust Financial Advisors 0.00% Add +15.1% 2,639 $1.0M
Prime Capital Investment Advisors, LLC 0.01% Reduce -1.0% 2,638 $1.0M
Vista Investment Management 0.34% Reduce -0.4% 2,619 $1.0M
Robertson Stephens Wealth Management, LLC 0.03% Add +26.1% 2,602 $1.0M
Capital Advisors Inc. 0.02% No change 2,595 $1.0M
Ingalls & Snyder LLC 0.04% Add +3.6% 2,591 $1.0M
Keybank National Association 0.00% Reduce -0.8% 2,560 $1.0M
Mittelman Wealth Management 0.65% Add +101.6% 2,544 $1.0M
Stratos Wealth Advisors, LLC 0.05% New 2,514 $991K
RFG Advisory, LLC 0.02% Add +199.8% 2,509 $988K
J.W. Cole Advisors, Inc. 0.02% Reduce -9.5% 3,880 $986K
Modera Wealth Management, LLC 0.01% No change 2,484 $978K
NORTHSTAR ASSET MANAGEMENT Co 0.20% Add +1.7% 2,440 $961K
Wealthspire Retirement, LLC 0.06% Add +1.3% 2,439 $961K
Cornerstone Wealth Management, LLC 0.05% New 2,408 $948K
US Bancorp \de 0.00% Add +0.3% 2,341 $922K
Aviso Wealth Management 0.38% Add +3.2% 2,322 $915K
Skyline Advisors, Inc. 0.30% Add +0.2% 2,319 $914K
Beaumont Asset Management, L.L.C. 0.45% Reduce -1.5% 2,298 $905K
Financial Perspectives, Inc 0.24% Add +3.6% 2,287 $901K
BNP Paribas 0.03% Add +2.4% 2,262 $891K
Wealthfront Advisers LLC 0.00% Reduce -2.7% 2,226 $877K
HBW Advisory Services LLC 0.09% Add +45.8% 2,163 $852K
International Assets Investment Management, LLC 0.06% Add +1.0% 2,151 $847K
Asset One Wealth Management LLC 0.11% — 2,085 $838K
Harbour Investments, Inc. 0.02% Reduce -5.2% 2,113 $832K
Mission Wealth Management, LP 0.02% Add +3.1% 2,109 $831K
Equitable Trust Co. 0.04% No change 2,053 $809K
MAI Capital Management 0.00% Add +18.1% 2,047 $806K
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% New 2,028 $799K
Park Avenue Securities LLC 0.01% Add +4.3% 2,019 $795K
Yoder Wealth Management, Inc. 0.35% Add +2.3% 1,973 $777K
Romano Brothers and Company 0.09% Reduce -3.0% 1,965 $774K
Pathstone Holdings, LLC 0.00% Reduce -14.7% 1,963 $773K
Equitable Holdings, Inc. 0.01% Add +16.6% 1,958 $771K
Summit Financial, LLC 0.01% Reduce -4.0% 1,947 $767K
D.A. Davidson & Co. 0.00% Reduce -0.3% 1,946 $767K
Mainsail Asset Management, LLC 0.33% No change 1,938 $763K
Condor Capital Management 0.06% Reduce -6.2% 1,925 $758K
Evoke Wealth, LLC 0.01% No change 1,914 $754K
Nvest Financial, LLC 0.31% Add +6.4% 1,869 $736K
Sigma Planning Corp 0.02% Reduce -12.7% 1,836 $723K
Blackston Financial Advisory Group, LLC 0.43% Reduce -0.6% 1,793 $706K
Sumitomo Mitsui Financial Group, Inc. 0.01% Add +15.4% 1,787 $704K
IHT Wealth Management, LLC 0.02% Reduce -25.0% 1,755 $691K
Vickerman Investment Advisors, Inc. 0.14% New 1,750 $689K
Darrow Company, Inc. 0.31% No change 1,742 $686K
Citizens Financial Group Inc. 0.01% Add +25.4% 1,728 $681K
Tradewinds, LLC. 0.16% Reduce -2.6% 1,702 $670K
CIBC Private Wealth Group LLC 0.00% Add +0.1% 1,670 $658K
Sherman Wealth Management LLC 0.57% — 1,668 $657K
Fisher Asset Management 0.00% Add +3.7% 1,660 $654K
Accretive Wealth Partners, LLC 0.19% No change 1,656 $652K
PUREfi Wealth, LLC 0.49% No change 1,637 $645K
Sanctuary Advisors, LLC 0.00% Add +19.7% 1,633 $643K
Strategic Advisors LLC 0.10% Reduce -1.6% 1,607 $633K
Simmons Bank 0.04% Reduce -0.3% 1,587 $625K
Independent Advisor Alliance 0.01% Add +9.3% 1,546 $609K
Pinnacle Associates Ltd. 0.01% No change 1,532 $603K
StoneX Group Inc. 0.03% Reduce -1.0% 1,526 $601K
NorthRock Partners, LLC 0.01% New 1,521 $600K
Chatham Capital Group, Inc. 0.08% Reduce -1.9% 1,515 $597K
Mgo One Seven LLC 0.01% Add +14.7% 1,514 $596K
Hardy Reed LLC 0.04% No change 1,498 $590K
Argentarii, LLC 0.19% No change 1,495 $589K
Ignite Planners, LLC 0.09% Reduce -0.2% 1,460 $583K
Global Retirement Partners, LLC 0.01% Add +32.9% 1,465 $577K
Joel Isaacson & Co., LLC 0.02% Add +0.2% 1,461 $576K
KDK Private Wealth Management, LLC 0.50% Reduce -10.8% 1,453 $572K
Rehmann Capital Advisory Group 0.03% Add +0.1% 1,446 $570K
Silver Oak Securities, Incorporated 0.04% Reduce -0.1% 1,426 $566K
Focus Partners Advisor Solutions, LLC 0.01% Reduce -31.3% 1,414 $557K
IFP Advisors, Inc 0.01% Reduce -1.1% 1,406 $554K
Bison Wealth, LLC 0.06% Reduce -25.3% 1,560 $553K
Flow Traders U.S. LLC 0.02% New 1,378 $543K
Vestmark Advisory Solutions, Inc. 0.01% Add +0.5% 1,353 $533K
Kingswood Wealth Advisors, LLC 0.03% Add +0.1% 1,352 $533K
Financial Engines Advisors L.L.C. 0.00% Reduce -1.0% 1,330 $524K
Bragg Financial Advisors, Inc 0.02% No change 1,324 $522K
Mosley Wealth Management 0.24% — 1,329 $520K
Agate Pass Investment Management, LLC 0.19% Reduce -2.9% 1,319 $519K
Capital City Trust Co. 0.12% No change 1,318 $519K
Csenge Advisory Group 0.02% Add +4.8% 1,318 $519K
Fiduciary Trust Co 0.01% No change 1,315 $518K
1015 Capital Partners, LLC 0.51% — 1,313 $517K
Christensen, King & Associates Investment Services, Inc. 0.22% Reduce -1.4% 1,305 $514K
Choate Investment Advisors 0.01% Add +36.1% 1,303 $513K
Wilson & Boucher Capital Management, LLC 0.34% No change 1,299 $512K
Blair William & Co. 0.00% Reduce -22.3% 1,289 $508K
FourThought Financial Partners, LLC 0.04% No change 1,286 $507K
Evolution Wealth Advisors, LLC 0.05% No change 1,275 $502K
Americana Partners, LLC 0.01% Reduce -0.4% 1,264 $498K
Foundations Investment Advisors, LLC 0.01% Reduce -97.9% 1,228 $484K
Novem Group 0.06% Add +4.2% 1,225 $483K
Redwood Financial Network Corp 0.30% Reduce -3.2% 1,215 $478K
Safe Harbor Fiduciary, LLC 0.42% — 1,214 $478K
V2 Financial group LLC 0.23% No change 1,200 $473K
Valley National Advisers Inc. 0.06% No change 1,184 $466K
CX Institutional 0.01% Add +9.6% 1,162 $458K
CoreCap Advisors, LLC 0.02% Reduce -12.8% 1,157 $456K
First Trust Advisors LP 0.00% Add +63.8% 1,153 $454K
Birchcreek Wealth Management, LLC 0.22% Reduce -9.4% 1,149 $453K
Empowered Funds, LLC 0.01% New 1,137 $448K
Brookwood Investment Group LLC 0.05% Reduce -3.9% 1,134 $447K
SCS Capital Management LLC 0.00% Reduce -29.1% 1,101 $434K
Kingsview Wealth Management, LLC 0.01% Add +3.7% 1,095 $431K
Wealth Alliance, LLC 0.04% Add +2.3% 1,087 $428K
LRI Investments, LLC 0.03% No change 1,068 $421K
Narus Financial Partners, LLC 0.12% Add +4.1% 1,066 $420K
Integrity Alliance, Llc. 0.02% Add +10.0% 1,065 $420K
Waters Parkerson & Co., LLC 0.02% Reduce -8.7% 1,055 $416K
Castle Wealth Management LLC 0.14% No change 1,050 $414K
LPWM LLC 0.10% Reduce -10.3% 1,042 $410K
TCP Asset Management, LLC 0.07% No change 1,040 $410K
Marshall Wace, LLP 0.00% Reduce -77.8% 1,016 $400K
Burney Co./ 0.01% Reduce -4.3% 1,012 $399K
Charles Schwab Investment Management Inc. 0.00% Reduce -0.1% 1,011 $398K
Checchi Capital Advisers, LLC 0.03% No change 1,006 $396K
FSA Advisors, Inc. 0.27% New 993 $391K
Ifrah Financial Services, Inc. 0.10% Reduce -17.5% 990 $390K
Signature Estate & Investment Advisors LLC 0.01% No change 982 $387K
Arthur M. Cohen & Associates, LLC 0.06% No change 977 $385K
Focus Financial Network, Inc. 0.01% No change 959 $378K
Godshalk Welsh Capital Management, Inc. 0.21% Reduce -0.5% 955 $376K
Coppell Advisory Solutions LLC 0.04% Add +9.9% 942 $374K
Confluence Wealth Services, Inc. 0.02% Reduce -7.3% 948 $373K
Hilltop Holdings Inc. 0.02% Reduce -3.5% 947 $373K
Chevy Chase Trust Holdings, LLC 0.00% Reduce -8.6% 946 $373K
Disciplined Investors, L.L.C. 0.24% Reduce -4.8% 943 $372K
Apollon Wealth Management, LLC 0.01% Add +17.1% 933 $368K
Long Island Wealth Management, Inc. 0.17% Add +0.1% 932 $367K
Mesirow Financial Investment Management, Inc. 0.01% Add +20.8% 922 $363K
Visionary Wealth Advisors 0.02% Reduce -15.7% 919 $362K
Signal Advisors Wealth, LLC 0.03% Add +5.9% 915 $361K
Blue Fin Capital, Inc. 0.06% Add +9.7% 915 $361K
Key Financial Inc 0.07% Add +1.1% 913 $360K
Whittier Trust Co. 0.00% No change 893 $359K
Wedbush Securities Inc. 0.01% Reduce -7.9% 911 $359K
Soundwatch Capital LLC 0.06% Add +63.9% 911 $359K
Beacon Capital Management, LLC 0.06% Reduce -3.5% 902 $355K
Bank of Marin 0.24% No change 899 $354K
Avidian Wealth Enterprises, LLC 0.01% No change 890 $351K
Avantax Planning Partners, Inc. 0.01% New 887 $349K
IVC Wealth Advisors LLC 0.15% Reduce -4.4% 875 $345K
Western Wealth Management, LLC 0.02% Add +0.5% 857 $337K
Peterson Wealth Advisors, LLC 0.04% New 853 $336K
SBI Securities Co., Ltd. 0.01% Add +0.4% 845 $333K
Savant Capital, LLC 0.00% No change 822 $324K
Red Tortoise LLC 0.14% No change 819 $322K
Gallacher Capital Management LLC 0.12% Reduce -11.1% 813 $320K
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management 0.01% Add +51.7% 810 $319K
Cape Investment Advisory, Inc. 0.10% Add +10.6% 805 $317K
Coldstream Capital Management Inc. 0.00% No change 805 $317K
VSM Wealth Advisory, LLC 0.10% Add +1118.2% 804 $317K
Maripau Wealth Management LLC 0.15% Add +2.3% 802 $316K
Manning & Napier Advisors LLC 0.00% New 793 $315K
Point72 Asset Management 0.00% New 795 $313K
DT Investment Partners, LLC 0.03% Add +10.0% 790 $311K
Bouchey Financial Group, Ltd. 0.02% No change 786 $310K
Moneta Group Investment Advisors LLC 0.00% No change 767 $302K
Krilogy Financial LLC 0.01% Reduce -30.0% 739 $299K
Fearless Solutions, LLC dba Best Invest 0.18% Reduce -0.7% 754 $297K
Black Diamond Financial, LLC 0.03% New 754 $297K
Baird Financial Group, Inc. 0.00% Reduce -16.2% 750 $295K
AdvisorNet Financial, Inc 0.02% Reduce -87.2% 749 $295K
Nwam LLC 0.02% Reduce -17.2% 716 $289K
M3 Advisory Group, LLC 0.18% Reduce -0.7% 733 $289K
Smith Salley Wealth Management 0.01% No change 732 $288K
DRW Securities, LLC 0.02% New 731 $288K
NWF Advisory Services Inc. 0.03% No change 723 $285K
Rothschild Investment LLC 0.02% Reduce -12.0% 723 $285K
Meeder Advisory Services, Inc. 0.01% New 717 $282K
Garden State Investment Advisory Services LLC 0.07% Reduce -0.1% 710 $281K
Pitti Group Wealth Management, LLC 0.23% Add +0.1% 709 $279K
Coordinated Financial Services, Inc. 0.16% Reduce -0.8% 704 $277K
Boltwood Capital Management 0.07% No change 700 $276K
Pine Valley Investments Ltd Liability Co 0.01% No change 700 $276K
Oak Barrel Wealth Advisory LLC 0.16% — 686 $270K
Cahill Financial Advisors Inc. 0.03% No change 685 $270K
Yardley Wealth Management LLC 0.14% Reduce -8.8% 681 $268K
West Bancorporation Inc. 0.14% No change 680 $268K
Retirement Planning Co of New England, Inc. 0.11% Reduce -1.0% 675 $266K
Brandywine Oak Private Wealth LLC 0.02% Reduce -0.4% 674 $265K
Round Rock Advisors LLC 0.04% No change 670 $264K
Commerce Bank 0.00% Add +2.8% 667 $263K
First PREMIER Bank 0.06% Reduce -9.5% 666 $262K
MOR Wealth Management, LLC 0.12% — 664 $262K
Fulton Breakefield Broenniman LLC 0.02% No change 664 $262K
Alliancebernstein L.P. 0.00% No change 661 $260K
Perigon Wealth Management, LLC 0.00% No change 660 $260K
Bernardo Wealth Planning LLC 0.05% No change 660 $260K
Hopwood Financial Services, Inc. 0.18% Reduce -0.6% 647 $255K
Tiller Private Wealth, Inc. 0.09% Add +8.4% 645 $254K
Sowell Financial Services LLC 0.01% New 645 $254K
Fort Point Capital Partners LLC 0.03% No change 621 $253K
Nicolet Advisory Services, LLC 0.02% No change 613 $253K
PFG Investments, LLC 0.01% No change 641 $253K
Bryn Mawr Trust Advisors, LLC 0.01% Add +0.2% 636 $251K
Great Valley Advisor Group, Inc. 0.00% Reduce -36.2% 635 $250K
DAVENPORT & Co LLC 0.00% Reduce -3.5% 633 $249K
Thurston, Springer, Miller, Herd & Titak, Inc. 0.09% New 629 $248K
Hazlett, Burt & Watson, Inc. 0.08% Reduce -8.4% 629 $247K
Millennium Capital Advisors, LLC 0.15% No change 625 $246K
TrueWealth Advisors, LLC 0.06% No change 619 $244K
Nicholas Hoffman & Company, LLC. 0.01% New 619 $244K
Panoramic Investment Advisors, LLC 0.13% Add +0.2% 614 $242K
Fiduciary Financial Group, LLC 0.03% No change 600 $236K
Gladstone Institutional Advisory LLC 0.01% No change 600 $236K
Turtle Creek Wealth Advisors, LLC 0.02% No change 595 $234K
Bartlett & Co. Wealth Management LLC 0.00% Reduce -46.8% 595 $234K
Garrison Point Advisors, LLC 0.10% No change 591 $233K
Banco Santander, S.A. 0.00% No change 582 $229K
Pinnacle Financial Partners, Inc. 0.00% — 573 $226K
Prosperity Consulting Group, LLC 0.01% No change 564 $222K
Tortoise Investment Management, LLC 0.02% No change 563 $222K
Russell Investments Group, Ltd. 0.00% Add +0.2% 563 $222K
Integral Investment Advisors, Inc. 0.05% No change 561 $221K
HUB Investment Partners, LLC 0.01% New 561 $221K
Wealthspire Advisors, LLC 0.00% No change 561 $221K
Penobscot Wealth Management 0.07% Add +4.9% 556 $219K
Associated Banc-Corp 0.01% No change 545 $215K
LVZ, Inc. 0.02% No change 538 $212K
Sound Income Strategies, LLC 0.01% Add +542.0% 520 $211K
Venture Visionary Partners LLC 0.01% Reduce -73.5% 536 $211K
Composition Wealth, LLC 0.00% Add +1.5% 536 $211K
Keel Point, LLC 0.01% Reduce -17.4% 532 $210K
Thrivent Financial for Lutherans 0.00% New 528 $208K
M.E. Allison & Co., Inc. 0.14% No change 526 $207K
Hoxton Planning & Management, LLC 0.06% Reduce -8.7% 525 $207K
Calton & Associates, Inc. 0.03% Reduce -17.0% 524 $206K
Viewpoint Capital Management LLC 0.09% No change 521 $205K
Private Wealth Advisors, LLC 0.07% Reduce -0.6% 520 $205K
Renaissance Technologies 0.00% New 519 $204K
Optimist Retirement Group LLC 0.09% No change 518 $204K
McCollum Christoferson Group LLC 0.06% No change 518 $204K
Berman McAleer LLC 0.03% No change 516 $203K
Aprio Wealth Management, LLC 0.01% New 513 $202K
Principal Securities, Inc. 0.00% Add +2.2% 512 $202K
Chicago Partners Investment Group LLC 0.00% New 493 $201K
City Holding Co. 0.02% New 505 $199K
Rice Partnership, LLC 0.03% No change 500 $197K
Loring Wolcott & Coolidge Fiduciary Advisors LLP 0.00% No change 462 $187K
Integrity Financial Corp 0.09% Reduce -0.7% 446 $176K
Bogart Wealth, LLC 0.01% No change 433 $171K
Cwm, LLC 0.00% Add +5.9% 413 $163K
Signaturefd, LLC 0.00% Add +82.4% 405 $159K
DHJJ Financial Advisors, Ltd. 0.05% Reduce -12.1% 401 $158K
Activest Wealth Management 0.03% New 401 $158K
Quadrant Capital Group LLC 0.00% No change 400 $158K
Geneos Wealth Management Inc. 0.00% No change 395 $156K
SOA Wealth Advisors, LLC. 0.03% Add +0.3% 390 $154K
Aptus Capital Advisors, LLC 0.00% Add +11.9% 376 $148K
Bay Harbor Wealth Management, LLC 0.04% Reduce -34.3% 359 $141K
Bullock Wealth Management Group 0.07% — 356 $140K
Caitlin John, LLC 0.09% Add +0.3% 337 $133K
Horizon Bancorp Inc. 0.06% No change 329 $130K
CVA Family Office, LLC 0.01% No change 325 $128K
Simplex Trading, LLC 0.00% Add +429.5% 323 $127K
Caldwell Trust Co 0.01% No change 320 $126K
Tsfg, LLC 0.02% No change 314 $124K
FWL Investment Management, LLC 0.03% No change 297 $117K
Truvestments Capital LLC 0.02% No change 290 $114K
Comprehensive Financial Planning, Inc. 0.07% No change 279 $110K
Advantage Trust Co 0.05% No change 270 $106K
St Germain D J Co. Inc. 0.00% Reduce -4.7% 265 $104K
Barnes Dennig Private Wealth Management LLC 0.10% Add +25.6% 250 $98K
Smartleaf Asset Management LLC 0.00% New 221 $88K
Optima Capital LLC 0.04% Reduce -61.3% 222 $87K
Windsor Advisory Group, LLC 0.08% No change 215 $85K
SHP Wealth Management 0.01% — 213 $84K
Franklin Resources Inc. 0.00% Add +530.3% 208 $82K
Legacy Wealth Managment, LLC 0.04% New 205 $81K
Vermillion Wealth Management, Inc. 0.03% No change 199 $78K
Bangor Savings Bank 0.01% No change 199 $78K
Ogorek Anthony Joseph /NY/ 0.02% No change 200 $78K
Deutsche Bank AG 0.00% Add +132.9% 198 $78K
Trust Co. of Toledo NA 0.01% No change 193 $76K
Clark Wealth Partners 0.05% No change 192 $76K
FAS Wealth Partners, Inc. 0.00% No change 191 $75K
Triumph Capital Management 0.02% New 183 $72K
City State Bank 0.02% No change 179 $71K
Elevated Capital Advisors, LLC 0.02% New 169 $67K
Colonial Trust Advisors 0.00% No change 163 $64K
Abound Wealth Management 0.01% No change 162 $64K
Horizon Investments, LLC 0.00% Add +20.1% 161 $63K
Davis Capital Management 0.04% Reduce -1.3% 155 $61K
EverSource Wealth Advisors, LLC 0.00% No change 149 $59K
Paladin Advisory Group, LLC 0.04% No change 140 $55K
Duncker Streett & Co. Inc. 0.01% No change 140 $55K
UMB Bank, n.a. 0.00% New 139 $55K
Center for Financial Planning, Inc. 0.01% No change 136 $54K
Robinswood Financial LLC 0.02% No change 129 $51K
Quaker Wealth Management, LLC 0.02% No change 125 $49K
Tucker Asset Management LLC 0.01% New 125 $49K
Howe & Rusling Inc. 0.00% No change 119 $47K
Arax Advisory Partners 0.00% No change 117 $46K
Banque Cantonale Vaudoise 0.00% Reduce -19.4% 116 $46K
Glass Jacobson Investment Advisors llc 0.02% No change 115 $45K
Financial Consulate, Inc. 0.01% No change 109 $43K
Rosenberg Matthew Hamilton 0.01% No change 107 $42K
Physician Wealth Advisors, Inc. 0.01% No change 105 $41K
EPG Wealth Management LLC 0.01% No change 102 $40K
Orion Capital Management LLC 0.01% Reduce -83.3% 100 $39K
Eq Wealth Advisors, LLC 0.02% New 98 $39K
Wilmington Savings Fund Society, FSB 0.00% Reduce -88.5% 96 $38K
Flagship Harbor Advisors, LLC 0.00% New 89 $35K
Federation des caisses Desjardins du Quebec 0.00% No change 86 $34K
Bullseye Investment Management, LLC 0.02% New 83 $33K
Empirical Asset Management, LLC 0.01% No change 19,666 $32K
Tripletail Wealth Management, LLC 0.04% No change 80 $32K
National Bank of Canada 0.00% No change 80 $31K
Boyd Watterson Asset Management LLC 0.01% No change 79 $31K
Operose Advisors LLC 0.01% Reduce -2.5% 78 $31K
Strive Financial Group ,LLC 0.02% — 75 $30K
Ashton Thomas Securities, LLC 0.01% No change 75 $30K
Root Financial Partners, LLC 0.00% Add +270.0% 74 $29K
Signature Resources Capital Management, LLC 0.01% New 66 $26K
Westfuller Advisors, LLC 0.01% No change 65 $26K
Halbert Hargrove Global Advisors, LLC 0.00% No change 65 $26K
SouthState Bank Corp 0.00% No change 62 $24K
Strategic Wealth Partners, Ltd. 0.00% New 61 $24K
Asset Dedication, LLC 0.00% New 60 $24K
Scarborough Advisors, LLC 0.00% No change 58 $23K
Jessup Wealth Management, Inc 0.01% New 56 $22K
Monetary Management Group Inc. 0.00% No change 50 $20K
Jackson Hole Capital Partners, LLC 0.00% No change 50 $20K
Dorato Capital Management 0.01% — 48 $19K
Miller Capital Partners, Inc. 0.01% — 47 $19K
CENTRAL TRUST Co 0.00% Reduce -8.0% 46 $18K
Creative Financial Designs Inc. 0.00% No change 46 $18K
HM Payson & Co. 0.00% No change 45 $18K
Plante Moran Financial Advisors, LLC 0.00% No change 44 $17K
Hamrick Investment Counsel, llc 0.01% — 40 $16K
Schroder Investment Management Group 0.00% No change 39 $15K
Whittier Trust Co. of Nevada Inc. 0.00% No change 38 $15K
HHM Wealth Advisors, LLC 0.00% New 33 $13K
Sunrise Financial Services, LLC 0.01% — 31 $12K
McIlrath & Eck, LLC 0.00% No change 31 $12K
Atwood & Palmer Inc. 0.00% No change 30 $12K
Tidemark, LLC 0.00% No change 28 $11K
Rossby Financial, LCC 0.00% Add +360.0% 23 $9K
Capital Investment Advisory Services, LLC 0.00% Add +10.0% 22 $9K
Harbor Asset Planning, Inc. 0.01% No change 21 $8K
Ameritas Investment Partners, Inc. 0.00% No change 21 $8K
Morton Brown Family Wealth, LLC 0.00% No change 20 $8K
Anfield Capital Management, LLC 0.00% Reduce -99.8% 20 $8K
Colonial Trust Co / SC 0.00% No change 19 $7K
Bessemer Group Inc. 0.00% No change 17 $7K
Ameriflex Group, Inc. 0.00% Reduce -50.0% 17 $7K
Realta Investment Advisors 0.00% No change 16 $6K
Bradley & Co. Private Wealth Management, LLC 0.00% No change 16 $6K
Signature Equity Partners, LLC 0.00% — 15 $6K
Bank of New Hampshire 0.00% No change 15 $6K
Evolution Wealth Management Inc. 0.00% No change 14 $5K
Founders Capital Management 0.00% No change 13 $5K
Archer Investment Corp 0.00% No change 13 $5K
Friedenthal Financial 0.00% No change 12 $5K
Larson Financial Group LLC 0.00% No change 12 $5K
C M Bidwell & Associates Ltd. 0.00% No change 10 $4K
Central Pacific Bank - Trust Division 0.00% No change 10 $4K
CBIZ Investment Advisory Services, LLC 0.00% New 10 $4K
JNBA Financial Advisors 0.00% Reduce -66.7% 9 $4K
Smallwood Wealth Investment Management, LLC 0.00% New 8 $3K
Medallion Wealth Advisors, LLC 0.00% No change 8 $3K
Atlantic Union Bankshares Corp 0.00% No change 7 $3K
Estate Planners Group, LLC 0.00% — 7 $3K
Caldwell Sutter Capital, Inc. 0.00% New 6 $2K
Creative Capital Management Investments LLC 0.00% No change 6 $2K
Private Trust Co. NA 0.00% New 5 $2K
Go Invest LLC 0.00% — 5 $2K
Qube Research & Technologies Ltd 0.00% Reduce -99.6% 2 $788

"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.