Vanguard Consumer Discre ETFVCRETF

13F holders, Q1 2026 (March 31)
552holders −16
33new positions
50sold out
3famous investors
$358.04avg. 13F price*

At the end of Q1 2026, 552 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, down 16 from Q4 2025. 33 opened new positions and 50 sold out. The largest holders were Bank of America Corp. ($558.2M), JPMorgan Chase & Co. ($150.6M) and Morgan Stanley ($149.6M). 3 famous investors held it, including Cliff Asness (0.0% of AQR Capital Management's portfolio), Steve Cohen (0.0% of Point72 Asset Management's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).

Company
Vanguard Consumer Discre ETF
CUSIP
92204A108
Latest filing quarter
Q2 2026

History

Number of 13F holders

0200400600 Q1 2024: 439Q1 2024Q2 2024: 459Q2 2024Q3 2024: 485Q3 2024Q4 2024: 535Q4 2024Q1 2025: 505Q1 2025Q2 2025: 514Q2 2025Q3 2025: 538Q3 2025Q4 2025: 568Q4 2025Q1 2026: 552Q1 2026Q2 2026: 577Q2 2026

Total Exit/New Position Q4 2025 → Q1 2026

InstitutionsTotal Value
New Positions33$13.6M
Exits50$55.0M

All 13F filers, Q4 2025 → Q1 2026: 299,324 shares bought and 552,429 shares sold, net −253,105 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.

Ownership 552 holders

Bank of America Corp. 0.04% Add +4.0% 1,554,750 $558.2M
JPMorgan Chase & Co. 0.01% Reduce -5.6% 433,140 $150.6M
Morgan Stanley 0.01% Add +6.2% 416,557 $149.6M
PGIM Custom Harvest LLC 2.22% Add +13.2% 396,125 $142.2M
UBS Group AG 0.02% Add +2.2% 340,941 $122.4M
Wells Fargo & Company 0.02% Reduce -2.6% 338,459 $121.5M
LPL Financial LLC 0.02% Reduce -11.5% 219,950 $79.0M
Beacon Capital Management, Inc. 3.76% Reduce -30.0% 186,007 $66.8M
Northwestern Mutual Wealth Management Co. 0.04% Reduce -11.2% 183,464 $65.9M
Raymond James Financial Inc. 0.01% Add +0.1% 133,127 $47.8M
Envestnet Asset Management Inc. 0.01% Reduce -25.9% 122,307 $43.9M
Stifel Financial Corp. 0.04% Reduce -0.8% 112,994 $40.6M
Auto-Owners Insurance Co 0.70% No change 92,700 $33.3M
Lido Advisors, LLC 0.13% Add +6.2% 88,180 $31.7M
Rockefeller Capital Management L.P. 0.06% Add +5.2% 87,975 $31.6M
KCM Investment Advisors LLC 1.04% Add +0.2% 86,486 $31.1M
Ameriprise Financial Inc. 0.01% Reduce -13.8% 77,920 $28.0M
Janney Montgomery Scott LLC 0.07% Add +3.8% 77,735 $27.9M
Royal Bank of Canada 0.00% Reduce -12.0% 68,075 $24.4M
Two Sigma Investments, LP 0.02% Add +18.6% 56,180 $20.2M
M&T Bank Corp 0.06% Reduce -7.2% 53,987 $19.4M
PNC Financial Services Group, Inc. 0.01% Reduce -12.5% 51,552 $18.5M
Cetera Investment Advisers 0.02% Reduce -12.6% 51,321 $18.4M
Ameritas Advisory Services, LLC 0.68% Reduce -22.2% 48,418 $17.4M
Empower Advisory Group, LLC 0.04% Add +0.1% 47,216 $17.0M
Mercer Global Advisors Inc. 0.02% Reduce -2.6% 46,624 $16.7M
Assetmark, Inc. 0.03% Add +72.0% 44,759 $16.1M
Mariner, LLC 0.02% Reduce -1.3% 39,966 $14.3M
Osaic Holdings, Inc. 0.02% Reduce -6.1% 39,479 $14.2M
Stratos Wealth Partners, LTD. 0.16% Reduce -0.8% 38,069 $13.7M
Adaptive Financial Consulting, LLC 5.18% Add +5.3% 37,682 $13.5M
Spire Wealth Management 0.46% Reduce -11.6% 37,281 $13.4M
Commonwealth Equity Services, LLC 0.02% Reduce -4.6% 33,699 $12.1M
Trust Co. of Oklahoma 3.38% Reduce -1.6% 32,277 $11.6M
Cambridge Investment Research Advisors, Inc. 0.03% Reduce -4.1% 31,916 $11.5M
MassMutual Private Wealth & Trust, FSB 0.28% Reduce -1.5% 29,101 $10.4M
Hobart Private Capital, LLC 2.04% Reduce -1.0% 28,924 $10.4M
Strengthening Families & Communities, LLC 2.48% Reduce -6.5% 27,656 $9.9M
Gibraltar Capital Management, Inc. 1.51% Add +1.4% 24,455 $8.8M
Bailard, Inc. 0.20% Reduce -3.3% 23,783 $8.5M
Truist Financial Corp. 0.01% Reduce -11.2% 22,945 $8.2M
HighTower Advisors, LLC 0.01% Reduce -11.7% 22,514 $8.1M
Southern Capital Services Inc. 5.04% Add +2.8% 21,825 $7.8M
Westside Investment Management, Inc. 1.18% Add +0.2% 21,526 $7.7M
Junk Investment Group, LLC 3.92% — 20,808 $7.5M
Founders Grove Wealth Partners, LLC 1.69% Add +1.1% 20,731 $7.4M
Merrithew & Thorsten Inc 6.52% Reduce -1.9% 19,244 $6.9M
Corient Private Wealth LP 0.01% Reduce -1.1% 19,030 $6.7M
Financial Freedom, LLC 3.27% Reduce -0.2% 18,300 $6.6M
Altura Wealth Advisors Inc. 2.80% Add +1.7% 17,854 $6.4M
Royal Fund Management, LLC 0.58% Add +258.8% 22,582 $6.0M
Richmond Brothers, Inc. 4.01% Reduce -1.8% 16,759 $6.0M
Concurrent Investment Advisors, LLC 0.06% Add +9.3% 16,260 $5.8M
Bonfire Financial 4.34% Reduce -2.3% 16,055 $5.8M
Apollon Financial, LLC 0.80% Reduce -0.9% 15,991 $5.7M
Jones Financial Companies LLLP 0.00% Add +6.4% 16,314 $5.7M
Focus Partners Wealth 0.01% Add +2.8% 14,960 $5.4M
Park National Corp. 0.16% Reduce -11.1% 14,806 $5.3M
Salomon & Ludwin, LLC 0.44% Reduce -0.5% 13,822 $4.9M
Merit Financial Group, LLC 0.04% Reduce -0.9% 13,335 $4.8M
MML Investors Services, LLC 0.01% Reduce -26.1% 13,285 $4.8M
Retirement Planning Group, LLC 0.14% Add +11.6% 12,708 $4.6M
FMR LLC 0.00% Add +8.0% 12,604 $4.5M
Kestra Advisory Services, LLC 0.02% Add +2.0% 12,545 $4.5M
Quantinno Capital Management LP 0.01% Add +34.4% 12,419 $4.5M
AlphaCore Capital LLC 0.10% Reduce -20.1% 12,312 $4.4M
Creative Planning 0.00% Add +9.7% 12,189 $4.4M
Triangle Securities Wealth Management 0.98% Reduce -0.8% 12,028 $4.3M
Bank of Montreal 0.00% Add +12.4% 11,681 $4.2M
Private Advisor Group, LLC 0.02% Reduce -7.0% 11,617 $4.2M
Susquehanna International Group, LLP 0.01% Add +66.0% 10,999 $3.9M
Goldman Sachs Group Inc. 0.00% Reduce -1.1% 10,928 $3.9M
Anchor Investment Management, LLC 0.32% Add +0.2% 10,800 $3.9M
Fifth Third Bancorp 0.01% Add +110.2% 10,528 $3.8M
PFG Advisors 0.18% Add +1.6% 10,513 $3.8M
Madden Advisory Services, Inc. 1.42% Add +9.1% 10,015 $3.6M
Atlas Capital Advisors Inc. 0.41% Reduce -12.5% 9,999 $3.6M
Wealth Enhancement Advisory Services, LLC 0.01% Add +35.0% 12,723 $3.6M
Ieq Capital, LLC 0.02% Reduce -1.3% 9,975 $3.6M
Northern Trust Corp. 0.00% No change 9,833 $3.5M
Wall Street Financial Group, Inc. 2.09% Add +4.7% 9,811 $3.5M
Axxcess Wealth Management, LLC 0.11% Reduce -5.4% 9,714 $3.5M
Advisors Capital Management, LLC 0.04% Add +1.8% 9,564 $3.4M
Capital Asset Advisory Services LLC 0.13% Add +1.8% 8,411 $3.3M
Praetorian Wealth Management, Inc. 0.61% Reduce -2.7% 8,704 $3.2M
United Capital Financial Advisors, LLC 0.02% Add +7.0% 8,861 $3.2M
WBH Advisory Inc. 0.23% Add +32.4% 8,492 $3.1M
Agf Management Ltd. 0.01% Reduce -0.7% 8,381 $3.0M
Exchange Traded Concepts, LLC 0.02% Reduce -52.6% 8,122 $2.9M
Strategic Investment Solutions, Inc. 0.70% Reduce -5.1% 8,087 $2.9M
Sharper & Granite LLC 0.98% Add +28.6% 7,981 $2.9M
Ami Investment Management Inc. 0.64% Reduce -1.5% 7,980 $2.9M
Main Management LLC 0.20% New 7,741 $2.8M
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% Add +277.8% 7,661 $2.8M
First Financial Corp. 1.06% Reduce -9.9% 7,536 $2.7M
N.E.W. Advisory Services LLC 0.20% Reduce -1.6% 7,526 $2.7M
AQR Capital Management 0.00% Add +84.3% 7,433 $2.7M
One Capital Management, LLC 0.07% Add +0.9% 7,270 $2.6M
Joule Financial, LLC 0.76% Add +5.0% 7,238 $2.6M
TD Waterhouse Canada Inc. 0.01% Add +21.9% 7,152 $2.6M
Trinity Legacy Partners, LLC 0.56% Add +2.9% 6,701 $2.6M
NewEdge Advisors, LLC 0.01% Add +2.8% 7,140 $2.6M
Harbour Investments, Inc. 0.04% Add +237.6% 7,134 $2.6M
Bokf, NA 0.04% Reduce -1.2% 7,104 $2.6M
O'shaughnessy Asset Management, LLC 0.01% Add +23.8% 7,044 $2.5M
Integrated Wealth Concepts LLC 0.02% Add +53.2% 6,934 $2.5M
KTF Investments, LLC 0.42% Reduce -1.5% 6,852 $2.5M
Dagco, Inc. 0.53% Reduce -6.7% 6,852 $2.5M
Citigroup Inc. 0.00% Reduce -15.2% 6,795 $2.4M
Elm Partners Management LLC 0.10% Reduce -8.9% 6,829 $2.4M
Destination Wealth Management 0.06% Add +3.0% 6,528 $2.3M
Johnson Investment Counsel Inc. 0.02% Add +1.6% 6,490 $2.3M
Fischer Financial Services, Inc. 0.78% Add +0.8% 6,465 $2.3M
Clarity Wealth Advisors, LLC 0.47% Reduce -13.3% 6,325 $2.3M
PW Nova Financial Services LLC 0.61% Reduce -0.9% 6,238 $2.2M
Oppenheimer & Co. Inc. 0.03% Add +6.9% 6,090 $2.2M
Odyssey Capital Advisors, Inc. 1.90% Reduce -11.1% 5,905 $2.1M
Syon Capital LLC 0.11% Add +2.7% 5,840 $2.1M
HB Wealth Management, LLC 0.01% Add +2.7% 5,731 $2.1M
Snowden Capital Advisors LLC 0.05% Add +3.6% 5,693 $2.0M
Capital Management Associates, Inc 0.46% Add +10.2% 5,680 $2.0M
EP Wealth Advisors, LLC 0.01% Reduce -15.0% 5,464 $2.0M
Cresset Asset Management, LLC 0.01% Add +0.0% 5,382 $1.9M
&partners 0.01% Add +1.7% 5,301 $1.9M
GRIMES & Co WEALTH MANAGEMENT, LLC 0.05% Reduce -81.3% 5,264 $1.9M
Haverford Trust Co 0.02% No change 5,118 $1.8M
Cerity Partners LLC 0.00% Reduce -1.9% 4,923 $1.8M
Stephens Inc. 0.02% Add +13.9% 4,889 $1.8M
Daymark Wealth Partners, LLC 0.06% Reduce -7.6% 4,882 $1.8M
JM2 Capital Inc. 1.45% Reduce -0.1% 4,871 $1.7M
Leavell Investment Management, Inc. 0.07% Reduce -6.3% 4,820 $1.7M
Institute for Wealth Management, LLC. 0.18% Add +21.9% 4,689 $1.7M
New York Life Investment Management LLC 0.01% New 4,614 $1.7M
Houlihan Financial Resource Group, Ltd. 0.64% No change 4,565 $1.6M
Clearstead Advisors, LLC 0.01% Add +0.0% 4,450 $1.6M
Evanson Asset Management, LLC 0.08% Add +0.1% 4,386 $1.6M
Atria Investments, Inc 0.02% Reduce -46.3% 4,367 $1.6M
Fortis Group Advisors, LLC 0.26% New 3,983 $1.6M
White Lighthouse Investment Management Inc. 0.22% Reduce -1.9% 4,328 $1.6M
MontVue Capital Management, Inc. 1.05% Reduce -1.1% 4,308 $1.5M
BlackRock, Inc. 0.00% Reduce -13.8% 4,208 $1.5M
Brookstone Capital Management 0.02% Add +0.3% 4,165 $1.5M
Busey Bank 0.04% Reduce -2.4% 4,079 $1.5M
First Bancorp, Inc 0.72% No change 4,035 $1.4M
Hall Capital Management Co. Inc. 0.52% Add +1.1% 3,668 $1.4M
Wealthcare Advisory Partners LLC 0.03% Reduce -4.4% 3,985 $1.4M
Tiaa-Cref Individual & Institutional Services, LLC 0.01% — 3,864 $1.4M
Parallel Advisors, LLC 0.02% Add +10.5% 3,850 $1.4M
Bank of New York Mellon Corp 0.00% No change 3,812 $1.4M
Kwmg, LLC 0.11% Reduce -2.9% 3,798 $1.4M
Prospera Financial Services Inc 0.02% Add +0.1% 3,752 $1.3M
World Investment Advisors 0.02% Add +0.1% 3,741 $1.3M
Baker Avenue Asset Management, LP 0.03% Reduce -7.4% 3,728 $1.3M
Global Financial Private Client, LLC 0.43% Add +2.1% 3,699 $1.3M
J.W. Cole Advisors, Inc. 0.04% Reduce -5.7% 3,658 $1.3M
Bellevue Asset Management, LLC 0.65% Reduce -1.6% 3,598 $1.3M
Arkadios Wealth Advisors 0.02% Add +0.3% 3,591 $1.3M
AE Wealth Management LLC 0.01% Reduce -69.8% 3,571 $1.3M
Christine Messmer PC 0.82% Reduce -0.8% 3,567 $1.3M
Essex Financial Services, Inc. 0.07% Add +0.9% 3,522 $1.3M
Idaho Trust Co 0.41% Add +2.3% 3,473 $1.2M
Olistico Wealth, LLC 0.61% Reduce -14.7% 3,459 $1.2M
HRT Financial LP 0.00% New 3,446 $1.2M
Berkeley Capital Partners, LLC 0.29% Reduce -0.6% 3,431 $1.2M
Sound View Wealth Advisors Group, LLC 0.08% Reduce -1.7% 3,429 $1.2M
Main Street Financial Solutions, LLC 0.09% Reduce -0.3% 3,426 $1.2M
Williams Jones Wealth Management, LLC. 0.01% No change 3,409 $1.2M
RCW Management, LLC 1.24% Reduce -2.0% 3,364 $1.2M
Glenmede Trust Co. NA 0.01% Reduce -38.5% 3,349 $1.2M
Independent Financial Group, LLC 0.03% Reduce -12.3% 3,254 $1.2M
Independent Advisor Alliance 0.01% Add +109.3% 3,235 $1.2M
Jacobs Equity LLC 1.03% Add +6.8% 3,222 $1.2M
Centaurus Financial, Inc. 0.05% Add +3.8% 3,164 $1.1M
Ausdal Financial Partners, Inc. 0.05% Reduce -30.3% 3,160 $1.1M
Waverly Advisors, LLC 0.01% Add +1.8% 3,126 $1.1M
Bank of Nova Scotia 0.00% No change 3,062 $1.1M
Steward Partners Investment Advisory, LLC 0.01% Add +5.0% 3,038 $1.1M
One Charles Private Wealth Services, LLC 0.27% Reduce -8.4% 2,986 $1.1M
Brown Advisory Inc. 0.00% Add +0.3% 2,976 $1.1M
RFG Advisory, LLC 0.02% Add +18.3% 2,969 $1.1M
U.S. Capital Wealth Advisors, LLC 0.03% Add +0.1% 2,932 $1.1M
Hershey Financial Advisers, LLC 0.90% Reduce -36.2% 2,903 $1.0M
Fifth Third Securities, Inc. 0.07% Reduce -1.4% 2,872 $1.0M
Tranquilli Financial Advisor LLC 0.60% Reduce -69.6% 2,864 $1.0M
RBA Wealth Management, LLC 0.36% Reduce -9.9% 2,808 $1.0M
Waldron Private Wealth LLC 0.04% New 2,803 $1.0M
Stonebridge Financial Planning Group, LLC 0.35% Reduce -1.6% 2,677 $961K
NorthCrest Asset Manangement, LLC 0.03% Reduce -39.8% 2,686 $959K
Keating Financial Advisory Services, Inc. 0.15% Add +0.1% 2,647 $950K
Vista Investment Management 0.32% Add +0.8% 2,640 $948K
Keybank National Association 0.00% Add +2.6% 2,627 $943K
Capital Advisors Inc. 0.01% No change 2,595 $932K
Prime Capital Investment Advisors, LLC 0.01% Reduce -1.8% 2,590 $930K
Mittelman Wealth Management 0.57% No change 2,544 $913K
Ingalls & Snyder LLC 0.03% Reduce -2.0% 2,539 $912K
Robertson Stephens Wealth Management, LLC 0.03% Reduce -3.0% 2,523 $906K
Asset One Wealth Management LLC 0.10% Add +9.6% 2,285 $901K
Eurizon Asset Management Hungary Ltd. 0.96% New 2,500 $898K
Farther Finance Advisors, LLC 0.01% Reduce -9.2% 2,478 $897K
Modera Wealth Management, LLC 0.01% Reduce -0.4% 2,473 $888K
Sumitomo Mitsui Financial Group, Inc. 0.02% Add +38.2% 2,470 $887K
Bulwark Capital Corp 0.54% Reduce -11.7% 2,445 $878K
Wealthspire Retirement, LLC 0.05% Add +0.2% 2,444 $878K
NORTHSTAR ASSET MANAGEMENT Co 0.20% No change 2,440 $876K
Beacon Pointe Advisors, LLC 0.00% Reduce -42.9% 2,430 $872K
Cornerstone Wealth Management, LLC 0.04% No change 2,408 $865K
Skyline Advisors, Inc. 0.29% Add +0.2% 2,324 $834K
Financial Perspectives, Inc 0.23% Add +1.2% 2,315 $831K
Allworth Financial LP 0.00% Reduce -15.4% 2,315 $831K
Aviso Wealth Management 0.37% Reduce -1.6% 2,286 $821K
Park Avenue Securities LLC 0.01% Add +12.5% 2,272 $816K
Montag A & Associates Inc. 0.04% Reduce -40.9% 2,172 $780K
Captrust Financial Advisors 0.00% Reduce -17.7% 2,171 $780K
International Assets Investment Management, LLC 0.05% No change 2,151 $778K
CIBC Bancorp USA Inc. 0.00% — 2,138 $768K
Mission Wealth Management, LP 0.02% Add +0.5% 2,119 $761K
MAI Capital Management 0.00% Add +2.4% 2,097 $753K
Equitable Trust Co. 0.03% No change 2,053 $737K
Wealthfront Advisers LLC 0.00% Reduce -8.2% 2,044 $734K
Equitable Holdings, Inc. 0.00% Reduce -5.4% 1,853 $727K
Yoder Wealth Management, Inc. 0.32% No change 1,973 $708K
S&A Financial Services, Inc. 0.49% — 1,969 $707K
Pathstone Holdings, LLC 0.00% No change 1,963 $705K
Mainsail Asset Management, LLC 0.31% No change 1,938 $696K
D.A. Davidson & Co. 0.00% Reduce -0.8% 1,930 $693K
US Bancorp \de 0.00% Reduce -18.0% 1,919 $689K
Romano Brothers and Company 0.08% Reduce -2.5% 1,915 $688K
Evoke Wealth, LLC 0.01% No change 1,914 $687K
Csenge Advisory Group 0.03% Add +42.3% 1,875 $673K
Nvest Financial, LLC 0.25% Add +0.2% 1,872 $672K
Summit Financial, LLC 0.01% Reduce -4.0% 1,869 $671K
Citizens Financial Group Inc. 0.01% Add +7.9% 1,864 $669K
Beaumont Asset Management, L.L.C. 0.30% Reduce -20.1% 1,835 $659K
WNY Asset Management, LLC 0.07% — 1,818 $653K
Sigma Planning Corp 0.02% Reduce -2.1% 1,798 $646K
Condor Capital Management 0.05% Reduce -7.3% 1,784 $641K
Sanctuary Advisors, LLC 0.00% Add +7.8% 1,761 $632K
Blackston Financial Advisory Group, LLC 0.39% Reduce -2.2% 1,754 $630K
HBW Advisory Services LLC 0.07% Reduce -19.1% 1,750 $628K
Bison Wealth, LLC 0.06% No change 1,560 $611K
Darrow Company, Inc. 0.27% No change 1,742 $606K
Point72 Asset Management 0.00% Add +111.8% 1,684 $605K
Mgo One Seven LLC 0.01% Add +9.8% 1,663 $597K
Sherman Wealth Management LLC 0.51% Reduce -0.4% 1,661 $596K
IHT Wealth Management, LLC 0.01% Reduce -5.5% 1,659 $596K
Accretive Wealth Partners, LLC 0.17% No change 1,656 $595K
PUREfi Wealth, LLC 0.39% No change 1,637 $588K
Valeo Financial Advisors, LLC 0.01% Reduce -41.6% 1,631 $586K
Simmons Bank 0.04% No change 1,587 $570K
LexAurum Advisors, LLC 0.07% — 1,566 $562K
NorthRock Partners, LLC 0.01% Add +1.2% 1,539 $553K
Novem Group 0.06% Add +25.6% 1,538 $552K
Pinnacle Associates Ltd. 0.01% No change 1,532 $550K
Strategic Advisors LLC 0.09% Reduce -5.6% 1,517 $545K
Chatham Capital Group, Inc. 0.08% No change 1,515 $544K
Nomura Asset Management Co. Ltd. 0.00% New 1,500 $539K
Hardy Reed LLC 0.04% No change 1,498 $538K
Vickerman Investment Advisors, Inc. 0.11% Reduce -15.0% 1,487 $534K
KDK Private Wealth Management, LLC 0.49% Add +1.8% 1,479 $531K
LPWM LLC 0.13% Add +41.0% 1,469 $527K
Joel Isaacson & Co., LLC 0.02% Add +0.5% 1,468 $527K
Mosley Wealth Management 0.24% No change 1,329 $527K
Ignite Planners, LLC 0.08% Add +0.1% 1,461 $525K
Rehmann Capital Advisory Group 0.03% No change 1,446 $519K
Fisher Asset Management 0.00% Reduce -13.5% 1,436 $516K
Avantax Planning Partners, Inc. 0.01% Add +60.3% 1,422 $511K
Vestmark Advisory Solutions, Inc. 0.01% Add +1.9% 1,378 $495K
Evolution Wealth Advisors, LLC 0.05% Add +7.8% 1,375 $494K
Kingswood Wealth Advisors, LLC 0.02% Add +0.1% 1,353 $486K
Argentarii, LLC 0.17% Reduce -9.6% 1,351 $485K
Focus Partners Advisor Solutions, LLC 0.00% Reduce -4.9% 1,345 $483K
Financial Engines Advisors L.L.C. 0.00% Add +0.8% 1,340 $481K
Bragg Financial Advisors, Inc 0.01% No change 1,324 $475K
IFP Advisors, Inc 0.01% Reduce -6.3% 1,318 $473K
1015 Capital Partners, LLC 0.46% No change 1,313 $471K
Christensen, King & Associates Investment Services, Inc. 0.20% Add +0.1% 1,306 $469K
Americana Partners, LLC 0.01% Add +3.0% 1,302 $468K
Wilson & Boucher Capital Management, LLC 0.31% No change 1,299 $466K
FourThought Financial Partners, LLC 0.04% No change 1,286 $462K
Choate Investment Advisors 0.01% Reduce -1.5% 1,283 $461K
Capital City Trust Co. 0.10% Reduce -3.9% 1,267 $455K
Safe Harbor Fiduciary, LLC 0.42% Add +1.8% 1,236 $444K
V2 Financial group LLC 0.20% No change 1,200 $431K
Valley National Advisers Inc. 0.06% No change 1,184 $425K
Flow Traders U.S. LLC 0.01% Reduce -14.9% 1,172 $421K
Foundations Investment Advisors, LLC 0.01% Reduce -5.8% 1,157 $416K
CoreCap Advisors, LLC 0.01% Reduce -0.5% 1,151 $413K
Kathmere Capital Management, LLC 0.03% New 1,151 $413K
Birchcreek Wealth Management, LLC 0.20% No change 1,149 $413K
Narus Financial Partners, LLC 0.10% Add +3.2% 1,100 $395K
SCS Capital Management LLC 0.00% Reduce -0.8% 1,092 $392K
Gladstone Institutional Advisory LLC 0.01% Add +81.5% 1,089 $391K
Wealth Alliance, LLC 0.04% No change 1,087 $390K
Bank of Marin 0.28% Add +19.8% 1,077 $387K
LRI Investments, LLC 0.03% No change 1,068 $383K
Summit Trail Advisors, LLC 0.01% New 1,058 $380K
Blair William & Co. 0.00% Reduce -18.0% 1,057 $379K
Waters Parkerson & Co., LLC 0.02% No change 1,055 $379K
StoneX Group Inc. 0.02% Reduce -31.0% 1,053 $378K
Signal Advisors Wealth, LLC 0.03% Add +14.3% 1,046 $375K
Blue Fin Capital, Inc. 0.06% Add +13.9% 1,042 $374K
TCP Asset Management, LLC 0.05% No change 1,040 $373K
Kingsview Wealth Management, LLC 0.01% Reduce -6.6% 1,023 $367K
Savvy Advisors, Inc. 0.01% New 1,019 $366K
Burney Co./ 0.01% Reduce -0.2% 1,010 $363K
Wealthspire Advisors, LLC 0.00% Add +79.9% 1,009 $362K
Charles Schwab Investment Management Inc. 0.00% Reduce -0.3% 1,008 $362K
Checchi Capital Advisers, LLC 0.02% No change 1,006 $361K
Fiduciary Trust Co 0.00% Reduce -23.9% 1,000 $359K
Arthur M. Cohen & Associates, LLC 0.06% No change 977 $354K
Signature Estate & Investment Advisors LLC 0.01% No change 982 $353K
CX Institutional 0.01% Reduce -16.2% 974 $350K
FSA Advisors, Inc. 0.23% Reduce -3.4% 959 $344K
Focus Financial Network, Inc. 0.01% Reduce -0.1% 958 $344K
Godshalk Welsh Capital Management, Inc. 0.20% No change 955 $343K
Castle Wealth Management LLC 0.11% Reduce -9.5% 950 $341K
Maripau Wealth Management LLC 0.15% Add +18.3% 949 $341K
Chevy Chase Trust Holdings, LLC 0.00% No change 946 $340K
Disciplined Investors, L.L.C. 0.20% Add +0.3% 946 $339K
Long Island Wealth Management, Inc. 0.16% No change 932 $335K
Integrity Alliance, Llc. 0.01% Reduce -12.7% 930 $334K
Confluence Wealth Services, Inc. 0.01% Reduce -2.0% 929 $333K
Community Financial Services Group, LLC 0.06% New 913 $330K
Key Financial Inc 0.06% No change 913 $328K
Wedbush Securities Inc. 0.01% No change 911 $327K
Visionary Wealth Advisors 0.01% Reduce -1.6% 904 $325K
First Trust Advisors LP 0.00% Reduce -21.6% 904 $325K
VSM Wealth Advisory, LLC 0.10% Add +12.2% 902 $324K
IVC Wealth Advisors LLC 0.14% No change 875 $314K
Mesirow Financial Investment Management, Inc. 0.01% Reduce -5.4% 872 $313K
SBI Securities Co., Ltd. 0.01% Add +1.9% 861 $309K
Beacon Capital Management, LLC 0.05% Reduce -4.5% 861 $309K
NWF Advisory Services Inc. 0.03% Add +18.8% 859 $308K
Western Wealth Management, LLC 0.01% No change 857 $308K
Peterson Wealth Advisors, LLC 0.04% Add +0.1% 854 $307K
Savant Capital, LLC 0.00% No change 822 $295K
Bouchey Financial Group, Ltd. 0.02% No change 786 $294K
Commerce Bank 0.00% Add +22.5% 817 $293K
Gallacher Capital Management LLC 0.11% No change 813 $292K
Red Tortoise LLC 0.12% Reduce -0.8% 812 $292K
Florida Trust Wealth Management Co 0.01% New 797 $286K
Apollon Wealth Management, LLC 0.00% Reduce -14.6% 797 $286K
Henrickson Nauta Wealth Advisors, Inc. 0.08% New 784 $282K
Gateway Wealth Partners, LLC 0.01% New 783 $281K
Avidian Wealth Enterprises, LLC 0.01% Reduce -13.6% 769 $276K
Moneta Group Investment Advisors LLC 0.00% Add +0.1% 768 $276K
Orion Porfolio Solutions, LLC 0.00% Reduce -75.5% 765 $275K
Redwood Financial Network Corp 0.18% Reduce -37.6% 758 $272K
Cape Investment Advisory, Inc. 0.09% Reduce -6.0% 757 $272K
Fearless Solutions, LLC dba Best Invest 0.16% No change 754 $271K
Black Diamond Financial, LLC 0.03% No change 754 $271K
Coordinated Financial Services, Inc. 0.16% Add +6.4% 749 $269K
AdvisorNet Financial, Inc 0.01% Reduce -0.5% 745 $267K
Nwam LLC 0.02% Add +3.9% 744 $267K
M3 Advisory Group, LLC 0.16% No change 733 $263K
Alliancebernstein L.P. 0.00% No change 661 $260K
Y-Intercept (Hong Kong) Ltd 0.00% New 724 $260K
Smith Salley Wealth Management 0.01% Reduce -1.4% 722 $259K
Baird Financial Group, Inc. 0.00% Reduce -3.7% 722 $259K
Garden State Investment Advisory Services LLC 0.06% Add +0.1% 711 $256K
Pitti Group Wealth Management, LLC 0.21% No change 709 $255K
Turtle Creek Wealth Advisors, LLC 0.02% Add +18.3% 704 $253K
Boltwood Capital Management 0.06% Add +0.3% 702 $252K
Pine Valley Investments Ltd Liability Co 0.01% No change 700 $251K
Cahill Financial Advisors Inc. 0.03% No change 685 $246K
Yardley Wealth Management LLC 0.13% No change 681 $245K
West Bancorporation Inc. 0.12% No change 680 $244K
DT Investment Partners, LLC 0.02% Reduce -14.4% 676 $243K
Brookwood Investment Group LLC 0.03% Reduce -40.5% 675 $242K
Retirement Planning Co of New England, Inc. 0.10% No change 675 $242K
Round Rock Advisors LLC 0.04% No change 670 $241K
Principal Securities, Inc. 0.00% Add +29.9% 665 $239K
MOR Wealth Management, LLC 0.11% No change 664 $238K
Fulton Breakefield Broenniman LLC 0.02% No change 664 $238K
Carnegie Investment Counsel 0.00% New 663 $238K
Agate Pass Investment Management, LLC 0.09% Reduce -49.9% 661 $237K
Perigon Wealth Management, LLC 0.00% No change 660 $237K
Bernardo Wealth Planning LLC 0.05% No change 660 $237K
Soundwatch Capital LLC 0.03% Reduce -28.0% 656 $236K
Tiller Private Wealth, Inc. 0.08% Add +1.6% 655 $235K
Penobscot Wealth Management 0.07% Add +17.6% 654 $235K
HUB Investment Partners, LLC 0.01% Add +16.0% 651 $234K
Bartlett & Co. Wealth Management LLC 0.00% No change 595 $232K
Hopwood Financial Services, Inc. 0.16% Reduce -0.8% 642 $230K
Sowell Financial Services LLC 0.01% Reduce -0.6% 641 $230K
Meeder Advisory Services, Inc. 0.01% Reduce -10.7% 640 $230K
Great Valley Advisor Group, Inc. 0.00% Reduce -0.6% 631 $226K
Russell Investments Group, Ltd. 0.00% Add +11.7% 629 $226K
Hazlett, Burt & Watson, Inc. 0.07% No change 629 $225K
Millennium Capital Advisors, LLC 0.14% No change 625 $224K
Brandywine Oak Private Wealth LLC 0.02% Reduce -7.3% 625 $224K
Rothschild Investment LLC 0.01% Reduce -13.8% 623 $224K
Silver Oak Securities, Incorporated 0.02% Reduce -56.5% 621 $223K
TrueWealth Advisors, LLC 0.06% No change 619 $222K
Nicholas Hoffman & Company, LLC. 0.01% No change 619 $222K
Fort Point Capital Partners LLC 0.03% Reduce -0.5% 618 $222K
Nicolet Bankshares Inc. 0.01% New 613 $222K
DAVENPORT & Co LLC 0.00% Reduce -3.2% 613 $220K
Composition Wealth, LLC 0.00% Add +14.0% 611 $219K
Ifrah Financial Services, Inc. 0.06% Reduce -38.6% 608 $218K
Krilogy Financial LLC 0.01% Reduce -24.6% 557 $217K
First PREMIER Bank 0.05% Reduce -9.8% 601 $216K
Fiduciary Financial Group, LLC 0.03% No change 600 $215K
Rhodes Investment Advisors Inc. 0.18% New 592 $213K
Garrison Point Advisors, LLC 0.10% No change 591 $212K
Panoramic Investment Advisors, LLC 0.11% Reduce -4.7% 585 $210K
Pinnacle Financial Partners, Inc. 0.00% No change 573 $206K
Prosperity Consulting Group, LLC 0.01% No change 564 $202K
Tortoise Investment Management, LLC 0.02% No change 563 $202K
Integral Investment Advisors, Inc. 0.05% No change 561 $201K
Sound Income Strategies, LLC 0.01% No change 520 $188K
Viewpoint Capital Management LLC 0.09% No change 521 $187K
City Holding Co. 0.02% No change 505 $181K
Rice Partnership, LLC 0.02% No change 500 $180K
Vanguard National Trust Co 0.01% — 484 $174K
Loring Wolcott & Coolidge Fiduciary Advisors LLP 0.00% No change 462 $173K
Integrity Financial Corp 0.08% Reduce -0.2% 445 $160K
Bogart Wealth, LLC 0.01% No change 433 $155K
Geneos Wealth Management Inc. 0.00% Add +4.8% 414 $149K
Signaturefd, LLC 0.00% No change 405 $145K
DHJJ Financial Advisors, Ltd. 0.05% No change 401 $144K
Activest Wealth Management 0.03% No change 401 $144K
Quadrant Capital Group LLC 0.00% No change 400 $144K
SOA Wealth Advisors, LLC. 0.03% Add +0.3% 391 $140K
Smartleaf Asset Management LLC 0.00% Add +77.8% 393 $137K
Aptus Capital Advisors, LLC 0.00% No change 376 $135K
Bullock Wealth Management Group 0.06% No change 356 $129K
Bay Harbor Wealth Management, LLC 0.03% No change 359 $129K
Acropolis Investment Management, LLC 0.01% New 330 $118K
Horizon Bancorp Inc. 0.06% No change 329 $118K
CVA Family Office, LLC 0.01% No change 325 $117K
Caldwell Trust Co 0.01% No change 320 $115K
Tsfg, LLC 0.02% No change 314 $113K
Deutsche Bank AG 0.00% Add +48.0% 293 $105K
Truvestments Capital LLC 0.02% No change 290 $104K
Advisory Services Network, LLC 0.00% New 281 $101K
Capital Analysts, LLC 0.00% New 276 $99K
Advantage Trust Co 0.04% No change 270 $97K
Horizon Investments, LLC 0.00% Add +67.7% 270 $97K
St Germain D J Co. Inc. 0.00% No change 265 $95K
Barnes Dennig Private Wealth Management LLC 0.09% Add +0.8% 252 $90K
Cwm, LLC 0.00% Reduce -43.8% 232 $83K
EverSource Wealth Advisors, LLC 0.00% Add +53.7% 229 $82K
Comprehensive Financial Planning, Inc. 0.06% Reduce -18.6% 227 $82K
Windsor Advisory Group, LLC 0.06% No change 215 $77K
SHP Wealth Management 0.01% No change 213 $76K
FWL Investment Management, LLC 0.02% Reduce -29.3% 210 $75K
Franklin Resources Inc. 0.00% No change 208 $75K
Legacy Wealth Managment, LLC 0.04% No change 205 $74K
Bangor Savings Bank 0.01% No change 199 $71K
Ogorek Anthony Joseph /NY/ 0.02% No change 200 $71K
Midway Capital Research & Management 0.07% New 194 $70K
Trust Co. of Toledo NA 0.01% No change 193 $69K
Abound Wealth Management 0.02% Add +18.5% 192 $69K
Clark Wealth Partners 0.05% No change 192 $69K
FAS Wealth Partners, Inc. 0.00% No change 191 $69K
Triumph Capital Management 0.01% No change 183 $66K
City State Bank 0.02% No change 179 $64K
Colonial Trust Advisors 0.00% Add +0.6% 164 $59K
Elevated Capital Advisors, LLC 0.01% Reduce -4.1% 162 $58K
Davis Capital Management 0.04% No change 155 $56K
Cassaday & Co Wealth Management LLC 0.00% New 154 $55K
Vermillion Wealth Management, Inc. 0.02% Reduce -27.1% 145 $52K
Paladin Advisory Group, LLC 0.04% No change 140 $50K
Duncker Streett & Co. Inc. 0.01% No change 140 $50K
UMB Bank, n.a. 0.00% No change 139 $50K
Minot DeBlois Advisors LLC 0.04% New 138 $50K
Center for Financial Planning, Inc. 0.01% No change 136 $49K
Robinswood Financial LLC 0.01% No change 129 $46K
Beacon Investment Advisory Services, Inc. 0.00% New 125 $45K
Quaker Wealth Management, LLC 0.01% No change 125 $45K
Tucker Asset Management LLC 0.01% No change 125 $45K
Howe & Rusling Inc. 0.00% No change 119 $43K
Main Street Group, LTD 0.01% New 118 $42K
Banque Cantonale Vaudoise 0.00% No change 116 $42K
Glass Jacobson Investment Advisors llc 0.01% No change 115 $41K
Ashton Thomas Private Wealth, LLC 0.00% New 112 $40K
Financial Consulate, Inc. 0.00% No change 109 $39K
Bessemer Group Inc. 0.00% Add +541.2% 109 $39K
Rosenberg Matthew Hamilton 0.01% No change 107 $38K
Physician Wealth Advisors, Inc. 0.01% No change 105 $38K
EPG Wealth Management LLC 0.01% No change 102 $37K
Orion Capital Management LLC 0.01% No change 100 $36K
Wilmington Savings Fund Society, FSB 0.00% No change 96 $34K
Rossby Financial, LCC 0.01% Add +295.6% 91 $33K
Federation des caisses Desjardins du Quebec 0.00% No change 86 $31K
Bullseye Investment Management, LLC 0.02% No change 83 $30K
Creative Financial Designs Inc. 0.00% Add +78.3% 82 $29K
National Bank of Canada 0.00% No change 80 $29K
Tripletail Wealth Management, LLC 0.04% No change 80 $29K
Boyd Watterson Asset Management LLC 0.01% No change 79 $28K
Whittier Trust Co. 0.00% Reduce -91.5% 76 $27K
Strive Financial Group ,LLC 0.01% No change 75 $27K
Ashton Thomas Securities, LLC 0.00% No change 75 $27K
Root Financial Partners, LLC 0.00% No change 74 $27K
Caitlin John, LLC 0.02% Reduce -79.2% 70 $25K
Mather Group, Llc. 0.00% New 70 $25K
Larson Financial Group LLC 0.00% Add +466.7% 68 $24K
Westfuller Advisors, LLC 0.01% No change 65 $23K
Halbert Hargrove Global Advisors, LLC 0.00% No change 65 $23K
SouthState Bank Corp 0.00% No change 62 $22K
Strategic Wealth Partners, Ltd. 0.00% Add +1.6% 62 $22K
Scarborough Advisors, LLC 0.00% No change 58 $21K
Salem Investment Counselors Inc. 0.00% New 56 $20K
Jackson Hole Capital Partners, LLC 0.00% No change 50 $18K
Monetary Management Group Inc. 0.00% No change 50 $18K
Dorato Capital Management 0.01% No change 48 $18K
Miller Capital Partners, Inc. 0.01% No change 47 $17K
CENTRAL TRUST Co 0.00% No change 46 $17K
HM Payson & Co. 0.00% No change 45 $16K
Plante Moran Financial Advisors, LLC 0.00% No change 44 $16K
Hamrick Investment Counsel, llc 0.01% No change 40 $14K
Schroder Investment Management Group 0.00% No change 39 $14K
Whittier Trust Co. of Nevada Inc. 0.00% No change 38 $14K
HHM Wealth Advisors, LLC 0.00% No change 33 $12K
McIlrath & Eck, LLC 0.00% No change 31 $11K
Sunrise Financial Services, LLC 0.01% No change 31 $11K
Atwood & Palmer Inc. 0.00% No change 30 $11K
Tidemark, LLC 0.00% No change 28 $10K
TIAA Wealth Investment Management LLC 0.00% — 24 $8K
Cullen/Frost Bankers, Inc. 0.00% New 22 $8K
Harbor Asset Planning, Inc. 0.01% No change 21 $8K
Ameritas Investment Partners, Inc. 0.00% No change 21 $8K
Morton Brown Family Wealth, LLC 0.00% No change 20 $7K
Anfield Capital Management, LLC 0.00% No change 20 $7K
Capital Investment Advisory Services, LLC 0.00% Reduce -9.1% 20 $7K
Colonial Trust Co / SC 0.00% No change 19 $7K
Ameriflex Group, Inc. 0.00% No change 17 $6K
Bradley & Co. Private Wealth Management, LLC 0.00% No change 16 $6K
Realta Investment Advisors 0.00% No change 16 $6K
Signature Equity Partners, LLC 0.00% No change 15 $6K
Bank of New Hampshire 0.00% No change 15 $5K
NFSG Corp 0.00% New 15 $5K
Signature Resources Capital Management, LLC 0.00% Reduce -78.8% 14 $5K
Evolution Wealth Management Inc. 0.00% No change 14 $5K
Founders Capital Management 0.00% No change 13 $5K
Archer Investment Corp 0.00% No change 13 $5K
Friedenthal Financial 0.00% No change 12 $4K
C M Bidwell & Associates Ltd. 0.00% No change 10 $4K
Central Pacific Bank - Trust Division 0.00% No change 10 $4K
CBIZ Investment Advisory Services, LLC 0.00% No change 10 $4K
JNBA Financial Advisors 0.00% No change 9 $3K
Manning & Napier Advisors LLC 0.00% Reduce -98.9% 9 $3K
Smallwood Wealth Investment Management, LLC 0.00% No change 8 $3K
Medallion Wealth Advisors, LLC 0.00% No change 8 $3K
Atlantic Union Bankshares Corp 0.00% No change 7 $3K
Creative Capital Management Investments LLC 0.00% No change 6 $2K
BNP Paribas 0.00% Reduce -99.8% 5 $2K
Go Invest LLC 0.00% No change 5 $2K
First Community Trust NA 0.00% New 2 $718
Dunhill Financial, LLC 0.00% New 2 $718
Arax Advisory Partners 0.00% Reduce -99.2% 1 $359

"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.