Vanguard Consumer Discre ETFVCRETF

13F holders, Q1 2025 (March 31)
505holders −30
30new positions
50sold out
4famous investors
$324.34avg. 13F price*

At the end of Q1 2025, 505 institutions reported holding Vanguard Consumer Discre ETF (VCR) in their 13F filings, down 30 from Q4 2024. 30 opened new positions and 50 sold out. The largest holders were Bank of America Corp. ($483.4M), JPMorgan Chase & Co. ($168.7M) and UBS Group AG ($130.8M). 4 famous investors held it, including Ken Griffin (0.0% of Citadel Advisors's portfolio), Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio) and Ken Fisher (0.0% of Fisher Asset Management's portfolio).

Company
Vanguard Consumer Discre ETF
CUSIP
92204A108
Latest filing quarter
Q2 2026

History

Number of 13F holders

0200400600 Q1 2024: 439Q1 2024Q2 2024: 459Q2 2024Q3 2024: 485Q3 2024Q4 2024: 535Q4 2024Q1 2025: 505Q1 2025Q2 2025: 514Q2 2025Q3 2025: 538Q3 2025Q4 2025: 568Q4 2025Q1 2026: 552Q1 2026Q2 2026: 577Q2 2026

Total Exit/New Position Q4 2024 → Q1 2025

InstitutionsTotal Value
New Positions30$56.2M
Exits50$36.4M

All 13F filers, Q4 2024 → Q1 2025: 663,246 shares bought and 752,666 shares sold, net −89,420 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.

Ownership 505 holders

Bank of America Corp. 0.04% Add +7.2% 1,485,152 $483.4M
JPMorgan Chase & Co. 0.01% Add +6.9% 518,193 $168.7M
UBS Group AG 0.03% Add +6.4% 401,731 $130.8M
Morgan Stanley 0.01% Add +2.6% 385,654 $125.5M
Wells Fargo & Company 0.03% Add +3.8% 347,691 $113.2M
PGIM Custom Harvest LLC 2.34% Add +0.3% 300,357 $97.8M
Envestnet Asset Management Inc. 0.02% Reduce -13.5% 229,595 $74.7M
Northwestern Mutual Wealth Management Co. 0.05% Add +5.7% 201,351 $65.5M
Ameriprise Financial Inc. 0.02% Add +20.0% 179,831 $58.6M
LPL Financial LLC 0.02% Reduce -3.7% 171,843 $55.9M
Stifel Financial Corp. 0.05% Add +8.0% 131,485 $42.8M
Beacon Capital Management, Inc. 2.01% Reduce -75.1% 112,743 $40.5M
Raymond James Financial Inc. 0.01% Add +0.8% 96,800 $31.5M
Rockefeller Capital Management L.P. 0.07% Add +104.1% 84,238 $27.4M
KCM Investment Advisors LLC 0.98% Add +3.7% 83,293 $27.1M
M&T Bank Corp 0.10% Reduce -1.5% 82,353 $26.8M
Foundations Investment Advisors, LLC 0.45% New 74,322 $24.2M
Cetera Investment Advisers 0.04% Reduce -17.1% 69,391 $22.6M
Janney Montgomery Scott LLC 0.06% Add +8.1% 69,159 $22.5M
Spire Wealth Management 0.70% Reduce -0.7% 66,800 $21.7M
PNC Financial Services Group, Inc. 0.01% Reduce -0.9% 64,564 $21.0M
Truist Financial Corp. 0.03% Add +119.4% 57,754 $18.8M
Full Sail Capital, LLC 1.10% Reduce -3.2% 52,452 $17.1M
Royal Bank of Canada 0.00% Reduce -21.3% 51,902 $16.9M
Commonwealth Equity Services, LLC 0.02% Add +2.8% 50,125 $16.3M
Lido Advisors, LLC 0.09% Add +11.4% 46,641 $15.2M
Stratos Wealth Partners, LTD. 0.22% Reduce -2.7% 43,330 $14.1M
Osaic Holdings, Inc. 0.03% Reduce -0.5% 41,218 $13.4M
Captrust Financial Advisors 0.03% Reduce -8.7% 38,575 $12.6M
Adaptive Financial Consulting, LLC 4.90% Reduce -3.9% 35,138 $11.4M
Cambridge Investment Research Advisors, Inc. 0.04% Add +2.0% 34,704 $11.3M
Mariner, LLC 0.02% Add +2.3% 33,977 $11.1M
BNP Paribas Financial Markets 0.01% New 33,600 $10.9M
Trust Co. of Oklahoma 3.75% Add +0.2% 33,402 $10.9M
Hobart Private Capital, LLC 2.59% Reduce -0.4% 31,833 $10.4M
Strengthening Families & Communities, LLC 5.97% Reduce -0.1% 30,077 $9.8M
MassMutual Private Wealth & Trust, FSB 0.27% Add +4.6% 28,960 $9.4M
GRIMES & Co WEALTH MANAGEMENT, LLC 0.29% Reduce -31.4% 28,452 $9.3M
Empower Advisory Group, LLC 0.03% Add +736.3% 27,246 $8.9M
Exchange Capital Management, Inc. 1.36% Add +4.0% 25,710 $8.4M
Bailard, Inc. 0.21% Reduce -5.7% 25,487 $8.3M
Harel Insurance Investments & Financial Services Ltd. 0.11% No change 25,300 $8.2M
Gibraltar Capital Management, Inc. 1.70% New 24,175 $7.9M
Citadel Advisors 0.01% Add +1613.0% 22,543 $7.3M
Westside Investment Management, Inc. 1.50% Add +0.6% 21,531 $7.0M
Goldman Sachs Group Inc. 0.00% Reduce -63.1% 21,255 $6.9M
Founders Grove Wealth Partners, LLC 1.90% Add +4.5% 20,995 $6.8M
Anfield Capital Management, LLC 2.44% New 20,291 $6.6M
MML Investors Services, LLC 0.02% Reduce -14.7% 20,199 $6.6M
Financial Freedom, LLC 3.73% Add +0.1% 19,944 $6.5M
Atria Wealth Solutions, Inc. 0.08% Reduce -46.4% 19,906 $6.5M
Corient Private Wealth LP 0.01% Reduce -4.9% 19,451 $6.3M
Avantax Advisory Services, Inc. 0.04% Reduce -6.8% 18,699 $6.1M
Wall Street Financial Group, Inc. 6.06% Add +0.4% 17,972 $5.9M
Susquehanna International Group, LLP 0.01% Add +410.5% 17,296 $5.6M
Atlas Capital Advisors Inc. 0.70% Add +10.3% 17,219 $5.6M
Park National Corp. 0.20% Add +1.5% 17,086 $5.6M
Apollon Financial, LLC 1.28% Reduce -3.5% 16,605 $5.4M
Callan Capital, LLC 0.39% Reduce -2.6% 16,194 $5.3M
Praetorian Wealth Management, Inc. 1.27% Reduce -7.8% 16,000 $5.2M
Altura Wealth Advisors Inc. 3.36% Add +30.8% 15,585 $5.1M
Bonfire Financial 4.65% Add +7.2% 15,478 $5.0M
PFG Advisors 0.28% Add +47.0% 15,144 $4.9M
Private Advisor Group, LLC 0.03% Reduce -3.5% 14,628 $4.8M
Concurrent Investment Advisors, LLC 0.11% Add +58.2% 14,435 $4.7M
Salomon & Ludwin, LLC 0.50% Add +3.2% 14,344 $4.7M
Merit Financial Group, LLC 0.07% Add +80.0% 13,950 $4.5M
Axxcess Wealth Management, LLC 0.12% Reduce -4.4% 13,851 $4.5M
AE Wealth Management LLC 0.04% Add +5.4% 13,851 $4.5M
Kwmg, LLC 0.44% Add +1.0% 13,179 $4.3M
Assetmark, Inc. 0.01% Add +340.1% 13,036 $4.2M
Auto-Owners Insurance Co 0.11% Reduce -44.2% 51,733 $4.2M
Axiom Financial Strategies, LLC 2.49% Add +21.1% 12,900 $4.2M
Triangle Securities Wealth Management 1.07% Reduce -3.2% 12,810 $4.2M
Capital Asset Advisory Services LLC 0.21% Reduce -11.0% 12,354 $4.1M
Lindbrook Capital, LLC 0.38% Reduce -0.1% 12,613 $4.1M
HighTower Advisors, LLC 0.01% Add +0.3% 11,519 $3.7M
Richmond Brothers, Inc. 2.32% Reduce -47.2% 11,289 $3.7M
Envestnet Portfolio Solutions, Inc. 0.01% Reduce -46.8% 10,871 $3.5M
Creative Planning 0.00% Add +1.9% 10,810 $3.5M
Clarity Wealth Advisors, LLC 0.97% Reduce -15.6% 10,737 $3.5M
Anchor Investment Management, LLC 0.32% Add +1.3% 10,383 $3.4M
Jones Financial Companies LLLP 0.00% Add +26.6% 10,215 $3.3M
Ameritas Advisory Services, LLC 0.13% Reduce -3.3% 9,897 $3.3M
N.E.W. Advisory Services LLC 0.25% Add +21.1% 9,990 $3.3M
Advisors Capital Management, LLC 0.05% Add +1.9% 9,577 $3.1M
Integrated Wealth Concepts LLC 0.04% Add +82.7% 9,447 $3.1M
Bordeaux Wealth Advisors LLC 0.57% Reduce -1.0% 9,397 $3.1M
FMR LLC 0.00% Reduce -2.9% 8,951 $2.9M
Agf Management Ltd. 0.02% Reduce -2.5% 8,885 $2.9M
Tower Research Capital LLC (TRC) 0.09% Add +468.7% 8,798 $2.9M
Northern Trust Corp. 0.00% Add +1.8% 8,764 $2.9M
Citigroup Inc. 0.00% Reduce -6.4% 8,662 $2.8M
One Capital Management, LLC 0.10% Reduce -4.5% 8,628 $2.8M
First Financial Corp. 1.35% Add +12.2% 8,591 $2.8M
BlackRock, Inc. 0.00% Add +613.6% 8,535 $2.8M
Ami Investment Management Inc. 0.89% Add +1.5% 8,526 $2.8M
Madden Advisory Services, Inc. 1.25% Add +1.3% 8,269 $2.7M
Daymark Wealth Partners, LLC 0.11% Reduce -11.5% 8,130 $2.6M
Syon Capital LLC 0.21% Add +15.3% 7,963 $2.6M
Wealth Enhancement Advisory Services, LLC 0.00% Add +109.8% 7,923 $2.6M
Tranquilli Financial Advisor LLC 1.60% Reduce -42.9% 7,782 $2.5M
Exchange Traded Concepts, LLC 0.04% Reduce -52.6% 7,635 $2.5M
Dagco, Inc. 0.79% Add +0.5% 7,545 $2.5M
Bokf, NA 0.04% Reduce -1.0% 7,477 $2.4M
Fischer Financial Services, Inc. 0.77% Reduce -2.1% 7,320 $2.4M
Trinity Legacy Partners, LLC 0.59% Reduce -38.5% 6,535 $2.3M
WBH Advisory Inc. 0.21% Add +14.1% 7,066 $2.3M
Apexium Financial, LP 0.13% Add +4.7% 6,917 $2.3M
Joule Financial, LLC 0.77% Add +0.2% 6,721 $2.2M
Atria Investments, Inc 0.03% Reduce -34.5% 6,650 $2.2M
Destination Wealth Management 0.07% Reduce -3.6% 6,589 $2.1M
Jane Street Group, LLC 0.00% Add +172.0% 6,526 $2.1M
Renaissance Technologies 0.00% Add +416.7% 6,200 $2.0M
Glenmede Trust Co. NA 0.01% No change 6,199 $2.0M
Snowden Capital Advisors LLC 0.06% Reduce -2.6% 6,064 $2.0M
Kestra Advisory Services, LLC 0.01% Reduce -52.4% 5,797 $1.9M
Johnson Investment Counsel Inc. 0.02% Add +2.6% 5,720 $1.9M
Oppenheimer & Co. Inc. 0.03% Add +1.7% 5,682 $1.8M
Ausdal Financial Partners, Inc. 0.14% Reduce -1.0% 5,582 $1.8M
AdvisorNet Financial, Inc 0.13% Add +1081.5% 5,482 $1.8M
Royal Fund Management, LLC 0.21% Reduce -47.7% 5,372 $1.8M
Cresset Asset Management, LLC 0.01% Add +0.0% 5,375 $1.7M
Bank of New York Mellon Corp 0.00% Reduce -6.6% 5,290 $1.7M
Comerica Bank 0.01% Reduce -29.3% 5,282 $1.7M
Leavell Investment Management, Inc. 0.08% Reduce -0.4% 5,234 $1.7M
Haverford Trust Co 0.02% Reduce -0.1% 5,118 $1.7M
TD Waterhouse Canada Inc. 0.01% Add +8.7% 4,750 $1.6M
White Lighthouse Investment Management Inc. 0.28% Reduce -0.8% 4,772 $1.6M
NorthCrest Asset Manangement, LLC 0.05% Add +6.1% 4,694 $1.5M
Houlihan Financial Resource Group, Ltd. 0.67% Reduce -0.1% 4,569 $1.5M
Baker Avenue Asset Management, LP 0.05% Add +2.8% 4,553 $1.5M
Clearstead Advisors, LLC 0.02% No change 4,446 $1.4M
Quantinno Capital Management LP 0.01% Add +50.0% 4,441 $1.4M
Olistico Wealth, LLC 0.89% Add +1.2% 4,402 $1.4M
Stephens Inc. 0.02% No change 4,394 $1.4M
Evanson Asset Management, LLC 0.10% Add +0.1% 4,364 $1.4M
MontVue Capital Management, Inc. 1.14% Reduce -0.1% 4,358 $1.4M
Wealthcare Advisory Partners LLC 0.04% Add +0.0% 4,326 $1.4M
HB Wealth Management, LLC 0.01% Add +18.3% 4,317 $1.4M
Kennicott Capital Management LLC 0.91% No change 4,308 $1.4M
Sumitomo Mitsui Financial Group, Inc. 0.03% Add +49.3% 4,230 $1.4M
Idaho Trust Co 0.56% Add +18.8% 4,208 $1.4M
Tiaa Trust, National Association 0.00% Reduce -3.9% 4,148 $1.4M
First Bancorp, Inc 0.85% No change 4,035 $1.3M
Orion Porfolio Solutions, LLC 0.01% Add +145.2% 3,940 $1.3M
Orion Portfolio Solutions, LLC 0.01% Add +145.2% 3,940 $1.3M
Sound View Wealth Advisors Group, LLC 0.10% Reduce -0.9% 3,901 $1.3M
Prospera Financial Services Inc 0.03% Add +70.8% 3,866 $1.3M
Fifth Third Bancorp 0.00% Add +2.2% 3,838 $1.2M
Brookstone Capital Management 0.02% Add +8.0% 3,805 $1.2M
Global Financial Private Client, LLC 0.47% Reduce -29.5% 3,801 $1.2M
Main Street Financial Solutions, LLC 0.11% New 3,794 $1.2M
Prime Capital Investment Advisors, LLC 0.01% Reduce -13.8% 3,790 $1.2M
Essex Financial Services, Inc. 0.09% Add +0.2% 3,746 $1.2M
Cerity Partners LLC 0.00% Add +7.6% 3,710 $1.2M
Institute for Wealth Management, LLC. 0.15% Reduce -1.9% 3,661 $1.2M
Bellevue Asset Management, LLC 0.65% Add +0.0% 3,659 $1.2M
Stonebridge Financial Planning Group, LLC 0.54% Reduce -1.1% 3,639 $1.2M
Focus Partners Wealth 0.00% Add +5.9% 3,599 $1.2M
Berkeley Capital Partners, LLC 0.32% Add +2.0% 3,523 $1.1M
NewEdge Advisors, LLC 0.01% Reduce -1.2% 3,498 $1.1M
Mercer Global Advisors Inc. 0.00% Add +1.2% 3,476 $1.1M
Montag A & Associates Inc. 0.06% Add +4.0% 3,464 $1.1M
Williams Jones Wealth Management, LLC. 0.01% No change 3,409 $1.1M
Blair William & Co. 0.00% Add +0.5% 3,331 $1.1M
Parallel Advisors, LLC 0.02% Reduce -8.0% 3,313 $1.1M
Maxele Advisors, LLC 1.04% Reduce -0.1% 3,304 $1.1M
Independent Financial Group, LLC 0.03% Add +70.3% 3,102 $1.0M
Fifth Third Securities, Inc. 0.08% Reduce -6.5% 3,062 $997K
Bank of Nova Scotia 0.00% No change 3,062 $997K
Hall Capital Management Co. Inc. 0.46% New 3,037 $989K
DT Investment Partners, LLC 0.10% Add +17.3% 3,037 $989K
Brown Advisory Inc. 0.00% Add +2.8% 3,028 $986K
One Charles Private Wealth Services, LLC 0.32% Add +11.6% 2,997 $976K
Chevy Chase Trust Holdings, LLC 0.00% Reduce -1.8% 2,936 $956K
Dentgroup LLC 0.71% No change 2,901 $944K
Centaurus Financial, Inc. 0.06% Add +5.1% 2,893 $942K
Elevation Capital Advisory, LLC 0.40% Reduce -25.5% 2,817 $917K
Valeo Financial Advisors, LLC 0.03% No change 2,796 $910K
EP Wealth Advisors, LLC 0.01% Reduce -32.5% 2,787 $907K
Summit Financial, LLC 0.03% Add +3.4% 2,769 $901K
Waverly Advisors, LLC 0.01% Add +0.2% 2,752 $896K
RBA Wealth Management, LLC 0.35% Reduce -10.2% 2,749 $895K
Steward Partners Investment Advisory, LLC 0.01% Reduce -1.0% 2,744 $893K
Equitable Trust Co. 0.05% No change 2,732 $889K
J.W. Cole Advisors, Inc. 0.03% Reduce -46.6% 2,730 $889K
Bison Wealth, LLC 0.08% Add +0.3% 2,712 $883K
Vista Investment Management 0.34% Reduce -1.3% 2,662 $866K
StoneX Group Inc. 0.05% Add +28.5% 2,615 $851K
Keybank National Association 0.00% Reduce -0.3% 2,615 $851K
Capital Advisors Inc. 0.02% No change 2,595 $845K
NORTHSTAR ASSET MANAGEMENT Co 0.20% No change 2,590 $843K
Wealthfront Advisers LLC 0.00% Reduce -4.8% 2,555 $832K
Wilmington Savings Fund Society, FSB 0.02% Add +0.1% 2,528 $823K
Farther Finance Advisors, LLC 0.02% Add +137.2% 2,500 $823K
Busey Bank 0.03% No change 2,500 $814K
Modera Wealth Management, LLC 0.01% No change 2,491 $811K
Tradewinds, LLC. 0.23% Reduce -1.3% 2,457 $800K
Bank of Montreal 0.00% Reduce -19.8% 2,441 $795K
Stratos Wealth Advisors, LLC 0.04% New 2,434 $792K
Optima Capital LLC 0.50% Reduce -8.7% 2,422 $788K
AssuredPartners Investment Advisors, LLC 0.15% Add +0.3% 2,407 $783K
Flow Traders U.S. LLC 0.03% Add +47.1% 2,350 $765K
IHT Wealth Management, LLC 0.02% Reduce -0.6% 2,331 $759K
Wealthspire Retirement, LLC 0.06% Add +0.6% 2,329 $758K
&partners 0.01% Add +9.5% 2,312 $754K
Skyline Advisors, Inc. 0.30% Add +0.2% 2,307 $751K
US Bancorp \de 0.00% Reduce -5.5% 2,284 $743K
WNY Asset Management, LLC 0.09% Add +1.3% 2,253 $734K
Aviso Wealth Management 0.39% Reduce -6.0% 2,250 $732K
Condor Capital Management 0.07% Reduce -0.2% 2,225 $724K
Consolidated Portfolio Review Corp 0.12% Reduce -11.8% 2,224 $724K
Argentarii, LLC 0.36% Reduce -37.5% 2,218 $722K
Ieq Capital, LLC 0.01% Reduce -50.3% 2,207 $718K
Equitable Holdings, Inc. 0.01% Add +1.7% 2,168 $706K
International Assets Investment Management, LLC 0.06% New 2,129 $693K
O'shaughnessy Asset Management, LLC 0.01% Add +5.3% 2,066 $673K
Robertson Stephens Wealth Management, LLC 0.03% No change 2,063 $672K
Venture Visionary Partners LLC 0.03% No change 2,024 $659K
Ingalls & Snyder LLC 0.02% Add +2.3% 2,006 $653K
Nvest Financial, LLC 0.35% Reduce -52.8% 2,004 $652K
Yoder Wealth Management, Inc. 0.36% No change 1,980 $645K
Romano Brothers and Company 0.08% No change 1,980 $645K
Harbour Investments, Inc. 0.02% Reduce -2.9% 1,978 $644K
Pathstone Holdings, LLC 0.00% Add +23.1% 1,959 $638K
D.A. Davidson & Co. 0.01% Reduce -8.9% 1,957 $637K
Mainsail Asset Management, LLC 0.43% Reduce -4.9% 1,938 $631K
Financial Perspectives, Inc 0.22% Add +5.7% 1,935 $630K
Cubist Systematic Strategies, LLC 0.01% New 1,921 $625K
Evoke Wealth, LLC 0.02% No change 1,914 $623K
Blackston Financial Advisory Group, LLC 0.41% Reduce -1.7% 1,874 $610K
NorthCoast Asset Management LLC 0.00% Reduce -6.8% 1,812 $590K
Bartlett & Co. Wealth Management LLC 0.01% Reduce -5.1% 1,757 $572K
U.S. Capital Wealth Advisors, LLC 0.02% Reduce -14.8% 1,751 $570K
Darrow Company, Inc. 0.32% No change 1,742 $568K
Simmons Bank 0.04% Reduce -9.0% 1,733 $564K
World Investment Advisors 0.01% Reduce -83.9% 1,708 $556K
Sharper & Granite LLC 0.23% Add +0.5% 1,698 $553K
Mission Wealth Management, LP 0.01% Add +3.2% 1,695 $552K
Sigma Planning Corp 0.02% Reduce -23.0% 1,689 $550K
KDK Private Wealth Management, LLC 0.62% Reduce -3.9% 1,671 $544K
MAI Capital Management 0.00% Add +10.3% 1,665 $542K
Accretive Wealth Partners, LLC 0.19% No change 1,656 $541K
PUREfi Wealth, LLC 0.53% No change 1,637 $533K
Strategic Advisors LLC 0.10% Reduce -4.9% 1,633 $532K
Pinnacle Associates Ltd. 0.01% No change 1,632 $531K
FSA Advisors, Inc. 0.42% Add +41.1% 1,628 $530K
Agate Pass Investment Management, LLC 0.23% Reduce -3.5% 1,622 $528K
LexAurum Advisors, LLC 0.10% Reduce -2.3% 1,617 $526K
CoreCap Advisors, LLC 0.02% Add +6.1% 1,605 $523K
Fisher Asset Management 0.00% Reduce -23.3% 1,590 $518K
SCS Capital Management LLC 0.01% New 1,587 $517K
Advisor Resource Council 0.04% New 2,840 $516K
Fiduciary Trust Co 0.01% Reduce -6.7% 1,565 $509K
CIBC Private Wealth Group LLC 0.00% Reduce -13.5% 1,694 $492K
Hardy Reed LLC 0.04% No change 1,498 $488K
Vestmark Advisory Solutions, Inc. 0.01% New 1,496 $487K
IFP Advisors, Inc 0.01% No change 1,491 $486K
Parkside Advisors LLC 0.12% No change 1,487 $484K
Gallacher Capital Management LLC 0.23% Add +0.1% 1,480 $482K
Capital City Trust Co. 0.13% Reduce -16.2% 1,476 $480K
Nomura Asset Management Co. Ltd. 0.00% Reduce -43.0% 1,476 $480K
Principal Securities, Inc. 0.01% No change 1,279 $480K
CX Institutional 0.02% Reduce -3.7% 1,473 $479K
Joel Isaacson & Co., LLC 0.02% Add +0.2% 1,453 $473K
Christensen, King & Associates Investment Services, Inc. 0.22% Add +0.1% 1,382 $472K
BLB&B Advisors, LLC 0.02% Reduce -12.1% 1,446 $471K
Ignite Planners, LLC 0.09% Reduce -5.7% 1,437 $471K
Mittelman Wealth Management 0.42% No change 1,443 $470K
Rehmann Capital Advisory Group 0.03% Add +0.3% 1,443 $470K
Redwood Financial Network Corp 0.35% Reduce -4.2% 1,421 $463K
Citizens Financial Group Inc. 0.01% Reduce -6.3% 1,377 $448K
Interactive Financial Advisors, Inc. 0.23% Add +1.0% 1,362 $444K
Bragg Financial Advisors, Inc 0.02% Reduce -12.4% 1,360 $443K
Focus Partners Advisor Solutions, LLC 0.01% Reduce -1.6% 1,348 $439K
Silver Oak Securities, Incorporated 0.04% Add +62.9% 1,336 $436K
Avestar Capital, LLC 0.04% Reduce -1.8% 1,323 $431K
Wilson & Boucher Capital Management, LLC 0.32% No change 1,299 $423K
Allworth Financial LP 0.00% Reduce -3.3% 1,310 $420K
FourThought Financial Partners, LLC 0.04% Add +0.1% 1,286 $419K
Evolution Wealth Advisors, LLC 0.07% Add +2.6% 1,275 $415K
Birchcreek Wealth Management, LLC 0.26% Reduce -2.9% 1,273 $414K
Y-Intercept (Hong Kong) Ltd 0.03% Add +80.5% 1,271 $414K
Kingswood Wealth Advisors, LLC 0.04% Reduce -2.9% 1,266 $412K
Americana Partners, LLC 0.02% Reduce -10.2% 1,264 $412K
Charles Schwab Investment Management Inc. 0.00% Reduce -4.6% 1,247 $406K
Ifrah Financial Services, Inc. 0.11% Reduce -4.0% 1,224 $399K
Baird Financial Group, Inc. 0.00% Reduce -7.6% 1,221 $397K
Beacon Capital Management, LLC 0.05% Reduce -7.2% 1,221 $397K
V2 Financial group LLC 0.25% No change 1,200 $391K
Valley National Advisers Inc. 0.07% No change 1,184 $385K
Elm Partners Management LLC 0.02% Reduce -19.5% 1,178 $383K
CW Advisors, LLC 0.00% Reduce -10.4% 1,160 $380K
Waters Parkerson & Co., LLC 0.02% No change 1,155 $376K
Burney Co./ 0.01% Reduce -8.5% 1,152 $375K
Moloney Securities Asset Management, LLC 0.05% Reduce -1.9% 1,148 $374K
Csenge Advisory Group 0.02% Reduce -19.0% 1,214 $372K
Two Sigma Securities, LLC 0.06% Add +6.0% 1,132 $368K
Associated Banc-Corp 0.01% Reduce -0.8% 1,071 $349K
LRI Investments, LLC 0.03% No change 1,068 $348K
Wealth Alliance, LLC 0.04% No change 1,063 $346K
RFG Advisory, LLC 0.01% No change 1,060 $345K
LPWM LLC 0.11% No change 1,059 $345K
Castle Wealth Management LLC 0.13% No change 1,050 $342K
Checchi Capital Advisers, LLC 0.02% Add +8.4% 1,046 $340K
TCP Asset Management, LLC 0.08% No change 1,040 $339K
Kingsview Wealth Management, LLC 0.01% Add +36.2% 1,039 $338K
Visionary Wealth Advisors 0.02% Add +7.8% 1,030 $335K
Moneta Group Investment Advisors LLC 0.00% Add +7.4% 1,018 $331K
Confluence Wealth Services, Inc. 0.02% No change 1,039 $327K
Western Wealth Management, LLC 0.02% Add +6.1% 1,003 $326K
Good Life Advisors, LLC 0.02% Add +3.7% 1,000 $326K
Yardley Wealth Management LLC 0.19% Reduce -50.0% 998 $325K
Great Valley Advisor Group, Inc. 0.01% No change 996 $324K
Wedbush Securities Inc. 0.01% Reduce -7.4% 989 $322K
Disciplined Investors, L.L.C. 0.29% Reduce -10.1% 984 $320K
Signature Estate & Investment Advisors LLC 0.01% No change 981 $319K
Arthur M. Cohen & Associates, LLC 0.06% No change 976 $318K
United Capital Financial Advisors, LLC 0.00% Add +0.2% 972 $316K
Cape Investment Advisory, Inc. 0.13% Reduce -10.4% 966 $314K
Godshalk Welsh Capital Management, Inc. 0.20% Reduce -2.5% 960 $312K
Choate Investment Advisors 0.01% No change 957 $312K
Focus Financial Network, Inc. 0.01% Add +0.2% 955 $311K
Coldstream Capital Management Inc. 0.01% Add +1.1% 955 $311K
Novem Group 0.04% Add +1.0% 946 $308K
Chatham Capital Group, Inc. 0.05% No change 945 $308K
Long Island Wealth Management, Inc. 0.18% Add +0.1% 929 $302K
Sequoia Financial Advisors, LLC 0.00% Reduce -3.5% 923 $301K
Arkadios Wealth Advisors 0.01% Add +12.4% 898 $292K
Whittier Trust Co. 0.00% No change 893 $291K
Brookwood Investment Group LLC 0.05% — 891 $290K
Avidian Wealth Enterprises, LLC 0.01% No change 886 $288K
DAVENPORT & Co LLC 0.00% Reduce -2.2% 883 $287K
Claris Financial LLC 0.19% No change 756 $284K
IVC Wealth Advisors LLC 0.15% Add +41.0% 860 $280K
Beaumont Asset Management, L.L.C. 0.17% Add +2.8% 851 $277K
Modern Wealth Management, LLC 0.01% Reduce -3.4% 851 $277K
Apollon Wealth Management, LLC 0.01% Add +14.3% 842 $274K
Commerce Bank 0.00% Add +6.3% 840 $273K
Rothschild Investment LLC 0.02% No change 837 $272K
SBI Securities Co., Ltd. 0.01% Add +6.0% 834 $271K
Key Financial Inc 0.06% No change 826 $269K
Bryn Mawr Trust Advisors, LLC 0.02% Add +0.2% 821 $267K
Red Tortoise LLC 0.14% No change 819 $266K
First Trust Advisors LP 0.00% Reduce -20.3% 791 $257K
Bouchey Financial Group, Ltd. 0.02% No change 786 $256K
Narus Financial Partners, LLC 0.09% New 779 $254K
Sanctuary Advisors, LLC 0.00% Add +3.5% 770 $250K
Boltwood Capital Management 0.08% Add +0.5% 764 $249K
Blue Fin Capital, Inc. 0.05% Add +1.9% 763 $248K
QRG Capital Management, Inc. 0.00% Reduce -12.2% 761 $248K
Mgo One Seven LLC 0.01% Reduce -4.2% 759 $247K
Garden State Investment Advisory Services LLC 0.08% Add +0.1% 754 $246K
Cwm, LLC 0.00% Add +5.9% 754 $245K
Nwam LLC 0.02% Reduce -4.2% 750 $244K
Fearless Solutions, LLC dba Best Invest 0.19% Reduce -4.3% 750 $244K
Townsquare Capital LLC 0.00% Add +30.6% 739 $241K
Comprehensive Financial Planning, Inc. 0.23% Reduce -6.4% 734 $239K
Smith Salley Wealth Management 0.02% No change 732 $238K
M3 Advisory Group, LLC 0.19% Reduce -1.6% 724 $236K
NWF Advisory Services Inc. 0.03% No change 723 $235K
Round Rock Advisors LLC 0.04% No change 720 $234K
First PREMIER Bank 0.06% Reduce -4.5% 719 $234K
Pitti Group Wealth Management, LLC 0.24% Reduce -1.3% 708 $230K
Russell Investments Group, Ltd. 0.00% Add +453.5% 703 $229K
Fort Point Capital Partners LLC 0.03% Reduce -0.3% 696 $227K
Signal Advisors Wealth, LLC 0.02% No change 693 $226K
Hazlett, Burt & Watson, Inc. 0.10% Reduce -1.4% 687 $223K
Park Avenue Securities LLC 0.00% Reduce -75.4% 684 $223K
Cahill Financial Advisors Inc. 0.03% No change 685 $223K
West Bancorporation Inc. 0.15% No change 680 $221K
Retirement Planning Co of New England, Inc. 0.11% No change 678 $221K
Hoxton Planning & Management, LLC 0.08% Reduce -30.9% 677 $220K
Brandywine Oak Private Wealth LLC 0.02% No change 677 $220K
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management 0.01% Add +17.6% 669 $218K
Fulton Breakefield Broenniman LLC 0.02% No change 664 $216K
Trilogy Capital Inc. 0.01% Reduce -5.4% 662 $215K
Gladstone Institutional Advisory LLC 0.01% Reduce -87.5% 661 $215K
Alliancebernstein L.P. 0.00% No change 661 $215K
Perigon Wealth Management, LLC 0.01% No change 660 $215K
Calton & Associates, Inc. 0.05% Add +20.9% 654 $213K
Panoramic Investment Advisors, LLC 0.14% Add +15.2% 653 $213K
Hopwood Financial Services, Inc. 0.16% Add +0.8% 651 $212K
Pallas Capital Advisors LLC 0.01% Add +0.3% 642 $209K
Thurston, Springer, Miller, Herd & Titak, Inc. 0.03% No change 629 $205K
Millennium Capital Advisors, LLC 0.15% No change 625 $203K
Raab & Moskowitz Asset Management LLC 0.05% Reduce -26.9% 624 $203K
TrueWealth Advisors, LLC 0.07% No change 619 $201K
Coordinated Financial Services, Inc. 0.16% — 618 $201K
Magnus Financial Group LLC 0.02% No change 617 $201K
Obsidian Cio, LLC 0.03% Reduce -56.0% 616 $201K
AQR Capital Management 0.00% New 616 $201K
Maripau Wealth Management LLC 0.11% No change 615 $200K
Orion Capital Management LLC 0.08% No change 600 $195K
Tortoise Investment Management, LLC 0.02% Add +16.6% 582 $189K
Cary Street Partners Financial LLC 0.01% Add +0.2% 560 $182K
Bay Harbor Wealth Management, LLC 0.06% No change 546 $178K
Viewpoint Capital Management LLC 0.09% No change 521 $170K
Rice Partnership, LLC 0.03% No change 500 $163K
DHJJ Financial Advisors, Ltd. 0.06% Reduce -7.0% 481 $157K
Integrity Financial Corp 0.09% No change 468 $152K
Loring Wolcott & Coolidge Fiduciary Advisors LLP 0.00% No change 462 $145K
BTG Pactual Asset Management US LLC 0.02% No change 440 $143K
Bogart Wealth, LLC 0.01% No change 433 $141K
SOA Wealth Advisors, LLC. 0.03% Add +0.2% 425 $138K
Quadrant Capital Group LLC 0.00% No change 400 $130K
Geneos Wealth Management Inc. 0.00% Reduce -20.8% 381 $124K
FWL Investment Management, LLC 0.04% Reduce -12.0% 367 $119K
Acropolis Investment Management, LLC 0.01% Reduce -23.3% 330 $107K
Archer Investment Corp 0.03% Add +24.1% 329 $107K
Horizon Bancorp Inc. 0.06% Reduce -30.3% 329 $107K
Aptus Capital Advisors, LLC 0.00% No change 326 $106K
CVA Family Office, LLC 0.02% No change 325 $106K
Caldwell Trust Co 0.01% No change 320 $104K
Tsfg, LLC 0.02% No change 314 $102K
St Germain D J Co. Inc. 0.00% Reduce -4.0% 310 $101K
Truvestments Capital LLC 0.02% No change 290 $94K
Advantage Trust Co 0.05% No change 270 $88K
Aspect Partners, LLC 0.05% New 250 $81K
Howe & Rusling Inc. 0.01% Reduce -2.0% 250 $81K
GPS Wealth Strategies Group, LLC 0.01% No change 248 $81K
Strategic Investment Solutions, Inc. 0.02% New 246 $80K
SouthState Bank Corp 0.00% Add +240.3% 228 $74K
Park Square Financial Group, LLC 0.06% No change 224 $73K
Signaturefd, LLC 0.00% No change 222 $72K
Windsor Advisory Group, LLC 0.09% No change 215 $70K
Flaharty Asset Management, LLC 0.01% New 210 $68K
Federation des caisses Desjardins du Quebec 0.00% No change 201 $65K
Bangor Savings Bank 0.01% Add +17.8% 199 $65K
Vermillion Wealth Management, Inc. 0.02% No change 198 $64K
FAS Wealth Partners, Inc. 0.01% No change 190 $62K
WASHINGTON TRUST Co 0.00% No change 182 $59K
Davis Capital Management 0.05% Reduce -5.3% 180 $59K
City State Bank 0.02% No change 179 $58K
Halbert Hargrove Global Advisors, LLC 0.00% Add +19.2% 174 $57K
Colonial Trust Advisors 0.00% Add +0.6% 163 $53K
Abound Wealth Management 0.02% No change 162 $53K
Painted Porch Advisors LLC 0.02% No change 154 $50K
EverSource Wealth Advisors, LLC 0.00% No change 149 $48K
Banque Cantonale Vaudoise 0.00% — 148 $48K
Duncker Streett & Co. Inc. 0.01% No change 140 $46K
National Bank of Canada 0.00% Reduce -6.7% 140 $46K
Minot DeBlois Advisors LLC 0.04% No change 138 $45K
Center for Financial Planning, Inc. 0.01% No change 136 $44K
Cloud Capital Management, LLC 0.03% — 137 $44K
Glass Jacobson Investment Advisors llc 0.01% No change 115 $43K
Robinswood Financial LLC 0.02% No change 129 $42K
EPG Wealth Management LLC 0.01% Add +0.8% 129 $42K
Angeles Wealth Management, LLC 0.00% No change 126 $41K
Mb, Levis & Associates, LLC 0.02% No change 124 $40K
Main Street Group, LTD 0.02% No change 119 $38K
Cary Street Partners Investment Advisory LLC 0.02% No change 117 $38K
Rosenberg Matthew Hamilton 0.01% No change 107 $35K
Physician Wealth Advisors, Inc. 0.01% No change 104 $34K
Bessemer Group Inc. 0.00% No change 103 $34K
Larson Financial Group LLC 0.00% New 100 $33K
AlphaCore Capital LLC 0.00% New 88 $29K
Sound Income Strategies, LLC 0.00% No change 87 $28K
Deutsche Bank AG 0.00% No change 85 $28K
Boyd Watterson Asset Management LLC 0.01% No change 79 $26K
Ashton Thomas Securities, LLC 0.01% No change 75 $24K
Mather Group, Llc. 0.00% No change 70 $23K
VSM Wealth Advisory, LLC 0.01% No change 66 $21K
CENTRAL TRUST Co 0.00% Reduce -13.3% 65 $21K
Hemington Wealth Management 0.00% No change 55 $17K
McIlrath & Eck, LLC 0.00% No change 50 $16K
Monetary Management Group Inc. 0.00% No change 50 $16K
Barclays PLC 0.00% No change 48 $16K
Creative Financial Designs Inc. 0.00% Reduce -17.9% 46 $15K
HM Payson & Co. 0.00% No change 45 $15K
Plante Moran Financial Advisors, LLC 0.00% No change 44 $14K
Whittier Trust Co. of Nevada Inc. 0.00% No change 38 $12K
Gables Capital Management Inc. 0.01% No change 34 $11K
Carolinas Wealth Consulting LLC 0.00% New 33 $11K
Atwood & Palmer Inc. 0.00% No change 30 $10K
First Horizon Advisors, Inc. 0.00% Add +3.6% 29 $9K
Tidemark, LLC 0.00% No change 28 $9K
Continuum Advisory, LLC 0.00% No change 24 $8K
Ameritas Investment Partners, Inc. 0.00% No change 21 $7K
Capital Investment Advisory Services, LLC 0.00% Reduce -80.0% 20 $7K
NorthRock Partners, LLC 0.00% No change 20 $7K
Sterling Capital Management LLC 0.00% New 20 $7K
Morton Brown Family Wealth, LLC 0.00% No change 20 $6K
Ameriflex Group, Inc. 0.00% No change 17 $6K
Bradley & Co. Private Wealth Management, LLC 0.00% No change 16 $5K
Realta Investment Advisors 0.00% New 16 $5K
Colonial Trust Co / SC 0.00% No change 16 $5K
Bank of New Hampshire 0.00% No change 15 $5K
Qube Research & Technologies Ltd 0.00% New 15 $5K
GeoWealth Management, LLC 0.00% Add +55.6% 14 $5K
Founders Capital Management 0.00% No change 13 $4K
Friedenthal Financial 0.00% New 12 $4K
C M Bidwell & Associates Ltd. 0.00% No change 10 $3K
Central Pacific Bank - Trust Division 0.00% No change 10 $3K
Hantz Financial Services, Inc. 0.00% New 10 $3K
Medallion Wealth Advisors, LLC 0.00% No change 8 $3K
Sandy Spring Bank 0.00% No change 7 $2K
Nova Wealth Management, Inc. 0.00% New 7 $2K
Safe Harbor Fiduciary, LLC 0.00% New 6 $2K
Creative Capital Management Investments LLC 0.00% No change 6 $2K
Optimum Investment Advisors 0.00% No change 5 $2K
Brown Brothers Harriman & Co. 0.00% No change 4 $1K
Resources Management Corp. /CT/ 0.00% No change 4 $1K
JNBA Financial Advisors 0.00% New 2 $652

"% of holder's portfolio" is VCR's weight in each manager's 13F, not the share of Vanguard Consumer Discre ETF the manager owns.